Tourism statisticsCity2026
Branson Tourism Statistics: 84,534 Airbnb Stays
AirROI estimates 84,534 Airbnb stays in Branson, in Missouri, United States, in the 12 months to October 2026. The busiest month was June, and the quietest was January. All of Missouri had 43.2 million visitors in 2025, Missouri Division of Tourism reports.
Airbnb figures are AirROI estimates for the 12 months to October 2026. Read the method
- Estimated Airbnb nights
- 292,667
- Typical Airbnb stay
- 3.5 nights
- Busiest Airbnb month
- June
- From within the United States, among guests who left a review
- over 99%
Key facts
Branson Tourism Facts
Each sentence names its place, period and source, so it can be quoted alone.
Official
- Missouri Division of Tourism puts all of Missouri at 43.2 million visitors in 2025.
Airbnb stays
- AirROI puts Airbnb stays in Branson at 84,534 in the 12 months to October 2026.
- AirROI estimates Airbnb stays in Branson added up to 292,667 nights in the 12 months to October 2026.
- AirROI estimates a typical Airbnb stay in Branson lasted 3.5 nights in the 12 months to October 2026, booked about 50 days ahead.
Busiest months
- AirROI ranks June the busiest Airbnb month in Branson in the 12 months to October 2026, followed by July and October, with January the quietest.
- AirROI estimates Airbnb in Branson had no single high season in the 12 months to October 2026: the three busiest months were June, July and October.
- AirROI estimates Airbnb stays in Branson in November were booked furthest ahead, about 65 days, against 29 days for February, in the 12 months to October 2026.
Guests
- AirROI estimates over 99% of Branson Airbnb guests who left a review as of October 2026 were from within the United States.
By place
- AirROI estimates Branson took 20.4% of all Airbnb stays in Missouri in the 12 months to October 2026.
- AirROI ranks Branson first for Airbnb stays among the 27 towns it lists in Missouri in the 12 months to October 2026.
Official numbers
How Many Tourists Visit Missouri?
Missouri Division of Tourism counted 43.2 million visitors for all of Missouri in 2025. On AirROI's estimates, Branson accounted for 20.4% of Airbnb stays in Missouri in the 12 months to October 2026.
| Figure | What it counts | Year | Publisher |
|---|---|---|---|
| 43.2 millionVisitors, all of Missouri | Total visitors to Missouri | 2025 | Missouri Division of Tourism |
Airbnb stays
Airbnb Stays in Branson
Branson had 3,068 Airbnb homes in the 12 months to October 2026. They took an estimated 84,534 stays and 292,667 nights. A typical stay lasted 3.5 nights and was booked about 50 days ahead, shorter than the worldwide stay of 5.2 nights.
- Airbnb homes
- 3,068
- Airbnb stays, estimate
- 84,534
- Airbnb nights, estimate
- 292,667
- Typical stay
- 3.5 nights
- Booked ahead
- 50 days
Busiest months
When Is the Busiest Time in Branson?
On Airbnb, June was the busiest month in Branson in the 12 months to October 2026, then July and October. January was the quietest. The busiest months do not sit together, so there is no single high season.
June ranks first, January last
Airbnb months in calendar order, 12 months to October 2026. The number is the month's rank, and 1 is the busiest. The bar shows its part of Airbnb nights.
- Three busiest months
- Other months
From busiest to quietest: June, July, October, November, December, September, March, August, May, April, February, January.
Month by month: rank, typical stay and days booked ahead
| Month | Share of nights | Booked ahead |
|---|---|---|
| June | 11.9% | 63 days |
| July | 11.6% | 58 days |
| October | 10.2% | 58 days |
| November | 9.5% | 65 days |
| December | 9.4% | 50 days |
| September | 8.3% | 51 days |
| March | 8.2% | 34 days |
| August | 8.2% | 47 days |
| May | 8.1% | 50 days |
| April | 6.5% | 47 days |
| February | 4.3% | 29 days |
| January | 3.8% | 30 days |
Share is each month's part of the year's Airbnb nights. Typical stay and days booked ahead are AirROI estimates for stays in each month.
Where guests come from
Where Do Branson Airbnb Guests Come From?
Nearly all Branson Airbnb guests who left a review as of October 2026 were from within the United States (over 99%), AirROI estimates. Among the same guests, Kansas City was the top origin city at 3.3%, ahead of St. Louis at 2.3%. The figures rest on 151,386 reviews, written over many years.
Over 99% from within the United States
Among guests who left a review, as of October 2026
- From within the United States over 99%
- From abroad under 1%
Top origin cities
Among guests who left a review
FAQ
Questions About Tourism in Branson
How many tourists visit Branson?
Missouri as a whole had 43.2 million visitors in 2025, according to Missouri Division of Tourism. AirROI puts Branson at 20.4% of Airbnb stays in Missouri in the 12 months to October 2026. AirROI estimates 84,534 Airbnb stays in Branson in the 12 months to October 2026, which counts bookings and not tourists.
When is the busiest time in Branson?
The busiest Airbnb month in Branson in the 12 months to October 2026 was June, then July and October.
What is the quietest month in Branson?
January was the quietest Airbnb month in Branson in the 12 months to October 2026, ranking 12th of 12, and February ranked 11th. Stays in January were booked about 30 days ahead, against 65 days for November.
How long is a typical Airbnb stay in Branson?
A typical Airbnb stay in Branson lasted 3.5 nights in the 12 months to October 2026, booked about 50 days ahead. That is shorter than the worldwide 5.2 nights. By month, stays ran from 2.9 nights in December to 4.1 nights in July.
Where do Airbnb guests in Branson come from?
Of Branson Airbnb guests who left a review as of October 2026, over 99% were from within the United States, AirROI estimates. Among the same guests, the top origin city was Kansas City at 3.3%, ahead of St. Louis at 2.3%.
Are Airbnb stays the same as tourists?
No. Missouri Division of Tourism counts visitors (43.2 million in 2025 across Missouri). An Airbnb stay is one booking on one platform, however many guests it holds. AirROI's 84,534 stays are estimates for the 12 months to October 2026.
Method
How These Numbers Are Made
Official figures come from their publishers, linked above, and were last checked in November 2026. Stays and nights are AirROI estimates for the 12 months to October 2026, built from Airbnb listing data, and cover Airbnb only. Nights are stays times the typical stay: 84,534 stays at 3.46 nights. Month ranks compare each month's part of Airbnb nights. Origin rests on 151,386 reviews and describes guests who left a review, not everyone who stayed. Read the method page.