“The Stanford House” 4BR,3BA Great Location Entire home · 4 bedrooms Rated 5.00 - Revenue
- $114,529
- Occupancy
- 74.0%
- Daily rate
- $412
Airbnb market data · 202612 months to September 2026
The average Airbnb in Baton Rouge brought in $19,016 over the 12 months through September 2026, about 40% less than the Louisiana average of $31,540.
The short answer
Rates and bookings both trail the Louisiana average. Listings averaged $201 a night and were booked on 36% of available nights, against $270 and 39% for the Louisiana average.
July, usually the best month, brings in about 78% more per listing than January, usually the slowest.
With 810 active listings, Baton Rouge is the second-largest of 65 Louisiana markets AirROI tracks. From a year earlier, average revenue fell 9% while the number of active listings grew 48%.
Browse the live Baton Rouge Airbnb market
See Every Baton Rouge Listing
Revenue
Gross bookings per Baton Rouge listing averaged $19,016 over the 12 months to September 2026 (Louisiana average: $31,540), before cleaning, platform and management costs and taxes.
In a typical year, the average Baton Rouge listing brings in $3,070 in July, its best month, and $1,720 in January, its slowest. The three strongest months bring in 29% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 3.6 times as much as a bottom-quarter one.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earns about 1.8 times what January does
Average revenue per active listing, by month, September 2024 to August 2026
Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
July 2026 led on revenue and bookings; nightly rates peaked in October 2025.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | $2,393 | 35.1% | $208 | $80 | 55 days | 3.2 nights |
| Oct 2025 | $2,842 | 38.8% | $211 | $92 | 71 days | 3.2 nights |
| Nov 2025 | $2,476 | 35.7% | $211 | $83 | 59 days | 3.6 nights |
| Dec 2025 | $2,319 | 39.6% | $199 | $75 | 29 days | 4.9 nights |
| Jan 2026 | $1,716 | 31.7% | $190 | $55 | 23 days | 5.3 nights |
| Feb 2026 | $1,956 | 38.3% | $191 | $70 | 23 days | 4.6 nights |
| Mar 2026 | $2,320 | 39.2% | $193 | $75 | 28 days | 4.4 nights |
| Apr 2026 | $1,946 | 35.5% | $191 | $65 | 25 days | 5 nights |
| May 2026 | $2,474 | 36.3% | $211 | $80 | 57 days | 3.8 nights |
| Jun 2026 | $2,697 | 43.3% | $200 | $90 | 21 days | 5.9 nights |
| Jul 2026 | $3,207 | 44.9% | $206 | $103 | 28 days | 6.5 nights |
| Aug 2026 | $2,306 | 39.0% | $206 | $74 | 27 days | 5 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
These are market-wide figures. To see what one particular Baton Rouge home could earn, enter its address, bedrooms and guests in the Airbnb revenue calculator; it compares the home with similar listings nearby.
Profit
Yes, when it's run well. The average Baton Rouge Airbnb took in $19,016 in the 12 months to September 2026, and run by its owner at everyday costs, about $990 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $1,760 a month.
Cleaning it yourself keeps the $2,540 a year guests pay in cleaning fees, for about $1,200 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about $850 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | $16,476 | $29,170 |
| Cleaning fees guests pay13% of Baton Rouge bookings | $2,540 | $4,500 |
| Gross bookings | $19,016 | $33,670 |
| Running costs | ||
| Airbnb's feeAbout 13%: 15.5% for the 80% of Baton Rouge listings on Simplified Pricing, 3% for the rest | −$2,460 | −$4,360 |
| Cleaning and laundryPaid for by the cleaning fee; $0 if you clean yourself | −$2,540 | −$4,500 |
| Utilities and internetAbout 5% of bookings | −$950 | −$1,680 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$380 | −$670 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$570 | −$1,010 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$190 | −$190 |
| Permit and registrationWhere one is required | −$100 | −$100 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 24% of bookings, plus cleaning paid for by the cleaning fee | −$7,190 | −$12,510 |
| Left for housing costs, then profit | $11,826about $990 a month | $21,160about $1,760 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
The estimate starts from Baton Rouge's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Baton Rouge home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $2,810 a month, against $1,580 for the average one.
Occupancy
Baton Rouge listings were booked on 36% of the nights they were open over the past year, 3 percentage points below the Louisiana average (39%) and 5 points below the U.S. average (41%). In a typical year, occupancy climbs to 47% in July and falls to 34% in January.
The busiest tenth of listings are booked about 4.2 times as often as the bottom quarter.
July is usually the busiest month in Baton Rouge, January the quietest
Share of open nights booked, by month, September 2024 to August 2026
The 12-month rate of 36% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
The average nightly rate in Baton Rouge, known as ADR (average daily rate), was $201 over the past year, about 26% below the Louisiana average of $270 and about 37% below the U.S. average of $320. Averaged month by month over the past two years, rates barely change through the year, staying between about $185 and $200.
Prices span a wide range: the top 10% charge about 3.2 times the rate of the bottom quarter.
Average nightly rate by month in Baton Rouge
Average nightly rate (ADR), by month, September 2024 to August 2026
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Baton Rouge it averaged $71 over the past year, from about $56 in a typical January to about $99 in a typical July.
Per open night, by tier:
July RevPAR is about 1.8 times January's
Revenue per open night (RevPAR), by month, September 2024 to August 2026
The 12-month RevPAR of $71 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
Baton Rouge has one high season, June and July, which makes it a moderately seasonal market. Business is slowest in January and February and slows again in April. A listing earns about 34% more a month in June through August than in December through February.
Average revenue by month in Baton Rouge
Average revenue per active listing, each calendar month averaged over the past two years
| Month | Season | Revenue per listing |
|---|---|---|
| January | Low season | $1,720 |
| February | Low season | $2,080 |
| March | Shoulder season | $2,490 |
| April | Low season | $2,170 |
| May | Shoulder season | $2,520 |
| June | High season | $2,700 |
| July | High season | $3,070 |
| August | Shoulder season | $2,310 |
| September | Shoulder season | $2,210 |
| October | Shoulder season | $2,510 |
| November | Shoulder season | $2,480 |
| December | Shoulder season | $2,230 |
| Season | Revenue per month | Occupancy | Nightly rate |
|---|---|---|---|
| High seasonJune–July | $2,890 | 46% | $197 |
| Shoulder seasonMarch, May, August–December | $2,390 | 40% | $193 |
| Low seasonJanuary–February, April | $1,990 | 40% | $184 |
Guests book Baton Rouge stays 35 days ahead on average (about five weeks). November stays are booked furthest out, about 68 days ahead, and January stays closest to arrival, about 22 days. A typical November booking is made in early September.
November stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2024 to August 2026
The 12-month figure of 35 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
None of the 810 active listings in Baton Rouge display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in Baton Rouge.
Neighborhoods
AirROI's area guide picks eight Baton Rouge neighborhoods that draw short-term rental guests, led by Downtown Baton Rouge, LSU Campus Area and Mid City. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Downtown Baton Rouge | The vibrant core of the city, filled with history and culture. Ideal for visitors exploring governmental sites, museums, and local dining options. | Louisiana State Capitol, Old State Capitol, Baton Rouge River Center, USS Kidd, L'Auberge Casino Resort |
| LSU Campus Area | A lively area around Louisiana State University, popular with students, families, and visitors attending events and games. | Tiger Stadium, Mike the Tiger Habitat, LSU Museum of Art, Student Union, Reilly Food Court |
| Mid City | A trendy area known for its eclectic shops, art, and dining scene. Attracts a mix of locals and visitors looking for a unique experience. | Mid City Market, Cottage Cafe, Baton Rouge Gallery, Baton Rouge Arts Market, Red Stick Farmers Market |
| Garden District | A historic neighborhood featuring beautiful homes, lush gardens, and tree-lined streets. Excellent for visitors seeking charm and tranquility. | Magnolia Mound Plantation, Rose Garden at the Botanic Gardens, Historic homes, Baton Rouge Zoo, City Park |
| Spanish Town | Known for its colorful houses and annual Mardi Gras celebrations, this quirky neighborhood offers a glimpse into the local culture and arts. | Spanish Town Mardi Gras, Spanish Town Market, Local Art Installations, Historic Homes, Neighborhood Festivals |
| Zachary | A suburban area just north of Baton Rouge known for its family-friendly atmosphere and access to local attractions, great for longer stays. | Parks and Recreation Areas, Zachary Historical Association, Local Shopping, Community Events, Outdoor Recreation Areas |
| Port Allen | A nearby community across the Mississippi River, offering affordable lodging and unique access to both Baton Rouge and rural attractions. | West Baton Rouge Museum, Mississippi River Levee, Fishing and Boating Areas, Local Restaurants, Louisiana Southern University |
| Baton Rouge Waterfront | A scenic area along the river with entertainment venues, dining, and leisure activities. Great for tourists wanting a relaxing getaway. | Riverfront Plaza, Beer and Wine Festivals, Boat Tours, Local Dining, Live Music Venues |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
More than nine in ten Airbnbs in Baton Rouge are entire homes (94%), with private rooms at 5%. Houses are the most common property type at 59%, about 1.7 times the share of apartments and condos (34%).
Nearly all listings rent the whole place
Baton Rouge Airbnb listings by room type
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 94.3% | 764 |
| Private room | 4.8% | 39 |
| Hotel room | 0.9% | 7 |
Listings by property type
Baton Rouge Airbnb listings by property type
| Property type | Share of listings | Listings |
|---|---|---|
| House | 58.6% | 475 |
| Apartment/Condo | 34.3% | 278 |
| Hotel/Boutique | 5.4% | 44 |
| Others | 1.4% | 11 |
| Cabin/Outdoor | 0.2% | 2 |
Three-bedroom homes are the most common size in Baton Rouge (31% of entire homes), followed by two-bedroom homes (27%). Shares are of the 754 entire homes that give a bedroom count; rented rooms are left out.
Baton Rouge entire homes by number of bedrooms
Entire homes with each number of bedrooms, of those with a bedroom count on file
| Bedrooms | Share of entire homes with a bedroom count | Entire homes |
|---|---|---|
| Studio | 6.5% | 49 |
| 1 bedroom | 23.7% | 179 |
| 2 bedrooms | 27.2% | 205 |
| 3 bedrooms | 31.2% | 235 |
| 4 bedrooms | 8.9% | 67 |
| 5+ bedrooms | 2.5% | 19 |
A typical studio in Baton Rouge earned $2,800 over the past year, against $24,600 for a home with five or more bedrooms.
| Home size | Listings | Typical annual revenue (median) | Average annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|---|
| Studio | 49 | $2,800 | $6,100 | $79 | 33% |
| 1 bedroom | 179 | $7,610 | $10,600 | $113 | 35% |
| 2 bedrooms | 205 | $13,700 | $17,200 | $184 | 37% |
| 3 bedrooms | 235 | $23,100 | $26,100 | $250 | 37% |
| 4 bedrooms | 67 | $34,800 | $36,700 | $403 | 35% |
| 5+ bedrooms | 19 | $24,600 | $36,000 | $504 | 32% |
The most common capacity in Baton Rouge is four guests (25% of listings), and 49% of listings sleep six or more.
Baton Rouge listings by guest capacity
Share of listings by the number of guests they sleep
| Guest capacity | Share of listings | Listings |
|---|---|---|
| 1 guest | 0.5% | 4 |
| 2 guests | 15.0% | 116 |
| 3 guests | 5.8% | 45 |
| 4 guests | 25.4% | 196 |
| 5 guests | 4.8% | 37 |
| 6 guests | 20.6% | 159 |
| 7 guests | 4.0% | 31 |
| 8+ guests | 23.9% | 185 |
Baton Rouge hosts set up an average of 2.9 beds per listing, close to one bed per bedroom. About three in ten listings (29%) show their exact location on the listing map; the rest show an approximate area.
Free on-site parking is close to standard in Baton Rouge: 97% of listings offer it, and 51% have a backyard.
Share of Baton Rouge listings with each common amenity
Listings in Baton Rouge with life-size games earned about twice as much a year, on average, as those without: $39,500 against $18,600. The gap is smaller for a garden view (about 70% more) and a smart lock (about 60% more). Bigger, professionally run homes tend to carry more amenities, so these gaps reflect the kind of listing as much as the feature itself.
Revenue gap for Baton Rouge listings with each amenity
How much more listings with the amenity earned in a year than those without, and the share of listings that have it
| Amenity | Listings with it | Avg. revenue with | Avg. revenue without | Revenue gap |
|---|---|---|---|---|
| Life size games | 2% | $39,500 | $18,600 | +112% |
| Garden view | 4% | $31,800 | $18,500 | +72% |
| Smart lock | 30% | $26,000 | $16,100 | +61% |
| Backyard | 51% | $22,900 | $15,000 | +52% |
| Ping pong table | 1% | $28,600 | $18,900 | +51% |
| Piano | 2% | $28,500 | $18,900 | +51% |
| Record player | 3% | $28,200 | $18,700 | +51% |
| Indoor fireplace | 16% | $26,400 | $17,700 | +49% |
| Game console | 2% | $27,700 | $18,800 | +47% |
| Sound system | 8% | $26,900 | $18,300 | +47% |
Guests
Baton Rouge draws mostly domestic guests: 96% of those who left reviews live in the United States. No single city dominates: Houston is the largest source outside Baton Rouge, at about 5% of reviews. English is spoken by 75% of guests, and Spanish by 13%.
96% of Baton Rouge guests are domestic
Where guests who left reviews live
Where Baton Rouge guests come from: top cities
Share of guests who left reviews
| Origin city | Share of guests |
|---|---|
| Baton Rouge | 5.7% |
| Houston | 5.4% |
| Austin | 2.5% |
| New Orleans | 2.4% |
| Atlanta | 2.1% |
Where Baton Rouge guests come from: top countries
Share of guests who left reviews
| Origin country | Share of guests |
|---|---|
| United States | 96.5% |
| France | 0.5% |
| United Kingdom | 0.5% |
| Mexico | 0.4% |
Languages spoken by Baton Rouge guests
Share of guests who left reviews
| Language | Share of guests |
|---|---|
| English | 75.5% |
| Spanish | 12.7% |
| French | 3.3% |
| German | 1.3% |
| Portuguese | 1.3% |
Baton Rouge Airbnbs average 4.78 stars, and 46% of listings hold Airbnb's Guest Favorite badge. The category scores are tightly bunched, and value for money is the lowest, at 4.74.
Communication and check-in score highest in Baton Rouge; value is lowest
Average guest rating out of 5 by category; the bars start at 4.0
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.81 |
| Cleanliness | 4.76 |
| Communication | 4.88 |
| Location | 4.76 |
| Check-in | 4.88 |
| Value | 4.74 |
Booking patterns
Nearly nine in ten Baton Rouge listings are open to guests more than 180 days a year, but only 14% are booked or blocked that many days. The most common booked-or-blocked total is 31 to 90 days a year, covering 35% of listings; blocked nights include any the host closes off.
Days a year Baton Rouge listings are open to guests
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 55.1% | 446 |
| 181-270 days | 32.2% | 261 |
| 91-180 days | 12.0% | 97 |
| 31-90 days | 0.7% | 6 |
Days a year Baton Rouge listings are booked or blocked
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 1.0% | 8 |
| 181-270 days | 12.7% | 103 |
| 91-180 days | 33.0% | 267 |
| 31-90 days | 35.2% | 285 |
| 1-30 days | 18.1% | 147 |
The average Baton Rouge booking lasts 5.1 nights, longest in July and shortest in November. Listings took about 20 bookings each over the year, some 16,300 in all. 55% of listings that give a check-in time set it at 3 p.m., with check-out usually at 11 a.m.
Average length of stay by month in Baton Rouge
Average nights per booking, by month of stay
Two-year average by calendar month.
86% of listings in Baton Rouge accept stays of one or two nights.
Minimum stay set by Baton Rouge listings
Share of listings by the shortest stay they accept, from one night to 30 or more
Firm is the most common cancellation policy in Baton Rouge, used by 31% of listings; it refunds guests in full only if they cancel at least 30 days before check-in. Hosts here lean flexible: 55% of listings offer Flexible or Moderate terms, against 38% on Firm or stricter ones.
Cancellation policies of Baton Rouge listings, from most to least flexible
Share of listings by the policy they use
More than nine in ten Baton Rouge listings charge a cleaning fee. The typical fee is $115, and some higher fees lift the average to $158. Spread over the average stay of 5.1 nights, that adds roughly $25 a night to what guests pay. For listings that charge one, cleaning fees make up about 13% of gross revenue.
Top earners
The top-grossing Airbnb in Baton Rouge, a four-bedroom home, took in $115,000 over the past year, about 6 times the city's average of $19,000.
“The Stanford House” 4BR,3BA Great Location Entire home · 4 bedrooms Rated 5.00
Stunning Baton Rouge Home w/ Pool: Near LSU! Entire home · 4 bedrooms Rated 4.82
Park Place | Heated Pool | LSU Entire home · 3 bedrooms Rated 4.97
Perfect gathering home near LSU & City Park! Entire home · 4 bedrooms Rated 5.00
Modern Luxe - Walk to LSU | Spacious 4BR/3.5BA Entire home · 4 bedrooms Rated 4.99
Modern 4 bed/ 3.5 bath home with heated pool. Entire home · 4 bedrooms Rated 4.90 Sweetlife Homes is the top-grossing host in Baton Rouge, with $859,000 in bookings across 24 listings over the past year. Together, the ten top-grossing hosts run 23% of the market's 810 listings.
| # | Host | Listings | Gross revenue | Per listing | Avg. rating |
|---|---|---|---|---|---|
| Sweetlife Homes | 24 | $859,079 | $35,795 | 4.87/5 | |
| Tommy | 19 | $440,606 | $23,190 | 4.81/5 | |
| Anywhere, Everywhere | 12 | $407,940 | $33,995 | 4.85/5 | |
| 4 | Kelsey | 10 | $357,849 | $35,785 | 4.88/5 |
| 5 | Evolve | 17 | $343,896 | $20,229 | 4.51/5 |
| 6 | Blake | 7 | $338,253 | $48,322 | 4.92/5 |
| 7 | Paul | 19 | $205,463 | $10,814 | 4.74/5 |
| 8 | John | 7 | $201,674 | $28,811 | 4.95/5 |
| 9 | Erika | 4 | $192,089 | $48,022 | 4.86/5 |
| 10 | Jay | 71 | $174,662 | $2,460 | 4.14/5 |
Only 10% of Baton Rouge listings are classed as professionally managed, though 39% of listings have a co-host. Superhosts run 54% of listings. Most hosts still vet their guests: only 28% of listings accept Instant Book. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 80% of listings.
4 management companies run five or more active Airbnb listings in Baton Rouge, and companies run 8% of its 810 active listings. Sweetlife Homes is the largest, with 24 listings and an average guest rating of 4.86; the next largest are Evolve, RoomPicks and Poree Homes.
The four largest run 7% of Baton Rouge's listings
Share of Baton Rouge's 810 active Airbnb listings each company runs as host or co-host
Listings each company runs as host or co-host, 12 months to September 2026. Guest ratings average each listing's Airbnb rating, weighted by its reviews.
See the largest management companies in Louisiana, with a profile of each.
Nearby markets
Of the eight nearby markets in the table, all within 71 km, New Roads (41 km away, 31 listings) earned the most per listing, about 66% more than Baton Rouge. Gonzales was the busiest, booked on 44% of nights against 36% in Baton Rouge.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| St. George 11 km | 62 | $24,718 | $230 | 35% |
| Denham Springs 21 km | 32 | $19,310 | $202 | 36% |
| Gonzales 29 km | 52 | $23,476 | $182 | 44% |
| New Roads 41 km | 31 | $31,483 | $354 | 30% |
| Tickfaw 62 km | 39 | $11,074 | $172 | 25% |
| Hammond 66 km | 88 | $17,740 | $167 | 34% |
| Breaux Bridge 71 km | 75 | $13,566 | $149 | 32% |
| Ponchatoula 71 km | 58 | $26,038 | $231 | 33% |
See all 65 Louisiana Airbnb markets
Markets elsewhere in the United States with a similar nightly rate and occupancy to Baton Rouge:
FAQ
An active Baton Rouge Airbnb grossed $19,016 on average in the 12 months to September 2026, according to AirROI's tracking of 810 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $3,230 or more in a typical month.
It depends most on the home's size, location and how it's run. The middle half of Baton Rouge listings earn between $885 and $3,230 in a typical month, and the top tenth $5,000 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
Listings in Baton Rouge were booked on 36% of available nights over the past year. That compares with 39% for the Louisiana average. July is usually the busiest month.
The average booked night in Baton Rouge cost $201 before fees. Half of listings charge between $105 and $240, so bedroom count and location move the price more than the average suggests.
None of the active Baton Rouge listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Yes, when it's run well. The average Baton Rouge Airbnb grossed $19,016 in the 12 months to September 2026, 40% below the Louisiana average of $31,540. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $11,826 a year (about $990 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $1,760 a month. Check a specific home in the Airbnb calculator.
July usually pays best, averaging $3,070 per active listing over the past two years, and January usually pays least. The month-by-month table above shows how the latest 12 months played out.
Each night a Baton Rouge listing was open to book earned $71 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made $139 or more.
Baton Rouge stays were booked 35 days (about five weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
The average Baton Rouge Airbnb stay lasted 5.1 nights over the past year. A listing took 20 reservations over the year on average.
Guests rate Baton Rouge Airbnbs 4.78 out of 5 on average. Guests score communication highest and value lowest.
Downtown Baton Rouge, LSU Campus Area and Mid City draw the most short-term rental interest in Baton Rouge. The neighborhood guide explains what brings guests to each.
AirROI counted 810 active Airbnb listings in Baton Rouge as of September 2026. The closest tracked market is St. George, 11 km away.
In Baton Rouge, more than nine in ten listings add a cleaning fee. The median fee is $115, and some higher fees lift the average to $158.
Method
Figures on this page cover 810 active Airbnb listings in Baton Rouge from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.