LUXURIOUS TN Mtn Lodge- Sleeps 22+, Hiking & Lake Entire home · 8 bedrooms Rated 4.94 - Revenue
- $120,143
- Occupancy
- 28.7%
- Daily rate
- $1,559
Airbnb market data · 202612 months to September 2026
Butler, TN Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Butler brought in $24,015 over the 12 months through September 2026, about 43% less than the Tennessee average of $42,043.
The short answer
Butler Airbnb Market at a Glance
Rates and bookings both trail the Tennessee average. Listings averaged $262 a night and were booked on 32% of available nights, against $320 and 42% for the Tennessee average.
Timing matters: in July, usually the best month, the average listing earns about 2.6 times as much as in January, usually the slowest.
With 106 active listings, Butler is the 33rd-largest of 167 Tennessee markets AirROI tracks. From a year earlier, the number of active listings grew 22%.
Browse the live Butler Airbnb market
See Every Butler Listing
Revenue
How Much Do Airbnb Hosts Make in Butler?
Gross bookings per Butler listing averaged $24,015 over the 12 months to September 2026 (Tennessee average: $42,043), before cleaning, platform and management costs and taxes.
In a typical year, the average Butler listing brings in $4,870 in July, its best month, and $1,860 in January, its slowest. The three strongest months bring in 35% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 4.3 times as much as a bottom-quarter one.
- Best-in-class properties (top 10%) earn $6,960+ a month, about three times the typical property.
- Strong performers (top 25%) earn $4,620 or more, roughly $2,300 a month above the median.
- Typical properties (median) earn about $2,300 a month.
- Entry-level properties (bottom 25%) earn $1,050 or less, about 46% of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earns about 2.6 times what January does
Average revenue per active listing, by month, September 2024 to August 2026
Monthly average $2,940 $5,370 $1,530
Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Butler Airbnb Data by Month
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
July 2026 led on revenue, nightly rate and bookings alike.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | $2,651 | 30.6% | $253 | $88 | 69 days | 3.3 nights |
| Oct 2025 | $3,356 | 38.2% | $260 | $108 | 78 days | 3.2 nights |
| Nov 2025 | $3,034 | 33.4% | $256 | $101 | 47 days | 4.3 nights |
| Dec 2025 | $3,566 | 34.6% | $269 | $115 | 37 days | 5 nights |
| Jan 2026 | $2,176 | 23.7% | $252 | $70 | 13 days | 3.8 nights |
| Feb 2026 | $2,570 | 31.6% | $244 | $92 | 12 days | 3.6 nights |
| Mar 2026 | $2,005 | 29.7% | $240 | $65 | 21 days | 3.9 nights |
| Apr 2026 | $2,407 | 32.0% | $239 | $80 | 36 days | 4.2 nights |
| May 2026 | $2,858 | 36.4% | $262 | $92 | 30 days | 5.3 nights |
| Jun 2026 | $4,269 | 45.5% | $280 | $142 | 55 days | 5 nights |
| Jul 2026 | $5,371 | 50.5% | $289 | $173 | 66 days | 4.3 nights |
| Aug 2026 | $3,904 | 40.9% | $275 | $126 | 46 days | 4 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
The typical Butler listing earns about $2,300 a month, but one property can land well above or below that. The Airbnb income calculator gives a range for a specific address, built from the comparable listings around it.
Profit
Is an Airbnb in Butler Profitable?
Yes, when it's run well. The average Butler Airbnb took in $24,015 in the 12 months to September 2026, and run by its owner at everyday costs, about $1,210 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $2,470 a month.
Cleaning it yourself keeps the $3,720 a year guests pay in cleaning fees, for about $1,520 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about $1,050 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
Butler Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | $20,295 | $40,730 |
| Cleaning fees guests pay15% of Butler bookings | $3,720 | $7,470 |
| Gross bookings | $24,015 | $48,200 |
| Running costs | ||
| Airbnb's feeAbout 12%: 15.5% for the 75% of Butler listings on Simplified Pricing, 3% for the rest | −$2,960 | −$5,940 |
| Cleaning and laundryPaid for by the cleaning fee; $0 if you clean yourself | −$3,720 | −$7,470 |
| Utilities and internetAbout 5% of bookings | −$1,200 | −$2,410 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$480 | −$960 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$720 | −$1,450 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$240 | −$240 |
| Permit and registrationWhere one is required | −$120 | −$120 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 24% of bookings, plus cleaning paid for by the cleaning fee | −$9,440 | −$18,590 |
| Left for housing costs, then profit | $14,575about $1,210 a month | $29,610about $2,470 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
Estimate Your Own Butler Airbnb Profit
The estimate starts from Butler's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Butler home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Butler's Top Earners Get There
- More nights booked. The busiest quarter of Butler listings are booked on 50% or more of their nights, against 31% for the median listing. Ten more booked nights a year at the median rate of $225 adds about $2,270 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge $325 a night or more, against a median of $225. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about $2,030 a year.
- Open for the busy months. In a typical year, July brings the average listing about $4,870, against $1,860 in January, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. Butler listings average 4.89 stars, and 53% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $4,020 a month, against $2,000 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Butler?
Butler listings were booked on 32% of the nights they were open over the past year, 10 percentage points below the Tennessee average (42%) and 9 points below the U.S. average (41%). In a typical year, occupancy swings from 23% in January to 48% in July.
The busiest tenth of listings are booked about 4.3 times as often as the bottom quarter.
- Best-in-class properties (top 10%) are booked 70%+ of open nights, 39 points above the median.
- Strong performers (top 25%) fill 50% or more, roughly four nights a week.
- Typical properties (median) fill about 31% of open nights.
- Entry-level properties (bottom 25%) fill 16% or less, under two nights a week.
July is usually the busiest month in Butler, January the quietest
Share of open nights booked, by month, September 2024 to August 2026
Monthly average 35% 51% 22%
The 12-month rate of 32% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
How Much Does an Airbnb Cost per Night in Butler?
The average nightly rate in Butler, known as ADR (average daily rate), was $262 over the past year, about 18% below the Tennessee and U.S. averages (both about $320). In a typical year, rates peak in July at about $275 and bottom out in March and April at about $235.
The top 10% charge about 2.8 times the rate of the bottom quarter.
- Best-in-class properties (top 10%) charge $420+ a night, about 1.9 times the median.
- Strong performers (top 25%) charge $325 or more, about $100 above the median.
- Typical properties (median) charge about $225 a night.
- Entry-level properties (bottom 25%) charge $150 or less, about two-thirds of the median.
July rates run 19% above March's
Average nightly rate (ADR), by month, September 2024 to August 2026
Monthly average $251 $289 $225
What Is the RevPAR for Airbnb in Butler?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Butler it averaged $91 over the past year, from about $60 in a typical January to about $157 in a typical July.
Per open night, by tier:
- Best-in-class properties (top 10%) earn $189+ per open night, about 2.8 times the median.
- Strong performers (top 25%) earn $133 or more, about $65 a night above the median.
- Typical properties (median) earn about $68 per open night.
- Entry-level properties (bottom 25%) earn $38 or less, about 56% of the median.
July RevPAR is about 2.6 times January's
Revenue per open night (RevPAR), by month, September 2024 to August 2026
Monthly average $96 $173 $50
The 12-month RevPAR of $91 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
Best and Worst Months for Airbnb in Butler
Revenue in Butler peaks several times a year, in June–August, October and December, a moderately seasonal pattern. Business is slowest from January to April and slows again in September.
Average revenue by month in Butler
Average revenue per active listing, each calendar month averaged over the past two years
Monthly average $2,940 $4,870 $1,860
Revenue by month in Butler in numbers
| Month | Season | Revenue per listing |
|---|---|---|
| January | Low season | $1,860 |
| February | Low season | $2,050 |
| March | Low season | $1,960 |
| April | Low season | $2,210 |
| May | Shoulder season | $2,840 |
| June | High season | $3,910 |
| July | High season | $4,870 |
| August | High season | $3,710 |
| September | Low season | $2,650 |
| October | High season | $3,190 |
| November | Shoulder season | $2,730 |
| December | High season | $3,300 |
| Season | Revenue per month | Occupancy | Nightly rate |
|---|---|---|---|
| High seasonJune–August, October, December | $3,800 | 40% | $265 |
| Shoulder seasonMay, November | $2,780 | 34% | $250 |
| Low seasonJanuary–April, September | $2,150 | 29% | $238 |
How Far in Advance Do Guests Book Airbnb in Butler?
Guests book Butler stays 45 days ahead on average (about six weeks). July stays are booked furthest out, about 68 days ahead, and February stays closest to arrival, about 18 days. A typical July booking is made in early May.
July stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2024 to August 2026
Monthly average 45 days 78 days 12 days
Permits
Airbnb Permits and Registration in Butler
None of the 106 active listings in Butler display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in Butler.
Neighborhoods
Best Neighborhoods for Airbnb in Butler
AirROI's area guide picks eight Butler neighborhoods that draw short-term rental guests, led by Center Hill Lake, Tennessee Tech University Area and Downtown Cookeville. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Center Hill Lake | A popular recreation area for fishing, boating and relaxing by the water. Attracts families and outdoor enthusiasts looking for lakeside getaways. | Center Hill Dam, Sligo Marina, Edgar Evins State Park, Canoeing and Kayaking, Fishing and Boating |
| Tennessee Tech University Area | A vibrant area surrounding the university that attracts students and families, especially during the academic year. | Tennessee Tech University, Dogwood Park, Cookeville Depot Museum, local cafes and restaurants, annual events and festivals |
| Downtown Cookeville | A charming downtown experience known for its local shops, restaurants, and community events. Great for visitors who want to experience local culture. | Cookeville History Museum, Cumberland County Playhouse, local art galleries, shopping and dining, festivals and markets |
| Hidden Hollow | A serene hillside area ideal for those seeking privacy and nature, perfect for romantic getaways and retreats. | nature trails, peaceful scenery, wildlife viewing, proximity to hiking areas |
| Granville | A historic town with a beautiful waterfront and rural charm. Attracts those interested in history and peaceful rural escapes. | Granville Museum, Marina and Boat Rentals, Rural historic sites, Annual events and local markets |
| Burgess Falls State Park | A natural park known for its stunning waterfalls and hiking opportunities, ideal for nature lovers and adventure seekers. | Burgess Falls, hiking trails, picnic areas, wildlife watching, fishing spots |
| Cookeville City Park | An urban park offering beautiful landscapes, walking paths, and recreational facilities. Popular for families and outdoor activities. | playgrounds, sports fields, lake and fishing, walking and biking trails, community events |
| Smithville | A quaint small town with local shops and a friendly atmosphere. Great for those looking for a slower pace and local flavors. | Local shops and cafes, Dancing with the Stars event, Smithville Lake, community festivals, historic charm |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Butler Airbnb Listings by Type and Size
Every Airbnb in Butler is an entire home: all 106 listings rent the whole place. Cabins and other outdoor stays make up 56% of listings, ahead of houses (43%).
Every listing rents the whole place
Butler Airbnb listings by room type
- Entire home 100%
Room types in numbers
Cabins lead the property mix
Butler Airbnb listings by property type
- Cabin/Outdoor 56%
- House 43%
- Hotel/Boutique <1%
Property types in numbers
| Property type | Share of listings | Listings |
|---|---|---|
| Cabin/Outdoor | 55.7% | 59 |
| House | 43.4% | 46 |
| Hotel/Boutique | 0.9% | 1 |
How Many Bedrooms Do Airbnb Listings in Butler Have?
Most Butler homes are built for groups: 59% of entire homes have three or more bedrooms, and three-bedroom homes are the most common size (43%).
Butler entire homes by number of bedrooms
Entire homes with each number of bedrooms
17%
24%
43%
12%
5%
Bedroom counts in numbers
| Bedrooms | Share of entire homes | Entire homes |
|---|---|---|
| 1 bedroom | 16.8% | 17 |
| 2 bedrooms | 23.8% | 24 |
| 3 bedrooms | 42.6% | 43 |
| 4 bedrooms | 11.9% | 12 |
| 5+ bedrooms | 5.0% | 5 |
What Each Home Size Earns in Butler
A typical one-bedroom home in Butler earned $5,630 over the past year, against $23,300 for a four-bedroom home.
| Home size | Listings | Typical annual revenue (median) | Average annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|---|
| 1 bedroom | 17 | $5,630 | $7,260 | $121 | 25% |
| 2 bedrooms | 24 | $11,500 | $16,400 | $204 | 31% |
| 3 bedrooms | 43 | $18,500 | $30,500 | $295 | 35% |
| 4 bedrooms | 12 | $23,300 | $27,700 | $360 | 34% |
How Many Guests Do Airbnbs in Butler Sleep?
Butler is a group-trip market: 42% of listings sleep eight or more guests, about 2.5 times the share of the next most common size, four guests (17%).
Butler listings by guest capacity
Share of listings by the number of guests they sleep
7%
3%
17%
6%
17%
8%
42%
Guest capacity in numbers
| Guest capacity | Share of listings | Listings |
|---|---|---|
| 2 guests | 6.6% | 7 |
| 3 guests | 2.8% | 3 |
| 4 guests | 17.0% | 18 |
| 5 guests | 5.7% | 6 |
| 6 guests | 17.0% | 18 |
| 7 guests | 8.5% | 9 |
| 8+ guests | 42.5% | 45 |
How Butler Airbnb Listings Are Set Up
Butler hosts set up an average of 4.4 beds per listing. Only 38% of listings show their exact location on the listing map; the rest show an approximate area.
- Photos per listing
- 17
- Beds per listing
- 4.4
- Show exact location
- 38%
What Amenities Do Airbnb Listings in Butler Offer?
Fireplaces are common in Butler: 63% of listings have one, and 55% offer lake access.
Share of Butler listings with each common amenity
Airbnb Amenities Linked to Higher Revenue in Butler
Listings in Butler with a hot tub earned about twice as much a year, on average, as those without: $39,700 against $18,700. Listings with a waterfront setting or a boat slip show about the same gap. Bigger, professionally run homes tend to carry more amenities, so these gaps reflect the kind of listing as much as the feature itself.
Revenue gap for Butler listings with each amenity
How much more listings with the amenity earned in a year than those without, and the share of listings that have it
Revenue by amenity in numbers
| Amenity | Listings with it | Avg. revenue with | Avg. revenue without | Revenue gap |
|---|---|---|---|---|
| Hot tub | 25% | $39,700 | $18,700 | +113% |
| Waterfront | 29% | $38,200 | $18,100 | +111% |
| Boat slip | 25% | $37,900 | $19,500 | +94% |
| Indoor fireplace | 63% | $29,200 | $15,100 | +94% |
| Kayak | 30% | $35,400 | $19,100 | +85% |
| Lake access | 55% | $30,300 | $16,400 | +85% |
| Sound system | 16% | $37,900 | $21,400 | +77% |
| Outdoor furniture | 71% | $27,200 | $16,200 | +68% |
| Dedicated workspace | 42% | $30,900 | $18,900 | +63% |
| Sun loungers | 11% | $35,600 | $22,500 | +58% |
Guests
Who Books Airbnbs in Butler?
Butler draws mostly domestic guests: 99% of those who left reviews live in the United States. No single city dominates: Charlotte is the largest source, at about 4% of reviews. English is spoken by 76% of guests, and Spanish by 12%.
99% of Butler guests are domestic
Where guests who left reviews live
- Domestic 99%
- International 1%
Where Butler guests come from: top cities
Share of guests who left reviews
Top origin cities in numbers
| Origin city | Share of guests |
|---|---|
| Charlotte | 4.3% |
| Asheville | 3.4% |
| Raleigh | 2.8% |
| Boone | 2.1% |
| Johnson City | 1.7% |
Where Butler guests come from: top countries
Share of guests who left reviews
Top origin countries in numbers
| Origin country | Share of guests |
|---|---|
| United States | 98.5% |
| India | 0.2% |
| Austria | 0.2% |
| Mexico | 0.2% |
| Spain | 0.2% |
Languages spoken by Butler guests
Share of guests who left reviews
Top languages in numbers
| Language | Share of guests |
|---|---|
| English | 75.7% |
| Spanish | 11.7% |
| French | 3.4% |
| German | 1.9% |
| Portuguese | 1.5% |
What Are Airbnb Guest Ratings in Butler?
Butler Airbnbs average 4.89 stars, and 53% of listings hold Airbnb's Guest Favorite badge. The category scores are tightly bunched, and value for money is the lowest, at 4.83.
Communication scores highest in Butler; value is lowest
Average guest rating out of 5 by category; the bars start at 4.0
Category scores in numbers
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.90 |
| Cleanliness | 4.85 |
| Communication | 4.94 |
| Location | 4.86 |
| Check-in | 4.91 |
| Value | 4.83 |
Booking patterns
How Guests Book in Butler: Stays, Rules and Fees
About nine in ten Butler listings are open to guests more than 180 days a year, but only 9% are booked or blocked that many days. The most common booked-or-blocked total is 31 to 90 days a year, covering 35% of listings; blocked nights include any the host closes off.
Days a year Butler listings are open to guests
Share of listings by days a year
- 271-366 days 63%
- 181-270 days 27%
- 91-180 days 9%
Open days in numbers
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 63.2% | 67 |
| 181-270 days | 27.4% | 29 |
| 91-180 days | 9.4% | 10 |
Days a year Butler listings are booked or blocked
Share of listings by days a year
- 181-270 days 9%
- 91-180 days 27%
- 31-90 days 35%
- 1-30 days 28%
Booked or blocked days in numbers
| Days a year | Share of listings | Listings |
|---|---|---|
| 181-270 days | 9.4% | 10 |
| 91-180 days | 27.4% | 29 |
| 31-90 days | 34.9% | 37 |
| 1-30 days | 28.3% | 30 |
What Is the Average Length of Stay for Airbnb in Butler?
The average Butler booking lasts 4.2 nights, longest in June and shortest in September. Listings took about 18 bookings each over the year, some 1,890 in all. About half of listings that give a check-in time set it at 4 p.m., with check-out usually at 11 a.m.
Average length of stay by month in Butler
Average nights per booking, by month of stay
Average 4 nights 5 nights 3.1 nights
Two-year average by calendar month.
Butler Airbnb Minimum Stay Requirements
About three-quarters of listings in Butler accept stays of one or two nights.
Minimum stay set by Butler listings
Share of listings by the shortest stay they accept, from one night to 30 or more
What Cancellation Policies Do Airbnb Hosts Use in Butler?
Firm is the most common cancellation policy in Butler, used by 29% of listings; it refunds guests in full only if they cancel at least 30 days before check-in. Hosts here lean flexible: 54% of listings offer Flexible or Moderate terms, against 40% on Firm or stricter ones.
Cancellation policies of Butler listings, from most to least flexible
Share of listings by the policy they use
How Much Are Airbnb Cleaning Fees in Butler?
86% of Butler listings charge a cleaning fee. The typical fee is about $178. Spread over the average stay of 4.2 nights, that adds roughly $40 a night to what guests pay. For listings that charge one, cleaning fees make up about 15% of gross revenue.
- Median cleaning fee
- $178
- Average cleaning fee
- $192
- Listings charging a fee
- 85.8%
- Share of gross revenue
- 15.5%
Top earners
Top-Earning Airbnbs and Hosts in Butler
The top-grossing Airbnb in Butler, an eight-bedroom home, took in $120,000 over the past year, about five times the city's average of $24,000.
LUXURIOUS TN Mtn Lodge- Sleeps 22+, Hiking & Lake Entire home · 8 bedrooms Rated 4.94 
Lakefront Peninsula Home - ONE of A KIND Spot! Entire home · 3 bedrooms Rated 4.97 - Revenue
- $113,870
- Occupancy
- 60.8%
- Daily rate
- $492
Ridge Top Retreat-
Mtn & Lake Views, Watauga Lake Entire home · 5 bedrooms Rated 5.00 - Revenue
- $96,514
- Occupancy
- 50.8%
- Daily rate
- $414
Canyon Dream - Private Dock, Firepit, & Fall Folia Entire home · 3 bedrooms Rated 4.95 - Revenue
- $87,540
- Occupancy
- 37.1%
- Daily rate
- $505
Waterfront Dog Friendly Cabin HotTub/Private Dock! Entire home · 4 bedrooms Rated 4.86 - Revenue
- $85,744
- Occupancy
- 46.4%
- Daily rate
- $444
Waterfront Watauga Lake Home w/ Private Dock! Entire home · 3 bedrooms Rated 4.97 - Revenue
- $85,254
- Occupancy
- 42.5%
- Daily rate
- $428
Who Are the Top Airbnb Hosts in Butler?
Christie And Donaven is the top-grossing host in Butler, with $192,000 in bookings across 4 listings over the past year. Together, the ten top-grossing hosts run 20% of the market's 106 listings.
| # | Host | Listings | Gross revenue | Per listing | Avg. rating |
|---|---|---|---|---|---|
| Christie And Donaven | 4 | $192,361 | $48,090 | 4.95/5 | |
| Evolve | 4 | $167,842 | $41,961 | 4.90/5 | |
| Jenelle | 2 | $154,402 | $77,201 | 4.87/5 | |
| 4 | Brad | 1 | $120,143 | $120,143 | 4.94/5 |
| 5 | James Account 1 | 4 | $101,424 | $25,356 | 4.88/5 |
| 6 | James Account 2 | 1 | $96,514 | $96,514 | 5.00/5 |
| 7 | Sarah | 1 | $85,744 | $85,744 | 4.86/5 |
| 8 | Julie | 1 | $78,209 | $78,209 | 4.96/5 |
| 9 | RedAwning | 2 | $69,330 | $34,665 | 4.94/5 |
| 10 | Brett | 1 | $69,213 | $69,213 | 4.74/5 |
Account numbers mark separate host accounts that share a display name.
Who Are the Airbnb Hosts in Butler?
Professional management companies run 16% of Butler listings and owners run the rest, though 41% of listings have a co-host. Superhosts run 54% of listings. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 75% of listings.
- Superhosts
- 53.8%
- Professional management
- 16.0%
- Cohosted listings
- 40.6%
- Instant Book enabled
- 44.3%
- Simplified Pricing
- 74.5%
Nearby markets
Butler vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 23 km, Banner Elk (22 km away) earned the most per listing, about 53% more than Butler. Elizabethton was the busiest, booked on 42% of nights against 32% in Butler.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Elk Park 15 km | 46 | $24,954 | $396 | 31% |
| Sugar Grove 16 km | 59 | $34,459 | $335 | 39% |
| Beech Mountain 17 km | 831 | $28,953 | $343 | 31% |
| Roan Mountain 19 km | 61 | $13,015 | $148 | 32% |
| Elizabethton 19 km | 86 | $20,662 | $170 | 42% |
| Mountain City 21 km | 48 | $20,601 | $174 | 35% |
| Banner Elk 22 km | 596 | $36,664 | $420 | 33% |
| Vilas 23 km | 121 | $27,298 | $339 | 32% |
Other Airbnb Markets in Tennessee
- Sevierville Airbnb data 7,430 listings
- Nashville-Davidson Airbnb data 5,387 listings
- Gatlinburg Airbnb data 4,063 listings
- Pigeon Forge Airbnb data 3,400 listings
- Memphis Airbnb data 1,730 listings
- Knoxville Airbnb data 1,145 listings
- Chattanooga Airbnb data 1,081 listings
- Townsend Airbnb data 477 listings
See all 167 Tennessee Airbnb markets
Markets Similar to Butler
Markets elsewhere in the United States with a similar nightly rate and occupancy to Butler:
- Pinetop Country Club Airbnb data AZ · $261/night · 31.8%
- Willis Airbnb data TX · $264/night · 31.8%
- Grove Airbnb data OK · $265/night · 32.0%
- Many Airbnb data LA · $260/night · 32.1%
- Starkville Airbnb data MS · $266/night · 32.2%
- Reston Airbnb data VA · $257/night · 31.0%
FAQ
Butler Airbnb FAQ
How much do Airbnb hosts make in Butler?
An active Butler Airbnb grossed $24,015 on average in the 12 months to September 2026, according to AirROI's tracking of 106 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $4,620 or more in a typical month.
How much can I make on Airbnb in Butler?
It depends most on the home's size, location and how it's run. The middle half of Butler listings earn between $1,050 and $4,620 in a typical month, and the top tenth $6,960 or more. For one home, enter its address and bedroom count in the Airbnb calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Butler?
Listings in Butler were booked on 32% of available nights over the past year. That compares with 42% for the Tennessee average. July is usually the busiest month.
How much does an Airbnb cost per night in Butler?
The average booked night in Butler cost $262 before fees. Half of listings charge between $150 and $325, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Butler?
None of the active Butler listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Is Airbnb profitable in Butler?
Yes, when it's run well. The average Butler Airbnb grossed $24,015 in the 12 months to September 2026, 43% below the Tennessee average of $42,043. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $14,575 a year (about $1,210 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $2,470 a month. Check a specific home in the Airbnb estimator.
When is Airbnb peak season in Butler?
July usually pays best, averaging $4,870 per active listing over the past two years, and January usually pays least. The month-by-month table above shows how the latest 12 months played out.
What is the Airbnb RevPAR in Butler?
Each night a Butler listing was open to book earned $91 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made $189 or more.
How far in advance do guests book Airbnbs in Butler?
Butler stays were booked 45 days (about six weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
How long do guests stay at Airbnbs in Butler?
The average Butler Airbnb stay lasted 4.2 nights over the past year. A listing took 18 reservations over the year on average.
How are Airbnbs in Butler rated?
Guests rate Butler Airbnbs 4.89 out of 5 on average. Guests score communication highest and value lowest.
What are the best neighborhoods for Airbnb in Butler?
Center Hill Lake, Tennessee Tech University Area and Downtown Cookeville draw the most short-term rental interest in Butler. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Butler?
AirROI counted 106 active Airbnb listings in Butler as of September 2026. The closest tracked market is Elk Park, 15 km away.
How much are Airbnb cleaning fees in Butler?
In Butler, 86% of listings add a cleaning fee, and the typical fee is about $178.
Method
About This Data
Figures on this page cover 106 active Airbnb listings in Butler from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.