Region market dataTennessee2026
Smoky Mountains Airbnb Data: Revenue and Occupancy by Town
AirROI tracks 16,606 active Airbnb homes in the Smoky Mountains: 16,505 in 8 towns (Sevierville, Gatlinburg, Pigeon Forge, Townsend, Cosby, Pittman Center, Wears Valley and Seymour), and 101 elsewhere. These homes took an estimated 562,711 stays in the 12 months to October 2026, 91% of them in Sevierville, Gatlinburg and Pigeon Forge. A typical stay ran 3.6 nights and the average home earned $55,308 at 44% occupancy. Of these homes, 72% are cabins, campers and other outdoor stays, 14% are houses, 11% are apartments or condos and 52% sleep 8 or more.
This page covers the Tennessee side of the Smokies, and a listed town needs 50 or more active Airbnb homes, with at least 75% of them near the region. Figures are AirROI estimates. How they are made
- Active Airbnb homes
- 16,606
- Avg. revenue per home
- $55,308
- Occupancy rate
- 44%
- Avg. nightly rate
- $389
Towns
Smoky Mountains Towns by Airbnb Stays
Each row links to the town's own market page. Select a column to sort by it.
| 1 | Sevierville | 257,488 | $417 |
|---|---|---|---|
| 2 | Gatlinburg | 139,930 | $385 |
| 3 | Pigeon Forge | 116,754 | $368 |
| 4 | Townsend | 15,418 | $281 |
| 5 | Cosby | 13,557 | $250 |
| 6 | Pittman Center | 9,082 | $346 |
| 7 | Wears Valley | 5,426 | $367 |
| 8 | Seymour | 1,873 | $214 |
| Elsewhere in Sevier County | 3,183 | $589 |
Figures cover the 12 months to October 2026. Region figures add up these 8 towns and Elsewhere in Sevier County, homes filed under a wider area, which take no rank. Occupancy counts only nights a home was open, so rate x occupancy x 365 runs higher than revenue per home. How these numbers are made.
Earnings
Revenue, Occupancy and Nightly Rate in the Smoky Mountains
Across the 7 towns with 100 or more Airbnb homes, revenue per home runs from $31,310 in Cosby to $60,014 in Sevierville a year. Gaps like these often reflect home size and mix more than the town, so compare towns with similar homes.
Revenue per home, top 5
A year, AirROI estimate
- Sevierville $60,014
- Wears Valley $55,095
- Gatlinburg $54,870
- Pigeon Forge $51,413
- Pittman Center $48,407
Occupancy, top 5
Nights booked, AirROI estimate
- Sevierville 45%
- Gatlinburg 44%
- Pigeon Forge 43%
- Wears Valley 43%
- Townsend 42%
Lowest nightly rates among towns
With 100 or more homes, AirROI estimate
- Cosby $250
- Townsend $281
- Pittman Center $346
- Wears Valley $367
- Pigeon Forge $368
Among the 7 towns with 100 or more Airbnb homes, 12 months to Oct 2026.
Town by town
Where the Top Towns Stand Out in the Smoky Mountains
Among guests who left a review, Nashville is the top home city in 5 of the 8. Cabins, campers and other outdoor stays are the largest home type in 7 of the 8. The lines below add what the table can't show, where one of the towns leads its peers or differs from the rest.
- Sevierville
Of the 7 towns in the Smoky Mountains with 100 or more homes, Sevierville had the highest revenue per home, at $60,014, and had the most Airbnb homes, at 7,523, in the 12 months to October 2026.
- Gatlinburg
Of the 7 towns in the Smoky Mountains with 100 or more homes, Gatlinburg had the biggest share of apartments and condos, at 20%, in the 12 months to October 2026.
- 5Cosby
Of the 7 towns in the Smoky Mountains with 100 or more homes, Cosby had the lowest nightly rate, at $250, and had the biggest share of houses, at 23%, in the 12 months to October 2026.
- 6Pittman Center
Of the 7 towns in the Smoky Mountains with 100 or more homes, Pittman Center was booked furthest ahead, about 64 days before arrival, in the 12 months to October 2026.
- 7Wears Valley
Of the 7 towns in the Smoky Mountains with 100 or more homes, Wears Valley had the highest guest rating, at 4.81, and had the longest typical stay, at 3.9 nights, in the 12 months to October 2026.
- 8Seymour
In the 12 months to October 2026, houses were the largest home type in Seymour, Smoky Mountains, at 56% of homes.
When
Busiest and Quietest Months in the Smoky Mountains
October, June and July rank as the busiest months for Airbnb nights in the Smoky Mountains, and January and February as the quietest. October is the busiest month in every one of these towns. Across the 8 towns, nightly rates run lowest in September, at about $337, and highest in December, at about $455. Across the 8 towns, stays run longest in July, at 4.6 nights, and shortest in February, at 3.0 nights.
October ranks first, February last
Airbnb months in calendar order, 12 months to October 2026. The number is the month's rank, and 1 is the busiest. The bar shows its part of Airbnb nights.
- Three busiest months
- Other months
From busiest to quietest: October, June, July, December, November, March, September, August, May, April, January, February.
Month by month: rank, share of nights, typical stay and nightly rate
| Rank | Month | Share of nights | Nightly rate |
|---|---|---|---|
| 1 | October | 11.0% | $403 |
| 2 | June | 10.0% | $437 |
| 3 | July | 9.5% | $430 |
| 4 | December | 9.2% | $455 |
| 5 | November | 8.9% | $399 |
| 6 | March | 8.6% | $377 |
| 7 | September | 8.3% | $337 |
| 8 | August | 8.3% | $347 |
| 9 | May | 8.0% | $366 |
| 10 | April | 7.6% | $358 |
| 11 | January | 5.3% | $373 |
| 12 | February | 5.3% | $352 |
Who comes
Where Guests Come From in the Smoky Mountains
Among guests who left a review, 97.9% come from within the United States. The top home cities among those guests are Nashville, Atlanta and Chicago. Townsend draws the most from abroad, at 3.2%, among towns with 100 or more homes.
97.9% from within the United States
Among guests who left a review, as of October 2026
- From within the United States 97.9%
- From abroad 2.1%
Top home cities
Among guests who left a review
FAQ
Questions About Smoky Mountains Airbnb Data
How much do Airbnb homes earn in the Smoky Mountains?
AirROI estimates the average Airbnb home in the Smoky Mountains earned $55,308 in the 12 months to October 2026, at 44% occupancy and $389 a night. Across towns with 100 or more homes, revenue per home runs from $31,310 in Cosby to $60,014 in Sevierville.
Which of the 8 Smoky Mountains towns get the most Airbnb stays?
Sevierville (257,488), Gatlinburg (139,930) and Pigeon Forge (116,754) in the Smoky Mountains, by AirROI's estimated stays in the 12 months to October 2026.
When is the Smoky Mountains busiest on Airbnb?
AirROI ranks October first for Airbnb nights in the Smoky Mountains and February last, in the 12 months to October 2026.
How long do Airbnb guests stay in the Smoky Mountains?
AirROI puts the typical Airbnb stay in the Smoky Mountains at 3.6 nights in the 12 months to October 2026. Across towns with 100 or more homes, it runs from 3.6 nights in Pigeon Forge to 3.9 nights in Wears Valley.
How many Airbnb homes are there in the Smoky Mountains?
AirROI counts 16,606 active Airbnb homes in the Smoky Mountains, as of October 2026, 101 of them filed under Sevier County as a whole. Town by town, that runs from 54 in Seymour to 7,523 in Sevierville.
Method
How These Numbers Are Made
Every figure is an AirROI estimate for the 12 months to October 2026, from the market page of each town listed here, and covers Airbnb only. Stays count bookings. For a file that spreads over 40 km, only homes within 40 km of another listed town's centre count as near the region. Homes and stays add up across the rows. Occupancy, nightly rate and revenue are averages weighted by each town's active homes, the way AirROI's state pages work them out, and a town's stale figures would be left out of them. The typical stay weights each town's stay by its stays. Busiest and quietest months weight each town by its Airbnb nights. These are region averages, not medians, and they cover only the rows on this page, so they do not count every home that uses the Smoky Mountains name. Typical stay is a booking's length, occupancy the share of available nights booked, and revenue the yearly average per home, based on asking prices on booked nights, before cleaning, management, tax and any loan. Guest rating is out of 5. Origin counts guests who left a review.