Tourism statisticsRegion2026
Smoky Mountains Tourism Statistics: 562,711 Airbnb Stays
AirROI estimates 562,711 Airbnb stays in the Smoky Mountains, in Tennessee, United States, in the 12 months to October 2026, with Sevierville the most booked town. The busiest month was October. All of Tennessee had 147 million visitors in 2024, the Tennessee Department of Tourist Development reports.
Airbnb figures are AirROI estimates for the 12 months to October 2026. Read the method
- Estimated Airbnb nights
- 2,045,383
- Typical Airbnb stay
- 3.6 nights
- Busiest Airbnb month
- October
- From within the United States, among guests who left a review
- 97.9%
Key facts
Smoky Mountains Tourism Facts
Each sentence names its place, period and source, so it can be quoted alone.
Official
- The Tennessee Department of Tourist Development puts all of Tennessee at 147 million visitors in 2024.
Airbnb stays
- AirROI puts Airbnb stays in the Smoky Mountains at 562,711 in the 12 months to October 2026.
- AirROI estimates Airbnb stays in the Smoky Mountains added up to 2,045,383 nights in the 12 months to October 2026.
- AirROI estimates a typical Airbnb stay in the Smoky Mountains lasted 3.6 nights in the 12 months to October 2026, booked about 58 days ahead.
Busiest months
- AirROI ranks October the busiest Airbnb month in the Smoky Mountains in the 12 months to October 2026, followed by June and July, with February the quietest.
- AirROI estimates Airbnb in the Smoky Mountains had no single high season in the 12 months to October 2026: the three busiest months were October, June and July.
- AirROI estimates Airbnb stays in the Smoky Mountains in November were booked furthest ahead, about 73 days, against 36 days for February, in the 12 months to October 2026.
Guests
- AirROI estimates 97.9% of Smoky Mountains Airbnb guests who left a review as of October 2026 were from within the United States.
By place
- AirROI estimates the Smoky Mountains took 48.0% of all Airbnb stays in Tennessee in the 12 months to October 2026.
- AirROI estimates Sevierville had the most Airbnb stays of the Smoky Mountains' 8 towns in the 12 months to October 2026, at 257,488, ahead of Gatlinburg and Pigeon Forge.
Official numbers
How Many Tourists Visit Tennessee?
The Tennessee Department of Tourist Development counted 147 million visitors for all of Tennessee in 2024. On AirROI's estimates, the Smoky Mountains accounted for 48.0% of Airbnb stays in Tennessee in the 12 months to October 2026.
| Figure | What it counts | Year | Publisher |
|---|---|---|---|
| 147 millionVisitors, all of Tennessee | Visitors to Tennessee | 2024 | Tennessee Department of Tourist Development |
Airbnb stays
Airbnb Stays in the Smoky Mountains
The Smoky Mountains had 16,606 Airbnb homes in the 12 months to October 2026. They took an estimated 562,711 stays and 2,045,383 nights. A typical stay lasted 3.6 nights and was booked about 58 days ahead, shorter than the worldwide stay of 5.2 nights. AirROI's figures cover the 8 towns it tracks in the Smoky Mountains and Elsewhere in Sevier County; places it does not track are not counted, so every total is a floor.
- Airbnb homes
- 16,606
- Airbnb stays, estimate
- 562,711
- Airbnb nights, estimate
- 2,045,383
- Typical stay
- 3.6 nights
- Booked ahead
- 58 days
Busiest months
When Is the Busiest Time in the Smoky Mountains?
On Airbnb, October was the busiest month in the Smoky Mountains in the 12 months to October 2026, then June and July. February was the quietest. The busiest months do not sit together, so there is no single high season.
October ranks first, February last
Airbnb months in calendar order, 12 months to October 2026. The number is the month's rank, and 1 is the busiest. The bar shows its part of Airbnb nights.
- Three busiest months
- Other months
From busiest to quietest: October, June, July, December, November, March, September, August, May, April, January, February.
Month by month: rank, typical stay and days booked ahead
| Month | Share of nights | Booked ahead |
|---|---|---|
| October | 11.0% | 70 days |
| June | 10.0% | 66 days |
| July | 9.5% | 62 days |
| December | 9.2% | 60 days |
| November | 8.9% | 73 days |
| March | 8.6% | 44 days |
| September | 8.3% | 60 days |
| August | 8.3% | 64 days |
| May | 8.0% | 59 days |
| April | 7.6% | 53 days |
| January | 5.3% | 37 days |
| February | 5.3% | 36 days |
Share is each month's part of the year's Airbnb nights. Typical stay and days booked ahead are AirROI estimates for stays in each month.
Where guests come from
Where Do Smoky Mountains Airbnb Guests Come From?
Nearly all Smoky Mountains Airbnb guests who left a review as of October 2026 were from within the United States (97.9%), AirROI estimates. Among the same guests, Nashville was the top origin city at 2.2%, ahead of Atlanta at 1.6%. The figures rest on 1,251,643 reviews, written over many years.
97.9% from within the United States
Among guests who left a review, as of October 2026
- From within the United States 97.9%
- From abroad 2.1%
Top origin cities
Among guests who left a review
By town
Most Booked Towns in the Smoky Mountains
Sevierville, Gatlinburg and Pigeon Forge took 91% of Airbnb stays in the Smoky Mountains in the 12 months to October 2026. October is the busiest Airbnb month in all 8 towns. Among guests who left a review, the share from abroad across these towns runs from 1.8% in Sevierville to 3.2% in Townsend.
| Sevierville | 257,488 |
| Gatlinburg | 139,930 |
| Pigeon Forge | 116,754 |
| Townsend | 15,418 |
| Cosby | 13,557 |
| Pittman Center | 9,082 |
| Wears Valley | 5,426 |
| Seymour | 1,873 |
| Elsewhere in Sevier County | 3,183 |
* Among guests who left a review. Stays, nights and other figures are AirROI estimates for the 12 months to October 2026, and cover Airbnb only. US is the top origin in every town, among guests who left a review, so this column names the top country abroad. A town with no tourism page of its own links to its Airbnb market page. Figures add up these 8 towns and Elsewhere in Sevier County, homes filed under a wider area, which take no rank.
FAQ
Questions About Tourism in the Smoky Mountains
How many tourists visit the Smoky Mountains?
Tennessee as a whole had 147 million visitors in 2024, according to the Tennessee Department of Tourist Development. AirROI puts the Smoky Mountains at 48.0% of Airbnb stays in Tennessee in the 12 months to October 2026. AirROI estimates 562,711 Airbnb stays in the Smoky Mountains in the 12 months to October 2026, which counts bookings and not tourists.
When is high season in the Smoky Mountains?
The busiest Airbnb month in the Smoky Mountains in the 12 months to October 2026 was October, then June and July.
What is the quietest month in the Smoky Mountains?
February was the quietest Airbnb month in the Smoky Mountains in the 12 months to October 2026, ranking 12th of 12, and January ranked 11th. Stays in February were booked about 36 days ahead, against 73 days for November.
How long is a typical Airbnb stay in the Smoky Mountains?
A typical Airbnb stay in the Smoky Mountains lasted 3.6 nights in the 12 months to October 2026, booked about 58 days ahead. That is shorter than the worldwide 5.2 nights. By month, stays ran from 3.0 nights in February to 4.6 nights in July.
Where do Airbnb guests in the Smoky Mountains come from?
Of Smoky Mountains Airbnb guests who left a review as of October 2026, 97.9% were from within the United States, AirROI estimates. Among the same guests, the top origin city was Nashville at 2.2%, ahead of Atlanta at 1.6%.
What is the most booked town in the Smoky Mountains on Airbnb?
Sevierville was the most booked town in the Smoky Mountains on Airbnb, with an estimated 257,488 stays in the 12 months to October 2026, ahead of Gatlinburg and Pigeon Forge.
Are Airbnb stays the same as tourists?
No. The Tennessee Department of Tourist Development counts visitors (147 million in 2024 across Tennessee). An Airbnb stay is one booking on one platform, however many guests it holds. AirROI's 562,711 stays are estimates for the 12 months to October 2026.
Method
How These Numbers Are Made
Official figures come from their publishers, linked above, and were last checked in November 2026. Stays and nights are AirROI estimates for the 12 months to October 2026, built from Airbnb listing data, and cover Airbnb only. Nights add up each town's stays times its typical stay, across 8 towns and Elsewhere in Sevier County. Month ranks compare each month's part of Airbnb nights. Origin rests on 1,251,643 reviews and describes guests who left a review, not everyone who stayed. Read the method page.