Wears Valley, Tennessee Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Wears Valley, Tennessee? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $48,400 per year — at a $332 nightly rate, 43.3% occupancy, and a $153 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
At 200 active listings, Wears Valley is a boutique market where moderate demand with room for well-positioned listings to outperform. Supply grew 57.5% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Wears Valley?
In Wears Valley, the headline Airbnb metrics are $48,400 in average annual revenue,43.3% occupancy, $332 ADR, and $153 in RevPAR, and guests book about 61 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Wears Valley?
Understanding the monthly revenue variations for Airbnb listings in Wears Valley is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Wears Valley is typically December, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Wears Valley across different performance tiers:
- Best-in-class properties (Top 10%) achieve $10,818+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $6,715 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $3,858 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,842, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Wears Valley
What Is the Monthly Airbnb Occupancy Rate in Wears Valley?
Maximize your bookings by understanding the Wears Valley STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Octobersees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Wears Valley:
- Best-in-class properties (Top 10%) achieve 77%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 64% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 44%.
- Entry-level properties (Bottom 25%) average 25% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Wears Valley
What Is the Average Airbnb Nightly Rate in Wears Valley?
Effective short term rental pricing strategy in Wears Valley involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Wears Valley typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $551+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $397 or more.
- Typical properties (Median) charge around $294 per night.
- Entry-level properties (Bottom 25%) earn around $200 per night.
Average Daily Rate (ADR) Trend by Month in Wears Valley
What Is the RevPAR for Airbnb in Wears Valley?
RevPAR in Wears Valley is currently $153. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $67 RevPAR.
- Typical properties (Median) generate $114 RevPAR.
- Strong performers (Top 25%) earn $181 RevPAR.
- Best-in-class (Top 10%) achieve $319 RevPAR.
Average Monthly RevPAR Trend in Wears Valley
RevPAR Insights for Wears Valley
- The average RevPAR in Wears Valley is $153. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($319) and bottom 25% ($67) is $252, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Dec and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Wears Valley benchmarks. If your RevPAR falls below the median of $114, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $181+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Wears Valley?
Wears Valley's peak Airbnb season falls in December, July, October, while the softest stretch is January, February, September. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (December, July, October)
- Revenue averages $7,035 per month
- Occupancy rates average 52.3%
- Daily rates average $380
Shoulder Season
- Revenue averages $4,946 per month
- Occupancy maintains around 46.5%
- Daily rates hold near $325
Low Season (January, February, September)
- Revenue drops to average $3,297 per month
- Occupancy decreases to average 33.7%
- Daily rates adjust to average $309
Seasonality Insights for Wears Valley
- Airbnb seasonality in Wears Valley is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Wears Valley's highest earning potential, with monthly revenues climbing to $7,353, occupancy reaching 56.8%, and ADRs peaking at $418.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $2,901, occupancy could drop to 27.1%, and ADRs may adjust to $284.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Wears Valley.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Wears Valley, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Wears Valley?
Low regulation and minimal registration activity in Wears Valley, Tennessee, United States point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Wears Valley to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Wears Valley?
Wears Valley is a smaller vacation rental market where a handful of neighborhoods drive most of the booking activity. Choosing the right area is especially important in boutique markets — there is less room for a mediocre location to succeed on volume alone. The areas below highlight where short-term rental demand is strongest and why.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Wears Valley | A picturesque community nestled in the Smoky Mountains, Wears Valley is known for its serene nature, proximity to the national park, and beautiful mountain views. Ideal for those seeking a peaceful retreat away from the hustle and bustle of city life. | Great Smoky Mountains National Park, Metcalf Bottoms, Wears Valley Zipline Adventures, The Old Mill, Cades Cove, Pigeon Forge |
| Pigeon Forge | A bustling mountain town famous for its family-friendly attractions, entertainment, and dining options, making it a desirable location for tourists looking for a fun getaway. | Dollywood, Titanic Museum, Pigeon Forge Snow, Smoky Mountain Alpine Coaster, The Island in Pigeon Forge, Hatfield & McCoy Dinner Show |
| Gatlinburg | A popular tourist destination known for its access to the Great Smoky Mountains, Gatlinburg offers a vibrant arts scene and various entertainment options, making it attractive for visitors year-round. | Gatlinburg SkyLift Park, Ripley's Aquarium of the Smokies, Great Smoky Arts & Crafts Community, Ober Gatlinburg, Anakeesta, Space Needle |
| Sevierville | Famous for being the hometown of Dolly Parton, Sevierville boasts great shopping, outdoor activities, and is a gateway to the Smoky Mountains, perfect for families and outdoor enthusiasts. | Dolly Parton’s Stampede, Sevierville Convention Center, Tanger Outlets, Smoky Mountain Deer Farm, Sevierville Park, Fort Sanders Medical Center |
| Cades Cove | A scenic valley within the national park, Cades Cove is renowned for its wildlife and historical buildings, attracting nature lovers and history buffs for its natural beauty and peaceful environment. | Cades Cove Loop Road, Cades Cove Campground, Historic Cades Cove Church, Cades Cove Visitor Center, Wildlife viewing, Several hiking trails |
| Townsend | Often referred to as the 'Peaceful Side of the Smokies', Townsend offers a quieter experience with beautiful natural surroundings, appealing to those looking for relaxation and outdoor activities. | Little River Railroad & Lumber Company Museum, Laurel Valley, Great Smoky Mountains Heritage Center, Townsend Visitor Center, Hiking and biking trails, Peaceful riverside parks |
| Seymour | A small town situated near the Smoky Mountains, Seymour blends local charm with convenience to larger attractions, making it a suitable option for investment in short-term rentals. | Hiking trails nearby, Local parks, Proximity to Pigeon Forge and Gatlinburg, Community events, Natural scenery, Quiet residential areas |
| Dollywood's DreamMore Resort | A luxury resort offering unique family experiences, ideal for visitors to Dollywood and the surrounding attractions, catering to families looking for a bit of luxury on their vacation. | Dollywood, Spa services, Family-friendly activities, Resort dining options, Pool and outdoor recreation, Proximity to Pigeon Forge and Gatlinburg |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Wears Valley offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Wears Valley?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Wears Valley
- The Wears Valley Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 98.5% of the 200 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Wears Valley, Outdoor/Unique properties are the most common (85.5%), reflecting the local real estate landscape.
- Smaller segments like hotel/boutique, apartment/condo (combined 3.0%) offer potential for unique stay experiences.
Wears Valley Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Wears Valley
- The dominant room capacity in Wears Valley is 1 bedroom listings, making up 30% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 52.5% of the active Airbnb listings in Wears Valley, indicating a high concentration in these sizes.
- A significant 46.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Wears Valley.
Wears Valley Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Wears Valley
- The most common guest capacity trend in Wears Valley vacation rentals is listings accommodating 8+ guests (50%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Wears Valley STR market, accounting for 67.0% of listings.
- 68.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Wears Valley.
- On average, properties in Wears Valley are equipped to host 6.2 guests.
How Do Listings in Wears Valley Compare on Quality?
Listing quality in Wears Valley can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Wears Valley
- At 44 photos per listing on average, Wears Valley hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 31.5% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Wears Valley averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Wears Valley?
Amenity Prevalence
Amenity Insights for Wears Valley
- Essential amenities in Wears Valley that guests expect include: Air conditioning, Heating, Wifi, Smoke alarm, TV, Coffee maker, Microwave, Free parking on premises. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Bed linens are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Wears Valley: Air conditioning, Heating, Wifi, Smoke alarm, TV, Coffee maker, Microwave, Free parking on premises.
- Prioritize adding missing essentials: Air conditioning, Heating, Smoke alarm, TV, Coffee maker, Microwave, Free parking on premises.
- Consider adding popular differentiators like Hot water or Bed linens to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Wears Valley to stay competitive.
Which Airbnb Amenities Boost Revenue in Wears Valley?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Wears Valley, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Pets allowed | 77.0% | $61,813 | $3,497 | 1667.8% |
Washer | 75.5% | $59,684 | $13,628 | 338.0% |
Dishwasher | 74.0% | $60,494 | $13,982 | 332.7% |
Dryer | 70.5% | $61,697 | $16,624 | 271.1% |
Hot tub | 75.5% | $58,925 | $15,969 | 269.0% |
Movie theater | 10.0% | $139,565 | $38,271 | 264.7% |
BBQ grill | 81.5% | $55,448 | $17,351 | 219.6% |
Children's playroomHigh opportunity | 4.0% | $140,042 | $44,582 | 214.1% |
Dishes and silverware | 91.5% | $51,310 | $17,076 | 200.5% |
Dining table | 65.5% | $62,745 | $21,167 | 196.4% |
Revenue Impact Insights for Wears Valley
- Pets allowed tops the revenue impact list with a 1667.8% uplift — listings with this amenity earn $61,813 vs. $3,497 without it.
- High-opportunity amenities — Children's playroom — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
- BBQ grill, Dishes and silverware — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Prioritize adding Children's playroom — it has the best combination of high revenue impact and low market saturation in Wears Valley.
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Wears Valley STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Wears Valley. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsWears Valley Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Wears Valley
- The typical guest profile for Airbnb in Wears Valley consists of primarily domestic travelers (97%), often arriving from nearby Nashville, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 97.3% of guests.
- Key international markets include United States (97.3%) and Canada (0.5%).
- Top languages spoken are English (78.8%) followed by Spanish (12.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Nashville and Atlanta.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Wears Valley?
Listings in Wears Valley average 4.79 out of 5 overall, with about 77.6 reviews per active listing and 42.5% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Wears Valley
- An average rating of 4.79 places Wears Valley in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
- The strongest subcategory is Check-in (4.88), while Value (4.74) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 42.5% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Wears Valley Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Wears Valley
- The most common availability pattern in Wears Valley falls within the 271-366 days range, representing 41% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 70.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Wears Valley (31%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 31.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Wears Valley?
Average Booking Lead Time by Month
Booking Lead Time Insights for Wears Valley
- The overall average booking lead time for vacation rentals in Wears Valley is 61 days.
- Guests book furthest in advance for stays during October (average 78 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 38 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (73 days avg.) sees the longest lead times, while Winter (48 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (61 days) as a baseline for your pricing and availability strategy in Wears Valley.
- For October stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 78 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 73 days) to capture early planners.
- Monitor your own booking lead times against these Wears Valley averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Wears Valley?
Guests in Wears Valley stay about 3.8 nights on average, generating roughly 6,409 reservations and 32 bookings per listing in the latest AirROI dataset. The most common check-in time is 4:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Wears Valley
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Wears Valley
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 32 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Jun (4.2 nights) and shorten in Feb (3 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 4:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Wears Valley Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
11 listings
5.5% of total
2 Nights
77 listings
38.5% of total
3 Nights
5 listings
2.5% of total
4-6 Nights
1 listings
0.5% of total
7-29 Nights
1 listings
0.5% of total
30+ Nights
105 listings
52.5% of total
Key Insights
- The most prevalent minimum stay requirement in Wears Valley is 30+ Nights, adopted by 52.5% of listings. This highlights the market's preference for longer commitments.
- A significant segment (52.5%) caters to monthly stays (30+ nights) in Wears Valley, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 52.5% of Wears Valley hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 5.5% currently do.
- A 2-night minimum appears standard (38.5%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 52.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Wears Valley.
Wears Valley Airbnb Cancellation Policy Trends Analysis (2026)
Limited
16 listings
8% of total
Super Strict 30 Days
34 listings
17% of total
Super Strict 60 Days
1 listings
0.5% of total
Flexible
9 listings
4.5% of total
Moderate
30 listings
15% of total
Firm
84 listings
42% of total
Strict
26 listings
13% of total
Cancellation Policy Insights for Wears Valley
- The prevailing Airbnb cancellation policy trend in Wears Valley is Firm, used by 42% of listings.
- A majority (55.0%) of hosts in Wears Valley utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 42% market standard in Wears Valley.
- Using a Strict policy might deter some guests, as only 13% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Wears Valley.
How Much Are Airbnb Cleaning Fees in Wears Valley?
Cleaning fees in Wears Valley are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Wears Valley
- 96.5% of listings charge a cleaning fee, making it standard practice in Wears Valley. Guests expect it and factor it into their booking decisions.
- The gap between the average ($231) and median ($200) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 16.4% of gross revenue on average — a significant line item that impacts total guest cost and competitiveness.
Recommendations for Hosts
- Price your cleaning fee competitively against the Wears Valley median of $200. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Consider whether bundling the cleaning fee into a slightly higher nightly rate might improve conversion, since many guests filter by total price and separate fees can feel punitive.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Wears Valley Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Wears Valleybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Luxe Group Fun Bowling Pool Arcade Pet Friendly Sm
Entire Place • 5 bedrooms
Luxe Waterfront Mtn Views Bowling Pool Pickleball
Entire Place • 6 bedrooms
Family Escape w/Golf Sim, Pool, Theater, Arcade
Entire Place • 5 bedrooms
Best View in Smokies Modern Lux Pool Games Hot Tub
Entire Place • 4 bedrooms
Family Retreat - Pool, Game Room, Theatre, Bowling
Entire Place • 4 bedrooms
Luxe 6BR w/Swim Spa*Game Room* Firepit*Views*Quiet
Entire Place • 6 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Wears Valley?
Learn from the best! This table showcases top-performing Airbnb hosts in Wears Valley based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Staylah Of The Smokies | 9 | $1,402,822 | 828 | 4.93/5.0 |
| Bear Tootin | 10 | $440,418 | 128 | 4.51/5.0 |
| Jerry | 10 | $279,670 | 795 | 4.84/5.0 |
| Jonathan | 4 | $241,742 | 89 | 4.83/5.0 |
| Evolve | 4 | $208,456 | 263 | 4.88/5.0 |
| Tim & Patti | 2 | $191,256 | 190 | 4.95/5.0 |
| Bear Camp Cabin Rentals | 5 | $177,345 | 51 | 4.64/5.0 |
| Jen And Mike | 1 | $174,485 | 60 | 5.00/5.0 |
| Avada Properties LLC | 2 | $173,089 | 123 | 4.86/5.0 |
| Josh And Michelle | 2 | $168,347 | 450 | 4.79/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Wears Valley.
Who Are the Airbnb Hosts in Wears Valley?
Wears Valley is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Wears Valley
- With 62.0% Superhosts, Wears Valley has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 50.0% of listings are professionally managed, indicating a mature, competitive market with institutional players.
- 19.5% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 69.0% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 21.0% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Wears Valley averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Wears Valley
These are the highest-grossing professional property management operations in Wears Valley, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Staylah Of The Smokies | 9 | $1,402,822 | $731 | 57.7% | 4.93/5 |
| Bear Tootin | 10 | $440,418 | $367 | 36.9% | 4.51/5 |
| Jerry | 10 | $279,670 | $240 | 37.8% | 4.84/5 |
| Jonathan | 4 | $241,742 | $308 | 51.9% | 4.83/5 |
| Evolve | 4 | $208,456 | $295 | 49.0% | 4.88/5 |
| Bear Camp Cabin Rentals | 5 | $177,345 | $486 | 32.2% | 4.64/5 |
| Jen And Mike | 1 | $174,485 | $621 | 72.8% | 5.00/5 |
| Shane | 2 | $173,089 | $466 | 75.2% | 4.86/5 |
| Mike | 20 | $167,166 | $220 | 28.3% | 4.55/5 |
| Katie | 1 | $167,161 | $701 | 67.6% | 4.95/5 |
Management Company Insights for Wears Valley
- The leading management company, Staylah Of The Smokies, operates 9 listings with $1,402,822 in gross revenue — a useful benchmark for what scale looks like in Wears Valley.
- Top managers average 7 properties each, suggesting professional management in Wears Valley still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.8/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Wears Valley's Airbnb Market Compare to Nearby Cities?
How does the Wears Valley Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Buncombe County, Wears Valley has 3 percentage points lower occupancy and about $20 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Sevier County | 68 | $7,270 | $590.21 | 43% |
| Gilmer County | 26 | $5,823 | $483.16 | 40% |
| Buncombe County | 12 | $4,926 | $352.36 | 46% |
| Sevierville | 6,226 | $4,861 | $384.75 | 46% |
| Union Mills | 15 | $4,813 | $459.55 | 40% |
| Sautee | 13 | $4,694 | $436.69 | 41% |
| Epworth | 77 | $4,680 | $425.77 | 39% |
| Fannin County | 44 | $4,507 | $464.80 | 36% |
| Six Mile | 57 | $4,481 | $466.47 | 42% |
| Gatlinburg | 3,554 | $4,458 | $367.24 | 44% |
Frequently Asked Questions About Airbnb in Wears Valley
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Wears Valley.
How much do Airbnb hosts make in Wears Valley?
Wears Valley hosts earn about $48,400 per year on average, with an average nightly rate of $332 and RevPAR of $153. Those figures describe the typical revenue environment for active listings in Wears Valley, Tennessee, not the ceiling for the best operators. Source: AirROI 2026 data, Wears Valley market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Wears Valley?
The average Airbnb occupancy rate in Wears Valley is 43.3%. December is the strongest month and February is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Wears Valley?
Listings in Wears Valley average $332 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Wears Valley?
Wears Valley currently has about 200 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Wears Valley?
AirROI currently classifies the short-term rental regulation level in Wears Valley as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Wears Valley?
RevPAR in Wears Valley is about $153. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Wears Valley?
At 43.3% occupancy, Wears Valley can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $48,400, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Wears Valley?
The average booking lead time in Wears Valley is about 61 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Wears Valley?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Wears Valley include Wears Valley, Pigeon Forge, Gatlinburg. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Wears Valley?
entire_home listings make up 98.5% of the active supply in Wears Valley. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Wears Valley compare to nearby Airbnb markets?
Among neighboring markets, Sevier County posts $87,245 in average annual revenue with 43.1% occupancy, compared to Wears Valley's $48,400 and 43.3%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Wears Valley?
The average Airbnb stay length in Wears Valley is about 3.8 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Wears Valley?
Airbnb listings in Wears Valley average 4.79 out of 5 overall. About 42.5% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Wears Valley?
Pets allowed and Washer are among the strongest revenue-linked amenities in Wears Valley. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Wears Valley?
Yes. About 96.5% of active Airbnb listings in Wears Valley charge a cleaning fee, and the average fee is $231. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Wears Valley?
A 62.0% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.