6BR Luxury Home w/ Game Room & Ponds Entire home · 6 bedrooms Rated 4.67 - Revenue
- $149,671
- Occupancy
- 33.1%
- Daily rate
- $1,341
Airbnb market data · 202612 months to September 2026
The average Airbnb in St. George brought in $24,718 over the 12 months through September 2026, about 22% less than the Louisiana average of $31,540.
The short answer
Rates and bookings both trail the Louisiana average. Listings averaged $230 a night and were booked on 35% of available nights, against $270 and 39% for the Louisiana average.
Timing matters: in July, usually the best month, the average listing earns about twice as much as in January, usually the slowest.
With 62 active listings, St. George is the 22nd-largest of 65 Louisiana markets AirROI tracks. From a year earlier, the number of active listings grew 11%.
Browse the live St. George Airbnb market See Every St. George ListingRevenue
Gross bookings per St. George listing averaged $24,718 over the 12 months to September 2026 (Louisiana average: $31,540), before cleaning, platform and management costs and taxes.
In a typical year, the average St. George listing brings in $3,900 in July, its best month, and $1,920 in January, its slowest. June runs within 4% of July, so either can come out on top in a given year. The three strongest months bring in 31% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 3.6 times as much as a bottom-quarter one.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earns about twice what January does
Average revenue per active listing, by month, September 2024 to August 2026
Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
July 2026 led on revenue. Nightly rates peaked in November 2025 and bookings in June 2026, so the best-paying month is not always the busiest or the priciest.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | $2,892 | 38.8% | $254 | $96 | 50 days | 3.7 nights |
| Oct 2025 | $2,970 | 40.4% | $251 | $96 | 69 days | 3.9 nights |
| Nov 2025 | $2,746 | 41.3% | $257 | $92 | 58 days | 3.8 nights |
| Dec 2025 | $2,554 | 36.3% | $248 | $82 | 41 days | 4.9 nights |
| Jan 2026 | $1,985 | 27.7% | $247 | $64 | 38 days | 4.6 nights |
| Feb 2026 | $2,316 | 29.8% | $247 | $83 | 41 days | 4.7 nights |
| Mar 2026 | $3,196 | 37.8% | $250 | $103 | 33 days | 6.2 nights |
| Apr 2026 | $3,111 | 37.6% | $253 | $104 | 45 days | 4.5 nights |
| May 2026 | $2,918 | 31.3% | $253 | $94 | 78 days | 2.7 nights |
| Jun 2026 | $4,135 | 45.5% | $241 | $138 | 31 days | 6.6 nights |
| Jul 2026 | $4,763 | 45.5% | $246 | $154 | 48 days | 6.8 nights |
| Aug 2026 | $3,405 | 43.3% | $241 | $110 | 41 days | 5.6 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
The typical St. George listing earns about $2,360 a month, but one property can land well above or below that. The Airbnb calculator gives a range for a specific address, built from the comparable listings around it.
Profit
Yes, when it's run well. The average St. George Airbnb took in $24,718 in the 12 months to September 2026, and run by its owner at everyday costs, about $1,400 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $2,370 a month.
Cleaning it yourself keeps the $2,170 a year guests pay in cleaning fees, for about $1,580 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about $1,210 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | $22,548 | $37,870 |
| Cleaning fees guests pay9% of St. George bookings | $2,170 | $3,640 |
| Gross bookings | $24,718 | $41,510 |
| Running costs | ||
| Airbnb's feeAbout 12%: 15.5% for the 71% of St. George listings on Simplified Pricing, 3% for the rest | −$2,930 | −$4,930 |
| Cleaning and laundryPaid for by the cleaning fee; $0 if you clean yourself | −$2,170 | −$3,640 |
| Utilities and internetAbout 5% of bookings | −$1,240 | −$2,080 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$490 | −$830 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$740 | −$1,250 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$250 | −$250 |
| Permit and registrationWhere one is required | −$120 | −$120 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 23% of bookings, plus cleaning paid for by the cleaning fee | −$7,940 | −$13,100 |
| Left for housing costs, then profit | $16,778about $1,400 a month | $28,410about $2,370 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
The estimate starts from St. George's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one St. George home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $3,460 a month, against $2,060 for the average one.
Occupancy
St. George listings were booked on 35% of the nights they were open over the past year, 4 percentage points below the Louisiana average (39%) and 6 points below the U.S. average (41%). In a typical year, occupancy climbs to 46% in June and falls to 31% in January.
The busiest tenth of listings are booked about four times as often as the bottom quarter.
June is usually the busiest month in St. George, January the quietest
Share of open nights booked, by month, September 2024 to August 2026
The 12-month rate of 35% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
The average nightly rate in St. George, known as ADR (average daily rate), was $230 over the past year, about 15% below the Louisiana average of $270 and about 28% below the U.S. average of $320. Averaged month by month over the past two years, rates barely change through the year, staying between about $240 and $255.
Prices span a wide range: the top 10% charge about 3.1 times the rate of the bottom quarter.
Average nightly rate by month in St. George
Average nightly rate (ADR), by month, September 2024 to August 2026
The 12-month ADR of $230 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In St. George it averaged $87 over the past year, from about $62 in a typical January to about $126 in a typical July.
Per open night, by tier:
July RevPAR is about twice January's
Revenue per open night (RevPAR), by month, September 2024 to August 2026
The 12-month RevPAR of $87 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
St. George has two high seasons, March and June–July, which makes it a moderately seasonal market. Business is slowest from December to February. A listing earns about 53% more a month in June through August than in December through February.
Average revenue by month in St. George
Average revenue per active listing, each calendar month averaged over the past two years
| Month | Season | Revenue per listing |
|---|---|---|
| January | Low season | $1,920 |
| February | Low season | $2,430 |
| March | High season | $3,290 |
| April | Shoulder season | $2,980 |
| May | Shoulder season | $3,070 |
| June | High season | $3,770 |
| July | High season | $3,900 |
| August | Shoulder season | $3,010 |
| September | Shoulder season | $2,730 |
| October | Shoulder season | $2,790 |
| November | Shoulder season | $2,730 |
| December | Low season | $2,620 |
| Season | Revenue per month | Occupancy | Nightly rate |
|---|---|---|---|
| High seasonJune–July | $3,830 | 45% | $246 |
| High seasonMarch | $3,290 | 45% | $240 |
| Shoulder seasonApril–May, August–November | $2,880 | 40% | $247 |
| Low seasonDecember–February | $2,320 | 36% | $240 |
Guests book St. George stays 47 days ahead on average (about seven weeks). May stays are booked furthest out, about 71 days ahead, and January stays closest to arrival, about 29 days. A typical May booking is made in early March.
May stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2024 to August 2026
Permits
None of the 62 active listings in St. George display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in St. George.
Neighborhoods
AirROI's area guide picks eight St. George neighborhoods that draw short-term rental guests, led by Historic Downtown St. George, St. George Waterfront and South Church Street. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Historic Downtown St. George | Charming downtown area with rich history and local culture. Ideal for guests wanting to experience local festivals, shops, and restaurants. | St. George Historical Society, Local Art Galleries, Grocery and Farmers Market, St. George Recreation Center |
| St. George Waterfront | Scenic waterfront area offering stunning views and opportunities for outdoor activities like fishing and kayaking. Perfect for nature lovers and families. | Mississippi River, Fishing Docks, Wildlife Watching, Kayaking Tours, Picnic Areas |
| South Church Street | A vibrant community area close to schools and parks. Great for families visiting the area or those attending local events and sports. | Local Parks, St. George Community Center, Church Street Historic District |
| Sportsman Paradise | Located near the best hunting and fishing spots in Louisiana. Appeals to outdoor enthusiasts looking for adventure and relaxation. | Sportsman's Paradise Wildlife Refuge, Fishing Spots, Hunting Grounds |
| Plantation Road | Known for its beautiful plantation homes and rich historical significance. Attracts tourists interested in Louisiana history and architecture. | Historic Plantations, Guided Tours, Photography Spots |
| Red River Area | A popular getaway for those looking to explore natural beauty and recreational activities along the river. Offers a variety of outdoor experiences. | Red River Trails, Hiking and Biking, River Activities |
| Cultural District | A hub for local arts, music, and culture. Great for guests interested in the thriving arts scene and local events. | Local Music Venues, Art Festivals, Community Events |
| St. George Food Scene | Known for its diverse culinary scene, this area is perfect for food enthusiasts looking to explore local flavors and dining options. | Local Restaurants, Food Trucks, Wine and Dine Events |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
More than nine in ten Airbnbs in St. George are entire homes (92%), with private rooms at 8%. Houses account for 81% of the stock; apartments and condos come next at 11%.
Nearly all listings rent the whole place
St. George Airbnb listings by room type
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 91.9% | 57 |
| Private room | 8.1% | 5 |
Houses dominate the property mix
St. George Airbnb listings by property type
| Property type | Share of listings | Listings |
|---|---|---|
| House | 80.6% | 50 |
| Apartment/Condo | 11.3% | 7 |
| Cabin/Outdoor | 4.8% | 3 |
| Hotel/Boutique | 1.6% | 1 |
| Others | 1.6% | 1 |
Most St. George homes are built for groups: 58% of entire homes have three or more bedrooms, and three-bedroom homes are the most common size (33%). Shares are of the 55 entire homes that give a bedroom count; rented rooms are left out.
St. George entire homes by number of bedrooms
Entire homes with each number of bedrooms, of those with a bedroom count on file
| Bedrooms | Share of entire homes with a bedroom count | Entire homes |
|---|---|---|
| 1 bedroom | 20.0% | 11 |
| 2 bedrooms | 21.8% | 12 |
| 3 bedrooms | 32.7% | 18 |
| 4 bedrooms | 21.8% | 12 |
| 5+ bedrooms | 3.6% | 2 |
A typical one-bedroom home in St. George earned $16,700 over the past year, against $34,700 for a four-bedroom home.
| Home size | Listings | Typical annual revenue (median) | Average annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|---|
| 1 bedroom | 11 | $16,700 | $18,100 | $133 | 44% |
| 2 bedrooms | 12 | $7,990 | $11,100 | $174 | 27% |
| 3 bedrooms | 18 | $24,800 | $26,700 | $255 | 40% |
| 4 bedrooms | 12 | $34,700 | $40,000 | $336 | 37% |
St. George is a group-trip market: 37% of listings sleep eight or more guests, about twice the share of the next most common size, four guests (19%). Shares are of the 57 listings with a guest capacity on file (92% of the market).
St. George listings by guest capacity
Share of listings by the number of guests they sleep, of those with a capacity on file
| Guest capacity | Share of listings with a capacity on file | Listings |
|---|---|---|
| 2 guests | 14.0% | 8 |
| 3 guests | 5.3% | 3 |
| 4 guests | 19.3% | 11 |
| 5 guests | 3.5% | 2 |
| 6 guests | 17.5% | 10 |
| 7 guests | 3.5% | 2 |
| 8+ guests | 36.8% | 21 |
St. George hosts set up an average of 3.1 beds per listing, close to one bed per bedroom. About two in ten listings (21%) show their exact location on the listing map; the rest show an approximate area.
Patios and balconies are close to standard in St. George: 77% of listings have one, and 65% have a backyard.
Share of St. George listings with each common amenity
Guests
St. George draws mostly domestic guests: 97% of those who left reviews live in the United States. No single city dominates: Baton Rouge is the largest source, at about 6% of reviews. English is spoken by 76% of guests, and Spanish by 14%.
97% of St. George guests are domestic
Where guests who left reviews live
Where St. George guests come from: top cities
Share of guests who left reviews
| Origin city | Share of guests |
|---|---|
| Baton Rouge | 5.7% |
| Houston | 4.2% |
| Lafayette | 2.1% |
| Bossier City | 1.5% |
| Pensacola | 1.5% |
Where St. George guests come from: top countries
Share of guests who left reviews
| Origin country | Share of guests |
|---|---|
| United States | 96.7% |
| France | 1.2% |
| Germany | 0.6% |
| Belgium | 0.3% |
Languages spoken by St. George guests
Share of guests who left reviews
| Language | Share of guests |
|---|---|
| English | 75.8% |
| Spanish | 13.7% |
| French | 3.9% |
| Japanese | 1.3% |
| Hebrew | 1.3% |
St. George Airbnbs average 4.86 stars, and 42% of listings hold Airbnb's Guest Favorite badge. The category scores are tightly bunched, and value for money is the lowest, at 4.81.
Check-in scores highest in St. George; value is lowest
Average guest rating out of 5 by category; the bars start at 4.0
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.91 |
| Cleanliness | 4.84 |
| Communication | 4.94 |
| Location | 4.91 |
| Check-in | 4.95 |
| Value | 4.81 |
Booking patterns
Nearly nine in ten St. George listings are open to guests more than 180 days a year, but only 15% are booked or blocked that many days. The most common booked-or-blocked total is 91 to 180 days a year, covering 37% of listings; blocked nights include any the host closes off.
Days a year St. George listings are open to guests
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 50.0% | 31 |
| 181-270 days | 37.1% | 23 |
| 91-180 days | 12.9% | 8 |
Days a year St. George listings are booked or blocked
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 1.6% | 1 |
| 181-270 days | 12.9% | 8 |
| 91-180 days | 37.1% | 23 |
| 31-90 days | 30.6% | 19 |
| 1-30 days | 17.7% | 11 |
The average St. George booking lasts 5 nights, longest in June and shortest in October. Listings took about 19 bookings each over the year, some 1,150 in all. Check-in is split almost evenly between 3 p.m. and 4 p.m., with check-out usually at 11 a.m.
Average length of stay by month in St. George
Average nights per booking, by month of stay
Two-year average by calendar month.
More than three-quarters of listings in St. George accept stays of one or two nights.
Minimum stay set by St. George listings
Share of listings by the shortest stay they accept, from one night to 30 or more
Firm is the most common cancellation policy in St. George, used by 37% of listings; it refunds guests in full only if they cancel at least 30 days before check-in. Nearly half of listings offer Flexible or Moderate terms and 44% use Firm or stricter ones, so neither camp dominates.
Cancellation policies of St. George listings, from most to least flexible
Share of listings by the policy they use
About nine in ten St. George listings charge a cleaning fee. The typical fee is $120, but a minority of much higher fees lifts the average to $287, so the median is the better guide. Spread over the average stay of 5 nights, that adds roughly $25 a night to what guests pay. For listings that charge one, cleaning fees make up about 9% of gross revenue.
Top earners
The top-grossing Airbnb in St. George, a six-bedroom home, took in $150,000 over the past year, about 6.1 times the city's average of $24,700.
6BR Luxury Home w/ Game Room & Ponds Entire home · 6 bedrooms Rated 4.67
Cheerful 6BR between LSU & NOLA Entire home · 6 bedrooms Rated 4.89
New Modern Home, Lakefront, Park & Pool Entire home · 4 bedrooms Rated 4.95
Baton Rouge Home with big yard Entire home · 4 bedrooms Rated 4.96
Casa Bella Entire home · 4 bedrooms Rated 5.00
The Oaks Retreat House Entire home · 3 bedrooms Rated 4.75 Only 3% of St. George listings are classed as professionally managed, though 32% of listings have a co-host. 63% of listings are run by Superhosts, so a strong review record is the norm here rather than an edge. Most hosts still vet their guests: only 26% of listings accept Instant Book. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 71% of listings.
Nearby markets
Of the eight nearby markets in the table, all within 63 km, New Roads (51 km away, 31 listings) earned the most per listing, about 27% more than St. George. Gonzales was the busiest, booked on 44% of nights against 35% in St. George.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Baton Rouge 11 km | 810 | $19,016 | $201 | 36% |
| Denham Springs 15 km | 32 | $19,310 | $202 | 36% |
| Gonzales 19 km | 52 | $23,476 | $182 | 44% |
| New Roads 51 km | 31 | $31,483 | $354 | 30% |
| Tickfaw 55 km | 39 | $11,074 | $172 | 25% |
| Hammond 57 km | 88 | $17,740 | $167 | 34% |
| Ponchatoula 62 km | 58 | $26,038 | $231 | 33% |
| LaPlace 63 km | 34 | $12,164 | $181 | 34% |
See all 65 Louisiana Airbnb markets
Markets elsewhere in the United States with a similar nightly rate and occupancy to St. George:
FAQ
An active St. George Airbnb grossed $24,718 on average in the 12 months to September 2026, according to AirROI's tracking of 62 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $3,970 or more in a typical month.
It depends most on the home's size, location and how it's run. The middle half of St. George listings earn between $1,070 and $3,970 in a typical month, and the top tenth $6,190 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
Listings in St. George were booked on 35% of available nights over the past year. That compares with 39% for the Louisiana average. June is usually the busiest month.
The average booked night in St. George cost $230 before fees. Half of listings charge between $135 and $290, so bedroom count and location move the price more than the average suggests.
None of the active St. George listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Yes, when it's run well. The average St. George Airbnb grossed $24,718 in the 12 months to September 2026, 22% below the Louisiana average of $31,540. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $16,778 a year (about $1,400 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $2,370 a month. Check a specific home in the Airbnb estimator.
July usually pays best, averaging $3,900 per active listing over the past two years, and January usually pays least. The month-by-month table above shows how the latest 12 months played out.
Each night a St. George listing was open to book earned $87 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made $182 or more.
St. George stays were booked 47 days (about seven weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
The average St. George Airbnb stay lasted 5 nights over the past year. A listing took 19 reservations over the year on average.
Guests rate St. George Airbnbs 4.86 out of 5 on average. Guests score check-in highest and value lowest.
Historic Downtown St. George, St. George Waterfront and South Church Street draw the most short-term rental interest in St. George. The neighborhood guide explains what brings guests to each.
AirROI counted 62 active Airbnb listings in St. George as of September 2026. The closest tracked market is Baton Rouge, 11 km away.
In St. George, about nine in ten listings add a cleaning fee. The median fee is $120, but a minority of much higher fees lifts the average to $287, so the median is the better guide.
Method
Figures on this page cover 62 active Airbnb listings in St. George from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.