Tourism statisticsRegion2026
Lake of the Ozarks Tourism Statistics: 43,090 Airbnb Stays
AirROI estimates 43,090 Airbnb stays in Lake of the Ozarks, in Missouri, United States, in the 12 months to October 2026, with Osage Beach the most booked town. The busiest month was July. All of Missouri had 43.2 million visitors in 2025, Missouri Division of Tourism reports.
Airbnb figures are AirROI estimates for the 12 months to October 2026. Read the method
- Estimated Airbnb nights
- 164,667
- Typical Airbnb stay
- 3.8 nights
- Busiest Airbnb month
- July
- From within the United States, among guests who left a review
- 98.5%
Key facts
Lake of the Ozarks Tourism Facts
Each sentence names its place, period and source, so it can be quoted alone.
Official
- Missouri Division of Tourism puts all of Missouri at 43.2 million visitors in 2025.
Airbnb stays
- AirROI puts Airbnb stays in Lake of the Ozarks at 43,090 in the 12 months to October 2026.
- AirROI estimates Airbnb stays in Lake of the Ozarks added up to 164,667 nights in the 12 months to October 2026.
- AirROI estimates a typical Airbnb stay in Lake of the Ozarks lasted 3.8 nights in the 12 months to October 2026, booked about 60 days ahead.
Busiest months
- AirROI ranks July the busiest Airbnb month in Lake of the Ozarks in the 12 months to October 2026, followed by June and August, with January the quietest.
- AirROI estimates the six busiest Airbnb months in Lake of the Ozarks ran unbroken from May to October in the 12 months to October 2026.
- AirROI estimates Airbnb stays in Lake of the Ozarks in July were booked furthest ahead, about 78 days, against 28 days for February, in the 12 months to October 2026.
Guests
- AirROI estimates 98.5% of Lake of the Ozarks Airbnb guests who left a review as of October 2026 were from within the United States.
By place
- AirROI estimates Lake of the Ozarks took 10.4% of all Airbnb stays in Missouri in the 12 months to October 2026.
- AirROI estimates Osage Beach had the most Airbnb stays of Lake of the Ozarks' 7 towns in the 12 months to October 2026, at 16,926, ahead of Lake Ozark and Sunrise Beach.
Official numbers
How Many Tourists Visit Missouri?
Missouri Division of Tourism counted 43.2 million visitors for all of Missouri in 2025. On AirROI's estimates, Lake of the Ozarks accounted for 10.4% of Airbnb stays in Missouri in the 12 months to October 2026.
| Figure | What it counts | Year | Publisher |
|---|---|---|---|
| 43.2 millionVisitors, all of Missouri | Total visitors to Missouri | 2025 | Missouri Division of Tourism |
Airbnb stays
Airbnb Stays in Lake of the Ozarks
Lake of the Ozarks had 2,292 Airbnb homes in the 12 months to October 2026. They took an estimated 43,090 stays and 164,667 nights. A typical stay lasted 3.8 nights and was booked about 60 days ahead, shorter than the worldwide stay of 5.2 nights. AirROI's figures cover the 7 towns it tracks in Lake of the Ozarks; places it does not track are not counted, so every total is a floor.
- Airbnb homes
- 2,292
- Airbnb stays, estimate
- 43,090
- Airbnb nights, estimate
- 164,667
- Typical stay
- 3.8 nights
- Booked ahead
- 60 days
Busiest months
When Is the Busiest Time in Lake of the Ozarks?
On Airbnb, July was the busiest month in Lake of the Ozarks in the 12 months to October 2026, then June and August. January was the quietest. The six busiest months run unbroken from May to October.
July ranks first, January last
Airbnb months in calendar order, 12 months to October 2026. The number is the month's rank, and 1 is the busiest. The bar shows its part of Airbnb nights.
- Three busiest months
- Other months
From busiest to quietest: July, June, August, September, May, October, March, April, November, December, February, January.
Month by month: rank, typical stay and days booked ahead
| Month | Share of nights | Booked ahead |
|---|---|---|
| July | 14.9% | 78 days |
| June | 13.0% | 73 days |
| August | 11.6% | 72 days |
| September | 9.1% | 61 days |
| May | 8.7% | 53 days |
| October | 7.5% | 43 days |
| March | 6.9% | 30 days |
| April | 6.8% | 47 days |
| November | 6.0% | 37 days |
| December | 5.8% | 29 days |
| February | 5.0% | 28 days |
| January | 4.6% | 32 days |
Share is each month's part of the year's Airbnb nights. Typical stay and days booked ahead are AirROI estimates for stays in each month.
Where guests come from
Where Do Lake of the Ozarks Airbnb Guests Come From?
Nearly all Lake of the Ozarks Airbnb guests who left a review as of October 2026 were from within the United States (98.5%), AirROI estimates. Among the same guests, St. Louis was the top origin city at 5.8%, ahead of Kansas City at 5.6%. The figures rest on 86,903 reviews, written over many years.
98.5% from within the United States
Among guests who left a review, as of October 2026
- From within the United States 98.5%
- From abroad 1.5%
Top origin cities
Among guests who left a review
By town
Most Booked Towns in Lake of the Ozarks
Osage Beach, Lake Ozark and Sunrise Beach took 74% of Airbnb stays in Lake of the Ozarks in the 12 months to October 2026. July is the busiest Airbnb month in all 7 towns. Among guests who left a review, the share from abroad across these towns runs from 1% in Camdenton to 1.7% in Lake Ozark.
| Osage Beach | 16,926 |
| Lake Ozark | 8,702 |
| Sunrise Beach | 6,051 |
| Camdenton | 3,650 |
| Village of Four Seasons | 3,123 |
| Gravois Mills | 2,712 |
| Rocky Mount | 1,926 |
* Among guests who left a review. Stays, nights and other figures are AirROI estimates for the 12 months to October 2026, and cover Airbnb only. US is the top origin in every town, among guests who left a review, so this column names the top country abroad. A town with no tourism page of its own links to its Airbnb market page.
FAQ
Questions About Tourism in Lake of the Ozarks
How many tourists visit Lake of the Ozarks?
Missouri as a whole had 43.2 million visitors in 2025, according to Missouri Division of Tourism. AirROI puts Lake of the Ozarks at 10.4% of Airbnb stays in Missouri in the 12 months to October 2026. AirROI estimates 43,090 Airbnb stays in Lake of the Ozarks in the 12 months to October 2026, which counts bookings and not tourists.
When is high season in Lake of the Ozarks?
The busiest Airbnb month in Lake of the Ozarks in the 12 months to October 2026 was July, then June and August. The six busiest months run from May to October.
What is the quietest month in Lake of the Ozarks?
January was the quietest Airbnb month in Lake of the Ozarks in the 12 months to October 2026, ranking 12th of 12, and February ranked 11th. Stays in January were booked about 32 days ahead, against 78 days for July.
How long is a typical Airbnb stay in Lake of the Ozarks?
A typical Airbnb stay in Lake of the Ozarks lasted 3.8 nights in the 12 months to October 2026, booked about 60 days ahead. That is shorter than the worldwide 5.2 nights. By month, stays ran from 3.1 nights in September to 4.2 nights in July.
Where do Airbnb guests in Lake of the Ozarks come from?
Of Lake of the Ozarks Airbnb guests who left a review as of October 2026, 98.5% were from within the United States, AirROI estimates. Among the same guests, the top origin city was St. Louis at 5.8%, ahead of Kansas City at 5.6%.
What is the most booked town in Lake of the Ozarks on Airbnb?
Osage Beach was the most booked town in Lake of the Ozarks on Airbnb, with an estimated 16,926 stays in the 12 months to October 2026, ahead of Lake Ozark and Sunrise Beach.
Are Airbnb stays the same as tourists?
No. Missouri Division of Tourism counts visitors (43.2 million in 2025 across Missouri). An Airbnb stay is one booking on one platform, however many guests it holds. AirROI's 43,090 stays are estimates for the 12 months to October 2026.
Method
How These Numbers Are Made
Official figures come from their publishers, linked above, and were last checked in November 2026. Stays and nights are AirROI estimates for the 12 months to October 2026, built from Airbnb listing data, and cover Airbnb only. Nights add up each town's stays times its typical stay, across 7 towns. Month ranks compare each month's part of Airbnb nights. Origin rests on 86,903 reviews and describes guests who left a review, not everyone who stayed. Read the method page.