Tourism statisticsRegion2026

Ozarks Tourism Statistics: 226,674 Airbnb Stays

Q: How many tourists visit the Ozarks?

Missouri as a whole had 43.2 million visitors in 2025, according to Missouri Division of Tourism. AirROI puts the Ozarks at 54.6% of Airbnb stays in Missouri in the 12 months to October 2026. AirROI estimates 226,674 Airbnb stays in the Ozarks in the 12 months to October 2026, which counts bookings and not tourists.

Q: What is the quietest month in the Ozarks?

January was the quietest Airbnb month in the Ozarks in the 12 months to October 2026, ranking 12th of 12, and February ranked 11th. Stays in January were booked about 29 days ahead, against 68 days for July.

Q: How long is a typical Airbnb stay in the Ozarks?

A typical Airbnb stay in the Ozarks lasted 3.7 nights in the 12 months to October 2026, booked about 53 days ahead. That is shorter than the worldwide 5.2 nights. By month, stays ran from 3.1 nights in September to 4.7 nights in January.

AirROI estimates 226,674 Airbnb stays in the Ozarks, in Missouri, United States, in the 12 months to October 2026, with Branson the most booked town. The busiest month was July. All of Missouri had 43.2 million visitors in 2025, Missouri Division of Tourism reports.

Source: AirROI Reviewed by Jun Zhou, Founder @ AirROI Updated November 4, 2026

Airbnb figures are AirROI estimates for the 12 months to October 2026. Read the method

Estimated Airbnb nights: 847,643
Typical Airbnb stay: 3.7 nights
Busiest Airbnb month: July
From within the United States, among guests who left a review: 98.8%

Key facts

Ozarks Tourism Facts

Each sentence names its place, period and source, so it can be quoted alone.

Official

Missouri Division of Tourism puts all of Missouri at 43.2 million visitors in 2025.

Airbnb stays

AirROI puts Airbnb stays in the Ozarks at 226,674 in the 12 months to October 2026.
AirROI estimates Airbnb stays in the Ozarks added up to 847,643 nights in the 12 months to October 2026.
AirROI estimates a typical Airbnb stay in the Ozarks lasted 3.7 nights in the 12 months to October 2026, booked about 53 days ahead.

Busiest months

AirROI ranks July the busiest Airbnb month in the Ozarks in the 12 months to October 2026, followed by June and October, with January the quietest.
AirROI estimates the six busiest Airbnb months in the Ozarks ran unbroken from May to October in the 12 months to October 2026.
AirROI estimates Airbnb stays in the Ozarks in July were booked furthest ahead, about 68 days, against 26 days for February, in the 12 months to October 2026.

Guests

AirROI estimates 98.8% of Ozarks Airbnb guests who left a review as of October 2026 were from within the United States.

By place

AirROI estimates the Ozarks took 54.6% of all Airbnb stays in Missouri in the 12 months to October 2026.
AirROI estimates Branson had the most Airbnb stays of the Ozarks' 28 towns in the 12 months to October 2026, at 84,534, ahead of Indian Point and Osage Beach.

Official numbers

How Many Tourists Visit Missouri?

Missouri Division of Tourism counted 43.2 million visitors for all of Missouri in 2025. On AirROI's estimates, the Ozarks accounted for 54.6% of Airbnb stays in Missouri in the 12 months to October 2026.

Official tourism figures for Missouri: what each counts, its year and its publisher
Figure	What it counts	Year	Publisher
43.2 millionVisitors, all of Missouri	Total visitors to Missouri	2025	Missouri Division of Tourism

Airbnb stays

Airbnb Stays in the Ozarks

The Ozarks had 9,195 Airbnb homes in the 12 months to October 2026. They took an estimated 226,674 stays and 847,643 nights. A typical stay lasted 3.7 nights and was booked about 53 days ahead, shorter than the worldwide stay of 5.2 nights. AirROI's figures cover the 28 towns it tracks in the Ozarks; places it does not track are not counted, so every total is a floor.

Airbnb homes: 9,195
Airbnb stays, estimate: 226,674
Airbnb nights, estimate: 847,643
Typical stay: 3.7 nights
Booked ahead: 53 days

Busiest months

When Is the Busiest Time in the Ozarks?

On Airbnb, July was the busiest month in the Ozarks in the 12 months to October 2026, then June and October. January was the quietest. The six busiest months run unbroken from May to October.

July ranks first, January last

Airbnb months in calendar order, 12 months to October 2026. The number is the month's rank, and 1 is the busiest. The bar shows its part of Airbnb nights.

Three busiest months
Other months

From busiest to quietest: July, June, October, August, September, May, November, December, March, April, February, January.

Month by month: rank, typical stay and days booked ahead

Airbnb months in the Ozarks by rank, with share of nights, typical stay and days booked ahead, 12 months to October 2026
Rank	Month	Share of nights	Typical stay	Booked ahead
1	July	12.3%	4.4 nights	68 days
2	June	12.0%	4.2 nights	65 days
3	October	9.2%	3.3 nights	53 days
4	August	9.1%	3.6 nights	56 days
5	September	8.5%	3.1 nights	52 days
6	May	8.4%	3.7 nights	52 days
7	November	8.4%	3.2 nights	58 days
8	December	8.3%	3.3 nights	46 days
9	March	7.8%	3.6 nights	35 days
10	April	6.7%	3.8 nights	45 days
11	February	4.8%	3.8 nights	26 days
12	January	4.5%	4.7 nights	29 days

Share is each month's part of the year's Airbnb nights. Typical stay and days booked ahead are AirROI estimates for stays in each month.

Where guests come from

Where Do Ozarks Airbnb Guests Come From?

Nearly all Ozarks Airbnb guests who left a review as of October 2026 were from within the United States (98.8%), AirROI estimates. Among the same guests, Kansas City was the top origin city at 4%, ahead of St. Louis at 3.5%. The figures rest on 472,196 reviews, written over many years.

98.8% from within the United States

Among guests who left a review, as of October 2026

Top origin cities

Among guests who left a review

Kansas City 4%
St. Louis 3.5%
Springfield 1.8%
Tulsa 1%

By town

Most Booked Towns in the Ozarks

Branson, Indian Point and Osage Beach took 53% of Airbnb stays in the Ozarks in the 12 months to October 2026. July is the busiest Airbnb month in 19 of the 28 towns, led by Indian Point, and June in 6, led by Branson. Among guests who left a review, the share from abroad across the 25 most booked towns runs from under 1% in Lampe to 2.6% in Springfield.

Most Booked Towns in the Ozarks: Airbnb stays, nights and typical stay, 12 months to October 2026; with origin among guests who left a review
#
1	Branson	84,534	292,667	3.5 nights	under 1%	Mexico	June
2	Indian Point	19,056	70,250	3.7 nights	under 1%	Mexico	July
3	Osage Beach	16,926	64,759	3.8 nights	1.5%	UK	July
4	Springfield	15,200	78,088	5.1 nights	2.6%	Canada	June
5	Hollister	13,660	46,858	3.4 nights	under 1%	Canada	June
6	Branson West	9,100	30,853	3.4 nights	under 1%	France	June
7	Lake Ozark	8,702	31,649	3.6 nights	1.7%	Argentina	July
8	Kimberling City	7,953	29,462	3.7 nights	under 1%	Texas	July
9	Reeds Spring	6,332	27,495	4.3 nights	1.1%	UAE	July
10	Sunrise Beach	6,051	22,396	3.7 nights	1.4%	Spain	July
11	Camdenton	3,650	14,200	3.9 nights	1%	UK	July
12	Village of Four Seasons	3,123	12,576	4.0 nights	1.4%	Mexico	July
13	Ridgedale	2,770	9,216	3.3 nights	under 1%	South Africa	October
14	Gravois Mills	2,712	11,882	4.4 nights	1.3%	Georgia	July
15	Lebanon	2,675	9,564	3.6 nights	under 1%	Germany	July
16	Ozark	2,385	12,782	5.4 nights	1.6%	Canada	June
17	Rolla	2,282	11,724	5.1 nights	1.7%	UK	June
18	Warsaw	2,198	8,654	3.9 nights	under 1%	Japan	July
19	Lampe	2,168	7,737	3.6 nights	under 1%	Italy	July
20	Stockton	2,133	6,201	2.9 nights	under 1%	UK	July
21	Waynesville	1,984	7,713	3.9 nights	1.8%	Brazil	October
22	Rocky Mount	1,926	7,206	3.7 nights	1.2%	Poland	July
23	Saint Robert	1,834	5,903	3.2 nights	2.1%	Mexico	October
24	Eagle Rock	1,672	7,140	4.3 nights	1.4%	India	July
25	Shell Knob	1,634	6,736	4.1 nights	1.4%	Switzerland	July
26	Salem	1,609	6,659	4.1 nights	under 1%	UK	July
27	Eminence	1,409	4,580	3.3 nights	1%	Portugal	July
28	Van Buren	996	2,696	2.7 nights	under 1%		July

* Among guests who left a review. Stays, nights and other figures are AirROI estimates for the 12 months to October 2026, and cover Airbnb only. US is the top origin in every town, among guests who left a review, so this column names the top country abroad. A town with no tourism page of its own links to its Airbnb market page.

FAQ

Questions About Tourism in the Ozarks

How many tourists visit the Ozarks?

Missouri as a whole had 43.2 million visitors in 2025, according to Missouri Division of Tourism. AirROI puts the Ozarks at 54.6% of Airbnb stays in Missouri in the 12 months to October 2026. AirROI estimates 226,674 Airbnb stays in the Ozarks in the 12 months to October 2026, which counts bookings and not tourists.

When is high season in the Ozarks?

The busiest Airbnb month in the Ozarks in the 12 months to October 2026 was July, then June and October. The six busiest months run from May to October.

What is the quietest month in the Ozarks?

January was the quietest Airbnb month in the Ozarks in the 12 months to October 2026, ranking 12th of 12, and February ranked 11th. Stays in January were booked about 29 days ahead, against 68 days for July.

How long is a typical Airbnb stay in the Ozarks?

A typical Airbnb stay in the Ozarks lasted 3.7 nights in the 12 months to October 2026, booked about 53 days ahead. That is shorter than the worldwide 5.2 nights. By month, stays ran from 3.1 nights in September to 4.7 nights in January.

Where do Airbnb guests in the Ozarks come from?

Of Ozarks Airbnb guests who left a review as of October 2026, 98.8% were from within the United States, AirROI estimates. Among the same guests, the top origin city was Kansas City at 4%, ahead of St. Louis at 3.5%.

What is the most booked town in the Ozarks on Airbnb?

Branson was the most booked town in the Ozarks on Airbnb, with an estimated 84,534 stays in the 12 months to October 2026, ahead of Indian Point and Osage Beach.

Are Airbnb stays the same as tourists?

No. Missouri Division of Tourism counts visitors (43.2 million in 2025 across Missouri). An Airbnb stay is one booking on one platform, however many guests it holds. AirROI's 226,674 stays are estimates for the 12 months to October 2026.

Method

How These Numbers Are Made

Official figures come from their publishers, linked above, and were last checked in November 2026. Stays and nights are AirROI estimates for the 12 months to October 2026, built from Airbnb listing data, and cover Airbnb only. Nights add up each town's stays times its typical stay, across 28 towns. Month ranks compare each month's part of Airbnb nights. Origin rests on 472,196 reviews and describes guests who left a review, not everyone who stayed. Read the method page.