Tourism statisticsState2026

Texas Tourism Statistics: 129M+ Visitors in 2024

Q: How many tourists visit Texas?

Texas had more than 129 million visitors in 2024, according to the Office of the Texas Governor (Travel Texas). AirROI estimates 1,969,293 Airbnb stays in Texas in the 12 months to October 2026, which is a separate count of bookings.

Q: What is the quietest month in Texas?

January was the quietest Airbnb month in Texas in the 12 months to October 2026, ranking 12th of 12, and February ranked 11th. Stays in January were booked about 28 days ahead, against 44 days for October.

Q: How long is a typical Airbnb stay in Texas?

A typical Airbnb stay in Texas lasted 5.2 nights in the 12 months to October 2026, booked about 38 days ahead. By month, stays ran from 3.9 nights in September to 6.4 nights in January.

Texas recorded more than 129 million visitors in 2024, the Office of the Texas Governor (Travel Texas) reports. AirROI estimates 1,969,293 Airbnb stays in Texas in the 12 months to October 2026, with Austin the most booked town. The busiest month was June.

Source: AirROI Reviewed by Jun Zhou, Founder @ AirROI Updated November 4, 2026

Airbnb figures are AirROI estimates for the 12 months to October 2026. Read the method

Estimated Airbnb nights: 10,223,400
Typical Airbnb stay: 5.2 nights
Busiest Airbnb month: June
From within the United States, among guests who left a review: 92.3%

Key facts

Texas Tourism Facts

Each sentence names its place, period and source, so it can be quoted alone.

Official

The Office of the Texas Governor (Travel Texas) puts Texas at more than 129 million visitors in 2024.

Airbnb stays

AirROI puts Airbnb stays in Texas at 1,969,293 in the 12 months to October 2026.
AirROI estimates Airbnb stays in Texas added up to 10,223,400 nights in the 12 months to October 2026.
AirROI estimates a typical Airbnb stay in Texas lasted 5.2 nights in the 12 months to October 2026, booked about 38 days ahead.

Busiest months

AirROI ranks June the busiest Airbnb month in Texas in the 12 months to October 2026, followed by March and July, with January the quietest.
AirROI estimates Airbnb in Texas had no single high season in the 12 months to October 2026: the three busiest months were June, March and July.
AirROI estimates Airbnb stays in Texas in October were booked furthest ahead, about 44 days, against 28 days for January, in the 12 months to October 2026.

Guests

AirROI estimates 92.3% of Texas Airbnb guests who left a review as of October 2026 were from within the United States, and Mexico at 3.3% were the top countries abroad.

By place

AirROI ranks Texas 3rd for Airbnb stays among the United States' 51 states in the 12 months to October 2026.
AirROI estimates Austin had the most Airbnb stays of the 128 towns it lists in Texas in the 12 months to October 2026, at 199,539, ahead of Houston and San Antonio.

Official numbers

How Many Tourists Visit Texas?

The Office of the Texas Governor (Travel Texas) counted more than 129 million visitors in 2024.

Official tourism figures for Texas: what each counts, its year and its publisher
Figure	What it counts	Year	Publisher
More than 129 millionVisitors	62 million from out of state plus 67 million from within Texas, as reported by the Office of the Governor	2024	Office of the Texas Governor (Travel Texas)

Airbnb stays

Airbnb Stays in Texas

Texas had 89,676 Airbnb homes in the 12 months to October 2026. They took an estimated 1,969,293 stays and 10,223,400 nights. A typical stay lasted 5.2 nights and was booked about 38 days ahead. AirROI's figures cover the 390 towns it tracks in Texas; places it does not track are not counted, so every total is a floor.

Airbnb homes: 89,676
Airbnb stays, estimate: 1,969,293
Airbnb nights, estimate: 10,223,400
Typical stay: 5.2 nights
Booked ahead: 38 days

Busiest months

When Is the Busiest Time in Texas?

On Airbnb, June was the busiest month in Texas in the 12 months to October 2026, then March and July. January was the quietest. The busiest months do not sit together, so there is no single high season.

June ranks first, January last

Airbnb months in calendar order, 12 months to October 2026. The number is the month's rank, and 1 is the busiest. The bar shows its part of Airbnb nights.

Three busiest months
Other months

From busiest to quietest: June, March, July, May, August, October, September, December, November, April, February, January.

Month by month: rank, typical stay and days booked ahead

Airbnb months in Texas by rank, with share of nights, typical stay and days booked ahead, 12 months to October 2026
Rank	Month	Share of nights	Typical stay	Booked ahead
1	June	9.6%	5.1 nights	42 days
2	March	9.3%	5.0 nights	32 days
3	July	9.1%	5.6 nights	43 days
4	May	8.6%	4.7 nights	37 days
5	August	8.5%	5.0 nights	31 days
6	October	8.4%	4.5 nights	44 days
7	September	8.4%	3.9 nights	32 days
8	December	8.2%	4.9 nights	32 days
9	November	8.0%	4.7 nights	42 days
10	April	7.6%	4.9 nights	35 days
11	February	7.2%	5.7 nights	30 days
12	January	7.1%	6.4 nights	28 days

Share is each month's part of the year's Airbnb nights. Typical stay and days booked ahead are AirROI estimates for stays in each month.

Where guests come from

Where Do Texas Airbnb Guests Come From?

About nine in ten Texas Airbnb guests who left a review as of October 2026 were from within the United States (92.3%), and the top countries abroad were Mexico at 3.3%, AirROI estimates. Among the same guests, Houston was the top origin city at 7.5%, ahead of Austin at 5.8%. The figures rest on 5,660,196 reviews, written over many years.

92.3% from within the United States

Among guests who left a review, as of October 2026

Top countries abroad

Among guests who left a review

Mexico 3.3%

Top origin cities

Among guests who left a review

Houston 7.5%
Austin 5.8%
San Antonio 4.3%
Dallas 3.5%

By town

Most Booked Towns in Texas

Austin, Houston and San Antonio took 26% of Airbnb stays in Texas in the 12 months to October 2026. June is the busiest Airbnb month in 40 of the 128 towns, led by Dallas, and July in 32, led by Port Aransas. Among guests who left a review, the share from abroad across the 25 most booked towns runs from 1.5% in Port Aransas to 18% in South Padre Island.

Most Booked Towns in Texas: Airbnb stays, nights and typical stay, 12 months to October 2026; with origin among guests who left a review
#
1	Austin	199,539	1,329,566	6.7 nights	9.2%	UK	March
2	Houston	174,669	1,110,513	6.4 nights	12%	Mexico	March
3	San Antonio	135,704	671,156	4.9 nights	12%	Mexico	March
4	Dallas	106,757	666,788	6.2 nights	11%	Mexico	June
5	Galveston	97,249	346,531	3.6 nights	3.1%	Canada	June
6	Fredericksburg	76,343	200,755	2.6 nights	3%	UK	March
7	Port Aransas	55,622	215,382	3.9 nights	1.5%	Mexico	July
8	South Padre Island	53,620	262,879	4.9 nights	18%	Mexico	July
9	Corpus Christi	47,640	235,917	5.0 nights	3.6%	Mexico	July
10	Fort Worth	39,826	228,038	5.7 nights	9.5%	UK	June
11	El Paso	37,806	277,693	7.3 nights	16%	Mexico	March
12	Lubbock	29,262	135,900	4.6 nights	1.6%	Mexico	August
13	New Braunfels	27,209	109,594	4.0 nights	3.4%	Mexico	July
14	Bolivar Peninsula	24,088	85,111	3.5 nights	1.6%	Canada	July
15	Wimberley	22,481	63,191	2.8 nights	2.4%	UK	June
16	Canyon Lake	22,416	78,555	3.5 nights	4%	Mexico	June
17	Arlington	20,597	101,766	4.9 nights	10%	Mexico	March
18	Rockport	19,703	85,712	4.4 nights	1.5%	Mexico	July
19	Waco	19,303	94,944	4.9 nights	2.8%	Canada	October
20	Amarillo	14,630	71,427	4.9 nights	3.2%	Canada	September
21	Bryan	14,234	64,066	4.5 nights	2.4%	Mexico	July
22	College Station	13,544	63,804	4.7 nights	2.6%	Canada	July
23	Abilene	12,169	88,392	7.3 nights	2.7%	Canada	October
24	Terlingua	11,871	37,617	3.2 nights	4.7%	Germany	March
25	Dripping Springs	11,260	35,628	3.2 nights	2.8%	Canada	March
26	Granbury	10,987	48,712	4.4 nights	2.3%	Canada	June
27	Grand Prairie	10,243	62,847	6.1 nights	9%	Mexico	March
28	Surfside Beach	10,113	35,711	3.5 nights	1.9%	UK	July
29	Frisco	10,029	68,643	6.8 nights	6.8%	Canada	June
30	McAllen	9,759	55,571	5.7 nights	48%	Mexico	December
31	Irving	8,984	66,053	7.4 nights	12%	Mexico	June
32	Round Rock	8,744	47,727	5.5 nights	4.9%	Mexico	September
33	McKinney	8,247	52,379	6.4 nights	3.2%	UK	June
34	Spring	8,110	55,553	6.8 nights	11%	Mexico	March
35	Conroe	8,063	41,532	5.2 nights	5%	Mexico	March
36	Katy	7,381	48,114	6.5 nights	9.8%	Mexico	July
37	Montgomery	7,273	38,997	5.4 nights	4.5%	Mexico	July
38	Georgetown	7,148	40,893	5.7 nights	3.6%	Canada	March
39	Plano	7,122	55,990	7.9 nights	8%	Canada	June
40	Midland	7,056	49,442	7.0 nights	3.3%	Mexico	June
41	Canyon	7,019	25,478	3.6 nights	4.1%	Germany	March
42	Brownsville	6,953	53,882	7.7 nights	17%	Mexico	June
43	San Marcos	6,762	26,088	3.9 nights	5.8%	Mexico	July
44	Tyler	6,755	40,003	5.9 nights	2.1%	Mexico	July
45	Denton	6,722	35,289	5.2 nights	3.5%	UK	June
46	Marfa	6,142	20,990	3.4 nights	4.2%	Mexico	October
47	Edinburg	6,010	33,910	5.6 nights	37%	Mexico	December
48	Port Isabel	5,705	34,643	6.1 nights	8.9%	Mexico	July
49	Jamaica Beach	5,599	22,056	3.9 nights	2%	UK	July
50	Richardson	5,484	42,105	7.7 nights	8.6%	Mexico	June
51	Alpine	5,390	19,525	3.6 nights	4.7%	Mexico	March
52	Laredo	5,267	34,394	6.5 nights	35%	Mexico	June
53	Lago Vista	5,245	18,533	3.5 nights	3.2%	Mexico	June
54	Kingsland	5,200	17,928	3.4 nights	2.4%	Mexico	July
55	Seguin	5,143	19,967	3.9 nights	4.2%	Mexico	July
56	Willis	4,969	23,045	4.6 nights	2%	Mexico	June
57	Boerne	4,837	23,447	4.8 nights	5.1%	Mexico	July
58	Wichita Falls	4,828	37,683	7.8 nights	2.9%	UK	September
59	Pflugerville	4,752	32,223	6.8 nights	7.6%	Mexico	September
60	Concan	4,682	14,108	3.0 nights	1.3%	France	July
61	Temple	4,629	36,466	7.9 nights	3.4%	Spain	September
62	Brenham	4,550	15,907	3.5 nights	2.3%	France	March
63	Johnson City	4,548	14,664	3.2 nights	2.3%	Mexico	June
64	Cedar Park	4,417	28,648	6.5 nights	5.7%	Mexico	September
65	Freeport	4,334	17,798	4.1 nights	1.8%	Mexico	July
66	The Colony	4,327	23,197	5.4 nights	5.2%	Canada	June
67	Killeen	4,253	32,778	7.7 nights	4.1%	Mexico	August
68	San Angelo	4,115	25,861	6.3 nights	2.7%	Mexico	June
69	Spicewood	3,996	14,256	3.6 nights	2.4%	UK	March
70	Humble	3,958	24,153	6.1 nights	15%	Mexico	March
71	Weatherford	3,931	15,504	3.9 nights	2.7%	Mexico	June
72	Bandera	3,885	13,251	3.4 nights	6.9%	France	July
73	Lewisville	3,801	26,017	6.8 nights	8.1%	Mexico	June
74	Burnet	3,797	12,760	3.4 nights	2.4%	UK	July
75	The Woodlands	3,762	28,291	7.5 nights	20%	Mexico	July
76	Graford	3,724	11,216	3.0 nights	1.1%	Spain	June
77	Kerrville	3,709	17,515	4.7 nights	1.9%	Mexico	August
78	Odessa	3,690	25,610	6.9 nights	4.1%	Mexico	June
79	Marble Falls	3,598	12,086	3.4 nights	2.1%	Mexico	July
80	Leander	3,582	22,583	6.3 nights	3.8%	UK	March
81	Nacogdoches	3,530	15,918	4.5 nights	2.4%	Spain	September
82	Pharr	3,510	18,253	5.2 nights	58%	Mexico	December
83	Mission	3,508	22,833	6.5 nights	45%	Mexico	December
84	Garland	3,503	26,619	7.6 nights	6.7%	Mexico	June
85	Little Elm	3,417	16,904	4.9 nights	4.8%	UK	June
86	Bastrop	3,394	16,696	4.9 nights	2.6%	UK	March
87	Kyle	3,351	16,483	4.9 nights	6.3%	Mexico	June
88	Glen Rose	3,313	10,924	3.3 nights	1.6%	UK	May
89	Belton	3,239	13,619	4.2 nights	2.7%	Mexico	June
90	Crystal Beach	3,224	11,160	3.5 nights	1.6%	Canada	July
91	Round Top	3,095	10,239	3.3 nights	1.3%	Mexico	October
92	Pottsboro	3,087	10,883	3.5 nights	2%	Canada	July
93	Euless	3,019	24,270	8.0 nights	12%	Mexico	March
94	Texarkana	2,967	17,915	6.0 nights	1.5%	Canada	June
95	Jefferson	2,962	8,476	2.9 nights	3.2%	Australia	November
96	Blanco	2,923	9,815	3.4 nights	1.6%	Canada	June
97	North Richland Hills	2,886	16,531	5.7 nights	8.3%	Mexico	June
98	Horseshoe Bay	2,834	12,332	4.4 nights	2.5%	Mexico	July
99	Leakey	2,828	9,525	3.4 nights	1.8%	Singapore	July
100	Aransas Pass	2,776	14,096	5.1 nights	1.4%	Mexico	July
101	Allen	2,771	17,346	6.3 nights	6.5%	Mexico	June
102	Stephenville	2,715	10,596	3.9 nights	1.6%	Canada	June
103	Denison	2,637	13,394	5.1 nights	2%	UK	March
104	Harlingen	2,617	17,589	6.7 nights	8.3%	Mexico	June
105	Tomball	2,534	14,851	5.9 nights	6.5%	Mexico	March
106	Richmond	2,490	15,352	6.2 nights	8.3%	Mexico	March
107	Port O'Connor	2,489	7,635	3.1 nights	under 1%	South Korea	July
108	Fulton	2,462	10,398	4.2 nights	2.2%	Mexico	July
109	Livingston	2,398	9,546	4.0 nights	3.7%	Canada	June
110	Magnolia	2,345	11,636	5.0 nights	5.9%	Mexico	November
111	Carrollton	2,238	16,470	7.4 nights	7.5%	Mexico	December
112	Beaumont	2,215	18,362	8.3 nights	3.7%	Switzerland	February
113	Manor	2,215	15,065	6.8 nights	9.7%	Mexico	September
114	Pasadena	2,211	14,827	6.7 nights	9.6%	Mexico	March
115	Mabank	2,165	7,749	3.6 nights	1.3%	Canada	June
116	Cypress	2,050	11,976	5.8 nights	5.2%	Mexico	March
117	Longview	2,038	15,294	7.5 nights	under 1%	France	October
118	Farmers Branch	1,943	12,507	6.4 nights	10%	Mexico	June
119	Rowlett	1,832	12,878	7.0 nights	3.6%	Mexico	July
120	Eagle Pass	1,791	7,135	4.0 nights	12%	Mexico	October
121	Baytown	1,734	13,499	7.8 nights	6.8%	Mexico	March
122	Del Rio	1,724	10,093	5.9 nights	4.8%	Mexico	June
123	Pearland	1,702	12,075	7.1 nights	9.1%	Mexico	March
124	Sherman	1,596	11,565	7.2 nights	2.6%	Australia	June
125	Hutto	1,505	13,252	8.8 nights	3.3%	Mexico	August
126	Sugar Land	1,456	10,620	7.3 nights	10%	Mexico	March
127	Addison	1,357	10,103	7.4 nights	12%	Canada	December
128	Port Arthur	1,259	11,255	8.9 nights	3.8%	Argentina	June

* Among guests who left a review. Stays, nights and other figures are AirROI estimates for the 12 months to October 2026, and cover Airbnb only. US is the top origin in 127 of 128 towns, among guests who left a review, so this column names the top country abroad. Lists the 128 of Texas' 390 towns with 100 or more Airbnb homes. A town with no tourism page of its own links to its Airbnb market page.

FAQ

Questions About Tourism in Texas

How many tourists visit Texas?

Texas had more than 129 million visitors in 2024, according to the Office of the Texas Governor (Travel Texas). AirROI estimates 1,969,293 Airbnb stays in Texas in the 12 months to October 2026, which is a separate count of bookings.

When is high season in Texas?

The busiest Airbnb month in Texas in the 12 months to October 2026 was June, then March and July.

What is the quietest month in Texas?

January was the quietest Airbnb month in Texas in the 12 months to October 2026, ranking 12th of 12, and February ranked 11th. Stays in January were booked about 28 days ahead, against 44 days for October.

How long is a typical Airbnb stay in Texas?

A typical Airbnb stay in Texas lasted 5.2 nights in the 12 months to October 2026, booked about 38 days ahead. By month, stays ran from 3.9 nights in September to 6.4 nights in January.

Where do Airbnb guests in Texas come from?

Of Texas Airbnb guests who left a review as of October 2026, 92.3% were from within the United States, AirROI estimates. The top countries abroad were Mexico at 3.3%. Among the same guests, the top origin city was Houston at 7.5%, ahead of Austin at 5.8%.

What is the most booked town in Texas on Airbnb?

Austin was the most booked town in Texas on Airbnb, with an estimated 199,539 stays in the 12 months to October 2026, ahead of Houston and San Antonio.

Are Airbnb stays the same as tourists?

No. The Office of the Texas Governor (Travel Texas) counts visitors (more than 129 million in 2024). An Airbnb stay is one booking on one platform, however many guests it holds. AirROI's 1,969,293 stays are estimates for the 12 months to October 2026.

Method

How These Numbers Are Made

Official figures come from their publishers, linked above, and were last checked in November 2026. Stays and nights are AirROI estimates for the 12 months to October 2026, built from Airbnb listing data, and cover Airbnb only. Nights add up each town's stays times its typical stay, across 390 towns. Month ranks compare each month's part of Airbnb nights. Origin rests on 5,660,196 reviews and describes guests who left a review, not everyone who stayed. Read the method page.