Sevier County, Tennessee Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Sevier County, Tennessee? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $87,245 per year — at a $590 nightly rate, 43.1% occupancy, and a $271 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
At 68 active listings, Sevier County is a boutique market where moderate demand with room for well-positioned listings to outperform. Supply grew 142.9% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Sevier County?
In Sevier County, the headline Airbnb metrics are $87,245 in average annual revenue,43.1% occupancy, $590 ADR, and $271 in RevPAR, and guests book about 59 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Sevier County?
Understanding the monthly revenue variations for Airbnb listings in Sevier County is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Sevier County is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Sevier County across different performance tiers:
- Best-in-class properties (Top 10%) achieve $19,825+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $12,116 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $6,516 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $3,215, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Sevier County
What Is the Monthly Airbnb Occupancy Rate in Sevier County?
Maximize your bookings by understanding the Sevier County STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Sevier County:
- Best-in-class properties (Top 10%) achieve 76%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 63% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 46%.
- Entry-level properties (Bottom 25%) average 24% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Sevier County
What Is the Average Airbnb Nightly Rate in Sevier County?
Effective short term rental pricing strategy in Sevier County involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Sevier County typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $1,096+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $792 or more.
- Typical properties (Median) charge around $481 per night.
- Entry-level properties (Bottom 25%) earn around $309 per night.
Average Daily Rate (ADR) Trend by Month in Sevier County
What Is the RevPAR for Airbnb in Sevier County?
RevPAR in Sevier County is currently $271. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $125 RevPAR.
- Typical properties (Median) generate $221 RevPAR.
- Strong performers (Top 25%) earn $356 RevPAR.
- Best-in-class (Top 10%) achieve $617 RevPAR.
Average Monthly RevPAR Trend in Sevier County
RevPAR Insights for Sevier County
- The average RevPAR in Sevier County is $271. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($617) and bottom 25% ($125) is $492, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Jul and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Sevier County benchmarks. If your RevPAR falls below the median of $221, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $356+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Sevier County?
Sevier County's peak Airbnb season falls in July, December, June, while the softest stretch is January, February, September. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (July, December, June)
- Revenue averages $12,953 per month
- Occupancy rates average 54.5%
- Daily rates average $690
Shoulder Season
- Revenue averages $8,287 per month
- Occupancy maintains around 45.9%
- Daily rates hold near $555
Low Season (January, February, September)
- Revenue drops to average $5,491 per month
- Occupancy decreases to average 33.0%
- Daily rates adjust to average $520
Seasonality Insights for Sevier County
- Airbnb seasonality in Sevier County is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Sevier County's highest earning potential, with monthly revenues climbing to $13,467, occupancy reaching 57.4%, and ADRs peaking at $718.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $5,040, occupancy could drop to 28.2%, and ADRs may adjust to $492.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Sevier County.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Sevier County, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Sevier County?
Low regulation and minimal registration activity in Sevier County, Tennessee, United States point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Sevier County to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Sevier County?
Sevier County is a smaller vacation rental market where a handful of neighborhoods drive most of the booking activity. Choosing the right area is especially important in boutique markets — there is less room for a mediocre location to succeed on volume alone. The areas below highlight where short-term rental demand is strongest and why.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Pigeon Forge | A popular tourist destination known for its proximity to the Great Smoky Mountains National Park and numerous entertainment options. Ideal for families and vacationers seeking adventure and fun activities. | Dollywood, The Island in Pigeon Forge, Titanic Museum Attraction, WonderWorks, Pigeon Forge Snow, Old Mill |
| Gatlinburg | A charming mountain town that serves as a gateway to the Great Smoky Mountains National Park. It's perfect for tourists looking for outdoor activities and stunning views. | Great Smoky Mountains National Park, Gatlinburg SkyLift Park, Gatlinburg Strip, Ripley's Aquarium of the Smokies, Ober Gatlinburg, Anakeesta |
| Sevierville | The hometown of Dolly Parton, Sevierville combines natural beauty with entertainment offerings, making it attractive for a wide range of visitors. | Dolly Parton’s Stampede, Sevierville City Park, Wilderness at the Smokies, Tanger Outlets, Sevierville Golf Club, Smoky Mountain Deer Farm |
| Wears Valley | Known for its serene mountain views and access to nature, Wears Valley is appealing for those looking for a quiet retreat away from the hustle and bustle. | Wear Valley Road, Metcalf Bottoms, The Sinks, Laurel Falls, Cades Cove, Tremont |
| Cosby | A quieter area near the National Park, perfect for visitors seeking a more rustic and peaceful experience for hiking and nature observation. | Cosby Campground, Hen Wallow Falls, Cosby Nature Trail, Great Smoky Mountains National Park, Big Creek, Foothills Parkway |
| Soveriegn | A small community with close access to both the natural beauty of the Smokies and local attractions, making it a hidden gem for vacationers. | Nearby hiking trails, Local restaurants, Scenic views, Quick access to the main attractions in Pigeon Forge and Gatlinburg |
| Douglas Lake | Offers recreational activities such as fishing and boating, attracting families and nature lovers looking for a lakeside getaway. | Douglas Dam, Swimming areas, Picnic spots, Fishing and boating, Great views of the Smokies, Marinas and rental services |
| Townsend | Known as the 'Peaceful Side of the Smokies', Townsend offers a laid-back atmosphere with easy access to outdoor activities and historical sites. | Cades Cove, Tuckaleechee Caverns, Great Smoky Mountains Heritage Center, Little River, Hiking trails, Scenic drives |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Sevier County offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Sevier County?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Sevier County
- The Sevier County Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 68 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Sevier County, Outdoor/Unique properties are the most common (82.4%), reflecting the local real estate landscape.
- Houses represent a significant 16.2% portion, catering likely to families or larger groups.
- Smaller segments like unique stays (combined 1.5%) offer potential for unique stay experiences.
Sevier County Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Sevier County
- The dominant room capacity in Sevier County is 5+ bedrooms listings, making up 36.8% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 5+ bedrooms and 3 bedrooms properties represent 61.8% of the active Airbnb listings in Sevier County, indicating a high concentration in these sizes.
- A significant 73.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Sevier County.
Sevier County Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Sevier County
- The most common guest capacity trend in Sevier County vacation rentals is listings accommodating 8+ guests (77.9%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Sevier County STR market, accounting for 92.6% of listings.
- 92.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Sevier County.
- On average, properties in Sevier County are equipped to host 7.4 guests.
How Do Listings in Sevier County Compare on Quality?
Listing quality in Sevier County can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Sevier County
- At 59.8 photos per listing on average, Sevier County hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 45.6% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Sevier County averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Sevier County?
Amenity Prevalence
Amenity Insights for Sevier County
- Essential amenities in Sevier County that guests expect include: Air conditioning, Kitchen, Smoke alarm, TV, Wifi, Heating, Microwave, Free parking on premises, Bed linens, Coffee maker. Lacking these (any) could significantly impact bookings.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Sevier County: Air conditioning, Kitchen, Smoke alarm, TV, Wifi, Heating, Microwave, Free parking on premises, Bed linens, Coffee maker.
- Prioritize adding missing essentials: Air conditioning, Smoke alarm, TV, Wifi, Heating, Microwave, Free parking on premises, Bed linens, Coffee maker.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Sevier County to stay competitive.
Which Airbnb Amenities Boost Revenue in Sevier County?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Sevier County, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Hot tub | 89.7% | $95,671 | $13,821 | 592.2% |
Washer | 92.6% | $92,307 | $23,466 | 293.4% |
Pool | 60.3% | $117,120 | $41,880 | 179.7% |
Sun loungers | 10.3% | $186,679 | $75,835 | 146.2% |
Theme room | 13.2% | $166,932 | $75,090 | 122.3% |
Movie theater | 20.6% | $154,140 | $69,902 | 120.5% |
Hot water kettle | 22.1% | $146,944 | $70,350 | 108.9% |
Mini golfHigh opportunity | 7.4% | $166,470 | $80,958 | 105.6% |
Oven | 89.7% | $92,109 | $44,866 | 105.3% |
Stove | 89.7% | $91,991 | $45,894 | 100.4% |
Revenue Impact Insights for Sevier County
- Hot tub tops the revenue impact list with a 592.2% uplift — listings with this amenity earn $95,671 vs. $13,821 without it.
- High-opportunity amenities — Mini golf — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
- Hot tub, Washer, Oven, Stove — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Prioritize adding Mini golf — it has the best combination of high revenue impact and low market saturation in Sevier County.
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Sevier County STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Sevier County. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSevier County Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Sevier County
- The typical guest profile for Airbnb in Sevier County consists of primarily domestic travelers (98%), often arriving from nearby Knoxville, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 97.7% of guests.
- Key international markets include United States (97.7%) and Canada (0.9%).
- Top languages spoken are English (80.6%) followed by Spanish (13.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Knoxville and Nashville.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Sevier County?
Listings in Sevier County average 4.79 out of 5 overall, with about 40.9 reviews per active listing and 35.3% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Sevier County
- An average rating of 4.79 places Sevier County in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
- The strongest subcategory is Communication (4.88), while Value (4.73) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 35.3% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Sevier County Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Sevier County
- The most common availability pattern in Sevier County falls within the 181-270 days range, representing 42.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 72.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Sevier County (42.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 29.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Sevier County?
Average Booking Lead Time by Month
Booking Lead Time Insights for Sevier County
- The overall average booking lead time for vacation rentals in Sevier County is 59 days.
- Guests book furthest in advance for stays during November (average 80 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 37 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (68 days avg.) sees the longest lead times, while Winter (44 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (59 days) as a baseline for your pricing and availability strategy in Sevier County.
- For November stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 80 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 68 days) to capture early planners.
- Monitor your own booking lead times against these Sevier County averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Sevier County?
Guests in Sevier County stay about 3.5 nights on average, generating roughly 2,307 reservations and 33.9 bookings per listing in the latest AirROI dataset. The most common check-in time is 4:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Sevier County
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Sevier County
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 33.9 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Jul (4.6 nights) and shorten in Jan (2.8 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 4:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Sevier County Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
1 listings
1.5% of total
2 Nights
24 listings
35.3% of total
3 Nights
1 listings
1.5% of total
30+ Nights
42 listings
61.8% of total
Key Insights
- The most prevalent minimum stay requirement in Sevier County is 30+ Nights, adopted by 61.8% of listings. This highlights the market's preference for longer commitments.
- A significant segment (61.8%) caters to monthly stays (30+ nights) in Sevier County, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 61.8% of Sevier County hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 1.5% currently do.
- A 2-night minimum appears standard (35.3%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 61.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Sevier County.
Sevier County Airbnb Cancellation Policy Trends Analysis (2026)
Limited
2 listings
2.9% of total
Super Strict 60 Days
3 listings
4.4% of total
Super Strict 30 Days
9 listings
13.2% of total
Flexible
4 listings
5.9% of total
Moderate
10 listings
14.7% of total
Firm
36 listings
52.9% of total
Strict
4 listings
5.9% of total
Cancellation Policy Insights for Sevier County
- The prevailing Airbnb cancellation policy trend in Sevier County is Firm, used by 52.9% of listings.
- A majority (58.8%) of hosts in Sevier County utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
- Strict cancellation policies are quite rare (5.9%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 52.9% market standard in Sevier County.
- Using a Strict policy might deter some guests, as only 5.9% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Sevier County.
How Much Are Airbnb Cleaning Fees in Sevier County?
Cleaning fees in Sevier County are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Sevier County
- 97.1% of listings charge a cleaning fee, making it standard practice in Sevier County. Guests expect it and factor it into their booking decisions.
- The gap between the average ($389) and median ($345) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 16.5% of gross revenue on average — a significant line item that impacts total guest cost and competitiveness.
Recommendations for Hosts
- Price your cleaning fee competitively against the Sevier County median of $345. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Consider whether bundling the cleaning fee into a slightly higher nightly rate might improve conversion, since many guests filter by total price and separate fees can feel punitive.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Sevier County Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Sevier Countybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Paradise Mountain Retreat - Private Indoor Pool
Entire Place • 12 bedrooms
Luxury Chalet | Indoor Pool | 22 Guests | Mtn View
Entire Place • 6 bedrooms
Luxury Chalet | Indoor Pool | 22 Guests | Mtn View
Entire Place • 6 bedrooms
Mountain Lodge/Sleeps 22/Heated Pool/Games/HotTubs
Entire Place • 8 bedrooms
Special Offer•6BD•Pool•Theater•Games•Views
Entire Place • 6 bedrooms
Game Room | Indoor Pool | Fire Table | Outdoor Din
Entire Place • 6 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Sevier County?
Learn from the best! This table showcases top-performing Airbnb hosts in Sevier County based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Justin | 3 | $745,599 | 129 | 4.93/5.0 |
| Cabins For YOU | 4 | $587,951 | 38 | 4.31/5.0 |
| Travis | 8 | $575,247 | 156 | 4.84/5.0 |
| Amy And Zach | 3 | $331,277 | 70 | 4.75/5.0 |
| Jimbo | 2 | $264,515 | 38 | 4.87/5.0 |
| Bear Camp Cabin Rentals | 3 | $251,548 | 30 | 4.78/5.0 |
| Michael | 2 | $251,039 | 98 | 4.78/5.0 |
| Awnna | 1 | $247,796 | 38 | 4.97/5.0 |
| Philomena | 1 | $237,734 | 56 | 4.80/5.0 |
| Evergreen Vacation Properties | 4 | $232,254 | 105 | 4.86/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Sevier County.
Who Are the Airbnb Hosts in Sevier County?
Sevier County is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Sevier County
- With 67.6% Superhosts, Sevier County has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 67.6% of listings are professionally managed, indicating a mature, competitive market with institutional players.
- 10.3% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 67.6% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 32.4% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Sevier County averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Sevier County
These are the highest-grossing professional property management operations in Sevier County, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Justin | 3 | $745,599 | $1,040 | 62.3% | 4.93/5 |
| Cabins For YOU | 4 | $587,951 | $1,157 | 41.2% | 4.31/5 |
| Travis | 8 | $575,247 | $433 | 53.1% | 4.84/5 |
| Amy And Zach | 3 | $331,277 | $964 | 42.8% | 4.75/5 |
| Jimbo | 2 | $264,515 | $623 | 53.4% | 4.87/5 |
| Bear Camp Cabin Rentals | 3 | $251,548 | $675 | 34.1% | 4.78/5 |
| Awnna | 1 | $247,796 | $1,170 | 49.9% | 4.97/5 |
| Philomena | 1 | $237,734 | $888 | 70.2% | 4.80/5 |
| Evergreen Vacation Properties | 4 | $232,254 | $400 | 41.3% | 4.86/5 |
| Shaun | 1 | $170,418 | $1,238 | 38.8% | 4.88/5 |
Management Company Insights for Sevier County
- The leading management company, Justin, operates 3 listings with $745,599 in gross revenue — a useful benchmark for what scale looks like in Sevier County.
- Top managers average 3 properties each, suggesting professional management in Sevier County still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.8/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Sevier County's Airbnb Market Compare to Nearby Cities?
How does the Sevier County Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Buncombe County, Sevier County has 3 percentage points lower occupancy and about $238 higher ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Gilmer County | 26 | $5,823 | $483.16 | 40% |
| Buncombe County | 12 | $4,926 | $352.36 | 46% |
| Sevierville | 6,226 | $4,861 | $384.75 | 46% |
| Union Mills | 15 | $4,813 | $459.55 | 40% |
| Sautee | 13 | $4,694 | $436.69 | 41% |
| Epworth | 77 | $4,680 | $425.77 | 39% |
| Fannin County | 44 | $4,507 | $464.80 | 36% |
| Six Mile | 57 | $4,481 | $466.47 | 42% |
| Gatlinburg | 3,554 | $4,458 | $367.24 | 44% |
| East Ellijay | 15 | $4,390 | $375.64 | 41% |
Frequently Asked Questions About Airbnb in Sevier County
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Sevier County.
How much do Airbnb hosts make in Sevier County?
Sevier County hosts earn about $87,245 per year on average, with an average nightly rate of $590 and RevPAR of $271. Those figures describe the typical revenue environment for active listings in Sevier County, Tennessee, not the ceiling for the best operators. Source: AirROI 2026 data, Sevier County market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Sevier County?
The average Airbnb occupancy rate in Sevier County is 43.1%. July is the strongest month and February is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Sevier County?
Listings in Sevier County average $590 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Sevier County?
Sevier County currently has about 68 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Sevier County?
AirROI currently classifies the short-term rental regulation level in Sevier County as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Sevier County?
RevPAR in Sevier County is about $271. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Sevier County?
At 43.1% occupancy, Sevier County can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $87,245, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Sevier County?
The average booking lead time in Sevier County is about 59 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Sevier County?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Sevier County include Pigeon Forge, Gatlinburg, Sevierville. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Sevier County?
entire_home listings make up 100.0% of the active supply in Sevier County. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Sevier County compare to nearby Airbnb markets?
Among neighboring markets, Gilmer County posts $69,875 in average annual revenue with 39.7% occupancy, compared to Sevier County's $87,245 and 43.1%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Sevier County?
The average Airbnb stay length in Sevier County is about 3.5 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Sevier County?
Airbnb listings in Sevier County average 4.79 out of 5 overall. About 35.3% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Sevier County?
Hot tub and Washer are among the strongest revenue-linked amenities in Sevier County. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Sevier County?
Yes. About 97.1% of active Airbnb listings in Sevier County charge a cleaning fee, and the average fee is $389. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Sevier County?
A 67.6% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.