Tourism statisticsCity2026
Gatlinburg Tourism Statistics: 139,930 Airbnb Stays
AirROI estimates 139,930 Airbnb stays in Gatlinburg, in Tennessee, United States, in the 12 months to October 2026. The busiest month was October, and the quietest was February. All of Tennessee had 147 million visitors in 2024, the Tennessee Department of Tourist Development reports.
Airbnb figures are AirROI estimates for the 12 months to October 2026. Read the method
- Estimated Airbnb nights
- 506,816
- Typical Airbnb stay
- 3.6 nights
- Busiest Airbnb month
- October
- From within the United States, among guests who left a review
- 97.1%
Key facts
Gatlinburg Tourism Facts
Each sentence names its place, period and source, so it can be quoted alone.
Official
- The Tennessee Department of Tourist Development puts all of Tennessee at 147 million visitors in 2024.
Airbnb stays
- AirROI puts Airbnb stays in Gatlinburg at 139,930 in the 12 months to October 2026.
- AirROI estimates Airbnb stays in Gatlinburg added up to 506,816 nights in the 12 months to October 2026.
- AirROI estimates a typical Airbnb stay in Gatlinburg lasted 3.6 nights in the 12 months to October 2026, booked about 60 days ahead.
Busiest months
- AirROI ranks October the busiest Airbnb month in Gatlinburg in the 12 months to October 2026, followed by June and July, with February the quietest.
- AirROI estimates Airbnb in Gatlinburg had no single high season in the 12 months to October 2026: the three busiest months were October, June and July.
- AirROI estimates Airbnb stays in Gatlinburg in November were booked furthest ahead, about 75 days, against 37 days for February, in the 12 months to October 2026.
Guests
- AirROI estimates 97.1% of Gatlinburg Airbnb guests who left a review as of October 2026 were from within the United States.
By place
- AirROI estimates Gatlinburg took 11.9% of all Airbnb stays in Tennessee in the 12 months to October 2026.
- AirROI ranks Gatlinburg 3rd for Airbnb stays among the 37 towns it lists in Tennessee in the 12 months to October 2026.
Official numbers
How Many Tourists Visit Tennessee?
The Tennessee Department of Tourist Development counted 147 million visitors for all of Tennessee in 2024. On AirROI's estimates, Gatlinburg accounted for 11.9% of Airbnb stays in Tennessee in the 12 months to October 2026.
| Figure | What it counts | Year | Publisher |
|---|---|---|---|
| 147 millionVisitors, all of Tennessee | Visitors to Tennessee | 2024 | Tennessee Department of Tourist Development |
Airbnb stays
Airbnb Stays in Gatlinburg
Gatlinburg had 4,115 Airbnb homes in the 12 months to October 2026. They took an estimated 139,930 stays and 506,816 nights. A typical stay lasted 3.6 nights and was booked about 60 days ahead, shorter than the worldwide stay of 5.2 nights.
- Airbnb homes
- 4,115
- Airbnb stays, estimate
- 139,930
- Airbnb nights, estimate
- 506,816
- Typical stay
- 3.6 nights
- Booked ahead
- 60 days
Busiest months
When Is the Busiest Time in Gatlinburg?
On Airbnb, October was the busiest month in Gatlinburg in the 12 months to October 2026, then June and July. February was the quietest. The busiest months do not sit together, so there is no single high season.
October ranks first, February last
Airbnb months in calendar order, 12 months to October 2026. The number is the month's rank, and 1 is the busiest. The bar shows its part of Airbnb nights.
- Three busiest months
- Other months
From busiest to quietest: October, June, July, December, November, March, September, August, May, April, January, February.
Month by month: rank, typical stay and days booked ahead
| Month | Share of nights | Booked ahead |
|---|---|---|
| October | 11.1% | 73 days |
| June | 9.8% | 68 days |
| July | 9.5% | 62 days |
| December | 9.4% | 65 days |
| November | 9.0% | 75 days |
| March | 8.4% | 45 days |
| September | 8.2% | 61 days |
| August | 8.2% | 65 days |
| May | 8.0% | 62 days |
| April | 7.6% | 52 days |
| January | 5.4% | 39 days |
| February | 5.3% | 37 days |
Share is each month's part of the year's Airbnb nights. Typical stay and days booked ahead are AirROI estimates for stays in each month.
Where guests come from
Where Do Gatlinburg Airbnb Guests Come From?
Nearly all Gatlinburg Airbnb guests who left a review as of October 2026 were from within the United States (97.1%), AirROI estimates. Among the same guests, Nashville was the top origin city at 2.1%, ahead of Atlanta at 1.6%. The figures rest on 307,735 reviews, written over many years.
97.1% from within the United States
Among guests who left a review, as of October 2026
- From within the United States 97.1%
- From abroad 2.9%
Top origin cities
Among guests who left a review
FAQ
Questions About Tourism in Gatlinburg
How many tourists visit Gatlinburg?
Tennessee as a whole had 147 million visitors in 2024, according to the Tennessee Department of Tourist Development. AirROI puts Gatlinburg at 11.9% of Airbnb stays in Tennessee in the 12 months to October 2026. AirROI estimates 139,930 Airbnb stays in Gatlinburg in the 12 months to October 2026, which counts bookings and not tourists.
When is the busiest time in Gatlinburg?
The busiest Airbnb month in Gatlinburg in the 12 months to October 2026 was October, then June and July.
What is the quietest month in Gatlinburg?
February was the quietest Airbnb month in Gatlinburg in the 12 months to October 2026, ranking 12th of 12, and January ranked 11th. Stays in February were booked about 37 days ahead, against 75 days for November.
How long is a typical Airbnb stay in Gatlinburg?
A typical Airbnb stay in Gatlinburg lasted 3.6 nights in the 12 months to October 2026, booked about 60 days ahead. That is shorter than the worldwide 5.2 nights. By month, stays ran from 2.9 nights in February to 4.6 nights in July.
Where do Airbnb guests in Gatlinburg come from?
Of Gatlinburg Airbnb guests who left a review as of October 2026, 97.1% were from within the United States, AirROI estimates. Among the same guests, the top origin city was Nashville at 2.1%, ahead of Atlanta at 1.6%.
Are Airbnb stays the same as tourists?
No. The Tennessee Department of Tourist Development counts visitors (147 million in 2024 across Tennessee). An Airbnb stay is one booking on one platform, however many guests it holds. AirROI's 139,930 stays are estimates for the 12 months to October 2026.
Method
How These Numbers Are Made
Official figures come from their publishers, linked above, and were last checked in November 2026. Stays and nights are AirROI estimates for the 12 months to October 2026, built from Airbnb listing data, and cover Airbnb only. Nights are stays times the typical stay: 139,930 stays at 3.62 nights. Month ranks compare each month's part of Airbnb nights. Origin rests on 307,735 reviews and describes guests who left a review, not everyone who stayed. Read the method page.