Tourism statisticsState2026

Tennessee Tourism Statistics: 147M Visitors in 2024

Q: How many tourists visit Tennessee?

Tennessee had 147 million visitors in 2024, according to the Tennessee Department of Tourist Development. AirROI estimates 1,172,798 Airbnb stays in Tennessee in the 12 months to October 2026, which is a separate count of bookings.

Q: What is the quietest month in Tennessee?

January was the quietest Airbnb month in Tennessee in the 12 months to October 2026, ranking 12th of 12, and February ranked 11th. Stays in January were booked about 31 days ahead, against 64 days for October.

Q: How long is a typical Airbnb stay in Tennessee?

A typical Airbnb stay in Tennessee lasted 4.0 nights in the 12 months to October 2026, booked about 53 days ahead. That is shorter than the worldwide 5.2 nights. By month, stays ran from 3.3 nights in September to 4.7 nights in July.

Tennessee recorded 147 million visitors in 2024, the Tennessee Department of Tourist Development reports. AirROI estimates 1,172,798 Airbnb stays in Tennessee in the 12 months to October 2026, with Nashville the most booked town. The busiest month was October.

Source: AirROI Reviewed by Jun Zhou, Founder @ AirROI Updated November 4, 2026

Airbnb figures are AirROI estimates for the 12 months to October 2026. Read the method

Estimated Airbnb nights: 4,694,864
Typical Airbnb stay: 4.0 nights
Busiest Airbnb month: October
From within the United States, among guests who left a review: 96.2%

Key facts

Tennessee Tourism Facts

Each sentence names its place, period and source, so it can be quoted alone.

Official

The Tennessee Department of Tourist Development puts Tennessee at 147 million visitors in 2024.

Airbnb stays

AirROI puts Airbnb stays in Tennessee at 1,172,798 in the 12 months to October 2026.
AirROI estimates Airbnb stays in Tennessee added up to 4,694,864 nights in the 12 months to October 2026.
AirROI estimates a typical Airbnb stay in Tennessee lasted 4.0 nights in the 12 months to October 2026, booked about 53 days ahead.

Busiest months

AirROI ranks October the busiest Airbnb month in Tennessee in the 12 months to October 2026, followed by June and July, with January the quietest.
AirROI estimates Airbnb in Tennessee had no single high season in the 12 months to October 2026: the three busiest months were October, June and July.
AirROI estimates Airbnb stays in Tennessee in October were booked furthest ahead, about 64 days, against 31 days for January, in the 12 months to October 2026.

Guests

AirROI estimates 96.2% of Tennessee Airbnb guests who left a review as of October 2026 were from within the United States.

By place

AirROI ranks Tennessee 5th for Airbnb stays among the United States' 51 states in the 12 months to October 2026.
AirROI estimates Nashville had the most Airbnb stays of the 37 towns it lists in Tennessee in the 12 months to October 2026, at 287,370, ahead of Sevierville and Gatlinburg.

Official numbers

How Many Tourists Visit Tennessee?

The Tennessee Department of Tourist Development counted 147 million visitors in 2024.

Official tourism figures for Tennessee: what each counts, its year and its publisher
Figure	What it counts	Year	Publisher
147 millionVisitors	Visitors to Tennessee	2024	Tennessee Department of Tourist Development

Airbnb stays

Airbnb Stays in Tennessee

Tennessee had 38,038 Airbnb homes in the 12 months to October 2026. They took an estimated 1,172,798 stays and 4,694,864 nights. A typical stay lasted 4.0 nights and was booked about 53 days ahead, shorter than the worldwide stay of 5.2 nights. AirROI's figures cover the 144 towns it tracks in Tennessee; places it does not track are not counted, so every total is a floor.

Airbnb homes: 38,038
Airbnb stays, estimate: 1,172,798
Airbnb nights, estimate: 4,694,864
Typical stay: 4.0 nights
Booked ahead: 53 days

Busiest months

When Is the Busiest Time in Tennessee?

On Airbnb, October was the busiest month in Tennessee in the 12 months to October 2026, then June and July. January was the quietest. The busiest months do not sit together, so there is no single high season.

October ranks first, January last

Airbnb months in calendar order, 12 months to October 2026. The number is the month's rank, and 1 is the busiest. The bar shows its part of Airbnb nights.

Three busiest months
Other months

From busiest to quietest: October, June, July, March, May, September, November, August, December, April, February, January.

Month by month: rank, typical stay and days booked ahead

Airbnb months in Tennessee by rank, with share of nights, typical stay and days booked ahead, 12 months to October 2026
Rank	Month	Share of nights	Typical stay	Booked ahead
1	October	10.2%	3.6 nights	64 days
2	June	9.8%	4.2 nights	62 days
3	July	9.2%	4.7 nights	59 days
4	March	8.7%	4.0 nights	41 days
5	May	8.6%	3.8 nights	57 days
6	September	8.6%	3.3 nights	56 days
7	November	8.5%	3.6 nights	60 days
8	August	8.4%	4.0 nights	56 days
9	December	8.4%	4.0 nights	49 days
10	April	7.8%	3.8 nights	50 days
11	February	6.1%	3.9 nights	33 days
12	January	5.8%	4.3 nights	31 days

Share is each month's part of the year's Airbnb nights. Typical stay and days booked ahead are AirROI estimates for stays in each month.

Where guests come from

Where Do Tennessee Airbnb Guests Come From?

Nearly all Tennessee Airbnb guests who left a review as of October 2026 were from within the United States (96.2%), AirROI estimates. Among the same guests, Nashville was the top origin city at 3%, ahead of Atlanta at 1.7%. The figures rest on 3,256,440 reviews, written over many years.

96.2% from within the United States

Among guests who left a review, as of October 2026

Top origin cities

Among guests who left a review

Nashville 3%
Atlanta 1.7%
Chicago 1%

By town

Most Booked Towns in Tennessee

Nashville, Sevierville and Gatlinburg took 58% of Airbnb stays in Tennessee in the 12 months to October 2026. October is the busiest Airbnb month in 16 of the 37 towns, led by Nashville, and June in 9, led by Knoxville. Among guests who left a review, the share from abroad across the 25 most booked towns runs from under 1% in Monteagle to 7.1% in Nashville.

Most Booked Towns in Tennessee: Airbnb stays, nights and typical stay, 12 months to October 2026; with origin among guests who left a review
#
1	Nashville	287,370	1,118,542	3.9 nights	7.1%	Canada	October
2	Sevierville	257,488	942,083	3.7 nights	1.8%	UK	October
3	Gatlinburg	139,930	506,816	3.6 nights	2.9%	UK	October
4	Pigeon Forge	116,754	414,621	3.6 nights	1.8%	UK	October
5	Memphis	38,187	176,102	4.6 nights	6.2%	UK	September
6	Chattanooga	35,976	153,110	4.3 nights	2.7%	UK	October
7	Knoxville	33,590	160,567	4.8 nights	2.7%	Canada	June
8	Townsend	15,418	58,474	3.8 nights	3.2%	UK	October
9	Franklin	14,099	70,304	5.0 nights	3.1%	UK	October
10	Cosby	13,557	51,042	3.8 nights	2.3%	Canada	October
11	Murfreesboro	9,689	58,187	6.0 nights	2.3%	Canada	June
12	Pittman Center	9,082	32,393	3.6 nights	2.4%	UK	October
13	Clarksville	8,816	61,710	7.0 nights	2.2%	Germany	October
14	Johnson City	6,640	42,501	6.4 nights	1.9%	Canada	September
15	Bristol	6,020	27,799	4.6 nights	1.9%	UK	July
16	Wears Valley	5,426	21,054	3.9 nights	2.3%	Canada	October
17	Berry Hill	4,900	18,007	3.7 nights	6.5%	Canada	October
18	Dandridge	4,786	20,536	4.3 nights	2%	UK	July
19	Monteagle	4,370	14,336	3.3 nights	under 1%	UAE	June
20	Tracy City	4,316	12,046	2.8 nights	1%	Canada	June
21	Maryville	4,311	21,950	5.1 nights	1.8%	Canada	June
22	Winchester	4,031	15,900	3.9 nights	1.5%	UK	June
23	Cleveland	3,818	18,124	4.7 nights	1.1%	Canada	October
24	Lebanon	3,710	16,679	4.5 nights	2.9%	Canada	October
25	Columbia	3,671	19,835	5.4 nights	3.2%	UK	September
26	Kingsport	3,335	21,995	6.6 nights	1.7%	Australia	June
27	Cookeville	3,294	16,592	5.0 nights	2.7%	UK	October
28	Mt. Juliet	3,261	16,053	4.9 nights	3.6%	UK	June
29	Sevier County	3,183	11,505	3.6 nights	2.5%	Canada	July
30	LaFollette	3,146	14,052	4.5 nights	under 1%	Canada	July
31	Smithville	3,087	12,324	4.0 nights	1%	UK	July
32	Jackson	2,965	17,492	5.9 nights	2.5%	UK	May
33	Gallatin	2,889	17,546	6.1 nights	3.2%	Brazil	June
34	Hendersonville	2,632	15,111	5.7 nights	4.4%	Canada	July
35	Tellico Plains	2,383	9,600	4.0 nights	under 1%	France	October
36	Butler	2,034	8,421	4.1 nights	1.6%	Germany	July
37	Counce	1,703	10,218	6.0 nights	under 1%	South Korea	March

* Among guests who left a review. Stays, nights and other figures are AirROI estimates for the 12 months to October 2026, and cover Airbnb only. US is the top origin in every town, among guests who left a review, so this column names the top country abroad. Lists the 37 of Tennessee's 144 towns with 100 or more Airbnb homes. A town with no tourism page of its own links to its Airbnb market page.

FAQ

Questions About Tourism in Tennessee

How many tourists visit Tennessee?

Tennessee had 147 million visitors in 2024, according to the Tennessee Department of Tourist Development. AirROI estimates 1,172,798 Airbnb stays in Tennessee in the 12 months to October 2026, which is a separate count of bookings.

When is high season in Tennessee?

The busiest Airbnb month in Tennessee in the 12 months to October 2026 was October, then June and July.

What is the quietest month in Tennessee?

January was the quietest Airbnb month in Tennessee in the 12 months to October 2026, ranking 12th of 12, and February ranked 11th. Stays in January were booked about 31 days ahead, against 64 days for October.

How long is a typical Airbnb stay in Tennessee?

A typical Airbnb stay in Tennessee lasted 4.0 nights in the 12 months to October 2026, booked about 53 days ahead. That is shorter than the worldwide 5.2 nights. By month, stays ran from 3.3 nights in September to 4.7 nights in July.

Where do Airbnb guests in Tennessee come from?

Of Tennessee Airbnb guests who left a review as of October 2026, 96.2% were from within the United States, AirROI estimates. Among the same guests, the top origin city was Nashville at 3%, ahead of Atlanta at 1.7%.

What is the most booked town in Tennessee on Airbnb?

Nashville was the most booked town in Tennessee on Airbnb, with an estimated 287,370 stays in the 12 months to October 2026, ahead of Sevierville and Gatlinburg.

Are Airbnb stays the same as tourists?

No. The Tennessee Department of Tourist Development counts visitors (147 million in 2024). An Airbnb stay is one booking on one platform, however many guests it holds. AirROI's 1,172,798 stays are estimates for the 12 months to October 2026.

Method

How These Numbers Are Made

Official figures come from their publishers, linked above, and were last checked in November 2026. Stays and nights are AirROI estimates for the 12 months to October 2026, built from Airbnb listing data, and cover Airbnb only. Nights add up each town's stays times its typical stay, across 144 towns. Month ranks compare each month's part of Airbnb nights. Origin rests on 3,256,440 reviews and describes guests who left a review, not everyone who stayed. Read the method page.