Tourism statisticsState2026

Missouri Tourism Statistics: 43.2M Visitors in 2025

Q: How many tourists visit Missouri?

Missouri had 43.2 million visitors in 2025, according to Missouri Division of Tourism. AirROI estimates 415,339 Airbnb stays in Missouri in the 12 months to October 2026, which is a separate count of bookings.

Q: What is the quietest month in Missouri?

January was the quietest Airbnb month in Missouri in the 12 months to October 2026, ranking 12th of 12, and February ranked 11th. Stays in January were booked about 26 days ahead, against 60 days for July.

Q: How long is a typical Airbnb stay in Missouri?

A typical Airbnb stay in Missouri lasted 4.5 nights in the 12 months to October 2026, booked about 49 days ahead. By month, stays ran from 3.3 nights in September to 5.2 nights in January.

Missouri recorded 43.2 million visitors in 2025, Missouri Division of Tourism reports. AirROI estimates 415,339 Airbnb stays in Missouri in the 12 months to October 2026, with Branson the most booked town. The busiest month was June.

Source: AirROI Reviewed by Jun Zhou, Founder @ AirROI Updated November 4, 2026

Airbnb figures are AirROI estimates for the 12 months to October 2026. Read the method

Estimated Airbnb nights: 1,859,903
Typical Airbnb stay: 4.5 nights
Busiest Airbnb month: June
From within the United States, among guests who left a review: 97.7%

Key facts

Missouri Tourism Facts

Each sentence names its place, period and source, so it can be quoted alone.

Official

Missouri Division of Tourism puts Missouri at 43.2 million visitors in 2025.

Airbnb stays

AirROI puts Airbnb stays in Missouri at 415,339 in the 12 months to October 2026.
AirROI estimates Airbnb stays in Missouri added up to 1,859,903 nights in the 12 months to October 2026.
AirROI estimates a typical Airbnb stay in Missouri lasted 4.5 nights in the 12 months to October 2026, booked about 49 days ahead.

Busiest months

AirROI ranks June the busiest Airbnb month in Missouri in the 12 months to October 2026, followed by July and October, with January the quietest.
AirROI estimates the six busiest Airbnb months in Missouri ran unbroken from May to October in the 12 months to October 2026.
AirROI estimates Airbnb stays in Missouri in July were booked furthest ahead, about 60 days, against 26 days for January, in the 12 months to October 2026.

Guests

AirROI estimates 97.7% of Missouri Airbnb guests who left a review as of October 2026 were from within the United States.

By place

AirROI ranks Missouri 20th for Airbnb stays among the United States' 51 states in the 12 months to October 2026.
AirROI estimates Branson had the most Airbnb stays of the 27 towns it lists in Missouri in the 12 months to October 2026, at 84,534, ahead of St. Louis and Kansas City.

Official numbers

How Many Tourists Visit Missouri?

Missouri Division of Tourism counted 43.2 million visitors in 2025.

Official tourism figures for Missouri: what each counts, its year and its publisher
Figure	What it counts	Year	Publisher
43.2 millionVisitors	Total visitors to Missouri	2025	Missouri Division of Tourism

Airbnb stays

Airbnb Stays in Missouri

Missouri had 16,637 Airbnb homes in the 12 months to October 2026. They took an estimated 415,339 stays and 1,859,903 nights. A typical stay lasted 4.5 nights and was booked about 49 days ahead. AirROI's figures cover the 104 towns it tracks in Missouri; places it does not track are not counted, so every total is a floor.

Airbnb homes: 16,637
Airbnb stays, estimate: 415,339
Airbnb nights, estimate: 1,859,903
Typical stay: 4.5 nights
Booked ahead: 49 days

Busiest months

When Is the Busiest Time in Missouri?

On Airbnb, June was the busiest month in Missouri in the 12 months to October 2026, then July and October. January was the quietest. The six busiest months run unbroken from May to October.

June ranks first, January last

Airbnb months in calendar order, 12 months to October 2026. The number is the month's rank, and 1 is the busiest. The bar shows its part of Airbnb nights.

Three busiest months
Other months

From busiest to quietest: June, July, October, August, September, May, November, December, March, April, February, January.

Month by month: rank, typical stay and days booked ahead

Airbnb months in Missouri by rank, with share of nights, typical stay and days booked ahead, 12 months to October 2026
Rank	Month	Share of nights	Typical stay	Booked ahead
1	June	10.7%	4.3 nights	59 days
2	July	10.5%	4.6 nights	60 days
3	October	9.2%	3.8 nights	50 days
4	August	8.8%	4.1 nights	48 days
5	September	8.7%	3.3 nights	46 days
6	May	8.6%	4.0 nights	50 days
7	November	8.5%	3.9 nights	51 days
8	December	8.3%	3.8 nights	41 days
9	March	8.2%	4.2 nights	33 days
10	April	7.2%	4.3 nights	41 days
11	February	5.7%	4.3 nights	26 days
12	January	5.6%	5.2 nights	26 days

Share is each month's part of the year's Airbnb nights. Typical stay and days booked ahead are AirROI estimates for stays in each month.

Where guests come from

Where Do Missouri Airbnb Guests Come From?

Nearly all Missouri Airbnb guests who left a review as of October 2026 were from within the United States (97.7%), AirROI estimates. Among the same guests, St. Louis was the top origin city at 4.3%, ahead of Kansas City at 3.8%. The figures rest on 1,114,210 reviews, written over many years.

97.7% from within the United States

Among guests who left a review, as of October 2026

Top origin cities

Among guests who left a review

St. Louis 4.3%
Kansas City 3.8%
Springfield 1.5%
Chicago 1.1%

By town

Most Booked Towns in Missouri

Branson, St. Louis and Kansas City took 41% of Airbnb stays in Missouri in the 12 months to October 2026. July is the busiest Airbnb month in 12 of the 27 towns, led by Indian Point, and June in 7, led by Branson. Among guests who left a review, the share from abroad across the 25 most booked towns runs from under 1% in Indian Point to 5.5% in Kansas City.

Most Booked Towns in Missouri: Airbnb stays, nights and typical stay, 12 months to October 2026; with origin among guests who left a review
#
1	Branson	84,534	292,667	3.5 nights	under 1%	Mexico	June
2	St. Louis	54,561	284,750	5.2 nights	3.3%	Canada	June
3	Kansas City	32,751	267,526	8.2 nights	5.5%	Canada	October
4	Indian Point	19,056	70,250	3.7 nights	under 1%	Mexico	July
5	Osage Beach	16,926	64,759	3.8 nights	1.5%	UK	July
6	Springfield	15,200	78,088	5.1 nights	2.6%	Canada	June
7	Hollister	13,660	46,858	3.4 nights	under 1%	Canada	June
8	Branson West	9,100	30,853	3.4 nights	under 1%	France	June
9	Lake Ozark	8,702	31,649	3.6 nights	1.7%	Argentina	July
10	Hermann	8,180	18,341	2.2 nights	under 1%	UK	October
11	Columbia	8,048	49,852	6.2 nights	1.9%	Canada	November
12	Kimberling City	7,953	29,462	3.7 nights	under 1%	Texas	July
13	Saint Charles	6,863	27,653	4.0 nights	1.8%	Canada	June
14	Innsbrook	6,349	20,329	3.2 nights	1.6%	Netherlands	July
15	Reeds Spring	6,332	27,495	4.3 nights	1.1%	UAE	July
16	Sunrise Beach	6,051	22,396	3.7 nights	1.4%	Spain	July
17	Joplin	4,315	26,084	6.0 nights	1.5%	Canada	October
18	Camdenton	3,650	14,200	3.9 nights	1%	UK	July
19	Village of Four Seasons	3,123	12,576	4.0 nights	1.4%	Mexico	July
20	Saint Joseph	2,977	18,500	6.2 nights	2.1%	Canada	June
21	Ridgedale	2,770	9,216	3.3 nights	under 1%	South Africa	October
22	Gravois Mills	2,712	11,882	4.4 nights	1.3%	Georgia	July
23	Grandview	2,569	15,987	6.2 nights	5.5%	Mexico	May
24	Independence	2,417	15,343	6.3 nights	4.8%	Canada	October
25	Cape Girardeau	2,259	12,101	5.4 nights	1.4%	UK	November
26	Warsaw	2,198	8,654	3.9 nights	under 1%	Japan	July
27	Rocky Mount	1,926	7,206	3.7 nights	1.2%	Poland	July

* Among guests who left a review. Stays, nights and other figures are AirROI estimates for the 12 months to October 2026, and cover Airbnb only. US is the top origin in every town, among guests who left a review, so this column names the top country abroad. Lists the 27 of Missouri's 104 towns with 100 or more Airbnb homes. A town with no tourism page of its own links to its Airbnb market page.

FAQ

Questions About Tourism in Missouri

How many tourists visit Missouri?

Missouri had 43.2 million visitors in 2025, according to Missouri Division of Tourism. AirROI estimates 415,339 Airbnb stays in Missouri in the 12 months to October 2026, which is a separate count of bookings.

When is high season in Missouri?

The busiest Airbnb month in Missouri in the 12 months to October 2026 was June, then July and October. The six busiest months run from May to October.

What is the quietest month in Missouri?

January was the quietest Airbnb month in Missouri in the 12 months to October 2026, ranking 12th of 12, and February ranked 11th. Stays in January were booked about 26 days ahead, against 60 days for July.

How long is a typical Airbnb stay in Missouri?

A typical Airbnb stay in Missouri lasted 4.5 nights in the 12 months to October 2026, booked about 49 days ahead. By month, stays ran from 3.3 nights in September to 5.2 nights in January.

Where do Airbnb guests in Missouri come from?

Of Missouri Airbnb guests who left a review as of October 2026, 97.7% were from within the United States, AirROI estimates. Among the same guests, the top origin city was St. Louis at 4.3%, ahead of Kansas City at 3.8%.

What is the most booked town in Missouri on Airbnb?

Branson was the most booked town in Missouri on Airbnb, with an estimated 84,534 stays in the 12 months to October 2026, ahead of St. Louis and Kansas City.

Are Airbnb stays the same as tourists?

No. Missouri Division of Tourism counts visitors (43.2 million in 2025). An Airbnb stay is one booking on one platform, however many guests it holds. AirROI's 415,339 stays are estimates for the 12 months to October 2026.

Method

How These Numbers Are Made

Official figures come from their publishers, linked above, and were last checked in November 2026. Stays and nights are AirROI estimates for the 12 months to October 2026, built from Airbnb listing data, and cover Airbnb only. Nights add up each town's stays times its typical stay, across 104 towns. Month ranks compare each month's part of Airbnb nights. Origin rests on 1,114,210 reviews and describes guests who left a review, not everyone who stayed. Read the method page.