Large Home on Bluewater/Sleep 24/with boats Entire home · 5 bedrooms Rated 4.95 - Revenue
- $90,123
- Occupancy
- 39.5%
- Daily rate
- $591
Airbnb market data · 202612 months to September 2026
The average Airbnb in Rogersville brought in $18,474 over the 12 months through September 2026, about 47% less than the Alabama average of $34,976.
The short answer
Rogersville is priced below the Alabama average. Listings averaged $183 a night, about half that average of $350, and were booked on 35% of available nights, close to its 37% occupancy.
Timing matters: in July, usually the best month, the average listing earns about 2.1 times as much as in February, usually the slowest. With only 35 active listings, a few bookings can reorder the months.
With 35 active listings, Rogersville is the 52nd-largest of 87 Alabama markets AirROI tracks.
Browse the live Rogersville Airbnb market See Every Rogersville ListingRevenue
Gross bookings per Rogersville listing averaged $18,474 over the 12 months to September 2026 (Alabama average: $34,976), before cleaning, platform and management costs and taxes.
In a typical year, the average Rogersville listing brings in $3,240 in July, its best month, and $1,520 in February, its slowest. The three strongest months bring in 33% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 4.8 times as much as a bottom-quarter one.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earns about 2.1 times what February does
Average revenue per active listing, by month, September 2024 to August 2026
Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
July 2026 led on revenue and nightly rate; bookings peaked in May 2026.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | $1,984 | 32.4% | $170 | $66 | 21 days | 3.5 nights |
| Oct 2025 | $2,521 | 39.1% | $170 | $81 | 43 days | 4 nights |
| Nov 2025 | $1,753 | 31.3% | $166 | $58 | 38 days | 3.4 nights |
| Dec 2025 | $2,156 | 29.3% | $167 | $70 | 37 days | 7.3 nights |
| Jan 2026 | $2,147 | 36.9% | $159 | $69 | 39 days | 6.5 nights |
| Feb 2026 | $1,590 | 31.1% | $159 | $57 | 27 days | 12.7 nights |
| Mar 2026 | $1,832 | 35.5% | $164 | $59 | 32 days | 4.7 nights |
| Apr 2026 | $1,792 | 28.5% | $168 | $60 | 60 days | 4 nights |
| May 2026 | $3,173 | 46.5% | $187 | $102 | 43 days | 6.1 nights |
| Jun 2026 | $2,791 | 38.9% | $189 | $93 | 63 days | 3.7 nights |
| Jul 2026 | $3,412 | 40.6% | $190 | $110 | 84 days | 3.6 nights |
| Aug 2026 | $2,234 | 31.8% | $190 | $72 | 31 days | 3.7 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
The typical Rogersville listing earns about $1,540 a month, but one property can land well above or below that. The Airbnb calculator gives a range for a specific address, built from the comparable listings around it.
Profit
Yes, when it's run well. The average Rogersville Airbnb took in $18,474 in the 12 months to September 2026, and run by its owner at everyday costs, about $970 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $2,000 a month.
Cleaning it yourself keeps the $2,290 a year guests pay in cleaning fees, for about $1,160 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about $830 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | $16,184 | $33,170 |
| Cleaning fees guests pay12% of Rogersville bookings | $2,290 | $4,690 |
| Gross bookings | $18,474 | $37,860 |
| Running costs | ||
| Airbnb's feeAbout 13%: 15.5% for the 83% of Rogersville listings on Simplified Pricing, 3% for the rest | −$2,470 | −$5,060 |
| Cleaning and laundryPaid for by the cleaning fee; $0 if you clean yourself | −$2,290 | −$4,690 |
| Utilities and internetAbout 5% of bookings | −$920 | −$1,890 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$370 | −$760 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$550 | −$1,140 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$180 | −$180 |
| Permit and registrationWhere one is required | −$90 | −$90 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 25% of bookings, plus cleaning paid for by the cleaning fee | −$6,870 | −$13,810 |
| Left for housing costs, then profit | $11,604about $970 a month | $24,050about $2,000 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
The estimate starts from Rogersville's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Rogersville home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $3,160 a month, against $1,540 for the average one.
Occupancy
Rogersville listings were booked on 35% of the nights they were open over the past year, 2 percentage points below the Alabama average (37%) and 6 points below the U.S. average (41%). In a typical year, occupancy climbs to 45% in March and falls to 30% in December.
The busiest tenth of listings are booked about 5.4 times as often as the bottom quarter.
March is usually the busiest month in Rogersville, December the quietest
Share of open nights booked, by month, September 2024 to August 2026
The 12-month rate of 35% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
The average nightly rate in Rogersville, known as ADR (average daily rate), was $183 over the past year, about 48% below the Alabama average of $350 and about 43% below the U.S. average of $320. Averaged month by month over the past two years, rates peak in June and July at about $180 and bottom out in January and February at about $155.
The top 10% charge about 2.5 times the rate of the bottom quarter.
June rates run 18% above February's
Average nightly rate (ADR), by month, September 2024 to August 2026
The 12-month ADR of $183 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Rogersville it averaged $71 over the past year, from about $54 in a typical February to about $105 in a typical July.
Per open night, by tier:
July RevPAR is about twice February's
Revenue per open night (RevPAR), by month, September 2024 to August 2026
The 12-month RevPAR of $71 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
With only 35 active listings, the monthly pattern in Rogersville is noisy, since a few long or pricey stays can lift a month; revenue has tended to peak in July and bottom out in February.
Average revenue by month in Rogersville
Average revenue per active listing, each calendar month averaged over the past two years
| Month | Revenue per listing |
|---|---|
| January | $1,760 |
| February | $1,520 |
| March | $2,290 |
| April | $1,940 |
| May | $2,730 |
| June | $3,000 |
| July | $3,240 |
| August | $2,310 |
| September | $2,240 |
| October | $2,510 |
| November | $1,860 |
| December | $1,900 |
Guests book Rogersville stays 46 days ahead on average (about seven weeks). July stays are booked furthest out, about 65 days ahead, and February stays closest to arrival, about 26 days. A typical July booking is made in mid-May.
July stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2024 to August 2026
The 12-month figure of 46 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
None of the 35 active listings in Rogersville display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in Rogersville.
Neighborhoods
AirROI's area guide picks eight Rogersville neighborhoods that draw short-term rental guests, led by Downtown Rogersville, Rogersville Lake Area and Valley View Estates. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Downtown Rogersville | A charming area that offers a small-town feel with local shops, cafes, and restaurants. Perfect for guests wanting to experience the local culture and community vibes. | Rogersville Historical Museum, Local Art Galleries, Parks and Nature Trails |
| Rogersville Lake Area | Scenic views and access to outdoor activities such as fishing, boating, and hiking. A great spot for nature lovers and families looking to unwind by the water. | Rogersville Lake, Canoeing and Kayaking, Fishing Docks |
| Valley View Estates | A suburban neighborhood with spacious properties making it suitable for family stays or larger groups. Offers a tranquil environment away from the hustle and bustle. | Local Parks, Community Playgrounds |
| Cedar Lake | A peaceful retreat with a focus on nature and outdoor activities. Attracts those looking for relaxation and scenic beauty amidst nature. | Cedar Lake, Nature Trails, Bird Watching Spots |
| Historic Rogersville District | Rich in history and heritage, this area appeals to those interested in the architecture and culture of the region. It offers a unique glimpse into the local past. | Historic Sites, Local Festivals, Community Events |
| Rogersville's Antique Row | Perfect for antique lovers and those seeking unique shopping experiences. The area has various antique shops and boutiques. | Antique Shops, Local Craft Stores, Quaint Cafes |
| Rogersville Sports Complex Area | Ideal for sports enthusiasts and families, with various sports facilities and activities available. A great place for hosting sports teams or families attending events. | Sports Fields, Community Events, Play Areas |
| Rural Rogersville | Offers guests a chance to experience the countryside charm of Alabama. Ideal for those wanting to escape to a more tranquil and rural setting. | Farmer's Markets, Local Farms, Scenic Drives |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Every Airbnb in Rogersville is an entire home: all 35 listings rent the whole place. Houses are the most common property type at 66%, about twice the share of cabins and other outdoor stays (34%).
Every listing rents the whole place
Rogersville Airbnb listings by room type
Listings by property type
Rogersville Airbnb listings by property type
| Property type | Share of listings | Listings |
|---|---|---|
| House | 65.7% | 23 |
| Cabin/Outdoor | 34.3% | 12 |
One-bedroom homes are the most common size in Rogersville (37% of entire homes), and 46% have three or more bedrooms.
Rogersville entire homes by number of bedrooms
Entire homes with each number of bedrooms
| Bedrooms | Share of entire homes | Entire homes |
|---|---|---|
| 1 bedroom | 37.1% | 13 |
| 2 bedrooms | 17.1% | 6 |
| 3 bedrooms | 28.6% | 10 |
| 4 bedrooms | 14.3% | 5 |
| 5+ bedrooms | 2.9% | 1 |
A typical one-bedroom home in Rogersville earned $5,770 over the past year, against $14,800 for a three-bedroom home.
| Home size | Listings | Typical annual revenue (median) | Average annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|---|
| 1 bedroom | 13 | $5,770 | $7,650 | $133 | 30% |
| 3 bedrooms | 10 | $14,800 | $16,500 | $167 | 41% |
The most common capacity in Rogersville is eight or more guests (26% of listings), and 51% of listings sleep six or more.
Rogersville listings by guest capacity
Share of listings by the number of guests they sleep
| Guest capacity | Share of listings | Listings |
|---|---|---|
| 2 guests | 20.0% | 7 |
| 3 guests | 5.7% | 2 |
| 4 guests | 20.0% | 7 |
| 5 guests | 2.9% | 1 |
| 6 guests | 20.0% | 7 |
| 7 guests | 5.7% | 2 |
| 8+ guests | 25.7% | 9 |
Rogersville hosts set up an average of 4 beds per listing, roughly two for every bedroom. About a third of listings (34%) show their exact location on the listing map; the rest show an approximate area.
Fire pits are common in Rogersville: 71% of listings have one, and 46% offer lake access.
Share of Rogersville listings with each common amenity
Guests
Rogersville is a domestic market: every guest who left a review lives in the United States. No single city dominates: Athens is the largest source, at about 4% of reviews.
100% of Rogersville guests are domestic
Where guests who left reviews live
Where Rogersville guests come from: top cities
Share of guests who left reviews
| Origin city | Share of guests |
|---|---|
| Athens | 4.3% |
| Huntsville | 4.3% |
| Toney | 1.7% |
| Memphis | 1.7% |
| Cleveland | 1.7% |
Languages spoken by Rogersville guests
Share of guests who left reviews
| Language | Share of guests |
|---|---|
| English | 89.3% |
| Spanish | 8.9% |
| French | 1.8% |
Rogersville Airbnbs average 4.89 stars, and 66% of listings hold Airbnb's Guest Favorite badge. The category scores are tightly bunched, and value for money is the lowest, at 4.86.
Communication scores highest in Rogersville; value is lowest
Average guest rating out of 5 by category; the bars start at 4.0
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.89 |
| Cleanliness | 4.87 |
| Communication | 4.96 |
| Location | 4.92 |
| Check-in | 4.94 |
| Value | 4.86 |
Booking patterns
More than nine in ten Rogersville listings are open to guests more than 180 days a year, but only 11% are booked or blocked that many days. The most common booked-or-blocked total is 31 to 90 days a year, covering 49% of listings; blocked nights include any the host closes off.
Days a year Rogersville listings are open to guests
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 68.6% | 24 |
| 181-270 days | 22.9% | 8 |
| 91-180 days | 8.6% | 3 |
Days a year Rogersville listings are booked or blocked
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 181-270 days | 11.4% | 4 |
| 91-180 days | 25.7% | 9 |
| 31-90 days | 48.6% | 17 |
| 1-30 days | 14.3% | 5 |
The average Rogersville booking lasts 5.6 nights, longest in February and shortest in August. Listings took about 17 bookings each over the year. More than half of listings that give a check-in time set it at 3 p.m., with check-out usually at 10 a.m.
Average length of stay by month in Rogersville
Average nights per booking, by month of stay
Two-year average by calendar month.
Nearly nine in ten listings in Rogersville accept stays of one or two nights.
Minimum stay set by Rogersville listings
Share of listings by the shortest stay they accept, from one night to 30 or more
Firm is the most common cancellation policy in Rogersville, used by 40% of listings; it refunds guests in full only if they cancel at least 30 days before check-in. Hosts here lean flexible: 54% of listings offer Flexible or Moderate terms, against 43% on Firm or stricter ones.
Cancellation policies of Rogersville listings, from most to least flexible
Share of listings by the policy they use
More than nine in ten Rogersville listings charge a cleaning fee. The typical fee is about $98. Spread over the average stay of 5.6 nights, that adds roughly $18 a night to what guests pay. For listings that charge one, cleaning fees make up about 12% of gross revenue.
Top earners
The top-grossing Airbnb in Rogersville, a five-bedroom home, took in $90,100 over the past year, about 4.9 times the city's average of $18,500.
Large Home on Bluewater/Sleep 24/with boats Entire home · 5 bedrooms Rated 4.95
Our Lakehouse Entire home · 4 bedrooms Rated 4.95
Spacious Riverview Farmhouse & Fishermen's Retreat Entire home · 4 bedrooms Rated 4.98
The Farmhouse at Second Creek Entire home · 2 bedrooms Rated 4.99
A-Frame Waterfront Oasis Entire home · 4 bedrooms Rated 4.97
Celia’s Villa Entire home · 3 bedrooms Rated 4.97 Professional management companies run 17% of Rogersville listings and owners run the rest, though 29% of listings have a co-host. 71% of listings are run by Superhosts, so a strong review record is the norm here rather than an edge. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 83% of listings.
Nearby markets
Of the eight nearby markets in the table, all within 63 km, Muscle Shoals (24 km away, 42 listings) earned the most per listing, about 78% more than Rogersville. Muscle Shoals and Madison were the busiest, each booked on 40% of nights against 35% in Rogersville.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Muscle Shoals 24 km | 42 | $32,962 | $255 | 40% |
| Athens 28 km | 58 | $22,881 | $203 | 39% |
| Florence 32 km | 188 | $19,804 | $183 | 39% |
| Decatur 39 km | 65 | $14,848 | $156 | 36% |
| Lawrenceburg 49 km | 34 | $17,999 | $174 | 39% |
| Harvest 50 km | 31 | $14,030 | $153 | 37% |
| Madison 52 km | 165 | $20,405 | $180 | 40% |
| Huntsville 63 km | 519 | $16,418 | $155 | 39% |
See all 87 Alabama Airbnb markets
Markets elsewhere in the United States with a similar nightly rate and occupancy to Rogersville:
FAQ
An active Rogersville Airbnb grossed $18,474 on average in the 12 months to September 2026, according to AirROI's tracking of 35 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $3,160 or more in a typical month.
It depends most on the home's size, location and how it's run. The middle half of Rogersville listings earn between $657 and $3,160 in a typical month, and the top tenth $5,130 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
Listings in Rogersville were booked on 35% of available nights over the past year. That compares with 37% for the Alabama average. March is usually the busiest month.
The average booked night in Rogersville cost $183 before fees. Half of listings charge between $125 and $195, so bedroom count and location move the price more than the average suggests.
None of the active Rogersville listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Yes, when it's run well. The average Rogersville Airbnb grossed $18,474 in the 12 months to September 2026, 47% below the Alabama average of $34,976. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $11,604 a year (about $970 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $2,000 a month. Check a specific home in the Airbnb estimator.
July usually pays best, averaging $3,240 per active listing over the past two years, and February usually pays least. The month-by-month table above shows how the latest 12 months played out.
Each night a Rogersville listing was open to book earned $71 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made $127 or more.
Rogersville stays were booked 46 days (about seven weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
The average Rogersville Airbnb stay lasted 5.6 nights over the past year. A listing took 17 reservations over the year on average.
Guests rate Rogersville Airbnbs 4.89 out of 5 on average. Guests score communication highest and value lowest.
Downtown Rogersville, Rogersville Lake Area and Valley View Estates draw the most short-term rental interest in Rogersville. The neighborhood guide explains what brings guests to each.
AirROI counted 35 active Airbnb listings in Rogersville as of September 2026. The closest tracked market is Muscle Shoals, 24 km away.
In Rogersville, more than nine in ten listings add a cleaning fee, and the typical fee is about $98.
Method
Figures on this page cover 35 active Airbnb listings in Rogersville from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.