Luxury 5BR•Game Room•Steps fromSafari Event Center Entire home · 5 bedrooms Rated 4.70 - Revenue
- $60,035
- Occupancy
- 67.3%
- Daily rate
- $243
Airbnb market data · 202612 months to September 2026
The average Airbnb in Sugar Land brought in $13,898 over the 12 months through September 2026, about 48% less than the Texas average of $26,925.
The short answer
Sugar Land is priced below the Texas average. Listings averaged $181 a night, about 32% less than that average of $265, and were booked on 37% of available nights, close to its 37% occupancy.
July, usually the best month, brings in about 79% more per listing than January, usually the slowest.
With 94 active listings, Sugar Land is the 131st-largest of 442 Texas markets AirROI tracks. From a year earlier, average revenue rose 12% while the number of active listings grew 24%.
Browse the live Sugar Land Airbnb market See Every Sugar Land ListingRevenue
Gross bookings per Sugar Land listing averaged $13,898 over the 12 months to September 2026 (Texas average: $26,925), before cleaning, platform and management costs and taxes.
In a typical year, the average Sugar Land listing brings in $2,560 in July, its best month, and $1,430 in January, its slowest. The three strongest months bring in 31% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 4.4 times as much as a bottom-quarter one.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earns about 1.8 times what January does
Average revenue per active listing, by month, September 2024 to August 2026
Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
July 2026 led on revenue. Nightly rates peaked in June 2026 and bookings in March 2026, so the best-paying month is not always the busiest or the priciest.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | $1,723 | 37.1% | $151 | $57 | 9 days | 7.8 nights |
| Oct 2025 | $1,743 | 33.5% | $149 | $56 | 28 days | 6.2 nights |
| Nov 2025 | $1,682 | 34.1% | $151 | $56 | 25 days | 5.7 nights |
| Dec 2025 | $1,979 | 38.1% | $154 | $64 | 30 days | 6.8 nights |
| Jan 2026 | $1,450 | 28.9% | $150 | $47 | 20 days | 4.2 nights |
| Feb 2026 | $1,569 | 37.3% | $150 | $56 | 13 days | 6.1 nights |
| Mar 2026 | $2,467 | 47.4% | $154 | $80 | 21 days | 5 nights |
| Apr 2026 | $1,743 | 37.5% | $153 | $58 | 24 days | 6.3 nights |
| May 2026 | $2,439 | 42.7% | $173 | $79 | 35 days | 8.2 nights |
| Jun 2026 | $2,589 | 46.3% | $207 | $86 | 40 days | 5.2 nights |
| Jul 2026 | $2,965 | 45.7% | $186 | $96 | 29 days | 9.1 nights |
| Aug 2026 | $1,931 | 40.2% | $176 | $62 | 34 days | 6.8 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
These are market-wide figures. To see what one particular Sugar Land home could earn, enter its address, bedrooms and guests in the free Airbnb calculator; it compares the home with similar listings nearby.
Profit
Yes, when it's run well. The average Sugar Land Airbnb took in $13,898 in the 12 months to September 2026, and run by its owner at everyday costs, about $760 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $1,580 a month.
Cleaning it yourself keeps the $1,500 a year guests pay in cleaning fees, for about $890 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about $660 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | $12,398 | $25,380 |
| Cleaning fees guests pay11% of Sugar Land bookings | $1,500 | $3,070 |
| Gross bookings | $13,898 | $28,450 |
| Running costs | ||
| Airbnb's feeAbout 12%: 15.5% for the 72% of Sugar Land listings on Simplified Pricing, 3% for the rest | −$1,670 | −$3,430 |
| Cleaning and laundryPaid for by the cleaning fee; $0 if you clean yourself | −$1,500 | −$3,070 |
| Utilities and internetAbout 5% of bookings | −$690 | −$1,420 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$280 | −$570 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$420 | −$850 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$140 | −$140 |
| Permit and registrationWhere one is required | −$70 | −$70 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 24% of bookings, plus cleaning paid for by the cleaning fee | −$4,770 | −$9,550 |
| Left for housing costs, then profit | $9,128about $760 a month | $18,900about $1,580 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
The estimate starts from Sugar Land's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Sugar Land home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $2,370 a month, against $1,160 for the average one.
Occupancy
Sugar Land listings were booked on 37% of the nights they were open over the past year, in line with the Texas average and 4 percentage points below the U.S. average (41%). In a typical year, occupancy climbs to 51% in March and falls to 35% in January.
The busiest tenth of listings are booked about four times as often as the bottom quarter.
March is usually the busiest month in Sugar Land, January the quietest
Share of open nights booked, by month, September 2024 to August 2026
The 12-month rate of 37% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
The average nightly rate in Sugar Land, known as ADR (average daily rate), was $181 over the past year, about 32% below the Texas average of $265 and about 43% below the U.S. average of $320. Averaged month by month over the past two years, rates peak in June at about $180 and bottom out in October and December at about $135.
Prices span a wide range: the top 10% charge about 4.7 times the rate of the bottom quarter.
June rates run 32% above December's
Average nightly rate (ADR), by month, September 2024 to August 2026
The 12-month ADR of $181 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Sugar Land it averaged $65 over the past year, from about $46 in a typical January to about $83 in a typical July.
Per open night, by tier:
July RevPAR is about 1.8 times January's
Revenue per open night (RevPAR), by month, September 2024 to August 2026
Seasonality
Sugar Land has two high seasons, March and May–July, which makes it a moderately seasonal market.
Average revenue by month in Sugar Land
Average revenue per active listing, each calendar month averaged over the past two years
| Month | Season | Revenue per listing |
|---|---|---|
| January | Low season | $1,430 |
| February | Low season | $1,530 |
| March | High season | $2,240 |
| April | Low season | $1,720 |
| May | High season | $2,220 |
| June | High season | $2,320 |
| July | High season | $2,560 |
| August | Low season | $1,720 |
| September | Low season | $1,690 |
| October | Shoulder season | $1,870 |
| November | Low season | $1,680 |
| December | Shoulder season | $1,870 |
| Season | Revenue per month | Occupancy | Nightly rate |
|---|---|---|---|
| High seasonMarch, May–July | $2,330 | 46% | $163 |
| Shoulder seasonOctober, December | $1,870 | 41% | $135 |
| Low seasonJanuary–February, April, August–September, November | $1,630 | 39% | $144 |
Guests book Sugar Land stays 26 days ahead on average (about four weeks). July stays are booked furthest out, about 33 days ahead, and September stays closest to arrival, about 16 days. A typical July booking is made in mid-June.
July stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2024 to August 2026
The 12-month figure of 26 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
None of the 94 active listings in Sugar Land display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in Sugar Land.
Neighborhoods
AirROI's area guide picks eight Sugar Land neighborhoods that draw short-term rental guests, led by Riverstone, Sugar Land Town Square and New Territory. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Riverstone | A master-planned community known for its family-friendly atmosphere, amenities, and proximity to shopping and dining. Ideal for families visiting Sugar Land. | Riverstone Recreation Center, Commonwealth Water Park, Sugar Land Town Square, First Colony Mall, Parks and lakes |
| Sugar Land Town Square | The vibrant heart of Sugar Land, featuring shopping, dining, and entertainment options. This area is perfect for those looking to enjoy urban conveniences. | Sugar Land Town Square, AMC First Colony 24, Sugar Land Ice & Sports Center, Parks for family activities, Dining options galore |
| New Territory | A community with a mix of residential options, parks, and schools. It attracts families and is known for its active lifestyle and community events. | New Territory Community Center, Parks and recreational facilities, Annual community events |
| Imperial | A revitalized area with access to new developments and amenities. It's an up-and-coming investment location with a mix of residential and commercial spaces. | Imperial Sugar Mill site, Parks along the river, Shopping and dining options |
| Greatwood | A family-friendly neighborhood with golf courses and a strong sense of community. Ideal for those looking to host families and visitors. | Greatwood Golf Club, Community parks, Family-friendly amenities |
| Telfair | A beautifully planned community with schools, parks, and shopping. It's perfect for families and business travelers. | Telfair Central Park, Shopping at the Market at Town Center, Cultural events in the area |
| Settlers Park | A peaceful residential area with easy access to outdoor activities and amenities. Ideal for those seeking a quieter stay. | Settlers Park, Trails and outdoor spaces, Nearby shopping options |
| Sugar Creek | A suburban area known for its golf courses and scenic views. Attracts visitors looking for relaxation and recreation. | Sugar Creek Country Club, Parks and walking trails, Scenic waterfront areas |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Sugar Land is a room-rental market as much as a whole-home one: private rooms account for 40% of listings, against 60% for entire homes. Houses account for 81% of the stock; hotels, guesthouses and B&Bs come next at 13%.
Private rooms are a large share of supply
Sugar Land Airbnb listings by room type
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 59.6% | 56 |
| Private room | 40.4% | 38 |
Houses dominate the property mix
Sugar Land Airbnb listings by property type
| Property type | Share of listings | Listings |
|---|---|---|
| House | 80.9% | 76 |
| Hotel/Boutique | 12.8% | 12 |
| Apartment/Condo | 5.3% | 5 |
| Others | 1.1% | 1 |
Most Sugar Land homes are built for groups: 84% of entire homes have three or more bedrooms, and three-bedroom homes are the most common size (43%). Shares are of the 56 entire homes that give a bedroom count; rented rooms are left out.
Sugar Land entire homes by number of bedrooms
Entire homes with each number of bedrooms, of those with a bedroom count on file
| Bedrooms | Share of entire homes with a bedroom count | Entire homes |
|---|---|---|
| Studio | 1.8% | 1 |
| 1 bedroom | 3.6% | 2 |
| 2 bedrooms | 10.7% | 6 |
| 3 bedrooms | 42.9% | 24 |
| 4 bedrooms | 28.6% | 16 |
| 5+ bedrooms | 12.5% | 7 |
A typical three-bedroom home in Sugar Land earned $14,800 over the past year, against $19,700 for a four-bedroom home.
| Home size | Listings | Typical annual revenue (median) | Average annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|---|
| 3 bedrooms | 24 | $14,800 | $15,700 | $223 | 36% |
| 4 bedrooms | 16 | $19,700 | $21,100 | $284 | 35% |
Sugar Land is a group-trip market: 54% of listings sleep eight or more guests, about three times the share of the next most common size, three guests (19%). Shares are of the 70 listings with a guest capacity on file (74% of the market).
Sugar Land listings by guest capacity
Share of listings by the number of guests they sleep, of those with a capacity on file
| Guest capacity | Share of listings with a capacity on file | Listings |
|---|---|---|
| 1 guest | 1.4% | 1 |
| 2 guests | 2.9% | 2 |
| 3 guests | 18.6% | 13 |
| 4 guests | 2.9% | 2 |
| 5 guests | 4.3% | 3 |
| 6 guests | 11.4% | 8 |
| 7 guests | 4.3% | 3 |
| 8+ guests | 54.3% | 38 |
Sugar Land hosts set up an average of 3.2 beds per listing, close to one bed per bedroom. Only 18% of listings show their exact location on the listing map; the rest show an approximate area.
Fireplaces are common in Sugar Land: 47% of listings have one, and 88% have a washer.
Share of Sugar Land listings with each common amenity
Guests
Sugar Land draws mostly domestic guests: nine in ten of those who left reviews live in the United States. Houston alone accounts for 12% of reviews. Of the 10% from abroad, the largest groups come from Mexico and Canada. English is spoken by 63% of guests, and Spanish by 20%.
90% of Sugar Land guests are domestic
Where guests who left reviews live
Where Sugar Land guests come from: top cities
Share of guests who left reviews
| Origin city | Share of guests |
|---|---|
| Houston | 11.8% |
| Dallas | 2.5% |
| Austin | 2.5% |
| San Antonio | 2.5% |
| New York | 2.2% |
Where Sugar Land guests come from: top countries
Share of guests who left reviews
| Origin country | Share of guests |
|---|---|
| United States | 90.2% |
| Mexico | 3.3% |
| Canada | 1.4% |
| United Kingdom | 0.8% |
| Germany | 0.3% |
Languages spoken by Sugar Land guests
Share of guests who left reviews
| Language | Share of guests |
|---|---|
| English | 62.9% |
| Spanish | 20.3% |
| Hindi | 3.0% |
| French | 3.0% |
| Arabic | 2.1% |
Sugar Land Airbnbs average 4.72 stars, and 23% of listings hold Airbnb's Guest Favorite badge. Guests are toughest on cleanliness and value for money: both score 4.69, against 4.88 for check-in.
Check-in scores highest in Sugar Land; cleanliness and value tie for lowest
Average guest rating out of 5 by category; the bars start at 4.0
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.74 |
| Cleanliness | 4.69 |
| Communication | 4.82 |
| Location | 4.84 |
| Check-in | 4.88 |
| Value | 4.69 |
Booking patterns
More than nine in ten Sugar Land listings are open to guests more than 180 days a year, but only 10% are booked or blocked that many days. The most common booked-or-blocked total is 91 to 180 days a year, covering 33% of listings; blocked nights include any the host closes off.
Days a year Sugar Land listings are open to guests
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 60.6% | 57 |
| 181-270 days | 31.9% | 30 |
| 91-180 days | 7.4% | 7 |
Days a year Sugar Land listings are booked or blocked
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 181-270 days | 9.6% | 9 |
| 91-180 days | 33.0% | 31 |
| 31-90 days | 33.0% | 31 |
| 1-30 days | 24.5% | 23 |
The average Sugar Land booking lasts 7.6 nights, longest in July and shortest in January. Listings took about 14 bookings each over the year, some 1,330 in all. More than half of listings that give a check-in time set it at 3 p.m., with check-out usually at 11 a.m.
Average length of stay by month in Sugar Land
Average nights per booking, by month of stay
Two-year average by calendar month.
More than two-thirds of listings in Sugar Land accept stays of one or two nights. A smaller group, 14%, takes only stays of 30 nights or more.
Minimum stay set by Sugar Land listings
Share of listings by the shortest stay they accept, from one night to 30 or more
Flexible is the most common cancellation policy in Sugar Land, used by 33% of listings; it refunds guests in full if they cancel at least a day before check-in. Hosts here lean flexible: nearly six in ten listings offer Flexible or Moderate terms, against 33% on Firm or stricter ones.
Cancellation policies of Sugar Land listings, from most to least flexible
Share of listings by the policy they use
About eight in ten Sugar Land listings charge a cleaning fee. The typical fee is $140; a handful of extreme values pull the simple average far above that, so the median is the better guide. Spread over the average stay of 7.6 nights, that adds roughly $18 a night to what guests pay. For listings that charge one, cleaning fees make up about 11% of gross revenue.
Top earners
The top-grossing Airbnb in Sugar Land, a five-bedroom home, took in $60,000 over the past year, about 4.3 times the city's average of $13,900.
Luxury 5BR•Game Room•Steps fromSafari Event Center Entire home · 5 bedrooms Rated 4.70
Family friendly home in SW Entire home · 5 bedrooms Rated 4.88
Boating and fishing on a Lakefront house Entire home · 4 bedrooms Rated 4.83
Sugar Land near Stafford Richmond Missouri City Entire home · 2 bedrooms Rated 4.70
Tranquil Retreat in Sugar Land Entire home · 4 bedrooms Rated 4.88
Modern, Elegant, Spacious 3 Bedrooms Home Entire home · 3 bedrooms Rated 4.30 Only 2% of Sugar Land listings are classed as professionally managed, though 30% of listings have a co-host. Superhosts run 44% of listings. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 72% of listings.
Nearby markets
Of the eight nearby markets in the table, all within 44 km, Alvin (44 km away, 32 listings) earned the most per listing, about 78% more than Sugar Land.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Richmond 10 km | 164 | $16,164 | $171 | 36% |
| Missouri City 13 km | 72 | $16,196 | $198 | 35% |
| Rosenberg 18 km | 46 | $16,957 | $195 | 34% |
| Katy 24 km | 449 | $18,116 | $184 | 37% |
| Houston 26 km | 9,101 | $21,621 | $224 | 38% |
| Pearland 31 km | 102 | $20,880 | $186 | 37% |
| Cypress 37 km | 126 | $22,113 | $212 | 35% |
| Alvin 44 km | 32 | $24,745 | $231 | 37% |
See all 442 Texas Airbnb markets
Markets elsewhere in the United States with a similar nightly rate and occupancy to Sugar Land:
FAQ
An active Sugar Land Airbnb grossed $13,898 on average in the 12 months to September 2026, according to AirROI's tracking of 94 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $2,820 or more in a typical month.
It depends most on the home's size, location and how it's run. The middle half of Sugar Land listings earn between $636 and $2,820 in a typical month, and the top tenth $4,610 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
Listings in Sugar Land were booked on 37% of available nights over the past year. That compares with 37% for the Texas average. March is usually the busiest month.
The average booked night in Sugar Land cost $181 before fees. Half of listings charge between $70 and $230, so bedroom count and location move the price more than the average suggests.
None of the active Sugar Land listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Yes, when it's run well. The average Sugar Land Airbnb grossed $13,898 in the 12 months to September 2026, 48% below the Texas average of $26,925. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $9,128 a year (about $760 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $1,580 a month. Check a specific home in the Airbnb calculator.
July usually pays best, averaging $2,560 per active listing over the past two years, and January usually pays least. The month-by-month table above shows how the latest 12 months played out.
Each night a Sugar Land listing was open to book earned $65 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made $132 or more.
Sugar Land stays were booked 26 days (about four weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
The average Sugar Land Airbnb stay lasted 7.6 nights over the past year. A listing took 14 reservations over the year on average.
Guests rate Sugar Land Airbnbs 4.72 out of 5 on average. Guests score check-in highest and value lowest.
Riverstone, Sugar Land Town Square and New Territory draw the most short-term rental interest in Sugar Land. The neighborhood guide explains what brings guests to each.
AirROI counted 94 active Airbnb listings in Sugar Land as of September 2026. The closest tracked market is Richmond, 10 km away.
In Sugar Land, about eight in ten listings add a cleaning fee. The median fee is $140; a handful of extreme values pull the simple average far above that, so the median is the better guide.
Method
Figures on this page cover 94 active Airbnb listings in Sugar Land from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.