Kennebunk, Maine Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Kennebunk, Maine? Based on AirROI's 2026 dataset (August 2025 – July 2026), the short answer is $47,644 per year — at a $552 nightly rate, 39.9% occupancy, and a $237 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
Kennebunk's 237 active listings and moderate demand with room for well-positioned listings to outperform position it as a midsize vacation rental market. Supply grew 7.2% and nightly rates have risen, creating an environment where the most bookable listings stand to capture outsized share. Hosts who pair competitive pricing with strong guest experience are well-positioned to convert the growing traveler base into consistent bookings.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. For data-driven hosts, the opportunity lies in reading these signals and positioning accordingly.
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What Are the Key Airbnb Metrics in Kennebunk?
In Kennebunk, the headline Airbnb metrics are $47,644 in average annual revenue,39.9% occupancy, $552 ADR, and $237 in RevPAR, and guests book about 81 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Kennebunk?
Understanding the monthly revenue variations for Airbnb listings in Kennebunk is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Kennebunk is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Kennebunk across different performance tiers:
- Best-in-class properties (Top 10%) achieve $13,924+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $8,092 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $4,332 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $2,081, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Kennebunk
What Is the Monthly Airbnb Occupancy Rate in Kennebunk?
Maximize your bookings by understanding the Kennebunk STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Kennebunk:
- Best-in-class properties (Top 10%) achieve 72%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 53% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 33%.
- Entry-level properties (Bottom 25%) average 17% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Kennebunk
What Is the Average Airbnb Nightly Rate in Kennebunk?
Effective short term rental pricing strategy in Kennebunk involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Kennebunk typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $1,020+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $699 or more.
- Typical properties (Median) charge around $441 per night.
- Entry-level properties (Bottom 25%) earn around $276 per night.
Average Daily Rate (ADR) Trend by Month in Kennebunk
What Is the RevPAR for Airbnb in Kennebunk?
RevPAR in Kennebunk is currently $237. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $110 RevPAR.
- Typical properties (Median) generate $181 RevPAR.
- Strong performers (Top 25%) earn $294 RevPAR.
- Best-in-class (Top 10%) achieve $472 RevPAR.
Average Monthly RevPAR Trend in Kennebunk
RevPAR Insights for Kennebunk
- The average RevPAR in Kennebunk is $237. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($472) and bottom 25% ($110) is $362, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Aug and bottoms out in Feb, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Kennebunk benchmarks. If your RevPAR falls below the median of $181, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $294+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Kennebunk?
Kennebunk's peak Airbnb season falls in August, July, June, while the softest stretch is February, March, November. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (August, July, June)
- Revenue averages $10,647 per month
- Occupancy rates average 49.5%
- Daily rates average $651
Shoulder Season
- Revenue averages $5,639 per month
- Occupancy maintains around 36.3%
- Daily rates hold near $515
Low Season (February, March, November)
- Revenue drops to average $3,219 per month
- Occupancy decreases to average 25.7%
- Daily rates adjust to average $485
Seasonality Insights for Kennebunk
- Airbnb seasonality in Kennebunk is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Kennebunk's highest earning potential, with monthly revenues climbing to $14,295, occupancy reaching 69.4%, and ADRs peaking at $716.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $2,632, occupancy could drop to 22.2%, and ADRs may adjust to $475.
- Lower occupancy paired with meaningful seasonality means hosts in Kennebunk need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Kennebunk, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Kennebunk?
Low regulation and minimal registration activity in Kennebunk, Maine, United States point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Kennebunk to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Kennebunk?
Location within Kennebunk matters. Even in a midsize market, the difference between neighborhoods can mean a material gap in occupancy, nightly rate, and overall Airbnb revenue. Below are 8 areas where short-term rental activity and guest interest are concentrated — along with the reasons each neighborhood appeals to travelers.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Kennebunk Village | Charming historic village center with quaint shops, restaurants, and easy access to local attractions. Ideal for visitors seeking a quintessential New England experience. | Kennebunk Free Library, The Brick Store Museum, Local shops and boutiques, Gooch's Beach, Nott's Berry Farm |
| Dock Square | A bustling hub where the Kennebunk River meets the ocean. Great for those wanting vibrant nightlife, dining, and shopping close by. | Dock Square shops, Village Pizza, The Clam Shack, The River Club, Parks and waterfront walks |
| Goose Rocks Beach | A beautiful, quieter beach destination popular for families and those looking for a peaceful retreat by the ocean. | Goose Rocks Beach, Nature trails, Sea kayaking, Local seafood restaurants |
| Mother's Beach | Family-friendly beach with calm waters and amenities nearby. Great for families and those looking to relax by the water. | Mother's Beach, Summer concerts, Kennebunkport’s waterfront |
| Cape Porpoise | A scenic coastal area known for its lobstering culture. Attracts those interested in marine activities and picturesque seaside views. | Cape Porpoise Harbor, Goat Island Lighthouse, Charming waterfront restaurants |
| Arundel | A rural area with nice local attractions and close to both Kennebunk and Kennebunkport, ideal for those seeking a more laid-back atmosphere. | Arundel Farm, Local wineries, Nature parks |
| Kennebunkport | Famous for its charming coastal views and historical significance, a prime tourist destination with plenty of luxury and casual options. | Dock Square in Kennebunkport, The Bush Estate, Cape Porpoise |
| Riverside | Peaceful riverside area with picturesque views, perfect for those wishing to stay away from the main tourist areas but still close. | Kennebunk River, Walking paths, Nature observation areas |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Kennebunk offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Kennebunk?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Kennebunk
- The Kennebunk Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 97.5% of the 237 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Kennebunk, House properties are the most common (70%), reflecting the local real estate landscape.
- Houses represent a significant 70% portion, catering likely to families or larger groups.
- Smaller segments like others, hotel/boutique, unique stays (combined 8.5%) offer potential for unique stay experiences.
Kennebunk Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Kennebunk
- The dominant room capacity in Kennebunk is 2 bedrooms listings, making up 20.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 41.0% of the active Airbnb listings in Kennebunk, indicating a high concentration in these sizes.
- A significant 54.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Kennebunk.
Kennebunk Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Kennebunk
- The most common guest capacity trend in Kennebunk vacation rentals is listings accommodating 8+ guests (38.8%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Kennebunk STR market, accounting for 56.5% of listings.
- 59.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Kennebunk.
- On average, properties in Kennebunk are equipped to host 5.6 guests.
How Do Listings in Kennebunk Compare on Quality?
Listing quality in Kennebunk can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Kennebunk
- At 33.2 photos per listing on average, Kennebunk hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 32.5% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Kennebunk averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Kennebunk?
Amenity Prevalence
Amenity Insights for Kennebunk
- Essential amenities in Kennebunk that guests expect include: Heating, Wifi, Smoke alarm, Air conditioning, Carbon monoxide alarm, TV, Free parking on premises, Hot water, Coffee maker. Lacking these (any) could significantly impact bookings.
- Popular amenities like Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Kennebunk: Heating, Wifi, Smoke alarm, Air conditioning, Carbon monoxide alarm, TV, Free parking on premises, Hot water, Coffee maker.
- Prioritize adding missing essentials: Wifi, Smoke alarm, Air conditioning, Carbon monoxide alarm, TV, Free parking on premises, Hot water, Coffee maker.
- Consider adding popular differentiators like Dishes and silverware to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Kennebunk to stay competitive.
Which Airbnb Amenities Boost Revenue in Kennebunk?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Kennebunk, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Pool tableHigh opportunity | 2.1% | $122,511 | $46,031 | 166.1% |
Game consoleHigh opportunity | 2.5% | $120,168 | $45,761 | 162.6% |
Dryer | 73.8% | $56,604 | $22,354 | 153.2% |
Washer | 74.7% | $56,040 | $22,876 | 145.0% |
Dishwasher | 71.3% | $57,131 | $24,068 | 137.4% |
Hot tub | 10.5% | $92,596 | $42,343 | 118.7% |
Noise decibel monitors on propertyHigh opportunity | 2.1% | $95,056 | $46,623 | 103.9% |
Hair dryer | 84.8% | $51,443 | $26,436 | 94.6% |
BBQ grill | 71.3% | $55,270 | $28,692 | 92.6% |
Oven | 81.4% | $52,233 | $27,517 | 89.8% |
Revenue Impact Insights for Kennebunk
- Pool table tops the revenue impact list with a 166.1% uplift — listings with this amenity earn $122,511 vs. $46,031 without it.
- High-opportunity amenities — Pool table, Game console, Noise decibel monitors on property — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
- Hair dryer, Oven — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Prioritize adding Pool table — it has the best combination of high revenue impact and low market saturation in Kennebunk.
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Kennebunk STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Kennebunk. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsKennebunk Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Kennebunk
- The typical guest profile for Airbnb in Kennebunk consists of primarily domestic travelers (95%), often arriving from nearby Boston, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 95.2% of guests.
- Key international markets include United States (95.2%) and Canada (1.6%).
- Top languages spoken are English (78.6%) followed by Spanish (8.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Boston and New York.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Kennebunk?
Listings in Kennebunk average 4.88 out of 5 overall, with about 62.2 reviews per active listing and 56.1% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Kennebunk
- With an overall rating of 4.88, Kennebunk listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Check-in (4.94), while Value (4.75) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 56.1% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Kennebunk Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Kennebunk
- The most common availability pattern in Kennebunk falls within the 271-366 days range, representing 65% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 92.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Kennebunk (43.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 8.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Kennebunk?
Average Booking Lead Time by Month
Booking Lead Time Insights for Kennebunk
- The overall average booking lead time for vacation rentals in Kennebunk is 81 days.
- Guests book furthest in advance for stays during July (average 125 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 27 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (106 days avg.) sees the longest lead times, while Spring (51 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (81 days) as a baseline for your pricing and availability strategy in Kennebunk.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 125 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 106 days) to capture early planners.
- Monitor your own booking lead times against these Kennebunk averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Kennebunk?
Guests in Kennebunk stay about 4.6 nights on average, generating roughly 4,716 reservations and 19.9 bookings per listing in the latest AirROI dataset. The most common check-in time is 4:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Kennebunk
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Kennebunk
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- 19.9 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Apr (5.9 nights) and shorten in Feb (2.6 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 4:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Kennebunk Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
13 listings
5.5% of total
2 Nights
48 listings
20.3% of total
3 Nights
22 listings
9.3% of total
4-6 Nights
9 listings
3.8% of total
7-29 Nights
8 listings
3.4% of total
30+ Nights
137 listings
57.8% of total
Key Insights
- The most prevalent minimum stay requirement in Kennebunk is 30+ Nights, adopted by 57.8% of listings. This highlights the market's preference for longer commitments.
- A significant segment (57.8%) caters to monthly stays (30+ nights) in Kennebunk, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 57.8% of Kennebunk hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 5.5% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 57.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Kennebunk.
Kennebunk Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 60 Days
8 listings
3.4% of total
Super Strict 30 Days
36 listings
15.2% of total
Limited
10 listings
4.2% of total
Flexible
13 listings
5.5% of total
Moderate
36 listings
15.2% of total
Firm
103 listings
43.5% of total
Strict
31 listings
13.1% of total
Cancellation Policy Insights for Kennebunk
- The prevailing Airbnb cancellation policy trend in Kennebunk is Firm, used by 43.5% of listings.
- A majority (56.6%) of hosts in Kennebunk utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 43.5% market standard in Kennebunk.
- Using a Strict policy might deter some guests, as only 13.1% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Kennebunk.
How Much Are Airbnb Cleaning Fees in Kennebunk?
Cleaning fees in Kennebunk are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Kennebunk
- 94.1% of listings charge a cleaning fee, making it standard practice in Kennebunk. Guests expect it and factor it into their booking decisions.
- The gap between the average ($340) and median ($225) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 11.2% of gross revenue on average — a significant line item that impacts total guest cost and competitiveness.
Recommendations for Hosts
- Price your cleaning fee competitively against the Kennebunk median of $225. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Consider whether bundling the cleaning fee into a slightly higher nightly rate might improve conversion, since many guests filter by total price and separate fees can feel punitive.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Kennebunk Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Kennebunkbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
The Beach House - Oceanfront 5 BR
Entire Place • 5 bedrooms
Ocean/Beach Unique Views: THE New England !
Entire Place • 6 bedrooms
Cape | Hot Tub · Golf Simulator · Arcade
Entire Place • 5 bedrooms
Downtown Coastal Charm Cottage in Kennebunk
Entire Place • 6 bedrooms
Walk to Gooch’s Beach • Sleeps 12 • Firepit
Entire Place • 5 bedrooms
Oceanfront Kennebunk Escape
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Kennebunk?
Learn from the best! This table showcases top-performing Airbnb hosts in Kennebunk based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Coastline Vacation Rentals | 23 | $1,450,845 | 335 | 4.85/5.0 |
| Patrick | 3 | $572,752 | 199 | 4.88/5.0 |
| Evolve | 9 | $539,328 | 455 | 4.89/5.0 |
| Emily | 12 | $513,202 | 265 | 4.89/5.0 |
| KPort | 9 | $510,556 | 44 | 4.80/5.0 |
| Audrey And Seb | 3 | $399,482 | 508 | 4.95/5.0 |
| Michael | 2 | $395,226 | 332 | 4.82/5.0 |
| Kevin | 2 | $356,479 | 52 | 4.92/5.0 |
| James | 6 | $331,856 | 20 | 5.00/5.0 |
| Kennebunk Vacations, LLC | 2 | $318,418 | 138 | 4.95/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Kennebunk.
Who Are the Airbnb Hosts in Kennebunk?
Kennebunk is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Kennebunk
- With 68.4% Superhosts, Kennebunk has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 25.3% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 13.1% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 75.9% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 28.3% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Kennebunk averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Kennebunk
These are the highest-grossing professional property management operations in Kennebunk, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Coastline Vacation Rentals | 23 | $1,450,845 | $644 | 39.1% | 4.85/5 |
| Evolve | 9 | $539,328 | $743 | 56.7% | 4.89/5 |
| Emily | 12 | $513,202 | $718 | 34.0% | 4.89/5 |
| KPort | 9 | $510,556 | $1,039 | 33.6% | 4.80/5 |
| James | 6 | $331,856 | $1,234 | 28.9% | 5.00/5 |
| Rob | 3 | $150,127 | $282 | 53.1% | 4.80/5 |
| First Chair Destinations | 5 | $138,097 | $382 | 28.1% | 4.55/5 |
| Vacasa | 6 | $96,613 | $530 | 19.7% | 4.67/5 |
| Daniele | 2 | $73,518 | $611 | 23.0% | 4.92/5 |
| Vacasa Arizona | 1 | $23,454 | $488 | 29.4% | 4.79/5 |
Management Company Insights for Kennebunk
- The leading management company, Coastline Vacation Rentals, operates 23 listings with $1,450,845 in gross revenue — a useful benchmark for what scale looks like in Kennebunk.
- Top managers average 8 properties each, suggesting professional management in Kennebunk still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.82/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Kennebunk's Airbnb Market Compare to Nearby Cities?
How does the Kennebunk Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Wellesley, Kennebunk has 9 percentage points lower occupancy and about $105 higher ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Wellesley | 19 | $4,943 | $446.18 | 49% |
| Nahant | 14 | $4,811 | $630.59 | 41% |
| Amherst | 11 | $4,689 | $357.02 | 40% |
| North Andover | 13 | $4,540 | $477.51 | 39% |
| Barnstead | 39 | $4,238 | $498.46 | 39% |
| Westminster | 12 | $4,171 | $485.93 | 44% |
| Middleton | 12 | $4,163 | $356.92 | 43% |
| Dalton | 12 | $4,159 | $388.70 | 41% |
| Goffstown | 13 | $4,117 | $352.27 | 47% |
| Sanford | 23 | $4,015 | $357.89 | 46% |
Frequently Asked Questions About Airbnb in Kennebunk
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Kennebunk.
How much do Airbnb hosts make in Kennebunk?
Kennebunk hosts earn about $47,644 per year on average, with an average nightly rate of $552 and RevPAR of $237. Those figures describe the typical revenue environment for active listings in Kennebunk, Maine, not the ceiling for the best operators. Source: AirROI 2026 data, Kennebunk market, August 2025 to July 2026.
What is the average Airbnb occupancy rate in Kennebunk?
The average Airbnb occupancy rate in Kennebunk is 39.9%. August is the strongest month and February is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Kennebunk?
Listings in Kennebunk average $552 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Kennebunk?
Kennebunk currently has about 237 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Kennebunk?
AirROI currently classifies the short-term rental regulation level in Kennebunk as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Kennebunk?
RevPAR in Kennebunk is about $237. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Kennebunk?
Occupancy of 39.9% means Kennebunk is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $47,644, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Kennebunk?
The average booking lead time in Kennebunk is about 81 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Kennebunk?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Kennebunk include Kennebunk Village, Dock Square, Goose Rocks Beach. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Kennebunk?
entire_home listings make up 97.5% of the active supply in Kennebunk. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Kennebunk compare to nearby Airbnb markets?
Among neighboring markets, Wellesley posts $59,316 in average annual revenue with 49.1% occupancy, compared to Kennebunk's $47,644 and 39.9%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Kennebunk?
The average Airbnb stay length in Kennebunk is about 4.6 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Kennebunk?
Airbnb listings in Kennebunk average 4.88 out of 5 overall. About 56.1% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Kennebunk?
Pool table and Game console are among the strongest revenue-linked amenities in Kennebunk. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Kennebunk?
Yes. About 94.1% of active Airbnb listings in Kennebunk charge a cleaning fee, and the average fee is $340. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Kennebunk?
A 68.4% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-07-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.