Tourism statisticsState2026
Indiana Tourism Statistics: 83M Visitors in 2024
Indiana recorded 83 million visitors in 2024, Indiana Destination Development Corporation reports. AirROI estimates 245,083 Airbnb stays in Indiana in the 12 months to October 2026, with Indianapolis the most booked town. The busiest month was July.
Airbnb figures are AirROI estimates for the 12 months to October 2026. Read the method
- Estimated Airbnb nights
- 1,274,800
- Typical Airbnb stay
- 5.2 nights
- Busiest Airbnb month
- July
- From within the United States, among guests who left a review
- 96.9%
Key facts
Indiana Tourism Facts
Each sentence names its place, period and source, so it can be quoted alone.
Official
- Indiana Destination Development Corporation puts Indiana at 83 million visitors in 2024.
Airbnb stays
- AirROI puts Airbnb stays in Indiana at 245,083 in the 12 months to October 2026.
- AirROI estimates Airbnb stays in Indiana added up to 1,274,800 nights in the 12 months to October 2026.
- AirROI estimates a typical Airbnb stay in Indiana lasted 5.2 nights in the 12 months to October 2026, booked about 53 days ahead.
Busiest months
- AirROI ranks July the busiest Airbnb month in Indiana in the 12 months to October 2026, followed by June and August, with January the quietest.
- AirROI estimates the six busiest Airbnb months in Indiana ran unbroken from May to October in the 12 months to October 2026.
- AirROI estimates Airbnb stays in Indiana in May were booked furthest ahead, about 70 days, against 24 days for February, in the 12 months to October 2026.
Guests
- AirROI estimates 96.9% of Indiana Airbnb guests who left a review as of October 2026 were from within the United States.
By place
- AirROI ranks Indiana 34th for Airbnb stays among the United States' 51 states in the 12 months to October 2026.
- AirROI estimates Indianapolis had the most Airbnb stays of the 20 towns it lists in Indiana in the 12 months to October 2026, at 72,115, ahead of Bloomington and South Bend.
Official numbers
How Many Tourists Visit Indiana?
Indiana Destination Development Corporation counted 83 million visitors in 2024.
| Figure | What it counts | Year | Publisher |
|---|---|---|---|
| 83 millionVisitors | Visitors who traveled to Indiana | 2024 | indiana destination development corporation |
Airbnb stays
Airbnb Stays in Indiana
Indiana had 10,593 Airbnb homes in the 12 months to October 2026. They took an estimated 245,083 stays and 1,274,800 nights. A typical stay lasted 5.2 nights and was booked about 53 days ahead. AirROI's figures cover the 78 towns it tracks in Indiana; places it does not track are not counted, so every total is a floor.
- Airbnb homes
- 10,593
- Airbnb stays, estimate
- 245,083
- Airbnb nights, estimate
- 1,274,800
- Typical stay
- 5.2 nights
- Booked ahead
- 53 days
Busiest months
When Is the Busiest Time in Indiana?
On Airbnb, July was the busiest month in Indiana in the 12 months to October 2026, then June and August. January was the quietest. The six busiest months run unbroken from May to October.
July ranks first, January last
Airbnb months in calendar order, 12 months to October 2026. The number is the month's rank, and 1 is the busiest. The bar shows its part of Airbnb nights.
- Three busiest months
- Other months
From busiest to quietest: July, June, August, September, October, May, November, December, March, April, February, January.
Month by month: rank, typical stay and days booked ahead
| Month | Share of nights | Booked ahead |
|---|---|---|
| July | 10.0% | 69 days |
| June | 9.8% | 51 days |
| August | 9.2% | 50 days |
| September | 9.2% | 52 days |
| October | 9.1% | 56 days |
| May | 8.6% | 70 days |
| November | 7.9% | 50 days |
| December | 7.9% | 35 days |
| March | 7.8% | 27 days |
| April | 7.4% | 49 days |
| February | 6.5% | 24 days |
| January | 6.5% | 26 days |
Share is each month's part of the year's Airbnb nights. Typical stay and days booked ahead are AirROI estimates for stays in each month.
Where guests come from
Where Do Indiana Airbnb Guests Come From?
Nearly all Indiana Airbnb guests who left a review as of October 2026 were from within the United States (96.9%), AirROI estimates. Among the same guests, Indianapolis was the top origin city at 5.2%, ahead of Chicago at 3.9%. The figures rest on 733,246 reviews, written over many years.
96.9% from within the United States
Among guests who left a review, as of October 2026
- From within the United States 96.9%
- From abroad 3.1%
Top origin cities
Among guests who left a review
By town
Most Booked Towns in Indiana
Indianapolis, Bloomington and South Bend took 42% of Airbnb stays in Indiana in the 12 months to October 2026. July is the busiest Airbnb month in 9 of the 20 towns, led by Bloomington, and October in 5, led by Nashville. Among guests who left a review, the share from abroad across these towns runs from under 1% in Madison to 11% in Culver.
| Indianapolis | 72,115 |
| Bloomington | 15,736 |
| South Bend | 14,815 |
| Nashville | 11,482 |
| Michigan City | 11,175 |
| Fort Wayne | 10,751 |
| Evansville | 5,495 |
| Madison | 5,070 |
| Jeffersonville | 4,985 |
| Lafayette | 4,318 |
| Westfield | 4,094 |
| Noblesville | 3,611 |
| West Lafayette | 3,399 |
| New Albany | 3,277 |
| Terre Haute | 3,234 |
| Muncie | 3,054 |
| Valparaiso | 3,019 |
| Columbus | 2,787 |
| Gary | 2,757 |
| Culver | 1,697 |
* Among guests who left a review. Stays, nights and other figures are AirROI estimates for the 12 months to October 2026, and cover Airbnb only. US is the top origin in every town, among guests who left a review, so this column names the top country abroad. Lists the 20 of Indiana's 78 towns with 100 or more Airbnb homes. A town with no tourism page of its own links to its Airbnb market page.
FAQ
Questions About Tourism in Indiana
How many tourists visit Indiana?
Indiana had 83 million visitors in 2024, according to Indiana Destination Development Corporation. AirROI estimates 245,083 Airbnb stays in Indiana in the 12 months to October 2026, which is a separate count of bookings.
When is high season in Indiana?
The busiest Airbnb month in Indiana in the 12 months to October 2026 was July, then June and August. The six busiest months run from May to October.
What is the quietest month in Indiana?
January was the quietest Airbnb month in Indiana in the 12 months to October 2026, ranking 12th of 12, and February ranked 11th. Stays in January were booked about 26 days ahead, against 70 days for May.
How long is a typical Airbnb stay in Indiana?
A typical Airbnb stay in Indiana lasted 5.2 nights in the 12 months to October 2026, booked about 53 days ahead. By month, stays ran from 3.8 nights in September to 6.1 nights in January.
Where do Airbnb guests in Indiana come from?
Of Indiana Airbnb guests who left a review as of October 2026, 96.9% were from within the United States, AirROI estimates. Among the same guests, the top origin city was Indianapolis at 5.2%, ahead of Chicago at 3.9%.
What is the most booked town in Indiana on Airbnb?
Indianapolis was the most booked town in Indiana on Airbnb, with an estimated 72,115 stays in the 12 months to October 2026, ahead of Bloomington and South Bend.
Are Airbnb stays the same as tourists?
No. Indiana Destination Development Corporation counts visitors (83 million in 2024). An Airbnb stay is one booking on one platform, however many guests it holds. AirROI's 245,083 stays are estimates for the 12 months to October 2026.
Method
How These Numbers Are Made
Official figures come from their publishers, linked above, and were last checked in November 2026. Stays and nights are AirROI estimates for the 12 months to October 2026, built from Airbnb listing data, and cover Airbnb only. Nights add up each town's stays times its typical stay, across 78 towns. Month ranks compare each month's part of Airbnb nights. Origin rests on 733,246 reviews and describes guests who left a review, not everyone who stayed. Read the method page.