Luxurious Waterfront Home on Pickwick Lake! Entire home · 5 bedrooms Rated 4.83 - Revenue
- $85,833
- Occupancy
- 28.4%
- Daily rate
- $964
Airbnb market data · 202612 months to September 2026
The average Airbnb in Counce brought in $19,912 over the 12 months through September 2026, about 53% less than the Tennessee average of $42,043.
The short answer
Rates and bookings both trail the Tennessee average. Listings averaged $249 a night and were booked on 35% of available nights, against $320 and 42% for the Tennessee average.
Timing matters: in July, usually the best month, the average listing earns about 2.2 times as much as in January, usually the slowest.
With 101 active listings, Counce is the 35th-largest of 167 Tennessee markets AirROI tracks. From a year earlier, average revenue rose 25% while the number of active listings grew 16%.
Browse the live Counce Airbnb market
See Every Counce Listing
Revenue
Gross bookings per Counce listing averaged $19,912 over the 12 months to September 2026 (Tennessee average: $42,043), before cleaning, platform and management costs and taxes.
In a typical year, the average Counce listing brings in $3,330 in July, its best month, and $1,530 in January, its slowest. The three strongest months bring in 34% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 3.1 times as much as a bottom-quarter one.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earns about 2.2 times what January does
Average revenue per active listing, by month, September 2024 to August 2026
Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
March 2026 led on revenue and bookings; nightly rates peaked in June 2026. Across the past two years, July is usually the strongest month.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | $1,918 | 28.2% | $238 | $64 | 30 days | 5.4 nights |
| Oct 2025 | $2,570 | 38.4% | $240 | $83 | 43 days | 5.6 nights |
| Nov 2025 | $1,927 | 30.1% | $237 | $64 | 44 days | 4.1 nights |
| Dec 2025 | $2,405 | 31.5% | $238 | $78 | 28 days | 3.7 nights |
| Jan 2026 | $1,529 | 22.4% | $236 | $49 | 20 days | 4.2 nights |
| Feb 2026 | $2,496 | 40.2% | $235 | $89 | 77 days | 7 nights |
| Mar 2026 | $3,558 | 52.8% | $234 | $115 | 25 days | 9.9 nights |
| Apr 2026 | $2,160 | 33.9% | $235 | $72 | 33 days | 6.6 nights |
| May 2026 | $2,869 | 38.0% | $255 | $93 | 46 days | 5.4 nights |
| Jun 2026 | $2,991 | 37.8% | $257 | $100 | 33 days | 4.3 nights |
| Jul 2026 | $3,530 | 37.1% | $257 | $114 | 47 days | 3.9 nights |
| Aug 2026 | $2,144 | 26.6% | $253 | $69 | 28 days | 3.4 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
These are market-wide figures. To see what one particular Counce home could earn, enter its address, bedrooms and guests in the Airbnb profit calculator; it compares the home with similar listings nearby.
Profit
Yes, when it's run well. The average Counce Airbnb took in $19,912 in the 12 months to September 2026, and run by its owner at everyday costs, about $1,040 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $1,790 a month.
Cleaning it yourself keeps the $2,420 a year guests pay in cleaning fees, for about $1,240 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about $900 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | $17,492 | $29,690 |
| Cleaning fees guests pay12% of Counce bookings | $2,420 | $4,110 |
| Gross bookings | $19,912 | $33,800 |
| Running costs | ||
| Airbnb's feeAbout 14%: 15.5% for the 84% of Counce listings on Simplified Pricing, 3% for the rest | −$2,690 | −$4,570 |
| Cleaning and laundryPaid for by the cleaning fee; $0 if you clean yourself | −$2,420 | −$4,110 |
| Utilities and internetAbout 5% of bookings | −$1,000 | −$1,690 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$400 | −$680 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$600 | −$1,010 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$200 | −$200 |
| Permit and registrationWhere one is required | −$100 | −$100 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 25% of bookings, plus cleaning paid for by the cleaning fee | −$7,410 | −$12,360 |
| Left for housing costs, then profit | $12,502about $1,040 a month | $21,440about $1,790 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
The estimate starts from Counce's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Counce home, with its price, its mortgage or rent and your own costs, use the Airbnb income calculator. It starts from the comparable listings around the address.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $2,820 a month, against $1,660 for the average one.
Occupancy
Counce listings were booked on 35% of the nights they were open over the past year, 7 percentage points below the Tennessee average (42%) and 6 points below the U.S. average (41%). In a typical year, occupancy climbs to 49% in March and falls to 26% in January.
The busiest tenth of listings are booked about 4.2 times as often as the bottom quarter.
March is usually the busiest month in Counce, January the quietest
Share of open nights booked, by month, September 2024 to August 2026
The 12-month rate of 35% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
The average nightly rate in Counce, known as ADR (average daily rate), was $249 over the past year, about 22% below the Tennessee and U.S. averages (both about $320). In a typical year, rates peak in June and July at about $250 and bottom out in February and March at about $225.
The top 10% charge about 2.4 times the rate of the bottom quarter.
June rates run 11% above February's
Average nightly rate (ADR), by month, September 2024 to August 2026
The 12-month ADR of $249 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Counce it averaged $84 over the past year, from about $49 in a typical January to about $107 in a typical July.
Per open night, by tier:
July RevPAR is about 2.2 times January's
Revenue per open night (RevPAR), by month, September 2024 to August 2026
The 12-month RevPAR of $84 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
Counce has two high seasons, March and May–July, which makes it a moderately seasonal market. A listing earns about 53% more a month in June through August than in December through February.
Average revenue by month in Counce
Average revenue per active listing, each calendar month averaged over the past two years
| Month | Season | Revenue per listing |
|---|---|---|
| January | Low season | $1,530 |
| February | Shoulder season | $2,160 |
| March | High season | $3,070 |
| April | Low season | $1,860 |
| May | High season | $2,460 |
| June | High season | $2,830 |
| July | High season | $3,330 |
| August | Shoulder season | $2,420 |
| September | Low season | $1,780 |
| October | Shoulder season | $2,110 |
| November | Low season | $1,770 |
| December | Low season | $1,920 |
| Season | Revenue per month | Occupancy | Nightly rate |
|---|---|---|---|
| High seasonMarch, May–July | $2,920 | 39% | $243 |
| Shoulder seasonFebruary, August, October | $2,230 | 33% | $233 |
| Low seasonApril, September, November–January | $1,770 | 28% | $227 |
Guests book Counce stays 39 days ahead on average (about six weeks). February stays are booked furthest out, about 49 days ahead, and March stays closest to arrival, about 23 days. A typical February booking is made in late December.
February stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2024 to August 2026
The 12-month figure of 39 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
None of the 101 active listings in Counce display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in Counce.
Neighborhoods
AirROI's area guide picks eight Counce neighborhoods that draw short-term rental guests, led by Pickwick Landing State Park, Shiloh National Military Park and Counce Community Park. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Pickwick Landing State Park | A popular destination for fishing, boating, and outdoor activities, attracting nature lovers and families. | Pickwick Lake, Pickwick Landing State Park, Fishing, Boating, Camping |
| Shiloh National Military Park | Historical landmark that draws visitors interested in American history and Civil War heritage, ideal for educational stays. | Shiloh Battlefield, Visitor Center, Cemeteries, Walking Trails, Historic Sites |
| Counce Community Park | A local favorite for family gatherings and outdoor activities offering sports facilities and picnic areas, drawing in community visitors. | Playground, Sports Fields, Picnic Areas, Fishing Pond |
| Tennessee River | Beautiful river setting for various water activities, making it a great spot for anyone interested in boating or fishing. | Boating, Fishing, Scenic Views, Wildlife Watching |
| Savannah TN | Nearby town with shops and dining options, attracting those who want a quiet retreat close to urban amenities. | Historic Downtown, Shops, Restaurants |
| Cherokee Landing | A scenic area known for its beautiful views and outdoor activities, perfect for nature enthusiasts and photographers. | Scenic Overlooks, Walking Trails, Photography Spots |
| LakeView Resort | A resort destination offering cabin rentals and lake access, attracting families and groups looking for relaxation and recreation. | Cabin Rentals, Water Activities, Family Fun |
| Local Attractions and Activities | The surrounding areas offer numerous outdoor recreational activities, making it appealing for adventure-seeking guests. | Hiking Trails, Biking, Bird Watching, Wildlife Recreation |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Every Airbnb in Counce is an entire home: all 101 listings rent the whole place. Houses are the most common property type at 68%, about 2.2 times the share of cabins and other outdoor stays (32%).
Every listing rents the whole place
Counce Airbnb listings by room type
Listings by property type
Counce Airbnb listings by property type
| Property type | Share of listings | Listings |
|---|---|---|
| House | 68.3% | 69 |
| Cabin/Outdoor | 31.7% | 32 |
Most Counce homes are built for groups: 72% of entire homes have three or more bedrooms, and three-bedroom homes are the most common size (50%).
Counce entire homes by number of bedrooms
Entire homes with each number of bedrooms
| Bedrooms | Share of entire homes | Entire homes |
|---|---|---|
| 1 bedroom | 6.0% | 6 |
| 2 bedrooms | 22.0% | 22 |
| 3 bedrooms | 50.0% | 50 |
| 4 bedrooms | 19.0% | 19 |
| 5+ bedrooms | 3.0% | 3 |
A typical two-bedroom home in Counce earned $9,790 over the past year, against $21,700 for a four-bedroom home.
| Home size | Listings | Typical annual revenue (median) | Average annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|---|
| 2 bedrooms | 22 | $9,790 | $14,600 | $169 | 42% |
| 3 bedrooms | 50 | $16,800 | $20,100 | $238 | 34% |
| 4 bedrooms | 19 | $21,700 | $23,900 | $336 | 31% |
Counce is a group-trip market: 50% of listings sleep eight or more guests, about 1.6 times the share of the next most common size, six guests (31%).
Counce listings by guest capacity
Share of listings by the number of guests they sleep
| Guest capacity | Share of listings | Listings |
|---|---|---|
| 4 guests | 11.9% | 12 |
| 5 guests | 4.0% | 4 |
| 6 guests | 30.7% | 31 |
| 7 guests | 4.0% | 4 |
| 8+ guests | 49.5% | 50 |
Counce hosts set up an average of 4.2 beds per listing. Only 28% of listings show their exact location on the listing map; the rest show an approximate area.
Fire pits are common in Counce: 51% of listings have one, and 97% have a washer.
Share of Counce listings with each common amenity
Listings in Counce with a fire pit earned about twice as much a year, on average, as those without: $26,400 against $13,000. The gap is smaller for a boat slip (about 60% more) and a waterfront setting (about 60% more). Bigger, professionally run homes tend to carry more amenities, so these gaps reflect the kind of listing as much as the feature itself.
Revenue gap for Counce listings with each amenity
How much more listings with the amenity earned in a year than those without, and the share of listings that have it
| Amenity | Listings with it | Avg. revenue with | Avg. revenue without | Revenue gap |
|---|---|---|---|---|
| Fire pit | 51% | $26,400 | $13,000 | +103% |
| Boat slip | 13% | $29,900 | $18,400 | +62% |
| Waterfront | 13% | $29,900 | $18,400 | +62% |
| Indoor fireplace | 28% | $26,800 | $17,300 | +55% |
| Outdoor furniture | 69% | $22,200 | $14,600 | +52% |
| Lake access | 21% | $26,700 | $18,100 | +47% |
| Patio or balcony | 73% | $21,400 | $15,800 | +36% |
| Keypad | 28% | $24,400 | $18,200 | +34% |
| Outdoor dining area | 57% | $21,900 | $17,300 | +27% |
| Smart lock | 22% | $23,800 | $18,800 | +26% |
Guests
Counce is a domestic market: every guest who left a review lives in the United States. Memphis alone accounts for 10% of reviews.
100% of Counce guests are domestic
Where guests who left reviews live
Where Counce guests come from: top cities
Share of guests who left reviews
| Origin city | Share of guests |
|---|---|
| Memphis | 10.1% |
| Nashville | 3.2% |
| Collierville | 2.9% |
| Franklin | 2.6% |
| Arlington | 2.3% |
Where Counce guests come from: top countries
Share of guests who left reviews
| Origin country | Share of guests |
|---|---|
| United States | 99.7% |
| South Korea | 0.3% |
Languages spoken by Counce guests
Share of guests who left reviews
| Language | Share of guests |
|---|---|
| English | 85.6% |
| Spanish | 8.8% |
| Chinese | 1.6% |
| Arabic | 0.8% |
| French | 0.8% |
Counce Airbnbs average 4.88 stars, and 50% of listings hold Airbnb's Guest Favorite badge. The category scores are tightly bunched, and value for money is the lowest, at 4.81.
Check-in scores highest in Counce; value is lowest
Average guest rating out of 5 by category; the bars start at 4.0
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.89 |
| Cleanliness | 4.85 |
| Communication | 4.94 |
| Location | 4.91 |
| Check-in | 4.95 |
| Value | 4.81 |
Booking patterns
More than nine in ten Counce listings are open to guests more than 180 days a year, but only 8% are booked or blocked that many days. The most common booked-or-blocked total is 31 to 90 days a year, covering 39% of listings; blocked nights include any the host closes off.
Days a year Counce listings are open to guests
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 61.4% | 62 |
| 181-270 days | 30.7% | 31 |
| 91-180 days | 6.9% | 7 |
| 31-90 days | 1.0% | 1 |
Days a year Counce listings are booked or blocked
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 1.0% | 1 |
| 181-270 days | 6.9% | 7 |
| 91-180 days | 35.6% | 36 |
| 31-90 days | 38.6% | 39 |
| 1-30 days | 17.8% | 18 |
The average Counce booking lasts 6.1 nights, longest in March and shortest in December. Listings took about 16 bookings each over the year, some 1,640 in all. Nearly two-thirds of listings that give a check-in time set it at 3 p.m., with check-out usually at 11 a.m.
Average length of stay by month in Counce
Average nights per booking, by month of stay
Two-year average by calendar month.
Nearly all listings in Counce accept stays of one or two nights.
Minimum stay set by Counce listings
Share of listings by the shortest stay they accept, from one night to 30 or more
Firm is the most common cancellation policy in Counce, used by 58% of listings; it refunds guests in full only if they cancel at least 30 days before check-in. Hosts here lean strict: about six in ten listings use Firm or stricter terms, against 36% on Flexible or Moderate.
Cancellation policies of Counce listings, from most to least flexible
Share of listings by the policy they use
Nearly all Counce listings charge a cleaning fee. The typical fee is about $143. Spread over the average stay of 6.1 nights, that adds roughly $25 a night to what guests pay. For listings that charge one, cleaning fees make up about 12% of gross revenue.
Top earners
The top-grossing Airbnb in Counce, a five-bedroom home, took in $85,800 over the past year, about 4.3 times the city's average of $19,900.
Luxurious Waterfront Home on Pickwick Lake! Entire home · 5 bedrooms Rated 4.83
Peaceful waterfront cabin with private dock Entire home · 2 bedrooms Rated 4.91
The Hideaway 8 beds, 4 bedrooms, lots of parking Entire home · 4 bedrooms Rated 4.86
Modern Lake House Retreat w/ Deck on Pickwick Lake Entire home · 4 bedrooms Rated 4.91
Cozy Cabin in Counce Entire home · 1 bedroom Rated 5.00
King Beds, Hot Tub, Screened Porch Entire home · 3 bedrooms Rated 4.93 Beverly is the top-grossing host in Counce, with $239,000 in bookings across 26 listings over the past year. The market is concentrated: the ten top-grossing hosts run 50% of its 101 listings. Per listing, a smaller operator earns more: Evolve (5 listings) grossed $22,900 per listing, about 2.5 times Beverly's $9,170.
| # | Host | Listings | Gross revenue | Per listing | Avg. rating |
|---|---|---|---|---|---|
| Beverly | 26 | $238,500 | $9,173 | 4.86/5 | |
| Evolve Account 1 | 5 | $114,490 | $22,898 | 4.74/5 | |
| Anissa | 5 | $106,519 | $21,304 | 4.84/5 | |
| 4 | Cassandra | 5 | $96,415 | $19,283 | 4.76/5 |
| 5 | Evolve Account 2 | 1 | $85,833 | $85,833 | 4.83/5 |
| 6 | Julian | 2 | $79,587 | $39,794 | 4.79/5 |
| 7 | Jolynna | 2 | $79,179 | $39,590 | 4.96/5 |
| 8 | Jennie | 3 | $57,216 | $19,072 | 4.88/5 |
| 9 | Tyler | 1 | $50,248 | $50,248 | 4.91/5 |
| 10 | Shelee | 1 | $49,050 | $49,050 | 4.86/5 |
Account numbers mark separate host accounts that share a display name.
Only 11% of Counce listings are classed as professionally managed, though 32% of listings have a co-host. 77% of listings are run by Superhosts, so a strong review record is the norm here rather than an edge. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 84% of listings.
Nearby markets
Of the eight nearby markets in the table, all within 88 km, Muscle Shoals (66 km away, 42 listings) earned the most per listing, about 66% more than Counce. Corinth and Muscle Shoals were the busiest, each booked on 40% of nights against 35% in Counce.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Savannah 14 km | 41 | $18,880 | $235 | 38% |
| Iuka 15 km | 84 | $17,682 | $206 | 34% |
| Corinth 27 km | 34 | $20,680 | $178 | 40% |
| Florence 56 km | 188 | $19,804 | $183 | 39% |
| Muscle Shoals 66 km | 42 | $32,962 | $255 | 40% |
| Linden 76 km | 30 | $18,625 | $192 | 34% |
| Lawrenceburg 83 km | 34 | $17,999 | $174 | 39% |
| Rogersville 88 km | 35 | $18,474 | $183 | 35% |
See all 167 Tennessee Airbnb markets
Markets elsewhere in the United States with a similar nightly rate and occupancy to Counce:
FAQ
An active Counce Airbnb grossed $19,912 on average in the 12 months to September 2026, according to AirROI's tracking of 101 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $3,390 or more in a typical month.
It depends most on the home's size, location and how it's run. The middle half of Counce listings earn between $1,080 and $3,390 in a typical month, and the top tenth $5,050 or more. For one home, enter its address and bedroom count in the Airbnb calculator: it compares the home with similar listings nearby.
Listings in Counce were booked on 35% of available nights over the past year. That compares with 42% for the Tennessee average. March is usually the busiest month.
The average booked night in Counce cost $249 before fees. Half of listings charge between $160 and $280, so bedroom count and location move the price more than the average suggests.
None of the active Counce listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Yes, when it's run well. The average Counce Airbnb grossed $19,912 in the 12 months to September 2026, 53% below the Tennessee average of $42,043. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $12,502 a year (about $1,040 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $1,790 a month. Check a specific home in the Airbnb estimator.
July usually pays best, averaging $3,330 per active listing over the past two years, and January usually pays least. The month-by-month table above shows how the latest 12 months played out.
Each night a Counce listing was open to book earned $84 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made $134 or more.
Counce stays were booked 39 days (about six weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
The average Counce Airbnb stay lasted 6.1 nights over the past year. A listing took 16 reservations over the year on average.
Guests rate Counce Airbnbs 4.88 out of 5 on average. Guests score check-in highest and value lowest.
Pickwick Landing State Park, Shiloh National Military Park and Counce Community Park draw the most short-term rental interest in Counce. The neighborhood guide explains what brings guests to each.
AirROI counted 101 active Airbnb listings in Counce as of September 2026. The closest tracked market is Savannah, 14 km away.
In Counce, nearly all listings add a cleaning fee, and the typical fee is about $143.
Method
Figures on this page cover 101 active Airbnb listings in Counce from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.