College Station, Texas Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in College Station, Texas? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $24,543 per year — at a $316 nightly rate, 31.8% occupancy, and a $94 RevPAR that reflects a wider gap between nightly rates and realized revenue that rewards occupancy-focused strategies.
College Station's 538 active listings and selective demand that rewards strong listing quality and pricing strategy position it as a midsize vacation rental market. Supply grew 87.5% year over year, and the market is recalibrating around a new competitive baseline. This is the stage where hosts who invest in amenities, guest experience, and dynamic pricing build durable advantages that compound as the market matures.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a tightening market, selectivity matters — focus on proven neighborhoods, competitive pricing, and guest experience to protect returns.
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What Are the Key Airbnb Metrics in College Station?
In College Station, the headline Airbnb metrics are $24,543 in average annual revenue,31.8% occupancy, $316 ADR, and $94 in RevPAR, and guests book about 55 days in advance.
How Much Do Airbnb Hosts Earn Monthly in College Station?
Understanding the monthly revenue variations for Airbnb listings in College Station is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in College Station is typically November, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in College Station across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,700+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,440 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,971 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,036, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in College Station
What Is the Monthly Airbnb Occupancy Rate in College Station?
Maximize your bookings by understanding the College Station STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in College Station:
- Best-in-class properties (Top 10%) achieve 68%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 46% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 28%.
- Entry-level properties (Bottom 25%) average 14% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in College Station
What Is the Average Airbnb Nightly Rate in College Station?
Effective short term rental pricing strategy in College Station involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in College Station typically peaks in October and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $650+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $383 or more.
- Typical properties (Median) charge around $231 per night.
- Entry-level properties (Bottom 25%) earn around $147 per night.
Average Daily Rate (ADR) Trend by Month in College Station
What Is the RevPAR for Airbnb in College Station?
RevPAR in College Station is currently $94. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $45 RevPAR.
- Typical properties (Median) generate $72 RevPAR.
- Strong performers (Top 25%) earn $109 RevPAR.
- Best-in-class (Top 10%) achieve $179 RevPAR.
Average Monthly RevPAR Trend in College Station
RevPAR Insights for College Station
- The average RevPAR in College Station is $94. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($179) and bottom 25% ($45) is $134, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Nov and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these College Station benchmarks. If your RevPAR falls below the median of $72, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $109+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in College Station?
College Station's peak Airbnb season falls in November, October, December, while the softest stretch is January, February, March. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (November, October, December)
- Revenue averages $3,599 per month
- Occupancy rates average 34.9%
- Daily rates average $354
Shoulder Season
- Revenue averages $2,876 per month
- Occupancy maintains around 34.8%
- Daily rates hold near $335
Low Season (January, February, March)
- Revenue drops to average $1,816 per month
- Occupancy decreases to average 26.8%
- Daily rates adjust to average $296
Seasonality Insights for College Station
- Airbnb seasonality in College Station is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases College Station's highest earning potential, with monthly revenues climbing to $3,802, occupancy reaching 38.5%, and ADRs peaking at $369.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,743, occupancy could drop to 25.9%, and ADRs may adjust to $294.
- Lower occupancy paired with meaningful seasonality means hosts in College Station need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like College Station, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in College Station?
College Station, Texas, United States currently shows a low regulation profile despite having 538 active listings. Larger markets with light regulation can attract new supply quickly, but that also means regulatory frameworks may evolve as local governments respond to growth — staying informed protects your investment. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for College Station to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in College Station?
Location within College Station matters. Even in a midsize market, the difference between neighborhoods can mean a material gap in occupancy, nightly rate, and overall Airbnb revenue. Below are 8 areas where short-term rental activity and guest interest are concentrated — along with the reasons each neighborhood appeals to travelers.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown College Station | The central hub for shopping, dining, and entertainment, Downtown College Station is a hotspot for visitors, especially during college events and game days. | MSC Forsyth Center Galleries, Star Park, The George H.W. Bush Presidential Library and Museum, Great Oak Tree, Northgate District |
| Northgate | A vibrant area known for its nightlife and proximity to Texas A&M University, Northgate is ideal for hosting college students and visitors during special events. | The Dixie Chicken, O'Malley's Street Corner, The 101, Northgate bars and restaurants, Texas A&M University Events |
| South College Station | This suburban area offers a quieter environment while still being close to major attractions, making it appealing for families and longer-term stays. | Woodson Park, Brazos Valley Farmers Market, College Station Medical Center, Shopping centers, Parks and recreational areas |
| Briarcrest | This area has many residential homes and is close to shopping and dining, providing a comfortable stay for visitors seeking convenience. | Post Oak Mall, Briarcrest Crossing, Restaurants and cafes, Clubs and recreational facilities, Local parks |
| Texas A&M University Area | Being adjacent to one of the largest universities in the US, this area attracts students, faculty, and parents visiting for events. | Kyle Field, Reed Arena, Texas A&M Campus, Bonfire Memorial, George P. Mitchell '76 Library |
| Wolf Pen Creek | Known for its beautiful park and outdoor events, Wolf Pen Creek is great for visitors who enjoy nature and community events. | Wolf Pen Creek Park, Wolf Pen Creek Amphitheater, Travis Bryan Midtown Park, Outdoor festivals, Scenic walking trails |
| Eagle Springs | A family-friendly neighborhood that is popular among visitors looking for longer-term stays, it offers comfort and amenities. | Eagle Springs Park, Local restaurants, Shopping centers, Community events, Proximity to recreational facilities |
| Southwest College Station | This growing area offers new developments and is desirable for families and groups looking for comfortable accommodations near the city. | Parks and recreational areas, Shopping centers, Family-friendly amenities, Local dining options, Nearby schools |
With 8 distinct neighborhoods showing meaningful short-term rental activity, College Station offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in College Station?
Room Type Distribution
Property Type Distribution
Market Composition Insights for College Station
- The College Station Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 91.3% of the 538 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in College Station, House properties are the most common (69%), reflecting the local real estate landscape.
- Houses represent a significant 69% portion, catering likely to families or larger groups.
- The presence of 6.9% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique, others, unique stays (combined 3.2%) offer potential for unique stay experiences.
College Station Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for College Station
- The dominant room capacity in College Station is 3 bedrooms listings, making up 28.4% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 54.6% of the active Airbnb listings in College Station, indicating a high concentration in these sizes.
- A significant 55.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in College Station.
College Station Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for College Station
- The most common guest capacity trend in College Station vacation rentals is listings accommodating 8+ guests (39.4%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the College Station STR market, accounting for 62.1% of listings.
- 65.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in College Station.
- On average, properties in College Station are equipped to host 5.8 guests.
How Do Listings in College Station Compare on Quality?
Listing quality in College Station can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for College Station
- At 26.2 photos per listing on average, College Station hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 27.0% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the College Station averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in College Station?
Amenity Prevalence
Amenity Insights for College Station
- Essential amenities in College Station that guests expect include: Air conditioning, Free parking on premises, Wifi, Smoke alarm, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, Kitchen, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for College Station: Air conditioning, Free parking on premises, Wifi, Smoke alarm, TV.
- Prioritize adding missing essentials: Air conditioning, Free parking on premises, Wifi, Smoke alarm, TV.
- Consider adding popular differentiators like Heating or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in College Station to stay competitive.
Which Airbnb Amenities Boost Revenue in College Station?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in College Station, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Wifi | 98.3% | $24,933 | $1,616 | 1443.0% |
TV | 95.0% | $25,545 | $5,588 | 357.1% |
Heating | 94.6% | $25,524 | $7,334 | 248.0% |
Baby safety gatesHigh opportunity | 3.3% | $59,667 | $23,328 | 155.8% |
Paid parking off premisesHigh opportunity | 0.9% | $60,166 | $24,209 | 148.5% |
Mini golfHigh opportunity | 1.7% | $55,081 | $24,024 | 129.3% |
PianoHigh opportunity | 2.6% | $53,124 | $23,780 | 123.4% |
SafeHigh opportunity | 2.8% | $51,209 | $23,779 | 115.4% |
Free parking on premises | 98.3% | $24,765 | $11,533 | 114.7% |
Kitchen | 94.2% | $25,310 | $12,009 | 110.8% |
Revenue Impact Insights for College Station
- Wifi tops the revenue impact list with a 1443.0% uplift — listings with this amenity earn $24,933 vs. $1,616 without it.
- High-opportunity amenities — Baby safety gates, Paid parking off premises, Mini golf — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
- Wifi, TV, Heating, Free parking on premises, Kitchen — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Prioritize adding Baby safety gates — it has the best combination of high revenue impact and low market saturation in College Station.
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced College Station STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for College Station. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsCollege Station Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for College Station
- The typical guest profile for Airbnb in College Station consists of primarily domestic travelers (98%), often arriving from nearby Houston, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 97.6% of guests.
- Key international markets include United States (97.6%) and Canada (0.6%).
- Top languages spoken are English (72.7%) followed by Spanish (20.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Houston and San Antonio.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in College Station?
Listings in College Station average 4.89 out of 5 overall, with about 51.4 reviews per active listing and 50.2% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for College Station
- With an overall rating of 4.89, College Station listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Check-in (4.95), while Value (4.82) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 50.2% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
College Station Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for College Station
- The most common availability pattern in College Station falls within the 271-366 days range, representing 58.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 90.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in College Station (37.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 9.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in College Station?
Average Booking Lead Time by Month
Booking Lead Time Insights for College Station
- The overall average booking lead time for vacation rentals in College Station is 55 days.
- Guests book furthest in advance for stays during November (average 81 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in June (average 25 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (75 days avg.) sees the longest lead times, while Winter (33 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (55 days) as a baseline for your pricing and availability strategy in College Station.
- For November stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 81 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 75 days) to capture early planners.
- Monitor your own booking lead times against these College Station averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in College Station?
Guests in College Station stay about 4.8 nights on average, generating roughly 10,940 reservations and 20.4 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in College Station
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for College Station
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 20.4 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Jun (6.2 nights) and shorten in Feb (3 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
College Station Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
149 listings
27.7% of total
2 Nights
186 listings
34.6% of total
3 Nights
4 listings
0.7% of total
4-6 Nights
1 listings
0.2% of total
7-29 Nights
39 listings
7.2% of total
30+ Nights
159 listings
29.6% of total
Key Insights
- The most prevalent minimum stay requirement in College Station is 2 Nights, adopted by 34.6% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (62.3%) of the College Station Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (29.6%) caters to monthly stays (30+ nights) in College Station, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 34.6% of College Station hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 27.7% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 29.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in College Station.
College Station Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 60 Days
2 listings
0.4% of total
Limited
28 listings
5.2% of total
Flexible
79 listings
14.7% of total
Moderate
125 listings
23.2% of total
Firm
230 listings
42.8% of total
Strict
74 listings
13.8% of total
Cancellation Policy Insights for College Station
- The prevailing Airbnb cancellation policy trend in College Station is Firm, used by 42.8% of listings.
- A majority (56.6%) of hosts in College Station utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 42.8% market standard in College Station.
- Using a Strict policy might deter some guests, as only 13.8% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in College Station.
How Much Are Airbnb Cleaning Fees in College Station?
Cleaning fees in College Station are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for College Station
- 89.4% of listings charge a cleaning fee, making it standard practice in College Station. Guests expect it and factor it into their booking decisions.
- The gap between the average ($194) and median ($120) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 11.2% of gross revenue on average — a significant line item that impacts total guest cost and competitiveness.
Recommendations for Hosts
- Price your cleaning fee competitively against the College Station median of $120. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Consider whether bundling the cleaning fee into a slightly higher nightly rate might improve conversion, since many guests filter by total price and separate fees can feel punitive.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in College Station Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in College Stationbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Historic Rudder House - Home for all Aggies
Entire Place • 6 bedrooms
New-build✨Lax Aggieland | 1.5 Mi to TAMU 4BD/4.5BA
Entire Place • 4 bedrooms
@ Kyle Field | Luxury | Hot-Tub | Amazing Outdoors
Entire Place • 5 bedrooms
Inviting Home less than 2 Miles from Kyle Field
Entire Place • 3 bedrooms
A&M Sunlit Retreat w/ rockwall, loftnet & minigolf
Entire Place • 4 bedrooms
Aggieland Retreat
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in College Station?
Learn from the best! This table showcases top-performing Airbnb hosts in College Station based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Aggieland Vacation Rentals | 17 | $392,242 | 312 | 4.86/5.0 |
| Evolve | 18 | $356,428 | 155 | 4.76/5.0 |
| Chase | 11 | $302,568 | 494 | 4.83/5.0 |
| Mayers | 9 | $299,895 | 315 | 4.95/5.0 |
| Pete | 3 | $247,617 | 80 | 4.95/5.0 |
| Randy And Kelly | 7 | $229,271 | 359 | 4.96/5.0 |
| Page | 8 | $225,767 | 2040 | 4.69/5.0 |
| Alexis | 6 | $223,623 | 243 | 4.97/5.0 |
| Giuliana | 10 | $214,412 | 1756 | 4.88/5.0 |
| Paul | 2 | $213,623 | 7 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in College Station.
Who Are the Airbnb Hosts in College Station?
College Station is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for College Station
- With 59.9% Superhosts, College Station has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 13.2% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 5.4% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 72.7% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 33.1% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these College Station averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in College Station
These are the highest-grossing professional property management operations in College Station, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Aggieland Vacation Rentals | 17 | $392,242 | $410 | 22.5% | 4.86/5 |
| Evolve | 18 | $356,428 | $243 | 23.7% | 4.76/5 |
| Mayers | 9 | $299,895 | $305 | 28.8% | 4.95/5 |
| Pete | 3 | $247,617 | $464 | 47.2% | 4.95/5 |
| Randy And Kelly | 7 | $229,271 | $169 | 53.9% | 4.96/5 |
| Alexis | 6 | $223,623 | $383 | 27.8% | 4.97/5 |
| Shelby | 5 | $182,330 | $705 | 16.4% | 4.85/5 |
| Kathy | 5 | $171,661 | $271 | 32.4% | 4.98/5 |
| Michael | 3 | $146,418 | $280 | 45.8% | 4.98/5 |
| Evolve | 5 | $110,035 | $217 | 28.2% | 4.65/5 |
Management Company Insights for College Station
- The leading management company, Aggieland Vacation Rentals, operates 17 listings with $392,242 in gross revenue — a useful benchmark for what scale looks like in College Station.
- Top managers average 8 properties each, suggesting professional management in College Station still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.89/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- With only 13.2% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does College Station's Airbnb Market Compare to Nearby Cities?
How does the College Station Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Deer Park, College Station has 17 percentage points lower occupancy and about $79 higher ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Hudson Bend | 54 | $5,692 | $675.94 | 31% |
| Jonestown | 58 | $5,269 | $533.93 | 31% |
| West Lake Hills | 18 | $4,126 | $672.83 | 32% |
| Volente | 18 | $3,678 | $474.96 | 31% |
| Valley Mills | 25 | $3,322 | $340.68 | 39% |
| Schulenburg | 25 | $3,149 | $362.50 | 30% |
| Deer Park | 14 | $3,135 | $237.37 | 49% |
| Martindale | 40 | $3,006 | $447.23 | 26% |
| Manchaca | 43 | $3,004 | $261.58 | 35% |
| Lacy Lakeview | 42 | $2,953 | $232.75 | 39% |
Frequently Asked Questions About Airbnb in College Station
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for College Station.
How much do Airbnb hosts make in College Station?
College Station hosts earn about $24,543 per year on average, with an average nightly rate of $316 and RevPAR of $94. Those figures describe the typical revenue environment for active listings in College Station, Texas, not the ceiling for the best operators. Source: AirROI 2026 data, College Station market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in College Station?
The average Airbnb occupancy rate in College Station is 31.8%. November is the strongest month and January is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in College Station?
Listings in College Station average $316 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in College Station?
College Station currently has about 538 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in College Station?
AirROI currently classifies the short-term rental regulation level in College Station as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in College Station?
RevPAR in College Station is about $94. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in College Station?
Occupancy of 31.8% means College Station is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $24,543, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in College Station?
The average booking lead time in College Station is about 55 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in College Station?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in College Station include Downtown College Station, Northgate, South College Station. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in College Station?
entire_home listings make up 91.3% of the active supply in College Station. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does College Station compare to nearby Airbnb markets?
Among neighboring markets, Hudson Bend posts $68,310 in average annual revenue with 30.7% occupancy, compared to College Station's $24,543 and 31.8%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in College Station?
The average Airbnb stay length in College Station is about 4.8 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in College Station?
Airbnb listings in College Station average 4.89 out of 5 overall. About 50.2% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in College Station?
Wifi and TV are among the strongest revenue-linked amenities in College Station. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in College Station?
Yes. About 89.4% of active Airbnb listings in College Station charge a cleaning fee, and the average fee is $194. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in College Station?
A 59.9% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.