Tourism statisticsState2026
Louisiana Tourism Statistics: 45M Visitors in 2025
Louisiana recorded 45 million visitors in 2025, the Louisiana Office of Tourism reports. AirROI estimates 246,781 Airbnb stays in Louisiana in the 12 months to October 2026, with New Orleans the most booked town. The busiest month was March.
Airbnb figures are AirROI estimates for the 12 months to October 2026. Read the method
- Estimated Airbnb nights
- 1,134,602
- Typical Airbnb stay
- 4.6 nights
- Busiest Airbnb month
- March
- From within the United States, among guests who left a review
- 94.8%
Key facts
Louisiana Tourism Facts
Each sentence names its place, period and source, so it can be quoted alone.
Official
- The Louisiana Office of Tourism puts Louisiana at 45 million visitors in 2025.
Airbnb stays
- AirROI puts Airbnb stays in Louisiana at 246,781 in the 12 months to October 2026.
- AirROI estimates Airbnb stays in Louisiana added up to 1,134,602 nights in the 12 months to October 2026.
- AirROI estimates a typical Airbnb stay in Louisiana lasted 4.6 nights in the 12 months to October 2026, booked about 51 days ahead.
Busiest months
- AirROI ranks March the busiest Airbnb month in Louisiana in the 12 months to October 2026, followed by April and October, with January the quietest.
- AirROI estimates Airbnb in Louisiana had no single high season in the 12 months to October 2026: the three busiest months were March, April and October.
- AirROI estimates Airbnb stays in Louisiana in February were booked furthest ahead, about 59 days, against 33 days for August, in the 12 months to October 2026.
Guests
- AirROI estimates 94.8% of Louisiana Airbnb guests who left a review as of October 2026 were from within the United States.
By place
- AirROI ranks Louisiana 32nd for Airbnb stays among the United States' 51 states in the 12 months to October 2026.
- AirROI estimates New Orleans had the most Airbnb stays of the 11 towns it lists in Louisiana in the 12 months to October 2026, at 146,325, ahead of Baton Rouge and Lafayette.
Official numbers
How Many Tourists Visit Louisiana?
The Louisiana Office of Tourism counted 45 million visitors in 2025.
| Figure | What it counts | Year | Publisher |
|---|---|---|---|
| 45 millionVisitors | Domestic and international visitors to the state | 2025 | Louisiana Office of Tourism |
Airbnb stays
Airbnb Stays in Louisiana
Louisiana had 9,755 Airbnb homes in the 12 months to October 2026. They took an estimated 246,781 stays and 1,134,602 nights. A typical stay lasted 4.6 nights and was booked about 51 days ahead. AirROI's figures cover the 57 towns it tracks in Louisiana; places it does not track are not counted, so every total is a floor.
- Airbnb homes
- 9,755
- Airbnb stays, estimate
- 246,781
- Airbnb nights, estimate
- 1,134,602
- Typical stay
- 4.6 nights
- Booked ahead
- 51 days
Busiest months
When Is the Busiest Time in Louisiana?
On Airbnb, March was the busiest month in Louisiana in the 12 months to October 2026, then April and October. January was the quietest. The busiest months do not sit together, so there is no single high season.
March ranks first, January last
Airbnb months in calendar order, 12 months to October 2026. The number is the month's rank, and 1 is the busiest. The bar shows its part of Airbnb nights.
- Three busiest months
- Other months
From busiest to quietest: March, April, October, May, June, November, December, July, September, February, August, January.
Month by month: rank, typical stay and days booked ahead
| Month | Share of nights | Booked ahead |
|---|---|---|
| March | 9.8% | 43 days |
| April | 9.0% | 59 days |
| October | 9.0% | 59 days |
| May | 8.7% | 50 days |
| June | 8.6% | 40 days |
| November | 8.4% | 57 days |
| December | 8.2% | 41 days |
| July | 8.1% | 50 days |
| September | 7.9% | 42 days |
| February | 7.8% | 59 days |
| August | 7.5% | 33 days |
| January | 7.0% | 36 days |
Share is each month's part of the year's Airbnb nights. Typical stay and days booked ahead are AirROI estimates for stays in each month.
Where guests come from
Where Do Louisiana Airbnb Guests Come From?
About nine in ten Louisiana Airbnb guests who left a review as of October 2026 were from within the United States (94.8%), AirROI estimates. Among the same guests, Houston was the top origin city at 3.4%, ahead of New York at 2.9%. The figures rest on 775,689 reviews, written over many years.
94.8% from within the United States
Among guests who left a review, as of October 2026
- From within the United States 94.8%
- From abroad 5.2%
Top origin cities
Among guests who left a review
By town
Most Booked Towns in Louisiana
New Orleans, Baton Rouge and Lafayette took 70% of Airbnb stays in Louisiana in the 12 months to October 2026. June is the busiest Airbnb month in 5 of the 11 towns, led by Shreveport, and March in 4, led by New Orleans. Among guests who left a review, the share from abroad across these towns runs from under 1% in Many to 7% in Lafayette.
| New Orleans | 146,325 |
| Baton Rouge | 16,781 |
| Lafayette | 8,891 |
| Shreveport | 7,551 |
| Lake Charles | 7,518 |
| Monroe | 3,461 |
| Ruston | 2,719 |
| Many | 2,709 |
| West Monroe | 2,492 |
| Grand Isle | 2,255 |
| Metairie | 1,254 |
* Among guests who left a review. Stays, nights and other figures are AirROI estimates for the 12 months to October 2026, and cover Airbnb only. US is the top origin in every town, among guests who left a review, so this column names the top country abroad. Lists the 11 of Louisiana's 57 towns with 100 or more Airbnb homes. A town with no tourism page of its own links to its Airbnb market page.
FAQ
Questions About Tourism in Louisiana
How many tourists visit Louisiana?
Louisiana had 45 million visitors in 2025, according to the Louisiana Office of Tourism. AirROI estimates 246,781 Airbnb stays in Louisiana in the 12 months to October 2026, which is a separate count of bookings.
When is high season in Louisiana?
The busiest Airbnb month in Louisiana in the 12 months to October 2026 was March, then April and October.
What is the quietest month in Louisiana?
January was the quietest Airbnb month in Louisiana in the 12 months to October 2026, ranking 12th of 12, and August ranked 11th. Stays in January were booked about 36 days ahead, against 59 days for February.
How long is a typical Airbnb stay in Louisiana?
A typical Airbnb stay in Louisiana lasted 4.6 nights in the 12 months to October 2026, booked about 51 days ahead. By month, stays ran from 3.5 nights in September to 5.0 nights in January.
Where do Airbnb guests in Louisiana come from?
Of Louisiana Airbnb guests who left a review as of October 2026, 94.8% were from within the United States, AirROI estimates. Among the same guests, the top origin city was Houston at 3.4%, ahead of New York at 2.9%.
What is the most booked town in Louisiana on Airbnb?
New Orleans was the most booked town in Louisiana on Airbnb, with an estimated 146,325 stays in the 12 months to October 2026, ahead of Baton Rouge and Lafayette.
Are Airbnb stays the same as tourists?
No. The Louisiana Office of Tourism counts visitors (45 million in 2025). An Airbnb stay is one booking on one platform, however many guests it holds. AirROI's 246,781 stays are estimates for the 12 months to October 2026.
Method
How These Numbers Are Made
Official figures come from their publishers, linked above, and were last checked in November 2026. Stays and nights are AirROI estimates for the 12 months to October 2026, built from Airbnb listing data, and cover Airbnb only. Nights add up each town's stays times its typical stay, across 57 towns. Month ranks compare each month's part of Airbnb nights. Origin rests on 775,689 reviews and describes guests who left a review, not everyone who stayed. Read the method page.