Hendersonville, Tennessee Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Hendersonville, Tennessee? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $37,740 per year — at a $276 nightly rate, 43.4% occupancy, and a $128 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
At 101 active listings, Hendersonville is a boutique market where moderate demand with room for well-positioned listings to outperform. Supply grew 77.2% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Hendersonville?
In Hendersonville, the headline Airbnb metrics are $37,740 in average annual revenue,43.4% occupancy, $276 ADR, and $128 in RevPAR, and guests book about 48 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Hendersonville?
Understanding the monthly revenue variations for Airbnb listings in Hendersonville is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Hendersonville is typically July, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Hendersonville across different performance tiers:
- Best-in-class properties (Top 10%) achieve $9,272+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $5,353 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,784 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,377, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Hendersonville
What Is the Monthly Airbnb Occupancy Rate in Hendersonville?
Maximize your bookings by understanding the Hendersonville STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Hendersonville:
- Best-in-class properties (Top 10%) achieve 77%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 63% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 44%.
- Entry-level properties (Bottom 25%) average 24% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Hendersonville
What Is the Average Airbnb Nightly Rate in Hendersonville?
Effective short term rental pricing strategy in Hendersonville involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Hendersonville typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $537+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $356 or more.
- Typical properties (Median) charge around $187 per night.
- Entry-level properties (Bottom 25%) earn around $119 per night.
Average Daily Rate (ADR) Trend by Month in Hendersonville
What Is the RevPAR for Airbnb in Hendersonville?
RevPAR in Hendersonville is currently $128. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $49 RevPAR.
- Typical properties (Median) generate $96 RevPAR.
- Strong performers (Top 25%) earn $169 RevPAR.
- Best-in-class (Top 10%) achieve $280 RevPAR.
Average Monthly RevPAR Trend in Hendersonville
RevPAR Insights for Hendersonville
- The average RevPAR in Hendersonville is $128. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($280) and bottom 25% ($49) is $231, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Jul and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Hendersonville benchmarks. If your RevPAR falls below the median of $96, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $169+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Hendersonville?
Hendersonville's peak Airbnb season falls in July, June, May, while the softest stretch is January, February, March. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (July, June, May)
- Revenue averages $5,547 per month
- Occupancy rates average 52.7%
- Daily rates average $276
Shoulder Season
- Revenue averages $3,930 per month
- Occupancy maintains around 44.3%
- Daily rates hold near $267
Low Season (January, February, March)
- Revenue drops to average $2,856 per month
- Occupancy decreases to average 35.4%
- Daily rates adjust to average $271
Seasonality Insights for Hendersonville
- Airbnb seasonality in Hendersonville is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Hendersonville's highest earning potential, with monthly revenues climbing to $6,301, occupancy reaching 60.3%, and ADRs peaking at $284.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $2,364, occupancy could drop to 30.9%, and ADRs may adjust to $250.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Hendersonville.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Hendersonville, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Hendersonville?
Low regulation and minimal registration activity in Hendersonville, Tennessee, United States point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Hendersonville to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Hendersonville?
Hendersonville is a smaller vacation rental market where a handful of neighborhoods drive most of the booking activity. Choosing the right area is especially important in boutique markets — there is less room for a mediocre location to succeed on volume alone. The areas below highlight where short-term rental demand is strongest and why.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Old Hickory Lake | A popular area for outdoor recreation, known for its lake activities and beautiful scenic views. Ideal for guests looking to enjoy nature and water sports. | Old Hickory Lake, Vanderbilt University Lake, Cedar Hill Park, Lock 3 Park, Nature trails |
| Downtown Hendersonville | The heart of the city with a vibrant atmosphere and proximity to shops and restaurants. Attractive for visitors wanting a mix of urban living and local culture. | Hendersonville Memory Gardens, Cherokee Park, Indian Lake Music Theatre, Local shops and dining, Hendersonville Square |
| Drakes Creek Park | A family-friendly area with parks and recreational facilities, perfect for families and groups visiting for events in the community. | Drakes Creek Park, Picnic areas, Walking trails, Sporting fields, Playgrounds |
| Sanders Ferry Park | A beautifully maintained park area that offers waterfront access and recreational spaces, appealing to those seeking a relaxing stay near nature. | Sanders Ferry Park, Old Hickory Lake access, Fishing spots, Walking paths, Playground |
| Bluegrass Yacht & Country Club | An exclusive neighborhood with luxurious homes and golf amenities, appealing to travelers seeking a premium experience in Hendersonville. | Bluegrass Yacht & Country Club, Golf course, Waterfront views, Social events, Fine dining |
| Hendersonville Greenway | A great area for biking and walking, attracting health-conscious visitors and those interested in outdoor activities. | Hendersonville Greenway, Biking and walking trails, Parks along the Greenway, Scenic views, Wildlife observation |
| The Streets of Indian Lake | A shopping and entertainment complex that offers various dining and shopping options, perfect for all types of travelers. | The Streets of Indian Lake, Shopping stores, Restaurants, Cinemas, Events and festivals |
| Monthaven Arts and Cultural Center | A cultural hub featuring art exhibits and community events, attracting visitors interested in local arts and history. | Monthaven Arts and Cultural Center, Art exhibitions, Cultural events, Gardens, Art classes |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Hendersonville offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Hendersonville?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Hendersonville
- The Hendersonville Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 90.1% of the 101 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Hendersonville, House properties are the most common (68.3%), reflecting the local real estate landscape.
- Houses represent a significant 68.3% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, unique stays (combined 5.0%) offer potential for unique stay experiences.
Hendersonville Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Hendersonville
- The dominant room capacity in Hendersonville is 3 bedrooms listings, making up 22.8% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 43.6% of the active Airbnb listings in Hendersonville, indicating a high concentration in these sizes.
- A significant 52.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Hendersonville.
Hendersonville Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Hendersonville
- The most common guest capacity trend in Hendersonville vacation rentals is listings accommodating 8+ guests (39.6%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Hendersonville STR market, accounting for 56.4% of listings.
- 56.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Hendersonville.
- On average, properties in Hendersonville are equipped to host 5.4 guests.
How Do Listings in Hendersonville Compare on Quality?
Listing quality in Hendersonville can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Hendersonville
- At 37.2 photos per listing on average, Hendersonville hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 18.8% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Hendersonville averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Hendersonville?
Amenity Prevalence
Amenity Insights for Hendersonville
- Essential amenities in Hendersonville that guests expect include: Free parking on premises, Heating, Air conditioning, Wifi, TV, Smoke alarm, Hot water, Coffee maker. Lacking these (any) could significantly impact bookings.
- Popular amenities like Microwave, Hangers are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Hendersonville: Free parking on premises, Heating, Air conditioning, Wifi, TV, Smoke alarm, Hot water, Coffee maker.
- Prioritize adding missing essentials: Free parking on premises, Heating, Air conditioning, Wifi, TV, Smoke alarm, Hot water, Coffee maker.
- Consider adding popular differentiators like Microwave or Hangers to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Hendersonville to stay competitive.
Which Airbnb Amenities Boost Revenue in Hendersonville?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Hendersonville, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Hot water | 95.0% | $39,469 | $4,542 | 768.9% |
Iron | 85.1% | $42,390 | $11,081 | 282.5% |
Oven | 79.2% | $44,489 | $12,028 | 269.9% |
Kitchen | 89.1% | $40,962 | $11,381 | 259.9% |
EV chargerHigh opportunity | 5.0% | $119,184 | $33,498 | 255.8% |
Dryer | 75.2% | $45,834 | $13,135 | 248.9% |
Coffee maker | 95.0% | $39,089 | $11,831 | 230.4% |
Washer | 76.2% | $45,164 | $13,921 | 224.4% |
Stove | 78.2% | $44,391 | $13,856 | 220.4% |
Refrigerator | 88.1% | $41,038 | $13,278 | 209.1% |
Revenue Impact Insights for Hendersonville
- Hot water tops the revenue impact list with a 768.9% uplift — listings with this amenity earn $39,469 vs. $4,542 without it.
- High-opportunity amenities — EV charger — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
- Hot water, Iron, Kitchen, Coffee maker, Refrigerator — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Prioritize adding EV charger — it has the best combination of high revenue impact and low market saturation in Hendersonville.
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Hendersonville STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Hendersonville. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsHendersonville Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Hendersonville
- The typical guest profile for Airbnb in Hendersonville consists of primarily domestic travelers (97%), often arriving from nearby Nashville, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 96.5% of guests.
- Key international markets include United States (96.5%) and United Kingdom (1.1%).
- Top languages spoken are English (75.9%) followed by Spanish (14.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Nashville and Chicago.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Hendersonville?
Listings in Hendersonville average 4.86 out of 5 overall, with about 75.5 reviews per active listing and 60.4% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Hendersonville
- With an overall rating of 4.86, Hendersonville listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Communication (4.95), while Value (4.81) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 60.4% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Hendersonville Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Hendersonville
- The most common availability pattern in Hendersonville falls within the 181-270 days range, representing 41.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 76.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Hendersonville (43.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 23.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Hendersonville?
Average Booking Lead Time by Month
Booking Lead Time Insights for Hendersonville
- The overall average booking lead time for vacation rentals in Hendersonville is 48 days.
- Guests book furthest in advance for stays during July (average 75 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 25 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (63 days avg.) sees the longest lead times, while Winter (37 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (48 days) as a baseline for your pricing and availability strategy in Hendersonville.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 75 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 63 days) to capture early planners.
- Monitor your own booking lead times against these Hendersonville averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Hendersonville?
Guests in Hendersonville stay about 6.6 nights on average, generating roughly 2,567 reservations and 25.4 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Hendersonville
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Hendersonville
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 25.4 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Jul (6.3 nights) and shorten in Oct (3.6 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Hendersonville Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
14 listings
13.9% of total
2 Nights
38 listings
37.6% of total
3 Nights
11 listings
10.9% of total
4-6 Nights
1 listings
1% of total
7-29 Nights
14 listings
13.9% of total
30+ Nights
23 listings
22.8% of total
Key Insights
- The most prevalent minimum stay requirement in Hendersonville is 2 Nights, adopted by 37.6% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (22.8%) caters to monthly stays (30+ nights) in Hendersonville, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 37.6% of Hendersonville hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 13.9% currently do.
- A 2-night minimum appears standard (37.6%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 22.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Hendersonville.
Hendersonville Airbnb Cancellation Policy Trends Analysis (2026)
Limited
4 listings
4% of total
Super Strict 30 Days
15 listings
14.9% of total
Flexible
9 listings
8.9% of total
Moderate
25 listings
24.8% of total
Firm
38 listings
37.6% of total
Strict
10 listings
9.9% of total
Cancellation Policy Insights for Hendersonville
- The prevailing Airbnb cancellation policy trend in Hendersonville is Firm, used by 37.6% of listings.
- There's a relatively balanced mix between guest-friendly (33.7%) and stricter (47.5%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (9.9%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 37.6% market standard in Hendersonville.
- Using a Strict policy might deter some guests, as only 9.9% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Hendersonville.
How Much Are Airbnb Cleaning Fees in Hendersonville?
Cleaning fees in Hendersonville are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Hendersonville
- 92.1% of listings charge a cleaning fee, making it standard practice in Hendersonville. Guests expect it and factor it into their booking decisions.
- The gap between the average ($784) and median ($175) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 10.0% of gross revenue on average — a significant line item that impacts total guest cost and competitiveness.
Recommendations for Hosts
- Price your cleaning fee competitively against the Hendersonville median of $175. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Consider whether bundling the cleaning fee into a slightly higher nightly rate might improve conversion, since many guests filter by total price and separate fees can feel punitive.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Hendersonville Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Hendersonvillebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Stunning Private Retreat 25mins North of Nashville
Entire Place • 5 bedrooms
Cabin on the Hill - North Nashville Stunner!
Entire Place • 5 bedrooms
The Lakehouse
Entire Place • 4 bedrooms
New Listing - Mountain Hideaway North Nashville
Entire Place • 5 bedrooms
Stunning Cabin Nestled in the Woods Near Nashville
Entire Place • 5 bedrooms
Amazing home + swimming pool 25 min from Nashville
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Hendersonville?
Learn from the best! This table showcases top-performing Airbnb hosts in Hendersonville based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Jonny | 15 | $1,269,574 | 1319 | 4.79/5.0 |
| Shannon | 2 | $159,419 | 297 | 4.96/5.0 |
| Raychel | 2 | $151,889 | 129 | 4.92/5.0 |
| Janet | 2 | $144,049 | 54 | 4.86/5.0 |
| Deidre | 1 | $139,551 | 14 | 4.93/5.0 |
| Jenny | 4 | $133,031 | 71 | 4.88/5.0 |
| Stuart | 2 | $105,457 | 259 | 4.88/5.0 |
| Jason | 1 | $93,705 | 19 | 5.00/5.0 |
| RentNash | 1 | $88,736 | 13 | 4.92/5.0 |
| Joy | 2 | $77,288 | 203 | 4.99/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Hendersonville.
Who Are the Airbnb Hosts in Hendersonville?
Hendersonville is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Hendersonville
- With 70.3% Superhosts, Hendersonville has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 16.8% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 2.0% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 81.2% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 33.7% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Hendersonville averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Hendersonville
These are the highest-grossing professional property management operations in Hendersonville, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Jonny | 15 | $1,269,574 | $463 | 47.8% | 4.79/5 |
| Janet | 2 | $144,049 | $679 | 38.2% | 4.86/5 |
| Deidre | 1 | $139,551 | $953 | 42.8% | 4.93/5 |
| RentNash | 1 | $88,736 | $1,121 | 27.8% | 4.92/5 |
| Evolve | 1 | $7,468 | $106 | 48.7% | N/A |
| Stevens Realty | 1 | $5,580 | $72 | 44.5% | 4.33/5 |
Management Company Insights for Hendersonville
- The leading management company, Jonny, operates 15 listings with $1,269,574 in gross revenue — a useful benchmark for what scale looks like in Hendersonville.
- Top managers average 4 properties each, suggesting professional management in Hendersonville still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.77/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- With only 16.8% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Hendersonville's Airbnb Market Compare to Nearby Cities?
How does the Hendersonville Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Coalmont, Hendersonville has 8 percentage points lower occupancy and about $24 higher ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Brentwood | 14 | $4,775 | $615.93 | 47% |
| Berry Hill | 137 | $4,287 | $342.68 | 44% |
| Coxs Creek | 12 | $4,189 | $437.19 | 40% |
| Nashville-Davidson | 6,010 | $3,863 | $336.98 | 44% |
| Franklin | 399 | $3,827 | $307.47 | 48% |
| Thompson's Station | 33 | $3,768 | $332.54 | 42% |
| Bloomfield | 11 | $3,720 | $432.68 | 34% |
| Bee Spring | 12 | $3,711 | $484.16 | 40% |
| Pegram | 18 | $3,690 | $268.05 | 45% |
| Coalmont | 13 | $3,643 | $251.41 | 51% |
Frequently Asked Questions About Airbnb in Hendersonville
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Hendersonville.
How much do Airbnb hosts make in Hendersonville?
Hendersonville hosts earn about $37,740 per year on average, with an average nightly rate of $276 and RevPAR of $128. Those figures describe the typical revenue environment for active listings in Hendersonville, Tennessee, not the ceiling for the best operators. Source: AirROI 2026 data, Hendersonville market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Hendersonville?
The average Airbnb occupancy rate in Hendersonville is 43.4%. July is the strongest month and January is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Hendersonville?
Listings in Hendersonville average $276 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Hendersonville?
Hendersonville currently has about 101 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Hendersonville?
AirROI currently classifies the short-term rental regulation level in Hendersonville as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Hendersonville?
RevPAR in Hendersonville is about $128. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Hendersonville?
At 43.4% occupancy, Hendersonville can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $37,740, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Hendersonville?
The average booking lead time in Hendersonville is about 48 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Hendersonville?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Hendersonville include Old Hickory Lake, Downtown Hendersonville, Drakes Creek Park. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Hendersonville?
entire_home listings make up 90.1% of the active supply in Hendersonville. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Hendersonville compare to nearby Airbnb markets?
Among neighboring markets, Brentwood posts $57,300 in average annual revenue with 47.1% occupancy, compared to Hendersonville's $37,740 and 43.4%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Hendersonville?
The average Airbnb stay length in Hendersonville is about 6.6 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Hendersonville?
Airbnb listings in Hendersonville average 4.86 out of 5 overall. About 60.4% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Hendersonville?
Hot water and Iron are among the strongest revenue-linked amenities in Hendersonville. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Hendersonville?
Yes. About 92.1% of active Airbnb listings in Hendersonville charge a cleaning fee, and the average fee is $784. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Hendersonville?
A 70.3% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.