Tourism statisticsState2026

Georgia Tourism Statistics: 175.6M Visitors in 2025

Q: How many tourists visit Georgia?

Georgia had 175.6 million visitors in 2025, according to the Office of Governor Brian P. Kemp. AirROI estimates 813,542 Airbnb stays in Georgia in the 12 months to October 2026, which is a separate count of bookings.

Q: What is the quietest month in Georgia?

January was the quietest Airbnb month in Georgia in the 12 months to October 2026, ranking 12th of 12, and February ranked 11th. Stays in January were booked about 29 days ahead, against 54 days for November.

Q: How long is a typical Airbnb stay in Georgia?

A typical Airbnb stay in Georgia lasted 4.5 nights in the 12 months to October 2026, booked about 46 days ahead. By month, stays ran from 3.6 nights in September to 5.3 nights in July.

Georgia recorded 175.6 million visitors in 2025, the Office of Governor Brian P. Kemp reports. AirROI estimates 813,542 Airbnb stays in Georgia in the 12 months to October 2026, with Atlanta the most booked town. The busiest month was June.

Source: AirROI Reviewed by Jun Zhou, Founder @ AirROI Updated November 4, 2026

Airbnb figures are AirROI estimates for the 12 months to October 2026. Read the method

Estimated Airbnb nights: 3,702,143
Typical Airbnb stay: 4.5 nights
Busiest Airbnb month: June
From within the United States, among guests who left a review: 96.4%

Key facts

Georgia Tourism Facts

Each sentence names its place, period and source, so it can be quoted alone.

Official

The Office of Governor Brian P. Kemp puts Georgia at 175.6 million visitors in 2025.

Airbnb stays

AirROI puts Airbnb stays in Georgia at 813,542 in the 12 months to October 2026.
AirROI estimates Airbnb stays in Georgia added up to 3,702,143 nights in the 12 months to October 2026.
AirROI estimates a typical Airbnb stay in Georgia lasted 4.5 nights in the 12 months to October 2026, booked about 46 days ahead.

Busiest months

AirROI ranks June the busiest Airbnb month in Georgia in the 12 months to October 2026, followed by July and October, with January the quietest.
AirROI estimates Airbnb in Georgia had no single high season in the 12 months to October 2026: the three busiest months were June, July and October.
AirROI estimates Airbnb stays in Georgia in November were booked furthest ahead, about 54 days, against 29 days for January, in the 12 months to October 2026.

Guests

AirROI estimates 96.4% of Georgia Airbnb guests who left a review as of October 2026 were from within the United States.

By place

AirROI ranks Georgia 9th for Airbnb stays among the United States' 51 states in the 12 months to October 2026.
AirROI estimates Atlanta had the most Airbnb stays of the 65 towns it lists in Georgia in the 12 months to October 2026, at 136,714, ahead of Savannah and Blue Ridge.

Official numbers

How Many Tourists Visit Georgia?

The Office of Governor Brian P. Kemp counted 175.6 million visitors in 2025.

Official tourism figures for Georgia: what each counts, its year and its publisher
Figure	What it counts	Year	Publisher
175.6 millionVisitors	Domestic and international visitors	2025	Office of Governor Brian P. Kemp

Airbnb stays

Airbnb Stays in Georgia

Georgia had 34,434 Airbnb homes in the 12 months to October 2026. They took an estimated 813,542 stays and 3,702,143 nights. A typical stay lasted 4.5 nights and was booked about 46 days ahead. AirROI's figures cover the 188 towns it tracks in Georgia; places it does not track are not counted, so every total is a floor.

Airbnb homes: 34,434
Airbnb stays, estimate: 813,542
Airbnb nights, estimate: 3,702,143
Typical stay: 4.5 nights
Booked ahead: 46 days

Busiest months

When Is the Busiest Time in Georgia?

On Airbnb, June was the busiest month in Georgia in the 12 months to October 2026, then July and October. January was the quietest. The busiest months do not sit together, so there is no single high season.

June ranks first, January last

Airbnb months in calendar order, 12 months to October 2026. The number is the month's rank, and 1 is the busiest. The bar shows its part of Airbnb nights.

Three busiest months
Other months

From busiest to quietest: June, July, October, March, May, September, December, November, August, April, February, January.

Month by month: rank, typical stay and days booked ahead

Airbnb months in Georgia by rank, with share of nights, typical stay and days booked ahead, 12 months to October 2026
Rank	Month	Share of nights	Typical stay	Booked ahead
1	June	9.5%	4.8 nights	48 days
2	July	9.4%	5.3 nights	49 days
3	October	9.2%	4.0 nights	53 days
4	March	8.8%	4.7 nights	37 days
5	May	8.7%	4.3 nights	47 days
6	September	8.4%	3.6 nights	44 days
7	December	8.2%	4.4 nights	39 days
8	November	8.2%	4.2 nights	54 days
9	August	8.1%	4.6 nights	38 days
10	April	8.0%	4.3 nights	45 days
11	February	6.8%	4.8 nights	35 days
12	January	6.7%	5.2 nights	29 days

Share is each month's part of the year's Airbnb nights. Typical stay and days booked ahead are AirROI estimates for stays in each month.

Where guests come from

Where Do Georgia Airbnb Guests Come From?

Nearly all Georgia Airbnb guests who left a review as of October 2026 were from within the United States (96.4%), AirROI estimates. Among the same guests, Atlanta was the top origin city at 7.4%, ahead of New York at 1.4%. The figures rest on 2,303,084 reviews, written over many years.

96.4% from within the United States

Among guests who left a review, as of October 2026

Top origin cities

Among guests who left a review

Atlanta 7.4%
New York 1.4%

By town

Most Booked Towns in Georgia

Atlanta, Savannah and Blue Ridge took 34% of Airbnb stays in Georgia in the 12 months to October 2026. June is the busiest Airbnb month in 20 of the 65 towns, led by Tybee Island, and October in 17, led by Blue Ridge. Among guests who left a review, the share from abroad across the 25 most booked towns runs from 1.2% in Tybee Island to 7.6% in Atlanta.

Most Booked Towns in Georgia: Airbnb stays, nights and typical stay, 12 months to October 2026; with origin among guests who left a review
#
1	Atlanta	136,714	602,568	4.4 nights	7.6%	UK	March
2	Savannah	87,515	358,788	4.1 nights	4%	UK	March
3	Blue Ridge	48,897	170,826	3.5 nights	1.7%	UK	October
4	Tybee Island	36,440	163,467	4.5 nights	1.2%	Germany	June
5	Ellijay	29,500	113,695	3.9 nights	1.3%	UK	October
6	Saint Simons	27,590	145,171	5.3 nights	1.5%	UK	June
7	Athens	22,492	94,308	4.2 nights	2.4%	UK	June
8	Columbus	18,179	88,171	4.9 nights	2.1%	Puerto Rico	June
9	Helen	15,548	44,655	2.9 nights	1.2%	Brazil	October
10	Dahlonega	13,563	39,370	2.9 nights	1.3%	UK	October
11	Augusta	12,680	84,069	6.6 nights	3.4%	Canada	July
12	Marietta	10,831	67,392	6.2 nights	3.8%	Canada	June
13	Morganton	10,607	40,515	3.8 nights	1.6%	UK	October
14	Mineral Bluff	10,182	38,911	3.8 nights	1.2%	UK	October
15	Decatur	8,839	45,672	5.2 nights	4.7%	UK	May
16	Sautee Nacoochee	8,525	26,302	3.1 nights	1.2%	Puerto Rico	December
17	Smyrna	8,381	50,347	6.0 nights	2.9%	UK	June
18	Lawrenceville	8,347	52,325	6.3 nights	5.4%	Canada	June
19	Cherry Log	8,282	29,439	3.6 nights	2%	Canada	October
20	Blairsville	7,768	33,184	4.3 nights	1.4%	UK	October
21	Hiawassee	7,274	28,445	3.9 nights	1.4%	Colombia	October
22	Cleveland	6,614	22,057	3.3 nights	1.9%	UK	December
23	Gainesville	6,136	30,341	4.9 nights	3.3%	Mexico	July
24	Brunswick	5,974	33,891	5.7 nights	2.3%	UK	June
25	East Point	5,938	31,210	5.3 nights	4.8%	UK	July
26	Clayton	5,280	19,472	3.7 nights	1.7%	UK	October
27	Valdosta	5,102	23,127	4.5 nights	1.6%	UK	July
28	Covington	5,053	20,909	4.1 nights	5.1%	UK	October
29	Eatonton	5,032	20,343	4.0 nights	1.8%	UK	July
30	Jasper	4,989	20,055	4.0 nights	1.6%	Germany	October
31	Macon	4,877	23,862	4.9 nights	2.8%	UK	May
32	Rising Fawn	4,321	14,773	3.4 nights	2%	Canada	October
33	Jekyll Island	3,929	20,582	5.2 nights	under 1%		July
34	Rome	3,795	22,289	5.9 nights	2.1%	UK	July
35	Thomasville	3,663	16,192	4.4 nights	1.7%	Buenos Aires	November
36	Statesboro	3,413	12,409	3.6 nights	1.4%	Canada	July
37	Roswell	3,400	22,199	6.5 nights	3.7%	UK	June
38	Clarkesville	3,255	11,080	3.4 nights	2.1%	Brazil	December
39	Pooler	3,155	19,081	6.0 nights	3.5%	Canada	June
40	Stone Mountain	3,127	15,399	4.9 nights	5%	Mexico	October
41	Suches	3,031	10,988	3.6 nights	1.2%	UK	October
42	Warner Robins	2,896	21,964	7.6 nights	2%	Canada	June
43	Cartersville	2,792	19,633	7.0 nights	2.8%	UK	June
44	Duluth	2,788	16,137	5.8 nights	4.4%	South Korea	July
45	Dawsonville	2,775	11,797	4.3 nights	2.4%	Canada	July
46	Buford	2,701	16,684	6.2 nights	4.2%	Mexico	June
47	Conyers	2,585	15,760	6.1 nights	2.7%	Canada	June
48	Norcross	2,544	17,746	7.0 nights	7.3%	Canada	May
49	Acworth	2,500	15,975	6.4 nights	3.6%	UK	June
50	Hartwell	2,472	10,248	4.1 nights	1.4%	Canada	July
51	Woodstock	2,317	17,272	7.5 nights	2.5%	UK	June
52	College Park	2,152	9,767	4.5 nights	4.9%	Canada	March
53	Albany	2,113	11,960	5.7 nights	1.2%	Germany	March
54	Riverdale	2,110	13,186	6.2 nights	3.6%	Mexico	July
55	Jonesboro	2,033	9,770	4.8 nights	4.1%	Canada	July
56	Alpharetta	2,024	15,737	7.8 nights	5.8%	Canada	October
57	Mableton	1,894	10,442	5.5 nights	3.7%	Canada	June
58	Fayetteville	1,843	15,414	8.4 nights	2.5%	UK	September
59	Douglasville	1,796	11,522	6.4 nights	1.8%	Cayman Islands	June
60	Grovetown	1,744	11,376	6.5 nights	2.7%	Canada	September
61	Kennesaw	1,742	12,022	6.9 nights	4.1%	Mexico	June
62	Snellville	1,718	8,375	4.9 nights	3.4%	Mexico	October
63	Newnan	1,715	10,311	6.0 nights	1.8%	Canada	June
64	Evans	1,584	9,061	5.7 nights	5.1%	UK	July
65	Martinez	1,277	8,185	6.4 nights	4%	Italy	September

* Among guests who left a review. Stays, nights and other figures are AirROI estimates for the 12 months to October 2026, and cover Airbnb only. US is the top origin in every town, among guests who left a review, so this column names the top country abroad. Lists the 65 of Georgia's 188 towns with 100 or more Airbnb homes. A town with no tourism page of its own links to its Airbnb market page.

FAQ

Questions About Tourism in Georgia

How many tourists visit Georgia?

Georgia had 175.6 million visitors in 2025, according to the Office of Governor Brian P. Kemp. AirROI estimates 813,542 Airbnb stays in Georgia in the 12 months to October 2026, which is a separate count of bookings.

When is high season in Georgia?

The busiest Airbnb month in Georgia in the 12 months to October 2026 was June, then July and October.

What is the quietest month in Georgia?

January was the quietest Airbnb month in Georgia in the 12 months to October 2026, ranking 12th of 12, and February ranked 11th. Stays in January were booked about 29 days ahead, against 54 days for November.

How long is a typical Airbnb stay in Georgia?

A typical Airbnb stay in Georgia lasted 4.5 nights in the 12 months to October 2026, booked about 46 days ahead. By month, stays ran from 3.6 nights in September to 5.3 nights in July.

Where do Airbnb guests in Georgia come from?

Of Georgia Airbnb guests who left a review as of October 2026, 96.4% were from within the United States, AirROI estimates. Among the same guests, the top origin city was Atlanta at 7.4%, ahead of New York at 1.4%.

What is the most booked town in Georgia on Airbnb?

Atlanta was the most booked town in Georgia on Airbnb, with an estimated 136,714 stays in the 12 months to October 2026, ahead of Savannah and Blue Ridge.

Are Airbnb stays the same as tourists?

No. The Office of Governor Brian P. Kemp counts visitors (175.6 million in 2025). An Airbnb stay is one booking on one platform, however many guests it holds. AirROI's 813,542 stays are estimates for the 12 months to October 2026.

Method

How These Numbers Are Made

Official figures come from their publishers, linked above, and were last checked in November 2026. Stays and nights are AirROI estimates for the 12 months to October 2026, built from Airbnb listing data, and cover Airbnb only. Nights add up each town's stays times its typical stay, across 188 towns. Month ranks compare each month's part of Airbnb nights. Origin rests on 2,303,084 reviews and describes guests who left a review, not everyone who stayed. Read the method page.