Rocky Mount, Missouri Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Rocky Mount, Missouri? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $29,844 per year — at a $385 nightly rate, 34.1% occupancy, and a $153 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
At 111 active listings, Rocky Mount is a boutique market where selective demand that rewards strong listing quality and pricing strategy. Supply grew 113.5% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Rocky Mount?
In Rocky Mount, the headline Airbnb metrics are $29,844 in average annual revenue,34.1% occupancy, $385 ADR, and $153 in RevPAR, and guests book about 57 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Rocky Mount?
Understanding the monthly revenue variations for Airbnb listings in Rocky Mount is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Rocky Mount is typically July, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Rocky Mount across different performance tiers:
- Best-in-class properties (Top 10%) achieve $7,943+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,504 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,498 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,330, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Rocky Mount
What Is the Monthly Airbnb Occupancy Rate in Rocky Mount?
Maximize your bookings by understanding the Rocky Mount STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Rocky Mount:
- Best-in-class properties (Top 10%) achieve 55%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 39% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 25%.
- Entry-level properties (Bottom 25%) average 14% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Rocky Mount
What Is the Average Airbnb Nightly Rate in Rocky Mount?
Effective short term rental pricing strategy in Rocky Mount involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Rocky Mount typically peaks in July and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $630+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $441 or more.
- Typical properties (Median) charge around $315 per night.
- Entry-level properties (Bottom 25%) earn around $228 per night.
Average Daily Rate (ADR) Trend by Month in Rocky Mount
What Is the RevPAR for Airbnb in Rocky Mount?
RevPAR in Rocky Mount is currently $153. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $76 RevPAR.
- Typical properties (Median) generate $119 RevPAR.
- Strong performers (Top 25%) earn $191 RevPAR.
- Best-in-class (Top 10%) achieve $277 RevPAR.
Average Monthly RevPAR Trend in Rocky Mount
RevPAR Insights for Rocky Mount
- The average RevPAR in Rocky Mount is $153. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($277) and bottom 25% ($76) is $201, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Jul and bottoms out in Mar, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Rocky Mount benchmarks. If your RevPAR falls below the median of $119, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $191+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Rocky Mount?
Rocky Mount's peak Airbnb season falls in July, June, August, while the softest stretch is January, March, November. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (July, June, August)
- Revenue averages $7,758 per month
- Occupancy rates average 48.6%
- Daily rates average $435
Shoulder Season
- Revenue averages $2,589 per month
- Occupancy maintains around 24.6%
- Daily rates hold near $348
Low Season (January, March, November)
- Revenue drops to average $1,871 per month
- Occupancy decreases to average 17.1%
- Daily rates adjust to average $350
Seasonality Insights for Rocky Mount
- Airbnb seasonality in Rocky Mount is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Rocky Mount's highest earning potential, with monthly revenues climbing to $9,513, occupancy reaching 58.5%, and ADRs peaking at $445.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,533, occupancy could drop to 15.8%, and ADRs may adjust to $311.
- Lower occupancy paired with meaningful seasonality means hosts in Rocky Mount need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Rocky Mount, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Rocky Mount?
Low regulation and minimal registration activity in Rocky Mount, Missouri, United States point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Rocky Mount to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Rocky Mount?
Rocky Mount is a smaller vacation rental market where a handful of neighborhoods drive most of the booking activity. Choosing the right area is especially important in boutique markets — there is less room for a mediocre location to succeed on volume alone. The areas below highlight where short-term rental demand is strongest and why.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Historic Downtown Rocky Mount | A charming area featuring historical buildings, local shops, and restaurants. This location attracts tourists interested in the city's history and local culture. | Rocky Mount City Hall, Dr. Martin Luther King Jr. Memorial, Rocky Mount Farmers Market, Imperial Centre for the Arts and Sciences |
| Lake Rocky Mount | A beautiful natural area offering outdoor recreational activities such as fishing, boating, and picnicking. Ideal for families and nature enthusiasts looking for a peaceful retreat. | Lake Rocky Mount Park, boat rentals, picnic areas, walking trails |
| Rocky Mount Sports Complex | This area is perfect for sports enthusiasts as it hosts various sports events and tournaments throughout the year. Great for families and athletes visiting for competitions. | Rocky Mount Sports Complex, soccer fields, baseball diamonds, pay-to-play fields |
| Nash Community College | With educational events and visitor traffic, this area can attract parents and guests of students as well as short-term visitors attending workshops and events. | Nash Community College visitor center, workshops and events, lectures and cultural events |
| Sunset Avenue | A bustling area filled with shops, restaurants, and cafes. A prime location for both tourists and locals looking for dining and entertainment options. | restaurants, coffee shops, local boutiques, grocery stores |
| Battleboro | An up-and-coming area just outside Rocky Mount, known for its quiet neighborhoods and community feel. Ideal for those seeking affordable stays near the city. | local parks, community events, hiking trails |
| Tar River | Attractive for those who enjoy river activities such as tubing, kayaking, and fishing. It is a great spot for adventurers and families looking for fun activities. | Tar River kayaking, fishing spots, scenic views, picnic areas |
| Rocky Mount Mills | A historic site that has been revitalized into a vibrant community space with breweries, restaurants, and event venues. Perfect for hip visitors seeking a local experience. | breweries, restaurants, outdoor events, live music venue |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Rocky Mount offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Rocky Mount?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Rocky Mount
- The Rocky Mount Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 98.2% of the 111 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Rocky Mount, House properties are the most common (83.8%), reflecting the local real estate landscape.
- Houses represent a significant 83.8% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique (combined 0.9%) offer potential for unique stay experiences.
Rocky Mount Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Rocky Mount
- The dominant room capacity in Rocky Mount is 3 bedrooms listings, making up 36% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 4 bedrooms properties represent 58.5% of the active Airbnb listings in Rocky Mount, indicating a high concentration in these sizes.
- A significant 75.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Rocky Mount.
Rocky Mount Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Rocky Mount
- The most common guest capacity trend in Rocky Mount vacation rentals is listings accommodating 8+ guests (65.8%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Rocky Mount STR market, accounting for 86.5% of listings.
- 89.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Rocky Mount.
- On average, properties in Rocky Mount are equipped to host 7.1 guests.
How Do Listings in Rocky Mount Compare on Quality?
Listing quality in Rocky Mount can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Rocky Mount
- At 46.2 photos per listing on average, Rocky Mount hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 34.2% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Rocky Mount averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Rocky Mount?
Amenity Prevalence
Amenity Insights for Rocky Mount
- Essential amenities in Rocky Mount that guests expect include: Free parking on premises, Air conditioning, TV, Smoke alarm, Heating, Coffee maker, Kitchen, Wifi, Hot water, Refrigerator. Lacking these (any) could significantly impact bookings.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Rocky Mount: Free parking on premises, Air conditioning, TV, Smoke alarm, Heating, Coffee maker, Kitchen, Wifi, Hot water, Refrigerator.
- Prioritize adding missing essentials: Free parking on premises, Air conditioning, Smoke alarm, Heating, Coffee maker, Kitchen, Wifi, Hot water, Refrigerator.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Rocky Mount to stay competitive.
Which Airbnb Amenities Boost Revenue in Rocky Mount?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Rocky Mount, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Dryer | 88.3% | $32,566 | $9,329 | 249.1% |
Oven | 89.2% | $32,327 | $9,363 | 245.3% |
Washer | 91.0% | $31,824 | $9,850 | 223.1% |
Arcade gamesHigh opportunity | 4.5% | $84,954 | $27,245 | 211.8% |
Cooking basics | 90.1% | $31,933 | $10,855 | 194.2% |
Life size gamesHigh opportunity | 6.3% | $73,968 | $26,874 | 175.2% |
Pool tableHigh opportunity | 4.5% | $73,409 | $27,789 | 164.2% |
Game consoleHigh opportunity | 8.1% | $66,526 | $26,608 | 150.0% |
Microwave | 94.6% | $30,768 | $13,671 | 125.1% |
Children’s dinnerwareHigh opportunity | 9.0% | $59,255 | $26,932 | 120.0% |
Revenue Impact Insights for Rocky Mount
- Dryer tops the revenue impact list with a 249.1% uplift — listings with this amenity earn $32,566 vs. $9,329 without it.
- High-opportunity amenities — Arcade games, Life size games, Pool table — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
- Dryer, Oven, Washer, Cooking basics, Microwave — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Prioritize adding Arcade games — it has the best combination of high revenue impact and low market saturation in Rocky Mount.
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Rocky Mount STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Rocky Mount. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsRocky Mount Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Rocky Mount
- The typical guest profile for Airbnb in Rocky Mount consists of primarily domestic travelers (99%), often arriving from nearby Kansas City, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 99.4% of guests.
- Key international markets include United States (99.4%) and Germany (0.3%).
- Top languages spoken are English (81.4%) followed by Spanish (6.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Kansas City and St. Louis.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Rocky Mount?
Listings in Rocky Mount average 4.82 out of 5 overall, with about 25.3 reviews per active listing and 37.8% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Rocky Mount
- With an overall rating of 4.82, Rocky Mount listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Communication (4.91), while Value (4.75) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 37.8% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Rocky Mount Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Rocky Mount
- The most common availability pattern in Rocky Mount falls within the 271-366 days range, representing 79.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 99.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Rocky Mount (54.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 0.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Rocky Mount?
Average Booking Lead Time by Month
Booking Lead Time Insights for Rocky Mount
- The overall average booking lead time for vacation rentals in Rocky Mount is 57 days.
- Guests book furthest in advance for stays during July (average 90 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 15 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (73 days avg.) sees the longest lead times, while Winter (24 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (57 days) as a baseline for your pricing and availability strategy in Rocky Mount.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 90 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 73 days) to capture early planners.
- Monitor your own booking lead times against these Rocky Mount averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Rocky Mount?
Guests in Rocky Mount stay about 3.8 nights on average, generating roughly 1,731 reservations and 15.6 bookings per listing in the latest AirROI dataset. The most common check-in time is 4:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Rocky Mount
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Rocky Mount
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- 15.6 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Jan (5.3 nights) and shorten in Nov (2.7 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 4:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Rocky Mount Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
10 listings
9% of total
2 Nights
27 listings
24.3% of total
3 Nights
15 listings
13.5% of total
4-6 Nights
2 listings
1.8% of total
7-29 Nights
1 listings
0.9% of total
30+ Nights
56 listings
50.5% of total
Key Insights
- The most prevalent minimum stay requirement in Rocky Mount is 30+ Nights, adopted by 50.5% of listings. This highlights the market's preference for longer commitments.
- A significant segment (50.5%) caters to monthly stays (30+ nights) in Rocky Mount, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 50.5% of Rocky Mount hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 9% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 50.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Rocky Mount.
Rocky Mount Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 30 Days
9 listings
8.1% of total
Limited
5 listings
4.5% of total
Super Strict 60 Days
9 listings
8.1% of total
Flexible
11 listings
9.9% of total
Moderate
22 listings
19.8% of total
Firm
44 listings
39.6% of total
Strict
11 listings
9.9% of total
Cancellation Policy Insights for Rocky Mount
- The prevailing Airbnb cancellation policy trend in Rocky Mount is Firm, used by 39.6% of listings.
- There's a relatively balanced mix between guest-friendly (29.7%) and stricter (49.5%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (9.9%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 39.6% market standard in Rocky Mount.
- Using a Strict policy might deter some guests, as only 9.9% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Rocky Mount.
How Much Are Airbnb Cleaning Fees in Rocky Mount?
Cleaning fees in Rocky Mount are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Rocky Mount
- 93.7% of listings charge a cleaning fee, making it standard practice in Rocky Mount. Guests expect it and factor it into their booking decisions.
- The gap between the average ($253) and median ($225) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 15.3% of gross revenue on average — a significant line item that impacts total guest cost and competitiveness.
Recommendations for Hosts
- Price your cleaning fee competitively against the Rocky Mount median of $225. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Consider whether bundling the cleaning fee into a slightly higher nightly rate might improve conversion, since many guests filter by total price and separate fees can feel punitive.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Rocky Mount Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Rocky Mountbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
The BEST cove! Private dock, HUGE deck and more!
Entire Place • 7 bedrooms
Cove Front, Kayak, Pedal Boat, and Nearby Restos
Entire Place • 5 bedrooms
Heated Pool Open End of March ! Outdoor Kitchen!
Entire Place • 4 bedrooms
Spacious, Great Cove, Private Dock, Fireplace
Entire Place • 5 bedrooms
Treetops at the Waterfront (MM5) 5Bed/3.5Bath
Entire Place • 5 bedrooms
TIME WELL SPENT! Luxury Lake House w Dock & HotTub
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Rocky Mount?
Learn from the best! This table showcases top-performing Airbnb hosts in Rocky Mount based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Pamela Quinn | 8 | $483,854 | 141 | 4.73/5.0 |
| Salisbury Property Management | 9 | $304,672 | 98 | 4.79/5.0 |
| Megan | 1 | $240,372 | 46 | 5.00/5.0 |
| Whitney | 5 | $199,715 | 112 | 4.61/5.0 |
| Evolve | 7 | $185,788 | 223 | 4.82/5.0 |
| Cameron | 2 | $129,069 | 57 | 4.97/5.0 |
| Lindsay | 1 | $113,896 | 16 | 5.00/5.0 |
| LOZ Vacations | 3 | $113,215 | 26 | 4.97/5.0 |
| Jeffrey | 2 | $93,713 | 25 | 4.30/5.0 |
| Grand Welcome Lake Of The Ozar | 2 | $82,309 | 12 | 4.82/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Rocky Mount.
Who Are the Airbnb Hosts in Rocky Mount?
Rocky Mount is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Rocky Mount
- With 54.1% Superhosts, Rocky Mount has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 46.8% of listings are professionally managed, indicating a mature, competitive market with institutional players.
- 5.4% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 59.5% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 21.6% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Rocky Mount averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Rocky Mount
These are the highest-grossing professional property management operations in Rocky Mount, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Pamela Quinn | 8 | $483,854 | $577 | 29.3% | 4.73/5 |
| Salisbury Property Management | 9 | $304,672 | $383 | 39.5% | 4.79/5 |
| Megan | 1 | $240,372 | $1,042 | 54.9% | 5.00/5 |
| Whitney | 5 | $199,715 | $457 | 26.5% | 4.61/5 |
| Evolve | 7 | $185,788 | $281 | 38.4% | 4.82/5 |
| Cameron | 2 | $129,069 | $528 | 50.9% | 4.97/5 |
| LOZ Vacations | 3 | $113,215 | $477 | 33.9% | 4.97/5 |
| Jeffrey | 2 | $93,713 | $424 | 44.1% | 4.30/5 |
| Grand Welcome Lake Of The Ozar | 2 | $82,309 | $619 | 33.2% | 4.82/5 |
| Evolve | 1 | $59,312 | $1,191 | 39.9% | 5.00/5 |
Management Company Insights for Rocky Mount
- The leading management company, Pamela Quinn, operates 8 listings with $483,854 in gross revenue — a useful benchmark for what scale looks like in Rocky Mount.
- Top managers average 4 properties each, suggesting professional management in Rocky Mount still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.8/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Rocky Mount's Airbnb Market Compare to Nearby Cities?
How does the Rocky Mount Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Roach, Rocky Mount has 7 percentage points lower occupancy and about $7 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Wright City | 13 | $4,253 | $471.22 | 36% |
| Innsbrook | 197 | $4,228 | $434.35 | 35% |
| Linn Creek | 27 | $3,772 | $436.47 | 36% |
| Sunrise Beach | 274 | $3,573 | $492.98 | 38% |
| Greenview | 11 | $3,323 | $442.25 | 40% |
| Gravois Mills | 132 | $3,070 | $411.22 | 37% |
| Climax Springs | 32 | $3,061 | $408.04 | 34% |
| Friedenswald | 12 | $2,915 | $310.14 | 38% |
| Roach | 27 | $2,697 | $392.04 | 41% |
| Barnett | 23 | $2,537 | $319.61 | 40% |
Frequently Asked Questions About Airbnb in Rocky Mount
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Rocky Mount.
How much do Airbnb hosts make in Rocky Mount?
Rocky Mount hosts earn about $29,844 per year on average, with an average nightly rate of $385 and RevPAR of $153. Those figures describe the typical revenue environment for active listings in Rocky Mount, Missouri, not the ceiling for the best operators. Source: AirROI 2026 data, Rocky Mount market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Rocky Mount?
The average Airbnb occupancy rate in Rocky Mount is 34.1%. July is the strongest month and March is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Rocky Mount?
Listings in Rocky Mount average $385 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Rocky Mount?
Rocky Mount currently has about 111 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Rocky Mount?
AirROI currently classifies the short-term rental regulation level in Rocky Mount as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Rocky Mount?
RevPAR in Rocky Mount is about $153. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Rocky Mount?
Occupancy of 34.1% means Rocky Mount is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $29,844, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Rocky Mount?
The average booking lead time in Rocky Mount is about 57 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Rocky Mount?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Rocky Mount include Historic Downtown Rocky Mount, Lake Rocky Mount, Rocky Mount Sports Complex. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Rocky Mount?
entire_home listings make up 98.2% of the active supply in Rocky Mount. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Rocky Mount compare to nearby Airbnb markets?
Among neighboring markets, Wright City posts $51,034 in average annual revenue with 35.5% occupancy, compared to Rocky Mount's $29,844 and 34.1%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Rocky Mount?
The average Airbnb stay length in Rocky Mount is about 3.8 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Rocky Mount?
Airbnb listings in Rocky Mount average 4.82 out of 5 overall. About 37.8% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Rocky Mount?
Dryer and Oven are among the strongest revenue-linked amenities in Rocky Mount. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Rocky Mount?
Yes. About 93.7% of active Airbnb listings in Rocky Mount charge a cleaning fee, and the average fee is $253. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Rocky Mount?
A 54.1% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.