I'm Goin' to Jackson Entire home · 4 bedrooms Rated 4.99 - Revenue
- $59,438
- Occupancy
- 58.5%
- Daily rate
- $257
Airbnb market data · 202612 months to September 2026
Jackson, TN Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Jackson brought in $15,320 over the 12 months through September 2026, about 64% less than the Tennessee average of $42,043.
The short answer
Jackson Airbnb Market at a Glance
Rates and bookings both trail the Tennessee average. Listings averaged $172 a night and were booked on 37% of available nights, against $320 and 42% for the Tennessee average.
May, usually the best month, brings in about 78% more per listing than January, usually the slowest.
With 172 active listings, Jackson is the 19th-largest of 167 Tennessee markets AirROI tracks. From a year earlier, average revenue fell 5% while the number of active listings grew 35%.
Browse the live Jackson Airbnb market
See Every Jackson Listing
Revenue
How Much Do Airbnb Hosts Make in Jackson?
Gross bookings per Jackson listing averaged $15,320 over the 12 months to September 2026 (Tennessee average: $42,043), before cleaning, platform and management costs and taxes.
In a typical year, the average Jackson listing brings in $2,530 in May, its best month, and $1,420 in January, its slowest. June runs within 1% of May, so either can come out on top in a given year. The three strongest months bring in 31% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 3.4 times as much as a bottom-quarter one.
- Best-in-class properties (top 10%) earn $4,170+ a month, about 2.5 times the typical property.
- Strong performers (top 25%) earn $2,750 or more, roughly $1,100 a month above the median.
- Typical properties (median) earn about $1,660 a month.
- Entry-level properties (bottom 25%) earn $806 or less, about half of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
May earns about 1.8 times what January does
Average revenue per active listing, by month, September 2024 to August 2026
Monthly average $2,020 $2,890 $1,270
Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Jackson Airbnb Data by Month
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
May 2026 led on revenue and bookings; nightly rates peaked in July 2026.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | $1,792 | 34.0% | $164 | $60 | 27 days | 5.3 nights |
| Oct 2025 | $1,669 | 31.9% | $165 | $54 | 40 days | 4.2 nights |
| Nov 2025 | $1,651 | 35.5% | $164 | $55 | 36 days | 5.3 nights |
| Dec 2025 | $1,850 | 37.4% | $165 | $60 | 22 days | 5 nights |
| Jan 2026 | $1,267 | 27.8% | $164 | $41 | 17 days | 5 nights |
| Feb 2026 | $1,464 | 35.0% | $166 | $52 | 15 days | 5.4 nights |
| Mar 2026 | $1,931 | 41.4% | $165 | $62 | 20 days | 5.3 nights |
| Apr 2026 | $1,941 | 37.2% | $168 | $65 | 31 days | 5.3 nights |
| May 2026 | $2,893 | 48.9% | $184 | $93 | 39 days | 5.7 nights |
| Jun 2026 | $2,666 | 47.6% | $188 | $89 | 39 days | 5.2 nights |
| Jul 2026 | $2,584 | 42.5% | $188 | $83 | 38 days | 6.3 nights |
| Aug 2026 | $2,305 | 41.6% | $186 | $74 | 19 days | 5.9 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
Location, size and how a home is run move its income far more than a city average shows. For a range on one Jackson address, run it through the free Airbnb calculator.
Profit
Is an Airbnb in Jackson Profitable?
Yes, when it's run well. The average Jackson Airbnb took in $15,320 in the 12 months to September 2026, and run by its owner at everyday costs, about $800 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $1,340 a month.
Cleaning it yourself keeps the $1,860 a year guests pay in cleaning fees, for about $960 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about $690 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
Jackson Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | $13,460 | $22,310 |
| Cleaning fees guests pay12% of Jackson bookings | $1,860 | $3,070 |
| Gross bookings | $15,320 | $25,380 |
| Running costs | ||
| Airbnb's feeAbout 14%: 15.5% for the 84% of Jackson listings on Simplified Pricing, 3% for the rest | −$2,070 | −$3,440 |
| Cleaning and laundryPaid for by the cleaning fee; $0 if you clean yourself | −$1,860 | −$3,070 |
| Utilities and internetAbout 5% of bookings | −$770 | −$1,270 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$310 | −$510 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$460 | −$760 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$150 | −$150 |
| Permit and registrationWhere one is required | −$80 | −$80 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 25% of bookings, plus cleaning paid for by the cleaning fee | −$5,700 | −$9,280 |
| Left for housing costs, then profit | $9,620about $800 a month | $16,100about $1,340 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
Estimate Your Own Jackson Airbnb Profit
The estimate starts from Jackson's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Jackson home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Jackson's Top Earners Get There
- More nights booked. The busiest quarter of Jackson listings are booked on 57% or more of their nights, against 36% for the median listing. Ten more booked nights a year at the median rate of $150 adds about $1,510 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge $210 a night or more, against a median of $150. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about $1,350 a year.
- Open for the busy months. In a typical year, May brings the average listing about $2,530, against $1,420 in January, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. Jackson listings average 4.84 stars, and 50% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $2,120 a month, against $1,280 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Jackson?
Jackson listings were booked on 37% of the nights they were open over the past year, 5 percentage points below the Tennessee average (42%) and 4 points below the U.S. average (41%). In a typical year, occupancy climbs to 48% in June and falls to 32% in January.
The busiest tenth of listings are booked about 4.5 times as often as the bottom quarter.
- Best-in-class properties (top 10%) are booked 74%+ of open nights, 38 points above the median.
- Strong performers (top 25%) fill 57% or more, roughly four nights a week.
- Typical properties (median) fill about 36% of open nights.
- Entry-level properties (bottom 25%) fill 16% or less, under two nights a week.
June is usually the busiest month in Jackson, January the quietest
Share of open nights booked, by month, September 2024 to August 2026
Monthly average 41% 53% 28%
The 12-month rate of 37% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
How Much Does an Airbnb Cost per Night in Jackson?
The average nightly rate in Jackson, known as ADR (average daily rate), was $172 over the past year, about 46% below the Tennessee and U.S. averages (both about $320). In a typical year, rates peak in June and July at about $175 and bottom out in September and November at about $150.
The top 10% charge about 2.4 times the rate of the bottom quarter.
- Best-in-class properties (top 10%) charge $280+ a night, about 1.8 times the median.
- Strong performers (top 25%) charge $210 or more, about $60 above the median.
- Typical properties (median) charge about $150 a night.
- Entry-level properties (bottom 25%) charge $115 or less, about three-quarters of the median.
June rates run 17% above November's
Average nightly rate (ADR), by month, September 2024 to August 2026
Monthly average $161 $188 $136
The 12-month ADR of $172 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
What Is the RevPAR for Airbnb in Jackson?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Jackson it averaged $63 over the past year, from about $46 in a typical January to about $84 in a typical June.
Per open night, by tier:
- Best-in-class properties (top 10%) earn $109+ per open night, about twice the median.
- Strong performers (top 25%) earn $86 or more, about $30 a night above the median.
- Typical properties (median) earn about $56 per open night.
- Entry-level properties (bottom 25%) earn $34 or less, about 61% of the median.
June RevPAR is about 1.8 times January's
Revenue per open night (RevPAR), by month, September 2024 to August 2026
Monthly average $66 $93 $41
The 12-month RevPAR of $63 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
Best and Worst Months for Airbnb in Jackson
Jackson has one high season, May through August, which makes it a moderately seasonal market. A listing earns about 44% more a month in June through August than in December through February.
Average revenue by month in Jackson
Average revenue per active listing, each calendar month averaged over the past two years
Monthly average $2,020 $2,530 $1,420
Revenue by month in Jackson in numbers
| Month | Season | Revenue per listing |
|---|---|---|
| January | Low season | $1,420 |
| February | Low season | $1,650 |
| March | Shoulder season | $1,990 |
| April | Low season | $1,830 |
| May | High season | $2,530 |
| June | High season | $2,520 |
| July | High season | $2,390 |
| August | High season | $2,220 |
| September | Shoulder season | $2,050 |
| October | Shoulder season | $1,950 |
| November | Low season | $1,800 |
| December | Shoulder season | $1,900 |
| Season | Revenue per month | Occupancy | Nightly rate |
|---|---|---|---|
| High seasonMay–August | $2,410 | 44% | $174 |
| Shoulder seasonMarch, September–October, December | $1,970 | 42% | $154 |
| Low seasonJanuary–February, April, November | $1,670 | 37% | $156 |
How Far in Advance Do Guests Book Airbnb in Jackson?
Guests book Jackson stays 28 days ahead on average (about four weeks). June stays are booked furthest out, about 39 days ahead, and January stays closest to arrival, about 15 days. A typical June booking is made in early May.
June stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2024 to August 2026
Monthly average 27 days 40 days 12 days
The 12-month figure of 28 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in Jackson
None of the 172 active listings in Jackson display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in Jackson.
Neighborhoods
Best Neighborhoods for Airbnb in Jackson
AirROI's area guide picks eight Jackson neighborhoods that draw short-term rental guests, led by Downtown Jackson, Old Hickory and Skyline Boulevard. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Downtown Jackson | The heart of Jackson with vibrant nightlife, shops, and restaurants. Ideal for guests who want to experience the local culture and events. | The Amp at the Market, Casey Jones Village, Northwest Tennessee History Museum, Nashville & Tennessee Depot, Local restaurants and cafes |
| Old Hickory | A charming neighborhood with historic homes and close proximity to the city center. Offers a serene atmosphere for guests looking to relax while being near attractions. | Old Hickory Lake, Old Hickory Country Club, Historic Old Hickory Community, Local parks and green spaces |
| Skyline Boulevard | A residential area with beautiful views and a quiet ambiance, perfect for families and longer stays. Provides a peaceful environment without straying far from attractions. | Skyline Park, Nature trails, Local shopping centers, Recreational facilities |
| North Jackson | A growing area with plenty of amenities and access to outdoor activities. Attracts visitors looking for a mix of urban and natural experiences. | Browning Park, McClellan Park, Local restaurants, Shopping malls and entertainment options |
| West Tennessee Delta Heritage Center | A culturally rich area showcasing the heritage of West Tennessee. Appeals to those interested in music history and local arts. | Heritage Center, Music Festivals, Local galleries, Historical landmarks |
| South Jackson | A quieter suburban area that's great for families and groups. Close to parks and recreational areas for an outdoor experience. | Local parks, Recreational centers, Shopping areas, Family-friendly dining options |
| East Jackson | An up-and-coming neighborhood with new development and attractions. Ideal for investors looking for growth potential and visitors seeking new experiences. | Shopping districts, New dining options, Parks and sports facilities, Cultural events |
| University Parkway | Close to the local university, this area attracts students and university visitors. Great for short-term rentals due to high demand from families visiting students. | University of Memphis - Lambuth Campus, College events, Local cafes, Student-oriented entertainment |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Jackson Airbnb Listings by Type and Size
More than nine in ten Airbnbs in Jackson are entire homes (91%), with private rooms at 9%. Houses account for 79% of the stock; apartments and condos come next at 16%.
Nearly all listings rent the whole place
Jackson Airbnb listings by room type
- Entire home 91%
- Private room 9%
Room types in numbers
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 91.3% | 157 |
| Private room | 8.7% | 15 |
Houses dominate the property mix
Jackson Airbnb listings by property type
- House 79%
- Apartment/Condo 16%
- Others 2%
- Hotel/Boutique 2%
- Cabin/Outdoor 1%
Property types in numbers
| Property type | Share of listings | Listings |
|---|---|---|
| House | 79.1% | 136 |
| Apartment/Condo | 15.7% | 27 |
| Others | 2.3% | 4 |
| Hotel/Boutique | 1.7% | 3 |
| Cabin/Outdoor | 1.2% | 2 |
How Many Bedrooms Do Airbnb Listings in Jackson Have?
Most Jackson homes are built for groups: 62% of entire homes have three or more bedrooms, and three-bedroom homes are the most common size (43%). Shares are of the 156 entire homes that give a bedroom count; rented rooms are left out.
Jackson entire homes by number of bedrooms
Entire homes with each number of bedrooms, of those with a bedroom count on file
1%
13%
24%
43%
15%
4%
Bedroom counts in numbers
| Bedrooms | Share of entire homes with a bedroom count | Entire homes |
|---|---|---|
| Studio | 1.3% | 2 |
| 1 bedroom | 13.5% | 21 |
| 2 bedrooms | 23.7% | 37 |
| 3 bedrooms | 42.9% | 67 |
| 4 bedrooms | 14.7% | 23 |
| 5+ bedrooms | 3.8% | 6 |
What Each Home Size Earns in Jackson
A typical one-bedroom home in Jackson earned $6,980 over the past year, against $20,600 for a four-bedroom home.
| Home size | Listings | Typical annual revenue (median) | Average annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|---|
| 1 bedroom | 21 | $6,980 | $9,900 | $113 | 36% |
| 2 bedrooms | 37 | $12,800 | $15,200 | $141 | 38% |
| 3 bedrooms | 67 | $13,600 | $16,300 | $183 | 37% |
| 4 bedrooms | 23 | $20,600 | $23,000 | $263 | 39% |
How Many Guests Do Airbnbs in Jackson Sleep?
The most common capacity in Jackson is six guests (37% of listings), and 60% of listings sleep six or more. Shares are of the 160 listings with a guest capacity on file (93% of the market).
Jackson listings by guest capacity
Share of listings by the number of guests they sleep, of those with a capacity on file
11%
2%
19%
9%
37%
4%
19%
Guest capacity in numbers
| Guest capacity | Share of listings with a capacity on file | Listings |
|---|---|---|
| 2 guests | 10.6% | 17 |
| 3 guests | 1.9% | 3 |
| 4 guests | 18.8% | 30 |
| 5 guests | 8.8% | 14 |
| 6 guests | 36.9% | 59 |
| 7 guests | 3.8% | 6 |
| 8+ guests | 19.4% | 31 |
How Jackson Airbnb Listings Are Set Up
Jackson hosts set up an average of 3.3 beds per listing, close to one bed per bedroom. About a quarter of listings (26%) show their exact location on the listing map; the rest show an approximate area.
- Photos per listing
- 10
- Beds per listing
- 3.3
- Show exact location
- 26%
What Amenities Do Airbnb Listings in Jackson Offer?
Free on-site parking is close to standard in Jackson: 98% of listings offer it, and 74% offer self check-in.
Share of Jackson listings with each common amenity
Airbnb Amenities Linked to Higher Revenue in Jackson
Listings in Jackson with a backyard earned about 45% more a year, on average, than those without: $16,800 against $11,800. The gap is smaller for a barbecue grill (about 40% more) and self check-in (about 35% more). Bigger, professionally run homes tend to carry more amenities, so these gaps reflect the kind of listing as much as the feature itself.
Revenue gap for Jackson listings with each amenity
How much more listings with the amenity earned in a year than those without, and the share of listings that have it
Revenue by amenity in numbers
| Amenity | Listings with it | Avg. revenue with | Avg. revenue without | Revenue gap |
|---|---|---|---|---|
| Backyard | 70% | $16,800 | $11,800 | +43% |
| BBQ grill | 26% | $19,400 | $13,900 | +40% |
| Self check-in | 74% | $16,500 | $12,100 | +37% |
| Keypad | 30% | $18,800 | $13,800 | +36% |
| Patio or balcony | 50% | $17,600 | $13,100 | +35% |
| Single level home | 39% | $18,100 | $13,600 | +33% |
| Outdoor furniture | 45% | $17,600 | $13,500 | +31% |
| Indoor fireplace | 28% | $17,800 | $14,400 | +24% |
| Fire pit | 16% | $17,800 | $14,800 | +20% |
| Outdoor dining area | 29% | $16,800 | $14,700 | +14% |
Guests
Who Books Airbnbs in Jackson?
Jackson draws mostly domestic guests: 98% of those who left reviews live in the United States. No single city dominates: Nashville is the largest source outside Jackson, at about 3% of reviews. English is spoken by 78% of guests, and Spanish by 13%.
98% of Jackson guests are domestic
Where guests who left reviews live
- Domestic 98%
- International 2%
Where Jackson guests come from: top cities
Share of guests who left reviews
Top origin cities in numbers
| Origin city | Share of guests |
|---|---|
| Jackson | 4.0% |
| Nashville | 3.3% |
| Memphis | 3.0% |
| Knoxville | 1.7% |
| Austin | 1.6% |
Where Jackson guests come from: top countries
Share of guests who left reviews
Top origin countries in numbers
| Origin country | Share of guests |
|---|---|
| United States | 97.7% |
| United Kingdom | 0.4% |
| Germany | 0.4% |
| Mexico | 0.3% |
Languages spoken by Jackson guests
Share of guests who left reviews
Top languages in numbers
| Language | Share of guests |
|---|---|
| English | 77.6% |
| Spanish | 13.1% |
| French | 1.9% |
| German | 1.9% |
| Chinese | 1.1% |
What Are Airbnb Guest Ratings in Jackson?
Jackson Airbnbs average 4.84 stars, and 50% of listings hold Airbnb's Guest Favorite badge. The category scores are tightly bunched, and value for money is the lowest, at 4.80.
Communication and check-in score highest in Jackson; value is lowest
Average guest rating out of 5 by category; the bars start at 4.0
Category scores in numbers
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.87 |
| Cleanliness | 4.83 |
| Communication | 4.92 |
| Location | 4.82 |
| Check-in | 4.92 |
| Value | 4.80 |
Booking patterns
How Guests Book in Jackson: Stays, Rules and Fees
About nine in ten Jackson listings are open to guests more than 180 days a year, but only 11% are booked or blocked that many days. The most common booked-or-blocked total is 91 to 180 days a year, covering 35% of listings; blocked nights include any the host closes off.
Days a year Jackson listings are open to guests
Share of listings by days a year
- 271-366 days 58%
- 181-270 days 33%
- 91-180 days 9%
- 31-90 days <1%
Open days in numbers
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 58.1% | 100 |
| 181-270 days | 32.6% | 56 |
| 91-180 days | 8.7% | 15 |
| 31-90 days | 0.6% | 1 |
Days a year Jackson listings are booked or blocked
Share of listings by days a year
- 271-366 days <1%
- 181-270 days 10%
- 91-180 days 35%
- 31-90 days 34%
- 1-30 days 20%
Booked or blocked days in numbers
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 0.6% | 1 |
| 181-270 days | 10.5% | 18 |
| 91-180 days | 34.9% | 60 |
| 31-90 days | 33.7% | 58 |
| 1-30 days | 20.3% | 35 |
What Is the Average Length of Stay for Airbnb in Jackson?
The average Jackson booking lasts 6 nights, longest in February and shortest in December. Listings took about 17 bookings each over the year, some 2,900 in all. 54% of listings that give a check-in time set it at 4 p.m., with check-out usually at 11 a.m.
Average length of stay by month in Jackson
Average nights per booking, by month of stay
Average 5.8 nights 6.7 nights 4.8 nights
Two-year average by calendar month.
Jackson Airbnb Minimum Stay Requirements
About seven in ten listings in Jackson accept stays of one or two nights.
Minimum stay set by Jackson listings
Share of listings by the shortest stay they accept, from one night to 30 or more
What Cancellation Policies Do Airbnb Hosts Use in Jackson?
Firm is the most common cancellation policy in Jackson, used by 37% of listings; it refunds guests in full only if they cancel at least 30 days before check-in. Hosts here lean flexible: about six in ten listings offer Flexible or Moderate terms, against 38% on Firm or stricter ones.
Cancellation policies of Jackson listings, from most to least flexible
Share of listings by the policy they use
How Much Are Airbnb Cleaning Fees in Jackson?
About nine in ten Jackson listings charge a cleaning fee. The typical fee is $115, and some higher fees lift the average to $167. Spread over the average stay of 6 nights, that adds roughly $19 a night to what guests pay. For listings that charge one, cleaning fees make up about 12% of gross revenue.
- Median cleaning fee
- $115
- Average cleaning fee
- $167
- Listings charging a fee
- 90.1%
- Share of gross revenue
- 12.1%
Top earners
Top-Earning Airbnbs and Hosts in Jackson
The top-grossing Airbnb in Jackson, a four-bedroom home, took in $59,400 over the past year, about 3.9 times the city's average of $15,300.
I'm Goin' to Jackson Entire home · 4 bedrooms Rated 4.99 
Hot Tub • Fishing Pond • Family Retreat Entire home · 4 bedrooms Rated 4.98 - Revenue
- $56,111
- Occupancy
- 44.7%
- Daily rate
- $341
Downtown Homesoule Airbnb Entire home · 4 bedrooms Rated 4.80 - Revenue
- $52,396
- Occupancy
- 49.6%
- Daily rate
- $284
Oakmont Family Retreat- Close to Everything! Entire home · 4 bedrooms Rated 4.66 - Revenue
- $44,991
- Occupancy
- 68.3%
- Daily rate
- $190
Charming 2/1 near Hospital Entire home · 2 bedrooms Rated 4.70 - Revenue
- $44,305
- Occupancy
- 41.7%
- Daily rate
- $275
"Hospitality House"3 br 2 bth house N Jackson TN Entire home · 3 bedrooms Rated 4.95 - Revenue
- $41,851
- Occupancy
- 60.4%
- Daily rate
- $191
Who Are the Top Airbnb Hosts in Jackson?
Ethan is the top-grossing host in Jackson, with $171,000 in bookings across 14 listings over the past year. Together, the ten top-grossing hosts run 29% of the market's 172 listings. Per listing, a smaller operator earns more: Prosper Realty Group grossed $32,300 per listing, about 2.6 times Ethan's $12,200.
| # | Host | Listings | Gross revenue | Per listing | Avg. rating |
|---|---|---|---|---|---|
| Ethan | 14 | $170,654 | $12,190 | 4.88/5 | |
| Misty | 6 | $128,583 | $21,431 | 4.84/5 | |
| Truc | 10 | $126,038 | $12,604 | 4.68/5 | |
| 4 | Kimberly | 2 | $97,471 | $48,736 | 5.00/5 |
| 5 | Prosper Realty Group | 3 | $96,779 | $32,260 | 4.75/5 |
| 6 | Sweet Tea Hospitality | 3 | $82,378 | $27,459 | 4.90/5 |
| 7 | Heather | 3 | $80,744 | $26,915 | 4.86/5 |
| 8 | Jennifer | 1 | $56,111 | $56,111 | 4.98/5 |
| 9 | Sam | 4 | $55,950 | $13,988 | 4.93/5 |
| 10 | Nikki | 4 | $49,640 | $12,410 | 4.89/5 |
Who Are the Airbnb Hosts in Jackson?
Only 1% of Jackson listings are classed as professionally managed, though 31% of listings have a co-host. 57% of listings are run by Superhosts, so a strong review record is the norm here rather than an edge. Most hosts still vet their guests: only 23% of listings accept Instant Book. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 84% of listings.
- Superhosts
- 57.0%
- Professional management
- 1.2%
- Cohosted listings
- 31.4%
- Instant Book enabled
- 22.7%
- Simplified Pricing
- 84.3%
Nearby markets
Jackson vs. Nearby Airbnb Markets
Of the six nearby markets in the table, all within 100 km, Corinth (85 km away, 34 listings) earned the most per listing, about 35% more than Jackson.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Savannah 79 km | 41 | $18,880 | $235 | 38% |
| Camden 80 km | 35 | $10,516 | $163 | 26% |
| Linden 84 km | 30 | $18,625 | $192 | 34% |
| Corinth 85 km | 34 | $20,680 | $178 | 40% |
| Counce 89 km | 101 | $19,912 | $249 | 35% |
| Springville 100 km | 80 | $12,200 | $171 | 28% |
Other Airbnb Markets in Tennessee
- Sevierville Airbnb data 7,430 listings
- Nashville-Davidson Airbnb data 5,387 listings
- Gatlinburg Airbnb data 4,063 listings
- Pigeon Forge Airbnb data 3,400 listings
- Memphis Airbnb data 1,730 listings
- Knoxville Airbnb data 1,145 listings
- Chattanooga Airbnb data 1,081 listings
- Townsend Airbnb data 477 listings
See all 167 Tennessee Airbnb markets
Markets Similar to Jackson
Markets elsewhere in the United States with a similar nightly rate and occupancy to Jackson:
- Macon Airbnb data GA · $170/night · 36.6%
- Brooksville Airbnb data FL · $169/night · 36.6%
- Richmond Airbnb data TX · $171/night · 36.2%
- Tracy Airbnb data CA · $176/night · 36.4%
- Greenville Airbnb data NC · $167/night · 36.5%
- Elizabethtown Airbnb data KY · $173/night · 37.9%
FAQ
Jackson Airbnb FAQ
How much do Airbnb hosts make in Jackson?
An active Jackson Airbnb grossed $15,320 on average in the 12 months to September 2026, according to AirROI's tracking of 172 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $2,750 or more in a typical month.
How much can I make on Airbnb in Jackson?
It depends most on the home's size, location and how it's run. The middle half of Jackson listings earn between $806 and $2,750 in a typical month, and the top tenth $4,170 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Jackson?
Listings in Jackson were booked on 37% of available nights over the past year. That compares with 42% for the Tennessee average. June is usually the busiest month.
How much does an Airbnb cost per night in Jackson?
The average booked night in Jackson cost $172 before fees. Half of listings charge between $115 and $210, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Jackson?
None of the active Jackson listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Is Airbnb profitable in Jackson?
Yes, when it's run well. The average Jackson Airbnb grossed $15,320 in the 12 months to September 2026, 64% below the Tennessee average of $42,043. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $9,620 a year (about $800 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $1,340 a month. Check a specific home in the Airbnb calculator.
When is Airbnb peak season in Jackson?
May usually pays best, averaging $2,530 per active listing over the past two years, and January usually pays least. The month-by-month table above shows how the latest 12 months played out.
What is the Airbnb RevPAR in Jackson?
Each night a Jackson listing was open to book earned $63 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made $109 or more.
How far in advance do guests book Airbnbs in Jackson?
Jackson stays were booked 28 days (about four weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
How long do guests stay at Airbnbs in Jackson?
The average Jackson Airbnb stay lasted 6 nights over the past year. A listing took 17 reservations over the year on average.
How are Airbnbs in Jackson rated?
Guests rate Jackson Airbnbs 4.84 out of 5 on average. Guests score communication highest and value lowest.
What are the best neighborhoods for Airbnb in Jackson?
Downtown Jackson, Old Hickory and Skyline Boulevard draw the most short-term rental interest in Jackson. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Jackson?
AirROI counted 172 active Airbnb listings in Jackson as of September 2026. The closest tracked market is Savannah, 79 km away.
How much are Airbnb cleaning fees in Jackson?
In Jackson, about nine in ten listings add a cleaning fee. The median fee is $115, and some higher fees lift the average to $167.
Method
About This Data
Figures on this page cover 172 active Airbnb listings in Jackson from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.