Luxury Cottage | Sleeps 12 | Great Location Entire home · 4 bedrooms Rated 4.95 - Revenue
- $74,862
- Occupancy
- 49.4%
- Daily rate
- $387
Airbnb market data · 202612 months to September 2026
Ruston, LA Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Ruston brought in $21,412 over the 12 months through September 2026, about 32% less than the Louisiana average of $31,540.
The short answer
Ruston Airbnb Market at a Glance
Ruston is priced below the Louisiana average. Listings averaged $197 a night, about 27% less than that average of $270, and were booked on 39% of available nights, close to its 39% occupancy.
Timing matters: in July, usually the best month, the average listing earns about twice as much as in January, usually the slowest.
With 97 active listings, Ruston is the 11th-largest of 65 Louisiana markets AirROI tracks. From a year earlier, average revenue fell 5% while the number of active listings grew 67%.
Browse the live Ruston Airbnb market
See Every Ruston Listing
Revenue
How Much Do Airbnb Hosts Make in Ruston?
Gross bookings per Ruston listing averaged $21,412 over the 12 months to September 2026 (Louisiana average: $31,540), before cleaning, platform and management costs and taxes.
In a typical year, the average Ruston listing brings in $3,320 in July, its best month, and $1,700 in January, its slowest. The three strongest months bring in 31% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 2.6 times as much as a bottom-quarter one.
- Best-in-class properties (top 10%) earn $4,470+ a month, about 2.1 times the typical property.
- Strong performers (top 25%) earn $3,300 or more, roughly $1,200 a month above the median.
- Typical properties (median) earn about $2,120 a month.
- Entry-level properties (bottom 25%) earn $1,250 or less, about 59% of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earns about twice what January does
Average revenue per active listing, by month, September 2024 to August 2026
Monthly average $2,390 $3,370 $1,480
Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Ruston Airbnb Data by Month
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
July 2026 led on revenue and nightly rate; bookings peaked in June 2026.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | $2,071 | 36.0% | $184 | $69 | 23 days | 3.8 nights |
| Oct 2025 | $2,788 | 43.6% | $192 | $90 | 79 days | 3 nights |
| Nov 2025 | $2,804 | 45.3% | $186 | $93 | 40 days | 3.9 nights |
| Dec 2025 | $1,940 | 32.1% | $184 | $63 | 27 days | 3.7 nights |
| Jan 2026 | $1,918 | 33.6% | $179 | $62 | 25 days | 5.5 nights |
| Feb 2026 | $1,903 | 36.5% | $179 | $68 | 24 days | 3.5 nights |
| Mar 2026 | $2,415 | 43.5% | $184 | $78 | 36 days | 4.3 nights |
| Apr 2026 | $2,393 | 41.6% | $189 | $80 | 43 days | 3.3 nights |
| May 2026 | $2,868 | 43.4% | $201 | $93 | 73 days | 2.7 nights |
| Jun 2026 | $3,365 | 51.8% | $206 | $112 | 33 days | 3.8 nights |
| Jul 2026 | $3,375 | 45.7% | $210 | $109 | 36 days | 5.8 nights |
| Aug 2026 | $2,129 | 33.0% | $203 | $69 | 32 days | 3.5 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
These are market-wide figures. To see what one particular Ruston home could earn, enter its address, bedrooms and guests in the Airbnb calculator; it compares the home with similar listings nearby.
Profit
Is an Airbnb in Ruston Profitable?
Yes, when it's run well. The average Ruston Airbnb took in $21,412 in the 12 months to September 2026, and run by its owner at everyday costs, about $1,110 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $1,740 a month.
Cleaning it yourself keeps the $2,800 a year guests pay in cleaning fees, for about $1,340 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about $960 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
Ruston Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | $18,612 | $28,940 |
| Cleaning fees guests pay13% of Ruston bookings | $2,800 | $4,340 |
| Gross bookings | $21,412 | $33,280 |
| Running costs | ||
| Airbnb's feeAbout 13%: 15.5% for the 81% of Ruston listings on Simplified Pricing, 3% for the rest | −$2,820 | −$4,390 |
| Cleaning and laundryPaid for by the cleaning fee; $0 if you clean yourself | −$2,800 | −$4,340 |
| Utilities and internetAbout 5% of bookings | −$1,070 | −$1,660 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$430 | −$670 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$640 | −$1,000 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$210 | −$210 |
| Permit and registrationWhere one is required | −$110 | −$110 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 25% of bookings, plus cleaning paid for by the cleaning fee | −$8,080 | −$12,380 |
| Left for housing costs, then profit | $13,332about $1,110 a month | $20,900about $1,740 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
Estimate Your Own Ruston Airbnb Profit
The estimate starts from Ruston's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Ruston home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Ruston's Top Earners Get There
- More nights booked. The busiest quarter of Ruston listings are booked on 56% or more of their nights, against 38% for the median listing. Ten more booked nights a year at the median rate of $170 adds about $1,700 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge $230 a night or more, against a median of $170. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about $1,860 a year.
- Open for the busy months. In a typical year, July brings the average listing about $3,320, against $1,700 in January, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. Ruston listings average 4.90 stars, and 69% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $2,770 a month, against $1,780 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Ruston?
Ruston listings were booked on 39% of the nights they were open over the past year, in line with the Louisiana average and 2 percentage points below the U.S. average (41%). In a typical year, occupancy climbs to 48% in July and falls to 32% in January.
The busiest tenth of listings are booked about three times as often as the bottom quarter.
- Best-in-class properties (top 10%) are booked 72%+ of open nights, 34 points above the median.
- Strong performers (top 25%) fill 56% or more, roughly four nights a week.
- Typical properties (median) fill about 38% of open nights.
- Entry-level properties (bottom 25%) fill 23% or less, under two nights a week.
July is usually the busiest month in Ruston, January the quietest
Share of open nights booked, by month, September 2024 to August 2026
Monthly average 41% 52% 29%
The 12-month rate of 39% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
How Much Does an Airbnb Cost per Night in Ruston?
The average nightly rate in Ruston, known as ADR (average daily rate), was $197 over the past year, about 27% below the Louisiana average of $270 and about 38% below the U.S. average of $320. In a typical year, rates peak in June and July at about $200 and bottom out in September and November at about $170.
The top 10% charge about 2.3 times the rate of the bottom quarter.
- Best-in-class properties (top 10%) charge $310+ a night, about 1.8 times the median.
- Strong performers (top 25%) charge $230 or more, about $60 above the median.
- Typical properties (median) charge about $170 a night.
- Entry-level properties (bottom 25%) charge $140 or less, about 19% below the median.
July rates run 17% above September's
Average nightly rate (ADR), by month, September 2024 to August 2026
Monthly average $182 $210 $156
The 12-month ADR of $197 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
What Is the RevPAR for Airbnb in Ruston?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Ruston it averaged $77 over the past year, from about $55 in a typical January to about $107 in a typical July.
Per open night, by tier:
- Best-in-class properties (top 10%) earn $128+ per open night, about 1.8 times the median.
- Strong performers (top 25%) earn $97 or more, about $30 a night above the median.
- Typical properties (median) earn about $69 per open night.
- Entry-level properties (bottom 25%) earn $52 or less, about three-quarters of the median.
July RevPAR is about twice January's
Revenue per open night (RevPAR), by month, September 2024 to August 2026
Monthly average $78 $112 $48
Seasonality
Best and Worst Months for Airbnb in Ruston
Ruston has one high season, May through July, which makes it a moderately seasonal market. Business is slowest from December to February and slows again in September. A listing earns about 56% more a month in June through August than in December through February.
Average revenue by month in Ruston
Average revenue per active listing, each calendar month averaged over the past two years
Monthly average $2,390 $3,320 $1,700
Revenue by month in Ruston in numbers
| Month | Season | Revenue per listing |
|---|---|---|
| January | Low season | $1,700 |
| February | Low season | $1,850 |
| March | Shoulder season | $2,360 |
| April | Shoulder season | $2,430 |
| May | High season | $2,700 |
| June | High season | $2,940 |
| July | High season | $3,320 |
| August | Shoulder season | $2,300 |
| September | Low season | $2,100 |
| October | Shoulder season | $2,490 |
| November | Shoulder season | $2,500 |
| December | Low season | $1,930 |
| Season | Revenue per month | Occupancy | Nightly rate |
|---|---|---|---|
| High seasonMay–July | $2,990 | 46% | $196 |
| Shoulder seasonMarch–April, August, October–November | $2,420 | 43% | $180 |
| Low seasonSeptember, December–February | $1,900 | 35% | $174 |
How Far in Advance Do Guests Book Airbnb in Ruston?
Guests book Ruston stays 39 days ahead on average (about six weeks). October stays are booked furthest out, about 74 days ahead, and January stays closest to arrival, about 22 days. A typical October booking is made in early August.
October stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2024 to August 2026
Monthly average 38 days 79 days 18 days
Permits
Airbnb Permits and Registration in Ruston
None of the 97 active listings in Ruston display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in Ruston.
Neighborhoods
Best Neighborhoods for Airbnb in Ruston
AirROI's area guide picks eight Ruston neighborhoods that draw short-term rental guests, led by Historic Ruston, Downtown Ruston and Louisiana Tech University. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Historic Ruston | Charming historic neighborhood filled with beautiful architecture and rich history. Great for visitors who appreciate culture and history, and it's close to downtown attractions. | Ruston Historic Depot, Louisiana Military Museum, Ruston Farmers Market, Dr. C.O. Founders Park |
| Downtown Ruston | The heart of the city where you can find a variety of local shops, restaurants, and entertainment options. Ideal for guests looking for a vibrant community atmosphere. | Ruston Artisans, Various local eateries, Monthly events and festivals, Railroad Park |
| Louisiana Tech University | Home to Louisiana Tech University, this area attracts students, faculty, and families visiting the university. It's a popular choice for short-term rentals during school events. | Louisiana Tech campus, Ruston Sports Complex, University golf course |
| Lake D'Arbonne | A beautiful recreational area located nearby, appealing to outdoor enthusiasts and families looking for weekend getaways. Perfect for fishing, boating, and nature activities. | Lake D'Arbonne State Park, Fishing and boating activities, Picnic areas |
| Grambling | Home to Grambling State University, this area has a vibrant student life and is close to Ruston. Great for university events and visiting families. | Grambling State University, Eddie Robinson Museum, Sports events |
| Ruston Sports Complex | Popular for sports events, this area draws many families and teams traveling for tournaments. An appealing option for sports enthusiasts. | Ruston Sports Complex fields, Various local sports events |
| Hillyer House | A historic house-turned-bed and breakfast offering a unique staying experience for guests interested in history and hospitality. Located in a serene neighborhood. | Hillyer House Bed & Breakfast, Local historic tours |
| Lincoln Parish Park | A natural park with trails and lakes, ideal for those seeking a peaceful outdoor retreat. Great for families and nature lovers who want to escape the hustle and bustle. | Lincoln Parish Park trails, Fishing and water activities, Camping facilities |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Ruston Airbnb Listings by Type and Size
Almost every Airbnb in Ruston is an entire home: 98% of listings, with private rooms at 2%. Houses are the most common property type at 67%, about four times the share of apartments and condos (16%).
Nearly all listings rent the whole place
Ruston Airbnb listings by room type
- Entire home 98%
- Private room 2%
Room types in numbers
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 97.9% | 95 |
| Private room | 2.1% | 2 |
Listings by property type
Ruston Airbnb listings by property type
- House 67%
- Apartment/Condo 16%
- Cabin/Outdoor 8%
- Others 4%
- Hotel/Boutique 4%
Property types in numbers
| Property type | Share of listings | Listings |
|---|---|---|
| House | 67.0% | 65 |
| Apartment/Condo | 16.5% | 16 |
| Cabin/Outdoor | 8.2% | 8 |
| Others | 4.1% | 4 |
| Hotel/Boutique | 4.1% | 4 |
How Many Bedrooms Do Airbnb Listings in Ruston Have?
Most Ruston homes are built for groups: 50% of entire homes have three or more bedrooms, though two- and three-bedroom homes are the most common single sizes (33% each).
Ruston entire homes by number of bedrooms
Entire homes with each number of bedrooms
17%
33%
33%
16%
1%
Bedroom counts in numbers
| Bedrooms | Share of entire homes | Entire homes |
|---|---|---|
| 1 bedroom | 17.0% | 16 |
| 2 bedrooms | 33.0% | 31 |
| 3 bedrooms | 33.0% | 31 |
| 4 bedrooms | 16.0% | 15 |
| 5+ bedrooms | 1.1% | 1 |
What Each Home Size Earns in Ruston
A typical one-bedroom home in Ruston earned $23,600 over the past year, against $26,900 for a four-bedroom home.
| Home size | Listings | Typical annual revenue (median) | Average annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|---|
| 1 bedroom | 16 | $23,600 | $21,000 | $150 | 45% |
| 2 bedrooms | 31 | $15,900 | $15,900 | $157 | 38% |
| 3 bedrooms | 31 | $23,100 | $23,900 | $218 | 38% |
| 4 bedrooms | 15 | $26,900 | $27,600 | $287 | 36% |
How Many Guests Do Airbnbs in Ruston Sleep?
The most common capacity in Ruston is six guests (28% of listings), and 58% of listings sleep six or more.
Ruston listings by guest capacity
Share of listings by the number of guests they sleep
4%
3%
24%
11%
28%
5%
24%
Guest capacity in numbers
| Guest capacity | Share of listings | Listings |
|---|---|---|
| 2 guests | 4.2% | 4 |
| 3 guests | 3.2% | 3 |
| 4 guests | 24.2% | 23 |
| 5 guests | 10.5% | 10 |
| 6 guests | 28.4% | 27 |
| 7 guests | 5.3% | 5 |
| 8+ guests | 24.2% | 23 |
How Ruston Airbnb Listings Are Set Up
Ruston hosts set up an average of 3.2 beds per listing, close to one bed per bedroom. Only 36% of listings show their exact location on the listing map; the rest show an approximate area.
- Photos per listing
- 10
- Beds per listing
- 3.2
- Show exact location
- 36%
What Amenities Do Airbnb Listings in Ruston Offer?
Free on-site parking is close to standard in Ruston: 99% of listings offer it, and 61% have a backyard.
Share of Ruston listings with each common amenity
Guests
Who Books Airbnbs in Ruston?
Ruston draws mostly domestic guests: 99% of those who left reviews live in the United States. No single city dominates: Dallas is the largest source, at about 4% of reviews. English is spoken by 81% of guests, and Spanish by 12%.
99% of Ruston guests are domestic
Where guests who left reviews live
- Domestic 99%
- International <1%
Where Ruston guests come from: top cities
Share of guests who left reviews
Top origin cities in numbers
| Origin city | Share of guests |
|---|---|
| Dallas | 3.6% |
| Baton Rouge | 3.5% |
| Houston | 2.9% |
| Lake Charles | 2.3% |
| New Orleans | 1.5% |
Where Ruston guests come from: top countries
Share of guests who left reviews
Top origin countries in numbers
| Origin country | Share of guests |
|---|---|
| United States | 99.1% |
| Peru | 0.1% |
| Canada | 0.1% |
| United Kingdom | 0.1% |
| Italy | 0.1% |
Languages spoken by Ruston guests
Share of guests who left reviews
Top languages in numbers
| Language | Share of guests |
|---|---|
| English | 80.6% |
| Spanish | 12.2% |
| French | 2.4% |
| Portuguese | 1.2% |
| Chinese | 0.9% |
What Are Airbnb Guest Ratings in Ruston?
Ruston Airbnbs average 4.90 stars, and 69% of listings hold Airbnb's Guest Favorite badge. The category scores are tightly bunched, and value for money is the lowest, at 4.87.
Check-in scores highest in Ruston; value is lowest
Average guest rating out of 5 by category; the bars start at 4.0
Category scores in numbers
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.92 |
| Cleanliness | 4.90 |
| Communication | 4.95 |
| Location | 4.89 |
| Check-in | 4.96 |
| Value | 4.87 |
Booking patterns
How Guests Book in Ruston: Stays, Rules and Fees
Nearly nine in ten Ruston listings are open to guests more than 180 days a year, but only 13% are booked or blocked that many days. The most common booked-or-blocked total is 91 to 180 days a year, covering 47% of listings; blocked nights include any the host closes off.
Days a year Ruston listings are open to guests
Share of listings by days a year
- 271-366 days 43%
- 181-270 days 44%
- 91-180 days 12%
Open days in numbers
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 43.3% | 42 |
| 181-270 days | 44.3% | 43 |
| 91-180 days | 12.4% | 12 |
Days a year Ruston listings are booked or blocked
Share of listings by days a year
- 181-270 days 13%
- 91-180 days 47%
- 31-90 days 25%
- 1-30 days 14%
Booked or blocked days in numbers
| Days a year | Share of listings | Listings |
|---|---|---|
| 181-270 days | 13.4% | 13 |
| 91-180 days | 47.4% | 46 |
| 31-90 days | 24.7% | 24 |
| 1-30 days | 14.4% | 14 |
What Is the Average Length of Stay for Airbnb in Ruston?
The average Ruston booking lasts 4.5 nights, longest in January and shortest in October. Listings took about 26 bookings each over the year, some 2,480 in all. About two-thirds of listings that give a check-in time set it at 3 p.m., with check-out usually at 11 a.m.
Average length of stay by month in Ruston
Average nights per booking, by month of stay
Average 3.7 nights 5.2 nights 2.6 nights
Two-year average by calendar month.
Ruston Airbnb Minimum Stay Requirements
About nine in ten listings in Ruston accept stays of one or two nights.
Minimum stay set by Ruston listings
Share of listings by the shortest stay they accept, from one night to 30 or more
What Cancellation Policies Do Airbnb Hosts Use in Ruston?
Flexible is the most common cancellation policy in Ruston, used by 44% of listings; it refunds guests in full if they cancel at least a day before check-in. Hosts here lean flexible: more than seven in ten listings offer Flexible or Moderate terms, against 20% on Firm or stricter ones.
Cancellation policies of Ruston listings, from most to least flexible
Share of listings by the policy they use
How Much Are Airbnb Cleaning Fees in Ruston?
More than nine in ten Ruston listings charge a cleaning fee. The typical fee is about $100. Spread over the average stay of 4.5 nights, that adds roughly $20 a night to what guests pay. For listings that charge one, cleaning fees make up about 13% of gross revenue.
- Median cleaning fee
- $100
- Average cleaning fee
- $110
- Listings charging a fee
- 92.8%
- Share of gross revenue
- 13.1%
Top earners
Top-Earning Airbnbs and Hosts in Ruston
The top-grossing Airbnb in Ruston, a four-bedroom home, took in $74,900 over the past year, about 3.5 times the city's average of $21,400.
Luxury Cottage | Sleeps 12 | Great Location Entire home · 4 bedrooms Rated 4.95 
The Corner House Ruston Entire home · 3 bedrooms Rated 5.00 - Revenue
- $71,085
- Occupancy
- 36.8%
- Daily rate
- $529
Blue Heron Lakeside Lodge | 5BR Retreat | Weddings Entire home · 5 bedrooms Rated 4.97 - Revenue
- $66,666
- Occupancy
- 40.8%
- Daily rate
- $395
Campus Cottage Entire home · 3 bedrooms Rated 5.00 - Revenue
- $54,141
- Occupancy
- 53.6%
- Daily rate
- $285
King Beds; Safe Location; Griddle Entire home · 4 bedrooms Rated 4.86 - Revenue
- $48,585
- Occupancy
- 54.5%
- Daily rate
- $306
Rosebud Cottage - Luxurious 3 Bedroom in Downtown Entire home · 3 bedrooms Rated 4.96 - Revenue
- $47,987
- Occupancy
- 50.6%
- Daily rate
- $311
Who Are the Airbnb Hosts in Ruston?
Only 6% of Ruston listings are classed as professionally managed, though 49% of listings have a co-host. Six in ten listings are run by Superhosts, so a strong review record is the norm here rather than an edge. Most hosts still vet their guests: only 22% of listings accept Instant Book. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 81% of listings.
- Superhosts
- 59.8%
- Professional management
- 6.2%
- Cohosted listings
- 49.5%
- Instant Book enabled
- 21.6%
- Simplified Pricing
- 81.4%
Nearby markets
Ruston vs. Nearby Airbnb Markets
Of the seven nearby markets in the table, all within 99 km, Farmerville (32 km away, 40 listings) earned the most per listing, about 28% more than Ruston. Monroe was the busiest, booked on 48% of nights against 39% in Ruston.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Farmerville 32 km | 40 | $27,500 | $221 | 39% |
| West Monroe 43 km | 101 | $21,430 | $171 | 45% |
| Monroe 52 km | 122 | $22,881 | $178 | 48% |
| Minden 59 km | 32 | $17,188 | $179 | 32% |
| El Dorado 76 km | 33 | $11,056 | $162 | 38% |
| Natchitoches 98 km | 84 | $27,277 | $317 | 31% |
| Bossier City 99 km | 61 | $18,774 | $161 | 41% |
Other Airbnb Markets in Louisiana
- New Orleans Airbnb data 5,050 listings
- Baton Rouge Airbnb data 810 listings
- Lafayette Airbnb data 371 listings
- Lake Charles Airbnb data 348 listings
- Shreveport Airbnb data 341 listings
- Many Airbnb data 121 listings
- Metairie Airbnb data 119 listings
- Grand Isle Airbnb data 104 listings
See all 65 Louisiana Airbnb markets
Markets Similar to Ruston
Markets elsewhere in the United States with a similar nightly rate and occupancy to Ruston:
- Arecibo Airbnb data PR · $192/night · 38.7%
- Decatur Airbnb data GA · $196/night · 39.3%
- Klamath Falls Airbnb data OR · $193/night · 39.0%
- Covington Airbnb data GA · $199/night · 39.4%
- Irving Airbnb data TX · $189/night · 38.5%
- Duluth Airbnb data GA · $190/night · 39.1%
FAQ
Ruston Airbnb FAQ
How much do Airbnb hosts make in Ruston?
An active Ruston Airbnb grossed $21,412 on average in the 12 months to September 2026, according to AirROI's tracking of 97 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $3,300 or more in a typical month.
How much can I make on Airbnb in Ruston?
It depends most on the home's size, location and how it's run. The middle half of Ruston listings earn between $1,250 and $3,300 in a typical month, and the top tenth $4,470 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Ruston?
Listings in Ruston were booked on 39% of available nights over the past year. That compares with 39% for the Louisiana average. July is usually the busiest month.
How much does an Airbnb cost per night in Ruston?
The average booked night in Ruston cost $197 before fees. Half of listings charge between $140 and $230, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Ruston?
None of the active Ruston listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Is Airbnb profitable in Ruston?
Yes, when it's run well. The average Ruston Airbnb grossed $21,412 in the 12 months to September 2026, 32% below the Louisiana average of $31,540. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $13,332 a year (about $1,110 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $1,740 a month. Check a specific home in the Airbnb estimator.
When is Airbnb peak season in Ruston?
July usually pays best, averaging $3,320 per active listing over the past two years, and January usually pays least. The month-by-month table above shows how the latest 12 months played out.
What is the Airbnb RevPAR in Ruston?
Each night a Ruston listing was open to book earned $77 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made $128 or more.
How far in advance do guests book Airbnbs in Ruston?
Ruston stays were booked 39 days (about six weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
How long do guests stay at Airbnbs in Ruston?
The average Ruston Airbnb stay lasted 4.5 nights over the past year. A listing took 26 reservations over the year on average.
How are Airbnbs in Ruston rated?
Guests rate Ruston Airbnbs 4.90 out of 5 on average. Guests score check-in highest and value lowest.
What are the best neighborhoods for Airbnb in Ruston?
Historic Ruston, Downtown Ruston and Louisiana Tech University draw the most short-term rental interest in Ruston. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Ruston?
AirROI counted 97 active Airbnb listings in Ruston as of September 2026. The closest tracked market is Farmerville, 32 km away.
How much are Airbnb cleaning fees in Ruston?
In Ruston, more than nine in ten listings add a cleaning fee, and the typical fee is about $100.
Method
About This Data
Figures on this page cover 97 active Airbnb listings in Ruston from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.