Region market dataMissouri2026

Ozarks Airbnb Data: Revenue and Occupancy by Town

AirROI tracks 10,633 active Airbnb homes in 33 Ozarks towns, led by Branson, Eureka Springs, Indian Point, Osage Beach, Springfield and Hollister. These homes took an estimated 270,510 stays in the 12 months to October 2026, 49% of them in Branson, Eureka Springs and Indian Point. A typical stay ran 3.6 nights and the average home earned $31,253 at 36% occupancy. Of these homes, 42% are apartments or condos, 35% are houses and 41% sleep 8 or more.

Source: AirROI Reviewed by Jun Zhou, Founder @ AirROI Updated November 4, 2026

A listed town needs 50 or more active Airbnb homes, with at least 75% of them near the region, apart from Saint Robert. Figures are AirROI estimates. How they are made

Active Airbnb homes: 10,633
Avg. revenue per home: $31,253
Occupancy rate: 36%
Avg. nightly rate: $292

Towns

Ozarks Towns by Airbnb Stays

Each row links to the town's own market page. Select a column to sort by it.

Ozarks towns by Airbnb stays, with homes, typical stay, busiest month, nightly rate, occupancy, revenue per home and guest rating, 12 months to October 2026

1	Branson, Missouri	84,534	3,068	3.5 nights	June	$264	37%	$31,796	4.80
2	Eureka Springs, Arkansas	28,292	850	2.7 nights	October	$226	36%	$26,453	4.87
3	Indian Point, Missouri	19,056	863	3.7 nights	July	$327	32%	$33,239	4.77
4	Osage Beach, Missouri	16,926	886	3.8 nights	July	$336	33%	$28,298	4.84
5	Springfield, Missouri	15,200	524	5.1 nights	June	$164	48%	$24,866	4.88
6	Hollister, Missouri	13,660	390	3.4 nights	June	$493	44%	$68,623	4.91
7	Branson West, Missouri	9,100	271	3.4 nights	June	$280	41%	$38,883	4.86
8	Lake Ozark, Missouri	8,702	456	3.6 nights	July	$363	32%	$28,848	4.83
9	Kimberling City, Missouri	7,953	384	3.7 nights	July	$360	32%	$36,887	4.83
10	Jasper, Arkansas	6,397	180	3.3 nights	June	$249	41%	$32,713	4.92
11	Reeds Spring, Missouri	6,332	312	4.3 nights	July	$219	34%	$21,593	4.81
12	Sunrise Beach, Missouri	6,051	295	3.7 nights	July	$522	36%	$49,513	4.88
13	Mountain View, Arkansas	4,321	181	3.5 nights	July	$173	32%	$16,764	4.88
14	Camdenton, Missouri	3,650	210	3.9 nights	July	$364	33%	$28,362	4.86
15	Four Seasons, Missouri	3,123	180	4.0 nights	July	$291	31%	$20,868	4.81
16	Ridgedale, Missouri	2,770	119	3.3 nights	October	$491	33%	$41,383	4.82
17	Gravois Mills, Missouri	2,712	148	4.4 nights	July	$434	36%	$38,268	4.86
18	Lebanon, Missouri	2,675	95	3.6 nights	July	$180	35%	$17,601	4.90
19	Harrison, Arkansas	2,604	100	4.7 nights	October	$156	39%	$18,898	4.91
20	Ozark, Missouri	2,385	78	5.4 nights	June	$198	47%	$27,486	4.91
21	Rolla, Missouri	2,282	73	5.1 nights	June	$162	46%	$22,412	4.89
22	Mountain Home, Arkansas	2,222	127	4.5 nights	July	$229	32%	$20,172	4.92
23	Warsaw, Missouri	2,198	100	3.9 nights	July	$192	36%	$19,525	4.85
24	Lampe, Missouri	2,168	94	3.6 nights	July	$427	33%	$34,505	4.84
25	Stockton, Missouri	2,133	85	2.9 nights	July	$194	30%	$17,018	4.90
26	Waynesville, Missouri	1,984	60	3.9 nights	October	$175	50%	$24,528	4.89
27	Rocky Mount, Missouri	1,926	117	3.7 nights	July	$416	34%	$34,657	4.85
28	Saint Robert, Missouri	1,834	46	3.2 nights	October	$202	47%	$28,788	4.86
29	Eagle Rock, Missouri	1,672	64	4.3 nights	July	$286	38%	$30,216	4.92
30	Shell Knob, Missouri	1,634	99	4.1 nights	July	$254	31%	$20,228	4.80
31	Salem, Missouri	1,609	56	4.1 nights	July	$170	38%	$18,180	4.92
32	Eminence, Missouri	1,409	65	3.3 nights	July	$186	33%	$14,878	4.82
33	Van Buren, Missouri	996	57	2.7 nights	July	$255	25%	$17,347	4.86

Figures cover the 12 months to October 2026. Region figures add up these 33 towns. Occupancy counts only nights a home was open, so rate x occupancy x 365 runs higher than revenue per home. How these numbers are made.

Earnings

Revenue, Occupancy and Nightly Rate in the Ozarks

Across the 21 towns with 100 or more Airbnb homes, revenue per home runs from $16,764 in Mountain View to $68,623 in Hollister a year. Gaps like these often reflect home size and mix more than the town, so compare towns with similar homes.

Revenue per home, top 5

A year, AirROI estimate

Hollister $68,623
Missouri
Sunrise Beach $49,513
Missouri
Ridgedale $41,383
Missouri
Branson West $38,883
Missouri
Gravois Mills $38,268
Missouri

Occupancy, top 5

Nights booked, AirROI estimate

Springfield 48%
Missouri
Hollister 44%
Missouri
Branson West 41%
Missouri
Jasper 41%
Arkansas
Harrison 39%
Arkansas

Lowest nightly rates among towns

With 100 or more homes, AirROI estimate

Harrison $156
Arkansas
Springfield $164
Missouri
Mountain View $173
Arkansas
Warsaw $192
Missouri
Reeds Spring $219
Missouri

Among the 21 towns with 100 or more Airbnb homes, 12 months to Oct 2026.

Town by town

Where the Top Towns Stand Out in the Ozarks

Among guests who left a review, Kansas City is the top home city in 5 of the 8. Apartments and condos are the largest home type in 4 of the 8. The lines below add what the table can't show, where one of the 8 most booked towns leads its peers or differs from the rest.

Branson Missouri
Of the 21 towns in the Ozarks with 100 or more homes, Branson (Missouri) had the most Airbnb homes, at 3,068, in the 12 months to October 2026.
Eureka Springs Arkansas
In the 12 months to October 2026, cabins, campers and other outdoor stays were the largest home type in Eureka Springs, Arkansas, at 33% of homes.
4
Osage Beach Missouri
In the 12 months to October 2026, among guests who left a review, St. Louis was the top home city for Osage Beach, Missouri, at 6%.
5
Springfield Missouri
Of the 21 towns in the Ozarks with 100 or more homes, Springfield (Missouri) had the longest typical stay, at 5.1 nights, and had the highest occupancy, at 48%, in the 12 months to October 2026. Houses were the largest home type in Springfield, at 76% of homes.
6
Hollister Missouri
Of the 21 towns in the Ozarks with 100 or more homes, Hollister (Missouri) had the highest revenue per home, at $68,623, in the 12 months to October 2026. Houses were the largest home type in Hollister, at 56% of homes.
8
Lake Ozark Missouri
In the 12 months to October 2026, among guests who left a review, St. Louis was the top home city for Lake Ozark, Missouri, at 7%.

When

Busiest and Quietest Months in the Ozarks

July, June and October rank as the busiest months for Airbnb nights in the Ozarks, and February and January as the quietest. July is the busiest month in 21 of the 33 towns, while Branson and Springfield peak in June, and Eureka Springs in October. Across the 33 towns, nightly rates run lowest in February, at about $244, and highest in July, at about $353. Across the 33 towns, stays run longest in January, at 4.5 nights, and shortest in September, at 3.0 nights.

July ranks first, January last

Airbnb months in calendar order, 12 months to October 2026. The number is the month's rank, and 1 is the busiest. The bar shows its part of Airbnb nights.

Three busiest months
Other months

From busiest to quietest: July, June, October, August, September, May, November, December, March, April, February, January.

Month by month: rank, share of nights, typical stay and nightly rate

Months in the Ozarks by rank, 12 months to October 2026
Rank	Month	Share of nights	Typical stay	Nightly rate
1	July	12.0%	4.3 nights	$353
2	June	11.8%	4.0 nights	$348
3	October	9.5%	3.2 nights	$260
4	August	9.0%	3.5 nights	$301
5	September	8.6%	3.0 nights	$264
6	May	8.5%	3.6 nights	$279
7	November	8.4%	3.2 nights	$263
8	December	8.2%	3.3 nights	$279
9	March	7.9%	3.5 nights	$255
10	April	6.8%	3.7 nights	$246
11	February	4.9%	3.7 nights	$244
12	January	4.6%	4.5 nights	$248

Who comes

Where Guests Come From in the Ozarks

Among guests who left a review, 98.8% come from within the United States. The top home cities among those guests are Kansas City, St. Louis and Springfield. Springfield (Missouri) draws the most from abroad, at 2.6%, among towns with 100 or more homes.

98.8% from within the United States

Among guests who left a review, as of October 2026

Top home cities

Among guests who left a review

Kansas City 3.9%
St. Louis 2.9%
Springfield 1.9%
Tulsa 1.2%

FAQ

Questions About Ozarks Airbnb Data

How much do Airbnb homes earn in the Ozarks?

AirROI estimates the average Airbnb home in the Ozarks earned $31,253 in the 12 months to October 2026, at 36% occupancy and $292 a night. Across towns with 100 or more homes, revenue per home runs from $16,764 in Mountain View to $68,623 in Hollister.

Which of the 33 Ozarks towns get the most Airbnb stays?

Branson (84,534), Eureka Springs (28,292) and Indian Point (19,056) in the Ozarks, by AirROI's estimated stays in the 12 months to October 2026.

When is the Ozarks busiest on Airbnb?

AirROI ranks July first for Airbnb nights in the Ozarks and January last, in the 12 months to October 2026.

How long do Airbnb guests stay in the Ozarks?

AirROI puts the typical Airbnb stay in the Ozarks at 3.6 nights in the 12 months to October 2026. Across towns with 100 or more homes, it runs from 2.7 nights in Eureka Springs to 5.1 nights in Springfield.

How many Airbnb homes are there in the Ozarks?

AirROI counts 10,633 active Airbnb homes in the Ozarks, as of October 2026. Town by town, that runs from 46 in Saint Robert to 3,068 in Branson.

Method

How These Numbers Are Made

Every figure is an AirROI estimate for the 12 months to October 2026, from the market page of each town listed here, and covers Airbnb only. Stays count bookings. For a file that spreads over 40 km, only homes within 40 km of another listed town's centre count as near the region. Homes and stays add up across the rows. Occupancy, nightly rate and revenue are averages weighted by each town's active homes, the way AirROI's state pages work them out, and a town's stale figures would be left out of them. The typical stay weights each town's stay by its stays. Busiest and quietest months weight each town by its Airbnb nights. These are region averages, not medians, and they cover only the rows on this page, so they do not count every home that uses the Ozarks name. Typical stay is a booking's length, occupancy the share of available nights booked, and revenue the yearly average per home, based on asking prices on booked nights, before cleaning, management, tax and any loan. Guest rating is out of 5. Origin counts guests who left a review.