Lakeside 5-bedroom Oasis Entire home · 5 bedrooms Rated 4.74 - Revenue
- $164,235
- Occupancy
- 45.4%
- Daily rate
- $923
Airbnb market data · 202612 months to September 2026
Johnson City, TN Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Johnson City brought in $20,577 over the 12 months through September 2026, about 51% less than the Tennessee average of $42,043.
The short answer
Johnson City Airbnb Market at a Glance
Johnson City is priced below the Tennessee average. Listings averaged $157 a night, about half that average of $320, and were booked on 44% of available nights, close to its 42% occupancy.
July, usually the best month, brings in about 65% more per listing than January, usually the slowest.
With 254 active listings, Johnson City is the 16th-largest of 167 Tennessee markets AirROI tracks. From a year earlier, average revenue fell 7% while the number of active listings grew 25%.
Browse the live Johnson City Airbnb market
See Every Johnson City Listing
Revenue
How Much Do Airbnb Hosts Make in Johnson City?
Gross bookings per Johnson City listing averaged $20,577 over the 12 months to September 2026 (Tennessee average: $42,043), before cleaning, platform and management costs and taxes.
In a typical year, the average Johnson City listing brings in $3,040 in July, its best month, and $1,840 in January, its slowest. February runs within 5% of January, so either can be the slowest in a given year. The three strongest months bring in 30% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 2.8 times as much as a bottom-quarter one.
- Best-in-class properties (top 10%) earn $4,600+ a month, about 2.4 times the typical property.
- Strong performers (top 25%) earn $3,030 or more, roughly $1,100 a month above the median.
- Typical properties (median) earn about $1,930 a month.
- Entry-level properties (bottom 25%) earn $1,060 or less, about 55% of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earns about 1.7 times what January does
Average revenue per active listing, by month, September 2024 to August 2026
Monthly average $2,370 $3,260 $1,570
Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Johnson City Airbnb Data by Month
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
July 2026 led on revenue and nightly rate; bookings peaked in June 2026.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | $2,361 | 45.5% | $162 | $79 | 58 days | 4.4 nights |
| Oct 2025 | $2,627 | 48.0% | $161 | $85 | 48 days | 5.1 nights |
| Nov 2025 | $2,211 | 44.2% | $154 | $74 | 31 days | 4.4 nights |
| Dec 2025 | $2,216 | 44.9% | $154 | $71 | 32 days | 5.2 nights |
| Jan 2026 | $1,570 | 35.0% | $145 | $51 | 17 days | 6.9 nights |
| Feb 2026 | $1,693 | 42.0% | $145 | $60 | 14 days | 7.8 nights |
| Mar 2026 | $2,023 | 44.1% | $149 | $65 | 21 days | 6 nights |
| Apr 2026 | $2,110 | 45.4% | $153 | $70 | 37 days | 5.5 nights |
| May 2026 | $2,399 | 46.2% | $157 | $77 | 43 days | 5.4 nights |
| Jun 2026 | $2,792 | 50.6% | $166 | $93 | 57 days | 5.4 nights |
| Jul 2026 | $3,256 | 49.5% | $168 | $105 | 56 days | 6.3 nights |
| Aug 2026 | $2,591 | 47.5% | $161 | $84 | 32 days | 5.2 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
Location, size and how a home is run move its income far more than a city average shows. For a range on one Johnson City address, run it through the Airbnb calculator.
Profit
Is an Airbnb in Johnson City Profitable?
Yes, when it's run well. The average Johnson City Airbnb took in $20,577 in the 12 months to September 2026, and run by its owner at everyday costs, about $1,100 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $1,740 a month.
Cleaning it yourself keeps the $2,180 a year guests pay in cleaning fees, for about $1,280 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about $950 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
Johnson City Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | $18,397 | $28,900 |
| Cleaning fees guests pay11% of Johnson City bookings | $2,180 | $3,430 |
| Gross bookings | $20,577 | $32,330 |
| Running costs | ||
| Airbnb's feeAbout 14%: 15.5% for the 86% of Johnson City listings on Simplified Pricing, 3% for the rest | −$2,820 | −$4,440 |
| Cleaning and laundryPaid for by the cleaning fee; $0 if you clean yourself | −$2,180 | −$3,430 |
| Utilities and internetAbout 5% of bookings | −$1,030 | −$1,620 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$410 | −$650 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$620 | −$970 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$210 | −$210 |
| Permit and registrationWhere one is required | −$100 | −$100 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 25% of bookings, plus cleaning paid for by the cleaning fee | −$7,370 | −$11,420 |
| Left for housing costs, then profit | $13,207about $1,100 a month | $20,910about $1,740 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
Estimate Your Own Johnson City Airbnb Profit
The estimate starts from Johnson City's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Johnson City home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Johnson City's Top Earners Get There
- More nights booked. The busiest quarter of Johnson City listings are booked on 64% or more of their nights, against 44% for the median listing. Ten more booked nights a year at the median rate of $135 adds about $1,340 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge $180 a night or more, against a median of $135. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about $1,840 a year.
- Open for the busy months. In a typical year, July brings the average listing about $3,040, against $1,840 in January, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. Johnson City listings average 4.86 stars, and 60% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $2,690 a month, against $1,710 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Johnson City?
Johnson City listings were booked on 44% of the nights they were open over the past year, 2 percentage points above the Tennessee average (42%) and 3 points above the U.S. average (41%). In a typical year, occupancy climbs to 54% in October and falls to 42% in January.
The busiest tenth of listings are booked about 3.5 times as often as the bottom quarter.
- Best-in-class properties (top 10%) are booked 82%+ of open nights, 38 points above the median.
- Strong performers (top 25%) fill 64% or more, roughly five nights a week.
- Typical properties (median) fill about 44% of open nights.
- Entry-level properties (bottom 25%) fill 23% or less, under two nights a week.
October is usually the busiest month in Johnson City, January the quietest
Share of open nights booked, by month, September 2024 to August 2026
Monthly average 49% 60% 35%
The 12-month rate of 44% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
How Much Does an Airbnb Cost per Night in Johnson City?
The average nightly rate in Johnson City, known as ADR (average daily rate), was $157 over the past year, about 51% below the Tennessee and U.S. averages (both about $320). In a typical year, rates peak in June and July at about $165 and bottom out in January and February at about $140.
The top 10% charge about 2.7 times the rate of the bottom quarter.
- Best-in-class properties (top 10%) charge $260+ a night, about twice the median.
- Strong performers (top 25%) charge $180 or more, about $45 above the median.
- Typical properties (median) charge about $135 a night.
- Entry-level properties (bottom 25%) charge $96 or less, about three-quarters of the median.
July rates run 17% above February's
Average nightly rate (ADR), by month, September 2024 to August 2026
Monthly average $149 $168 $130
The 12-month ADR of $157 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
What Is the RevPAR for Airbnb in Johnson City?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Johnson City it averaged $72 over the past year, from about $59 in a typical January to about $98 in a typical July.
Per open night, by tier:
- Best-in-class properties (top 10%) earn $134+ per open night, about 2.1 times the median.
- Strong performers (top 25%) earn $91 or more, about $30 a night above the median.
- Typical properties (median) earn about $63 per open night.
- Entry-level properties (bottom 25%) earn $39 or less, about 62% of the median.
July RevPAR is about 1.7 times January's
Revenue per open night (RevPAR), by month, September 2024 to August 2026
Monthly average $78 $105 $51
The 12-month RevPAR of $72 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
Best and Worst Months for Airbnb in Johnson City
Johnson City has two high seasons, June–July and October, which makes it a moderately seasonal market. Business is slowest in January and February. A listing earns about 36% more a month in June through August than in December through February.
Average revenue by month in Johnson City
Average revenue per active listing, each calendar month averaged over the past two years
Monthly average $2,370 $3,040 $1,840
Revenue by month in Johnson City in numbers
| Month | Season | Revenue per listing |
|---|---|---|
| January | Low season | $1,840 |
| February | Low season | $1,920 |
| March | Shoulder season | $2,300 |
| April | Shoulder season | $2,260 |
| May | Shoulder season | $2,390 |
| June | High season | $2,800 |
| July | High season | $3,040 |
| August | Shoulder season | $2,410 |
| September | Shoulder season | $2,300 |
| October | High season | $2,640 |
| November | Shoulder season | $2,260 |
| December | Shoulder season | $2,320 |
| Season | Revenue per month | Occupancy | Nightly rate |
|---|---|---|---|
| High seasonJune–July, October | $2,820 | 52% | $157 |
| Shoulder seasonMarch–May, August–September, November–December | $2,320 | 49% | $148 |
| Low seasonJanuary–February | $1,880 | 45% | $140 |
How Far in Advance Do Guests Book Airbnb in Johnson City?
Guests book Johnson City stays 40 days ahead on average (about six weeks). June stays are booked furthest out, about 57 days ahead, and February stays closest to arrival, about 15 days. A typical June booking is made in mid-April.
June stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2024 to August 2026
Monthly average 37 days 58 days 14 days
The 12-month figure of 40 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in Johnson City
None of the 254 active listings in Johnson City display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in Johnson City.
Neighborhoods
Best Neighborhoods for Airbnb in Johnson City
AirROI's area guide picks eight Johnson City neighborhoods that draw short-term rental guests, led by Downtown Johnson City, Buffalo Mountain Park and Winged Deer Park. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Downtown Johnson City | The heart of the city, known for its vibrant atmosphere, dining and entertainment options. Ideal for tourists seeking local culture and convenience. | Johnson City Public Library, Founders Park, Capitol Theatre, West Walnut Street, the Tweetsie Trail |
| Buffalo Mountain Park | A beautiful natural area perfect for outdoor enthusiasts and families. Attractive for guests looking for hiking and nature experiences close to the city. | Hiking Trails, Scenic Views, Picnic Areas, Wildlife Watching, Nature Photography Spots |
| Winged Deer Park | A large park offering recreational facilities including a golf course, making it attractive to families and outdoor lovers. | Golf Course, Picnic Areas, Walking Trails, Fishing Spots, Playgrounds |
| South Side | A historic district that has seen revitalization, featuring unique shops, restaurants, and local arts. Ideal for those wanting to explore local culture. | Local Art Galleries, Unique Shops, Cafes, South Side Community Center, Historic Homes |
| Northeast Johnson City | A family-friendly neighborhood with a mix of residential and commercial areas. Good for long-term stays and families visiting the area. | Local Schools, Parks, Shopping Centers, Restaurants, Community Events |
| Tennessee Highway 75 Corridor | A main thoroughfare with easy access to shopping and dining, popular with travelers needing convenience. | Shopping Malls, Restaurants, Gas Stations, Fast Food Chains, Business Centers |
| Crown Ridge | A suburban area known for its spacious homes and quiet streets, attractive for families or groups looking for a relaxing stay. | Parks, Playgrounds, Community Pool, Crown Ridge Trails |
| University Parkway | Near East Tennessee State University, attracting students and visiting families. Great for short-term rentals and visitors to the university. | East Tennessee State University, Bucs Sports Events, Student Activities, Local Eats |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Johnson City Airbnb Listings by Type and Size
More than nine in ten Airbnbs in Johnson City are entire homes (93%), with private rooms at 7%. Houses are the most common property type at 48%, ahead of apartments and condos (39%).
Nearly all listings rent the whole place
Johnson City Airbnb listings by room type
- Entire home 93%
- Private room 7%
Room types in numbers
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 92.5% | 235 |
| Private room | 7.5% | 19 |
Listings by property type
Johnson City Airbnb listings by property type
- House 48%
- Apartment/Condo 39%
- Hotel/Boutique 5%
- Others 4%
- Cabin/Outdoor 4%
Property types in numbers
| Property type | Share of listings | Listings |
|---|---|---|
| House | 48.0% | 122 |
| Apartment/Condo | 39.4% | 100 |
| Hotel/Boutique | 4.7% | 12 |
| Others | 4.3% | 11 |
| Cabin/Outdoor | 3.5% | 9 |
How Many Bedrooms Do Airbnb Listings in Johnson City Have?
Two-bedroom homes are the most common size in Johnson City (41% of entire homes), followed by one-bedroom homes (33%). Shares are of the 233 entire homes that give a bedroom count; rented rooms are left out.
Johnson City entire homes by number of bedrooms
Entire homes with each number of bedrooms, of those with a bedroom count on file
3%
33%
41%
18%
3%
2%
Bedroom counts in numbers
| Bedrooms | Share of entire homes with a bedroom count | Entire homes |
|---|---|---|
| Studio | 3.0% | 7 |
| 1 bedroom | 33.0% | 77 |
| 2 bedrooms | 41.2% | 96 |
| 3 bedrooms | 17.6% | 41 |
| 4 bedrooms | 3.4% | 8 |
| 5+ bedrooms | 1.7% | 4 |
What Each Home Size Earns in Johnson City
A typical one-bedroom home in Johnson City earned $13,700 over the past year, against $26,300 for a three-bedroom home.
| Home size | Listings | Typical annual revenue (median) | Average annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|---|
| 1 bedroom | 77 | $13,700 | $15,200 | $115 | 43% |
| 2 bedrooms | 96 | $18,000 | $20,000 | $158 | 44% |
| 3 bedrooms | 41 | $26,300 | $26,700 | $204 | 44% |
How Many Guests Do Airbnbs in Johnson City Sleep?
Most Johnson City listings are sized for couples and small families: 63% sleep four guests or fewer, and just 11% take eight or more. Shares are of the 238 listings with a guest capacity on file (94% of the market).
Johnson City listings by guest capacity
Share of listings by the number of guests they sleep, of those with a capacity on file
<1%
18%
8%
36%
7%
17%
3%
11%
Guest capacity in numbers
| Guest capacity | Share of listings with a capacity on file | Listings |
|---|---|---|
| 1 guest | 0.4% | 1 |
| 2 guests | 18.1% | 43 |
| 3 guests | 8.4% | 20 |
| 4 guests | 35.7% | 85 |
| 5 guests | 6.7% | 16 |
| 6 guests | 16.8% | 40 |
| 7 guests | 2.9% | 7 |
| 8+ guests | 10.9% | 26 |
How Johnson City Airbnb Listings Are Set Up
Johnson City hosts set up an average of 2.4 beds per listing, close to one bed per bedroom. About a third of listings (33%) show their exact location on the listing map; the rest show an approximate area.
- Photos per listing
- 12
- Beds per listing
- 2.4
- Show exact location
- 33%
What Amenities Do Airbnb Listings in Johnson City Offer?
Free on-site parking is close to standard in Johnson City: 99% of listings offer it.
Share of Johnson City listings with each common amenity
Airbnb Amenities Linked to Higher Revenue in Johnson City
Listings in Johnson City with a waterfront setting earned about twice as much a year, on average, as those without: $38,400 against $19,300. The gap is smaller for a hammock (about 70% more) and lake access (about 70% more). Bigger, professionally run homes tend to carry more amenities, so these gaps reflect the kind of listing as much as the feature itself.
Revenue gap for Johnson City listings with each amenity
How much more listings with the amenity earned in a year than those without, and the share of listings that have it
Revenue by amenity in numbers
| Amenity | Listings with it | Avg. revenue with | Avg. revenue without | Revenue gap |
|---|---|---|---|---|
| Waterfront | 7% | $38,400 | $19,300 | +99% |
| Hammock | 7% | $33,200 | $19,600 | +70% |
| Lake access | 4% | $33,600 | $20,000 | +68% |
| Outdoor dining area | 34% | $27,700 | $16,900 | +64% |
| Outdoor furniture | 45% | $25,700 | $16,300 | +57% |
| BBQ grill | 28% | $27,300 | $18,000 | +52% |
| Record player | 7% | $29,300 | $19,900 | +48% |
| Indoor fireplace | 18% | $27,800 | $19,000 | +46% |
| Sound system | 9% | $28,900 | $19,800 | +46% |
| Hot tub | 4% | $27,400 | $20,300 | +35% |
Guests
Who Books Airbnbs in Johnson City?
Johnson City draws mostly domestic guests: 98% of those who left reviews live in the United States. No single city dominates: Knoxville is the largest source outside Johnson City, at about 5% of reviews. English is spoken by 79% of guests, and Spanish by 11%.
98% of Johnson City guests are domestic
Where guests who left reviews live
- Domestic 98%
- International 2%
Where Johnson City guests come from: top cities
Share of guests who left reviews
Top origin cities in numbers
| Origin city | Share of guests |
|---|---|
| Knoxville | 5.2% |
| Johnson City | 2.9% |
| Nashville | 2.5% |
| Charlotte | 1.5% |
| Chattanooga | 1.2% |
Where Johnson City guests come from: top countries
Share of guests who left reviews
Top origin countries in numbers
| Origin country | Share of guests |
|---|---|
| United States | 98.2% |
| Canada | 0.4% |
| United Kingdom | 0.2% |
| Brazil | 0.1% |
Languages spoken by Johnson City guests
Share of guests who left reviews
Top languages in numbers
| Language | Share of guests |
|---|---|
| English | 79.4% |
| Spanish | 11.0% |
| French | 3.2% |
| German | 1.5% |
| Italian | 0.9% |
What Are Airbnb Guest Ratings in Johnson City?
Johnson City Airbnbs average 4.86 stars, and 60% of listings hold Airbnb's Guest Favorite badge. The category scores are tightly bunched, and value for money is the lowest, at 4.81. Listings here carry long review histories, about 88 reviews each on average.
Check-in scores highest in Johnson City; value is lowest
Average guest rating out of 5 by category; the bars start at 4.0
Category scores in numbers
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.89 |
| Cleanliness | 4.88 |
| Communication | 4.93 |
| Location | 4.84 |
| Check-in | 4.94 |
| Value | 4.81 |
Booking patterns
How Guests Book in Johnson City: Stays, Rules and Fees
More than three-quarters of Johnson City listings are open to guests more than 180 days a year, but only 24% are booked or blocked that many days. The most common booked-or-blocked total is 91 to 180 days a year, covering 41% of listings; blocked nights include any the host closes off.
Days a year Johnson City listings are open to guests
Share of listings by days a year
- 271-366 days 36%
- 181-270 days 41%
- 91-180 days 19%
- 31-90 days 4%
Open days in numbers
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 36.2% | 92 |
| 181-270 days | 40.9% | 104 |
| 91-180 days | 18.9% | 48 |
| 31-90 days | 3.9% | 10 |
Days a year Johnson City listings are booked or blocked
Share of listings by days a year
- 271-366 days 4%
- 181-270 days 20%
- 91-180 days 41%
- 31-90 days 24%
- 1-30 days 11%
Booked or blocked days in numbers
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 3.9% | 10 |
| 181-270 days | 20.5% | 52 |
| 91-180 days | 40.9% | 104 |
| 31-90 days | 24.0% | 61 |
| 1-30 days | 10.6% | 27 |
What Is the Average Length of Stay for Airbnb in Johnson City?
The average Johnson City booking lasts 6.7 nights, longest in February and shortest in November. Listings took about 25 bookings each over the year, some 6,280 in all. Check-in is split almost evenly between 3 p.m. and 4 p.m., with check-out usually at 10 a.m.
Average length of stay by month in Johnson City
Average nights per booking, by month of stay
Average 5.9 nights 7.8 nights 4.6 nights
Two-year average by calendar month.
Johnson City Airbnb Minimum Stay Requirements
About eight in ten listings in Johnson City accept stays of one or two nights.
Minimum stay set by Johnson City listings
Share of listings by the shortest stay they accept, from one night to 30 or more
What Cancellation Policies Do Airbnb Hosts Use in Johnson City?
Firm is the most common cancellation policy in Johnson City, used by 41% of listings; it refunds guests in full only if they cancel at least 30 days before check-in. 46% of listings offer Flexible or Moderate terms and 45% use Firm or stricter ones, so neither camp dominates.
Cancellation policies of Johnson City listings, from most to least flexible
Share of listings by the policy they use
How Much Are Airbnb Cleaning Fees in Johnson City?
Nearly nine in ten Johnson City listings charge a cleaning fee. The typical fee is $89, but a minority of much higher fees lifts the average to $196, so the median is the better guide. Spread over the average stay of 6.7 nights, that adds roughly $13 a night to what guests pay. For listings that charge one, cleaning fees make up about 11% of gross revenue.
- Median cleaning fee
- $89
- Average cleaning fee
- $196
- Listings charging a fee
- 87.4%
- Share of gross revenue
- 10.6%
Top earners
Top-Earning Airbnbs and Hosts in Johnson City
The top-grossing Airbnb in Johnson City, a five-bedroom home, took in $164,000 over the past year, about 8 times the city's average of $20,600.
Lakeside 5-bedroom Oasis Entire home · 5 bedrooms Rated 4.74 
Family House on Watauga River - Sleeps up to 12 Entire home · 4 bedrooms Rated 5.00 - Revenue
- $103,344
- Occupancy
- 47.8%
- Daily rate
- $566
Family Friendly, Large/Small Grps, Walk 2 Downtown Entire home · 4 bedrooms Rated 4.99 - Revenue
- $98,469
- Occupancy
- 67.1%
- Daily rate
- $392
Charming Downtown Farmhouse (walk everywhere!) Entire home · 5 bedrooms Rated 4.96 - Revenue
- $75,219
- Occupancy
- 52.7%
- Daily rate
- $509
King/Qun Beds+Mins 2 DowntownJC*ETSU*JCMC*VAMedCtr Entire home · 2 bedrooms Rated 4.97 - Revenue
- $70,311
- Occupancy
- 80.8%
- Daily rate
- $236
Creekside Charmer near I-26 w/ POOL TABLE Entire home · 4 bedrooms Rated 4.97 - Revenue
- $65,589
- Occupancy
- 79.2%
- Daily rate
- $219
Who Are the Top Airbnb Hosts in Johnson City?
Sanctuary is the top-grossing host in Johnson City, with $739,000 in bookings across 27 listings over the past year. Together, the ten top-grossing hosts run 37% of the market's 254 listings. Per listing, a smaller operator earns more: Angela grossed $53,900 per listing, about twice Sanctuary's $27,400.
| # | Host | Listings | Gross revenue | Per listing | Avg. rating |
|---|---|---|---|---|---|
| Sanctuary | 27 | $738,678 | $27,358 | 4.84/5 | |
| Brent | 15 | $326,208 | $21,747 | 4.85/5 | |
| Bryan | 7 | $290,416 | $41,488 | 4.98/5 | |
| 4 | Anthony | 11 | $262,753 | $23,887 | 4.79/5 |
| 5 | TN Livin | 13 | $205,557 | $15,812 | 4.74/5 |
| 6 | Chloe | 1 | $164,235 | $164,235 | 4.74/5 |
| 7 | Angela | 3 | $161,694 | $53,898 | 4.90/5 |
| 8 | Nalu | 4 | $137,890 | $34,473 | 4.93/5 |
| 9 | Benson | 10 | $123,406 | $12,341 | 4.78/5 |
| 10 | Eric | 4 | $114,623 | $28,656 | 4.89/5 |
Who Are the Airbnb Hosts in Johnson City?
Professional management companies run 15% of Johnson City listings and owners run the rest, though 44% of listings have a co-host. Three-quarters of listings are run by Superhosts, so a strong review record is the norm here rather than an edge. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 86% of listings.
- Superhosts
- 74.4%
- Professional management
- 15.0%
- Cohosted listings
- 44.5%
- Instant Book enabled
- 41.7%
- Simplified Pricing
- 85.8%
Nearby markets
Johnson City vs. Nearby Airbnb Markets
Johnson City earns about as much per listing as Jonesborough, the top earner of the eight nearby markets in the table, all within 32 km.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Jonesborough 11 km | 60 | $20,935 | $184 | 40% |
| Elizabethton 15 km | 86 | $20,662 | $170 | 42% |
| Bluff City 21 km | 36 | $20,864 | $199 | 38% |
| Blountville 22 km | 32 | $12,354 | $163 | 37% |
| Erwin 25 km | 41 | $10,921 | $125 | 37% |
| Kingsport 26 km | 136 | $20,265 | $170 | 45% |
| Roan Mountain 29 km | 61 | $13,015 | $148 | 32% |
| Bristol City 32 km | 49 | $13,127 | $193 | 31% |
Other Airbnb Markets in Tennessee
- Sevierville Airbnb data 7,430 listings
- Nashville-Davidson Airbnb data 5,387 listings
- Gatlinburg Airbnb data 4,063 listings
- Pigeon Forge Airbnb data 3,400 listings
- Memphis Airbnb data 1,730 listings
- Knoxville Airbnb data 1,145 listings
- Chattanooga Airbnb data 1,081 listings
- Townsend Airbnb data 477 listings
See all 167 Tennessee Airbnb markets
Markets Similar to Johnson City
Markets elsewhere in the United States with a similar nightly rate and occupancy to Johnson City:
- Roanoke Airbnb data VA · $156/night · 43.6%
- Springfield Airbnb data IL · $159/night · 43.2%
- Great Falls Airbnb data MT · $155/night · 44.3%
- Richmond Airbnb data CA · $152/night · 43.7%
- Muncie Airbnb data IN · $154/night · 43.4%
- Hayward Airbnb data CA · $154/night · 43.4%
FAQ
Johnson City Airbnb FAQ
How much do Airbnb hosts make in Johnson City?
An active Johnson City Airbnb grossed $20,577 on average in the 12 months to September 2026, according to AirROI's tracking of 254 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $3,030 or more in a typical month.
How much can I make on Airbnb in Johnson City?
It depends most on the home's size, location and how it's run. The middle half of Johnson City listings earn between $1,060 and $3,030 in a typical month, and the top tenth $4,600 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Johnson City?
Listings in Johnson City were booked on 44% of available nights over the past year. That compares with 42% for the Tennessee average. October is usually the busiest month.
How much does an Airbnb cost per night in Johnson City?
The average booked night in Johnson City cost $157 before fees. Half of listings charge between $96 and $180, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Johnson City?
None of the active Johnson City listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Is Airbnb profitable in Johnson City?
Yes, when it's run well. The average Johnson City Airbnb grossed $20,577 in the 12 months to September 2026, 51% below the Tennessee average of $42,043. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $13,207 a year (about $1,100 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $1,740 a month. Check a specific home in the Airbnb estimator.
When is Airbnb peak season in Johnson City?
July usually pays best, averaging $3,040 per active listing over the past two years, and January usually pays least. The month-by-month table above shows how the latest 12 months played out.
What is the Airbnb RevPAR in Johnson City?
Each night a Johnson City listing was open to book earned $72 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made $134 or more.
How far in advance do guests book Airbnbs in Johnson City?
Johnson City stays were booked 40 days (about six weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
How long do guests stay at Airbnbs in Johnson City?
The average Johnson City Airbnb stay lasted 6.7 nights over the past year. A listing took 25 reservations over the year on average.
How are Airbnbs in Johnson City rated?
Guests rate Johnson City Airbnbs 4.86 out of 5 on average. Guests score check-in highest and value lowest.
What are the best neighborhoods for Airbnb in Johnson City?
Downtown Johnson City, Buffalo Mountain Park and Winged Deer Park draw the most short-term rental interest in Johnson City. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Johnson City?
AirROI counted 254 active Airbnb listings in Johnson City as of September 2026. The closest tracked market is Jonesborough, 11 km away.
How much are Airbnb cleaning fees in Johnson City?
In Johnson City, nearly nine in ten listings add a cleaning fee. The median fee is $89, but a minority of much higher fees lifts the average to $196, so the median is the better guide.
Method
About This Data
Figures on this page cover 254 active Airbnb listings in Johnson City from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.