Horton House 16 guests no pets/unapproved parties Entire home · 5 bedrooms Rated 4.99 - Revenue
- $108,185
- Occupancy
- 43.5%
- Daily rate
- $674
Airbnb market data · 202612 months to September 2026
The average Airbnb in Monroe brought in $22,881 over the 12 months through September 2026, about 27% less than the Louisiana average of $31,540.
The short answer
Monroe is cheaper but busier than the Louisiana average. Listings averaged $178 a night and were booked on 48% of available nights, against $270 and 39% for the Louisiana average.
June, usually the best month, brings in about 83% more per listing than January, usually the slowest.
With 122 active listings, Monroe is the sixth-largest of 65 Louisiana markets AirROI tracks. From a year earlier, average revenue rose 14% while the number of active listings grew 49%.
Browse the live Monroe Airbnb market
See Every Monroe Listing
Revenue
Gross bookings per Monroe listing averaged $22,881 over the 12 months to September 2026 (Louisiana average: $31,540), before cleaning, platform and management costs and taxes.
In a typical year, the average Monroe listing brings in $3,190 in June, its best month, and $1,750 in January, its slowest. July runs within 1% of June, so either can come out on top in a given year. The three strongest months bring in 31% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 2.2 times as much as a bottom-quarter one.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
June earns about 1.8 times what January does
Average revenue per active listing, by month, September 2024 to August 2026
Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
July 2026 led on revenue. Nightly rates peaked in May 2026 and bookings in March 2026, so the best-paying month is not always the busiest or the priciest. Across the past two years, June is usually the strongest month.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | $2,298 | 43.5% | $173 | $77 | 50 days | 5.2 nights |
| Oct 2025 | $2,592 | 47.8% | $175 | $84 | 37 days | 4 nights |
| Nov 2025 | $2,500 | 48.8% | $174 | $83 | 34 days | 4.2 nights |
| Dec 2025 | $2,706 | 48.6% | $174 | $87 | 25 days | 4.7 nights |
| Jan 2026 | $1,781 | 35.3% | $169 | $57 | 15 days | 5.1 nights |
| Feb 2026 | $2,458 | 51.1% | $169 | $88 | 15 days | 7.3 nights |
| Mar 2026 | $3,374 | 60.5% | $170 | $109 | 27 days | 5.4 nights |
| Apr 2026 | $2,582 | 47.1% | $175 | $86 | 36 days | 4.3 nights |
| May 2026 | $3,508 | 55.6% | $188 | $113 | 45 days | 4.8 nights |
| Jun 2026 | $3,590 | 59.1% | $183 | $120 | 40 days | 5.4 nights |
| Jul 2026 | $3,639 | 56.9% | $185 | $117 | 37 days | 6 nights |
| Aug 2026 | $3,023 | 51.0% | $186 | $98 | 20 days | 4.7 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
The typical Monroe listing earns about $2,550 a month, but one property can land well above or below that. The Airbnb calculator gives a range for a specific address, built from the comparable listings around it.
Profit
Yes, when it's run well. The average Monroe Airbnb took in $22,881 in the 12 months to September 2026, and run by its owner at everyday costs, about $1,210 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $1,760 a month.
Cleaning it yourself keeps the $2,680 a year guests pay in cleaning fees, for about $1,440 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about $1,050 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | $20,201 | $29,060 |
| Cleaning fees guests pay12% of Monroe bookings | $2,680 | $3,850 |
| Gross bookings | $22,881 | $32,910 |
| Running costs | ||
| Airbnb's feeAbout 13%: 15.5% for the 81% of Monroe listings on Simplified Pricing, 3% for the rest | −$3,010 | −$4,330 |
| Cleaning and laundryPaid for by the cleaning fee; $0 if you clean yourself | −$2,680 | −$3,850 |
| Utilities and internetAbout 5% of bookings | −$1,140 | −$1,650 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$460 | −$660 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$690 | −$990 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$230 | −$230 |
| Permit and registrationWhere one is required | −$110 | −$110 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 25% of bookings, plus cleaning paid for by the cleaning fee | −$8,320 | −$11,820 |
| Left for housing costs, then profit | $14,561about $1,210 a month | $21,090about $1,760 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
The estimate starts from Monroe's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Monroe home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $2,740 a month, against $1,910 for the average one.
Occupancy
Monroe listings were booked on 48% of the nights they were open over the past year, 9 percentage points above the Louisiana average (39%) and 7 points above the U.S. average (41%). In a typical year, occupancy climbs to 55% in June and falls to 36% in January.
The busiest tenth of listings are booked about 2.6 times as often as the bottom quarter.
June is usually the busiest month in Monroe, January the quietest
Share of open nights booked, by month, September 2024 to August 2026
Nightly rates
The average nightly rate in Monroe, known as ADR (average daily rate), was $178 over the past year, about 34% below the Louisiana average of $270 and about 44% below the U.S. average of $320. In a typical year, rates barely change through the year, staying between about $165 and $180.
The top 10% charge about twice the rate of the bottom quarter.
Average nightly rate by month in Monroe
Average nightly rate (ADR), by month, September 2024 to August 2026
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Monroe it averaged $86 over the past year, from about $56 in a typical January to about $106 in a typical June.
Per open night, by tier:
June RevPAR is about 1.9 times January's
Revenue per open night (RevPAR), by month, September 2024 to August 2026
Seasonality
Monroe has two high seasons, March and May–July, which makes it a moderately seasonal market. A listing earns about 43% more a month in June through August than in December through February.
Average revenue by month in Monroe
Average revenue per active listing, each calendar month averaged over the past two years
| Month | Season | Revenue per listing |
|---|---|---|
| January | Low season | $1,750 |
| February | Low season | $2,050 |
| March | High season | $2,720 |
| April | Shoulder season | $2,400 |
| May | High season | $2,960 |
| June | High season | $3,190 |
| July | High season | $3,160 |
| August | Shoulder season | $2,600 |
| September | Low season | $2,030 |
| October | Shoulder season | $2,430 |
| November | Low season | $2,260 |
| December | Shoulder season | $2,470 |
| Season | Revenue per month | Occupancy | Nightly rate |
|---|---|---|---|
| High seasonMarch, May–July | $3,010 | 53% | $174 |
| Shoulder seasonApril, August, October, December | $2,480 | 48% | $172 |
| Low seasonJanuary–February, September, November | $2,020 | 42% | $169 |
Guests book Monroe stays 32 days ahead on average (about five weeks). September stays are booked furthest out, about 50 days ahead, and February stays closest to arrival, about 16 days. A typical September booking is made in late July.
September stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2024 to August 2026
Permits
None of the 122 active listings in Monroe display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in Monroe.
Neighborhoods
AirROI's area guide picks seven Monroe neighborhoods that draw short-term rental guests, led by Downtown Monroe, Forsythe Park and Garden District. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Downtown Monroe | The heart of Monroe, offering a mix of cultural attractions, dining, and nightlife. Great for visitors wanting to explore local history and events. | Monroe Civic Center, Biedenharn Museum and Gardens, Downtown RiverMarket, Masur Museum of Art, Local restaurants and shops |
| Forsythe Park | A beautiful area with green spaces and access to the Ouachita River. Ideal for families and those looking to enjoy outdoor activities. | Forsythe Park, Louisiana Purchase Garden & Zoo, Ouachita River, Walking trails, Picnic areas |
| Garden District | Known for its beautiful historic homes and tree-lined streets. Attracts visitors interested in architecture and Southern charm. | Historic homes, St. Francis Medical Center, Monroe Historical Cemetery, Nearby shops and cafes |
| River Oaks | An upscale neighborhood that appeals to travelers looking for more luxurious accommodations with modern amenities and proximity to shopping. | River Oaks Square Arts Center, Shopping centers, Fine dining options, Art galleries |
| University of Louisiana at Monroe | With a large student population and various events throughout the year, this area is great for short-term rentals catering to students and visitors. | ULM campus, College sports events, Student activities, Nearby dining options |
| Historic Downtown West Monroe | Charming and full of history, this area has become a popular spot for shops, restaurants, and events, attracting both locals and tourists. | Antique Alley, West Monroe Farmers Market, Local cafes, Historic buildings and architecture |
| Pecanland Mall Area | The main shopping district of Monroe, attracting visitors looking for retail therapy, dining, and entertainment options. | Pecanland Mall, Regal Cinemas, Restaurants and cafes, Nearby hotels |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Every Airbnb in Monroe is an entire home: all 122 listings rent the whole place. Houses account for 81% of the stock; apartments and condos come next at 11%.
Every listing rents the whole place
Monroe Airbnb listings by room type
Houses dominate the property mix
Monroe Airbnb listings by property type
| Property type | Share of listings | Listings |
|---|---|---|
| House | 81.1% | 99 |
| Apartment/Condo | 11.5% | 14 |
| Hotel/Boutique | 4.1% | 5 |
| Cabin/Outdoor | 2.5% | 3 |
| Others | 0.8% | 1 |
Most Monroe homes are built for groups: 55% of entire homes have three or more bedrooms, and three-bedroom homes are the most common size (45%).
Monroe entire homes by number of bedrooms
Entire homes with each number of bedrooms
| Bedrooms | Share of entire homes | Entire homes |
|---|---|---|
| 1 bedroom | 18.0% | 22 |
| 2 bedrooms | 27.0% | 33 |
| 3 bedrooms | 45.1% | 55 |
| 4 bedrooms | 6.6% | 8 |
| 5+ bedrooms | 3.3% | 4 |
A typical one-bedroom home in Monroe earned $18,900 over the past year, against $19,600 for a three-bedroom home.
| Home size | Listings | Typical annual revenue (median) | Average annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|---|
| 1 bedroom | 22 | $18,900 | $18,500 | $131 | 50% |
| 2 bedrooms | 33 | $18,900 | $21,900 | $151 | 51% |
| 3 bedrooms | 55 | $19,600 | $21,900 | $190 | 44% |
The most common capacity in Monroe is six guests (28% of listings), and 52% of listings sleep six or more.
Monroe listings by guest capacity
Share of listings by the number of guests they sleep
| Guest capacity | Share of listings | Listings |
|---|---|---|
| 1 guest | 0.8% | 1 |
| 2 guests | 11.5% | 14 |
| 3 guests | 4.9% | 6 |
| 4 guests | 23.0% | 28 |
| 5 guests | 7.4% | 9 |
| 6 guests | 27.9% | 34 |
| 7 guests | 3.3% | 4 |
| 8+ guests | 21.3% | 26 |
Monroe hosts set up an average of 3.1 beds per listing, close to one bed per bedroom. Only 37% of listings show their exact location on the listing map; the rest show an approximate area.
Washers are close to standard in Monroe: 91% of listings have one, and 65% have a backyard.
Share of Monroe listings with each common amenity
Listings in Monroe with a waterfront setting earned about 2.3 times as much a year, on average, as those without: $45,200 against $20,000. The gap is smaller for a backyard (about 75% more) and a patio or balcony (about 75% more). Bigger, professionally run homes tend to carry more amenities, so these gaps reflect the kind of listing as much as the feature itself.
Revenue gap for Monroe listings with each amenity
How much more listings with the amenity earned in a year than those without, and the share of listings that have it
| Amenity | Listings with it | Avg. revenue with | Avg. revenue without | Revenue gap |
|---|---|---|---|---|
| Waterfront | 11% | $45,200 | $20,000 | +126% |
| Backyard | 65% | $27,000 | $15,300 | +76% |
| Patio or balcony | 41% | $30,400 | $17,600 | +73% |
| Lake access | 11% | $35,500 | $21,200 | +67% |
| Fire pit | 18% | $33,300 | $20,600 | +62% |
| Outdoor furniture | 47% | $28,600 | $17,900 | +60% |
| Pets allowed | 35% | $29,200 | $19,400 | +50% |
| Free street parking | 17% | $30,600 | $21,300 | +44% |
| Outdoor dining area | 31% | $28,700 | $20,300 | +42% |
| Dedicated workspace | 57% | $25,900 | $19,000 | +36% |
Guests
Monroe draws mostly domestic guests: 99% of those who left reviews live in the United States. No single city dominates: Houston is the largest source outside Monroe, at about 3% of reviews. English is spoken by 82% of guests, and Spanish by 12%.
99% of Monroe guests are domestic
Where guests who left reviews live
Where Monroe guests come from: top cities
Share of guests who left reviews
| Origin city | Share of guests |
|---|---|
| Houston | 3.3% |
| Monroe | 3.0% |
| Baton Rouge | 2.7% |
| New Orleans | 2.4% |
| Lafayette | 2.1% |
Where Monroe guests come from: top countries
Share of guests who left reviews
| Origin country | Share of guests |
|---|---|
| United States | 99.0% |
| Canada | 0.2% |
| Australia | 0.2% |
| Germany | 0.1% |
Languages spoken by Monroe guests
Share of guests who left reviews
| Language | Share of guests |
|---|---|
| English | 82.1% |
| Spanish | 11.6% |
| French | 1.8% |
| Danish | 0.7% |
| Sign Language | 0.7% |
Monroe Airbnbs average 4.86 stars, and 57% of listings hold Airbnb's Guest Favorite badge. The category scores are tightly bunched, and value for money is the lowest, at 4.82.
Check-in scores highest in Monroe; value is lowest
Average guest rating out of 5 by category; the bars start at 4.0
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.89 |
| Cleanliness | 4.86 |
| Communication | 4.93 |
| Location | 4.84 |
| Check-in | 4.95 |
| Value | 4.82 |
Booking patterns
About three-quarters of Monroe listings are open to guests more than 180 days a year, but only 27% are booked or blocked that many days. The most common booked-or-blocked total is 91 to 180 days a year, covering 38% of listings; blocked nights include any the host closes off.
Days a year Monroe listings are open to guests
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 36.9% | 45 |
| 181-270 days | 38.5% | 47 |
| 91-180 days | 21.3% | 26 |
| 31-90 days | 3.3% | 4 |
Days a year Monroe listings are booked or blocked
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 3.3% | 4 |
| 181-270 days | 23.8% | 29 |
| 91-180 days | 37.7% | 46 |
| 31-90 days | 18.0% | 22 |
| 1-30 days | 17.2% | 21 |
Bookings in Monroe average 3.6 to 5.6 nights depending on the month, longest in January and shortest in April. Listings took about 27 bookings each over the year, some 3,240 in all. More than six in ten listings that give a check-in time set it at 3 p.m.; check-out is split almost evenly between 10 a.m. and 11 a.m.
Average length of stay by month in Monroe
Average nights per booking, by month of stay
Two-year average by calendar month.
84% of listings in Monroe accept stays of one or two nights.
Minimum stay set by Monroe listings
Share of listings by the shortest stay they accept, from one night to 30 or more
Flexible and Moderate are the most common cancellation policies in Monroe, each used by 32% of listings. Hosts here lean flexible: nearly two-thirds of listings offer Flexible or Moderate terms, against 30% on Firm or stricter ones.
Cancellation policies of Monroe listings, from most to least flexible
Share of listings by the policy they use
Nearly all Monroe listings charge a cleaning fee. The typical fee is about $98. Spread over the average stay of about four nights, that adds roughly $25 a night to what guests pay. For listings that charge one, cleaning fees make up about 12% of gross revenue.
Top earners
The top-grossing Airbnb in Monroe, a five-bedroom home, took in $108,000 over the past year, about 4.7 times the city's average of $22,900.
Horton House 16 guests no pets/unapproved parties Entire home · 5 bedrooms Rated 4.99
Hawk’s Haven Warhawks welcome! We greet everyone! Entire home · 3 bedrooms Rated 4.99
Bright by the Bayou Entire home · 3 bedrooms Rated 4.92
Star Gazing On Moon Lake Entire home · 5 bedrooms Rated 4.70
Cozy 4 br/Office/Fitness/Backyard/Pets Entire home · 4 bedrooms Rated 4.89
Deluxe House/fitness/ backyard Entire home · 4 bedrooms Rated 4.94 Joy is the top-grossing host in Monroe, with $281,000 in bookings across 5 listings over the past year. Together, the ten top-grossing hosts run 24% of the market's 122 listings.
| # | Host | Listings | Gross revenue | Per listing | Avg. rating |
|---|---|---|---|---|---|
| Joy | 5 | $281,462 | $56,292 | 4.99/5 | |
| Jeffery | 2 | $113,138 | $56,569 | 4.92/5 | |
| Amanda | 4 | $110,750 | $27,688 | 4.92/5 | |
| 4 | Raktim And Lucky | 4 | $103,203 | $25,801 | 4.89/5 |
| 5 | Pam | 3 | $87,314 | $29,105 | 5.00/5 |
| 6 | Andrew | 3 | $69,300 | $23,100 | 4.96/5 |
| 7 | Ronnie | 2 | $67,937 | $33,969 | 4.90/5 |
| 8 | Cynthia | 2 | $67,720 | $33,860 | 4.96/5 |
| 9 | Susan | 2 | $63,304 | $31,652 | 4.88/5 |
| 10 | Robert And Samantha | 2 | $62,016 | $31,008 | 4.88/5 |
Fewer than 1% of Monroe listings are classed as professionally managed, though 40% of listings have a co-host. 65% of listings are run by Superhosts, so a strong review record is the norm here rather than an edge. Most hosts still vet their guests: only 19% of listings accept Instant Book. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 81% of listings.
Nearby markets
Of the four nearby markets in the table, all within 94 km, Farmerville (40 km away, 40 listings) earned the most per listing, about 20% more than Monroe. None of them fills more nights than Monroe (48%); the busiest, West Monroe, reached 45%.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| West Monroe 9 km | 101 | $21,430 | $171 | 45% |
| Farmerville 40 km | 40 | $27,500 | $221 | 39% |
| Ruston 52 km | 97 | $21,412 | $197 | 39% |
| El Dorado 94 km | 33 | $11,056 | $162 | 38% |
See all 65 Louisiana Airbnb markets
Markets elsewhere in the United States with a similar nightly rate and occupancy to Monroe:
FAQ
An active Monroe Airbnb grossed $22,881 on average in the 12 months to September 2026, according to AirROI's tracking of 122 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $3,670 or more in a typical month.
It depends most on the home's size, location and how it's run. The middle half of Monroe listings earn between $1,660 and $3,670 in a typical month, and the top tenth $5,030 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
Listings in Monroe were booked on 48% of available nights over the past year. That compares with 39% for the Louisiana average. June is usually the busiest month.
The average booked night in Monroe cost $178 before fees. Half of listings charge between $130 and $200, so bedroom count and location move the price more than the average suggests.
None of the active Monroe listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Yes, when it's run well. The average Monroe Airbnb grossed $22,881 in the 12 months to September 2026, 27% below the Louisiana average of $31,540. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $14,561 a year (about $1,210 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $1,760 a month. Check a specific home in the Airbnb estimator.
June usually pays best, averaging $3,190 per active listing over the past two years, and January usually pays least. The month-by-month table above shows how the latest 12 months played out.
Each night a Monroe listing was open to book earned $86 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made $137 or more.
Monroe stays were booked 32 days (about five weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
The average Monroe Airbnb stay lasts about four nights. A listing took 27 reservations over the year on average.
Guests rate Monroe Airbnbs 4.86 out of 5 on average. Guests score check-in highest and value lowest.
Downtown Monroe, Forsythe Park and Garden District draw the most short-term rental interest in Monroe. The neighborhood guide explains what brings guests to each.
AirROI counted 122 active Airbnb listings in Monroe as of September 2026. The closest tracked market is West Monroe, 9 km away.
In Monroe, nearly all listings add a cleaning fee, and the typical fee is about $98.
Method
Figures on this page cover 122 active Airbnb listings in Monroe from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.