Rome, Georgia Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Rome, Georgia? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $24,266 per year — at a $224 nightly rate, 37.9% occupancy, and a $83 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
At 147 active listings, Rome is a boutique market where moderate demand with room for well-positioned listings to outperform. Supply grew 69.0% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Rome?
In Rome, the headline Airbnb metrics are $24,266 in average annual revenue,37.9% occupancy, $224 ADR, and $83 in RevPAR, and guests book about 42 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Rome?
Understanding the monthly revenue variations for Airbnb listings in Rome is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Rome is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Rome across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,317+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,472 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,940 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,053, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Rome
What Is the Monthly Airbnb Occupancy Rate in Rome?
Maximize your bookings by understanding the Rome STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Rome:
- Best-in-class properties (Top 10%) achieve 73%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 55% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 35%.
- Entry-level properties (Bottom 25%) average 20% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Rome
What Is the Average Airbnb Nightly Rate in Rome?
Effective short term rental pricing strategy in Rome involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Rome typically peaks in November and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $327+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $230 or more.
- Typical properties (Median) charge around $169 per night.
- Entry-level properties (Bottom 25%) earn around $119 per night.
Average Daily Rate (ADR) Trend by Month in Rome
What Is the RevPAR for Airbnb in Rome?
RevPAR in Rome is currently $83. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $36 RevPAR.
- Typical properties (Median) generate $66 RevPAR.
- Strong performers (Top 25%) earn $108 RevPAR.
- Best-in-class (Top 10%) achieve $158 RevPAR.
Average Monthly RevPAR Trend in Rome
RevPAR Insights for Rome
- The average RevPAR in Rome is $83. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($158) and bottom 25% ($36) is $122, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Jul and bottoms out in Mar, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Rome benchmarks. If your RevPAR falls below the median of $66, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $108+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Rome?
Rome's peak Airbnb season falls in July, October, August, while the softest stretch is January, February, March. Overall, the market shows moderate seasonality with distinct peak and low periods, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (July, October, August)
- Revenue averages $3,246 per month
- Occupancy rates average 47.3%
- Daily rates average $204
Shoulder Season
- Revenue averages $2,547 per month
- Occupancy maintains around 38.8%
- Daily rates hold near $205
Low Season (January, February, March)
- Revenue drops to average $2,018 per month
- Occupancy decreases to average 31.1%
- Daily rates adjust to average $205
Seasonality Insights for Rome
- The Airbnb seasonality pattern in Rome shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it is also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Rome's highest earning potential, with monthly revenues climbing to $3,599, occupancy reaching 50.6%, and ADRs peaking at $217.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,902, occupancy could drop to 30.4%, and ADRs may adjust to $192.
- Lower occupancy paired with meaningful seasonality means hosts in Rome need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- Regularly analyze your own performance against these Rome seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Do You Need a License for Airbnb in Rome?
Low regulation and minimal registration activity in Rome, Georgia, United States point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Rome to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Rome?
Rome is a smaller vacation rental market where a handful of neighborhoods drive most of the booking activity. Choosing the right area is especially important in boutique markets — there is less room for a mediocre location to succeed on volume alone. The areas below highlight where short-term rental demand is strongest and why.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Cedar Creek | A serene area known for its natural beauty and proximity to Lake Weiss. Great for families and those looking for outdoor activities. | Lake Weiss, Cedar Creek Park, Fishing spots, Hiking trails, Picnic areas |
| Historic Downtown Rome | Charming downtown area filled with historic buildings, local shops, and restaurants. Attracts tourists interested in culture and history. | Rome Area History Museum, Floyd County Courthouse, Local boutiques, Restaurants and cafes, Berry College |
| Berry College | Home to one of the largest college campuses in the world, drawing in visitors and families for campus events and activities. | Berry College, Old Mill, Campbell Field, Nature trails, Historical preservation sites |
| Morningside Heights | A quiet neighborhood that is family-friendly and close to schools and parks, ideal for long-term renters and families. | Morningside Park, Local schools, Family-friendly amenities, Community events, Playgrounds |
| Tech Park | Growing business area with proximity to tech companies and industrial parks, attracting business travelers. | Business parks, Meeting venues, Local restaurants, Event centers, Industrial tours |
| Riverwalk | Picturesque area along the river with walking trails and parks, appealing to nature lovers and fitness enthusiasts. | Rome Riverwalk, Parks along the river, Walking and biking trails, Public art installations, Fishing areas |
| Floyd Medical Center | A key area for medical visitors and families, providing a steady stream of short-term rentals for patients and relatives. | Floyd Medical Center, Health-related services, Nearby accommodations, Local restaurants, Parks nearby |
| Pine Mountain | A rural yet beautiful area known for its scenic views and outdoor activities, perfect for travelers seeking tranquility. | Pine Mountain recreational areas, Hiking trails, Nature reserves, Scenic overlooks, Wildlife viewing |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Rome offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Rome?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Rome
- The Rome Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 91.8% of the 147 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Rome, House properties are the most common (69.4%), reflecting the local real estate landscape.
- Houses represent a significant 69.4% portion, catering likely to families or larger groups.
- The presence of 5.4% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like unique stays, others (combined 4.0%) offer potential for unique stay experiences.
Rome Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Rome
- The dominant room capacity in Rome is 2 bedrooms listings, making up 34.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 57.8% of the active Airbnb listings in Rome, indicating a high concentration in these sizes.
- A significant 38.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Rome.
Rome Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Rome
- The most common guest capacity trend in Rome vacation rentals is listings accommodating 4 guests (25.9%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Rome STR market, accounting for 48.3% of listings.
- 48.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Rome.
- On average, properties in Rome are equipped to host 4.9 guests.
How Do Listings in Rome Compare on Quality?
Listing quality in Rome can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Rome
- At 28.5 photos per listing on average, Rome hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 27.9% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Rome averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Rome?
Amenity Prevalence
Amenity Insights for Rome
- Essential amenities in Rome that guests expect include: Air conditioning, Wifi, Free parking on premises. Lacking these (any) could significantly impact bookings.
- Popular amenities like Smoke alarm, TV, Kitchen are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Rome: Air conditioning, Wifi, Free parking on premises.
- Prioritize adding missing essentials: Air conditioning, Wifi, Free parking on premises.
- Consider adding popular differentiators like Smoke alarm or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Rome to stay competitive.
Which Airbnb Amenities Boost Revenue in Rome?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Rome, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Heating | 89.1% | $26,207 | $8,377 | 212.9% |
Smoke alarm | 94.6% | $25,198 | $8,079 | 211.9% |
Hot water | 87.1% | $26,556 | $8,845 | 200.2% |
Dishes and silverware | 87.1% | $26,432 | $9,677 | 173.1% |
Pool tableHigh opportunity | 4.1% | $59,122 | $22,783 | 159.5% |
Coffee maker | 84.4% | $26,760 | $10,822 | 147.3% |
BidetHigh opportunity | 3.4% | $56,789 | $23,121 | 145.6% |
Game consoleHigh opportunity | 3.4% | $56,693 | $23,125 | 145.2% |
Bed linens | 83.0% | $26,959 | $11,127 | 142.3% |
Ping pong tableHigh opportunity | 4.8% | $54,332 | $22,763 | 138.7% |
Revenue Impact Insights for Rome
- Heating tops the revenue impact list with a 212.9% uplift — listings with this amenity earn $26,207 vs. $8,377 without it.
- High-opportunity amenities — Pool table, Bidet, Game console — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
- Heating, Smoke alarm, Hot water, Dishes and silverware, Coffee maker, Bed linens — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Prioritize adding Pool table — it has the best combination of high revenue impact and low market saturation in Rome.
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Rome STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Rome. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsRome Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Rome
- The typical guest profile for Airbnb in Rome consists of primarily domestic travelers (97%), often arriving from nearby Atlanta, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 96.7% of guests.
- Key international markets include United States (96.7%) and DC (0.4%).
- Top languages spoken are English (78.7%) followed by Spanish (9.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Atlanta and Rome.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Rome?
Listings in Rome average 4.87 out of 5 overall, with about 67.7 reviews per active listing and 50.3% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Rome
- With an overall rating of 4.87, Rome listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Communication (4.95), while Value (4.81) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 50.3% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Rome Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Rome
- The most common availability pattern in Rome falls within the 271-366 days range, representing 42.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 81.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Rome (40.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 19.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Rome?
Average Booking Lead Time by Month
Booking Lead Time Insights for Rome
- The overall average booking lead time for vacation rentals in Rome is 42 days.
- Guests book furthest in advance for stays during October (average 60 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 19 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (48 days avg.) sees the longest lead times, while Winter (31 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (42 days) as a baseline for your pricing and availability strategy in Rome.
- For October stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 60 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 48 days) to capture early planners.
- Monitor your own booking lead times against these Rome averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Rome?
Guests in Rome stay about 5.8 nights on average, generating roughly 3,605 reservations and 24.5 bookings per listing in the latest AirROI dataset. The most common check-in time is 4:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Rome
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Rome
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 24.5 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Jul (6.2 nights) and shorten in Oct (3.4 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 4:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Rome Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
63 listings
42.9% of total
2 Nights
41 listings
27.9% of total
3 Nights
8 listings
5.4% of total
4-6 Nights
3 listings
2% of total
7-29 Nights
4 listings
2.7% of total
30+ Nights
28 listings
19% of total
Key Insights
- The most prevalent minimum stay requirement in Rome is 1 Night, adopted by 42.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (70.8%) of the Rome Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (19%) caters to monthly stays (30+ nights) in Rome, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 42.9% of Rome hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 19% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Rome.
Rome Airbnb Cancellation Policy Trends Analysis (2026)
Flexible
29 listings
19.7% of total
Moderate
51 listings
34.7% of total
Firm
61 listings
41.5% of total
Strict
6 listings
4.1% of total
Cancellation Policy Insights for Rome
- The prevailing Airbnb cancellation policy trend in Rome is Firm, used by 41.5% of listings.
- There's a relatively balanced mix between guest-friendly (54.4%) and stricter (45.6%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (4.1%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 41.5% market standard in Rome.
- Using a Strict policy might deter some guests, as only 4.1% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Rome.
How Much Are Airbnb Cleaning Fees in Rome?
Cleaning fees in Rome are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Rome
- 95.9% of listings charge a cleaning fee, making it standard practice in Rome. Guests expect it and factor it into their booking decisions.
- The gap between the average ($231) and median ($100) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 10.9% of gross revenue on average — a significant line item that impacts total guest cost and competitiveness.
Recommendations for Hosts
- Price your cleaning fee competitively against the Rome median of $100. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Consider whether bundling the cleaning fee into a slightly higher nightly rate might improve conversion, since many guests filter by total price and separate fees can feel punitive.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Rome Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Romebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
North Georgia’s Premier Loft - 10 Queen Beds
Entire Place • 6 bedrooms
Roman Retreat, Secluded, Family Getaways
Entire Place • 4 bedrooms
Rocky 1 Executive Home, Pool, Hot tub, Fence
Entire Place • 4 bedrooms
Two King Suites~ Downtown Rome~Walk to Broad
Entire Place • 4 bedrooms
Oakwood Retreat PLUS Carriage House- Sleeps 12
Entire Place • 5 bedrooms
Private 4BR Oasis in the City, near Tennis Center
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Rome?
Learn from the best! This table showcases top-performing Airbnb hosts in Rome based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Melissa | 18 | $821,105 | 873 | 4.96/5.0 |
| Rocky | 4 | $169,074 | 199 | 4.97/5.0 |
| Marie | 10 | $166,790 | 359 | 4.91/5.0 |
| Dixie | 7 | $137,370 | 129 | 4.77/5.0 |
| William | 1 | $112,061 | 16 | 5.00/5.0 |
| Danielle | 7 | $103,319 | 268 | 4.87/5.0 |
| Katy | 1 | $88,508 | 43 | 5.00/5.0 |
| Colony Suite | 3 | $83,374 | 59 | 4.91/5.0 |
| Cindy | 3 | $82,855 | 241 | 4.91/5.0 |
| Ashley | 3 | $78,922 | 65 | 4.84/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Rome.
Who Are the Airbnb Hosts in Rome?
Rome is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Rome
- With 73.5% Superhosts, Rome has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 17.7% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 3.4% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 78.2% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 42.2% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Rome averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Rome
These are the highest-grossing professional property management operations in Rome, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Melissa | 18 | $821,105 | $319 | 43.4% | 4.96/5 |
| Rocky | 4 | $169,074 | $317 | 35.0% | 4.97/5 |
| Colony Suite | 3 | $83,374 | $568 | 29.2% | 4.91/5 |
| Lee | 2 | $75,981 | $162 | 60.5% | 4.74/5 |
| Raeanna | 2 | $1,216 | $107 | 18.6% | N/A |
Management Company Insights for Rome
- The leading management company, Melissa, operates 18 listings with $821,105 in gross revenue — a useful benchmark for what scale looks like in Rome.
- Top managers average 6 properties each, suggesting professional management in Rome still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.9/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- With only 17.7% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Rome's Airbnb Market Compare to Nearby Cities?
How does the Rome Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Franklin, Rome has 10 percentage points lower occupancy and about $84 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Gilmer County | 26 | $5,823 | $483.16 | 40% |
| Brentwood | 14 | $4,775 | $615.93 | 47% |
| Epworth | 77 | $4,680 | $425.77 | 39% |
| Fannin County | 44 | $4,507 | $464.80 | 36% |
| East Ellijay | 15 | $4,390 | $375.64 | 41% |
| Shelby | 13 | $4,243 | $336.88 | 45% |
| Waleska | 45 | $4,050 | $387.31 | 42% |
| Blue Ridge | 1,317 | $3,993 | $365.73 | 40% |
| Franklin | 399 | $3,827 | $307.47 | 48% |
| Thompson's Station | 33 | $3,768 | $332.54 | 42% |
Frequently Asked Questions About Airbnb in Rome
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Rome.
How much do Airbnb hosts make in Rome?
Rome hosts earn about $24,266 per year on average, with an average nightly rate of $224 and RevPAR of $83. Those figures describe the typical revenue environment for active listings in Rome, Georgia, not the ceiling for the best operators. Source: AirROI 2026 data, Rome market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Rome?
The average Airbnb occupancy rate in Rome is 37.9%. July is the strongest month and February is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Rome?
Listings in Rome average $224 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Rome?
Rome currently has about 147 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Rome?
AirROI currently classifies the short-term rental regulation level in Rome as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Rome?
RevPAR in Rome is about $83. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Rome?
Occupancy of 37.9% means Rome is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $24,266, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Rome?
The average booking lead time in Rome is about 42 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Rome?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Rome include Cedar Creek, Historic Downtown Rome, Berry College. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Rome?
entire_home listings make up 91.8% of the active supply in Rome. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Rome compare to nearby Airbnb markets?
Among neighboring markets, Gilmer County posts $69,875 in average annual revenue with 39.7% occupancy, compared to Rome's $24,266 and 37.9%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Rome?
The average Airbnb stay length in Rome is about 5.8 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Rome?
Airbnb listings in Rome average 4.87 out of 5 overall. About 50.3% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Rome?
Heating and Smoke alarm are among the strongest revenue-linked amenities in Rome. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Rome?
Yes. About 95.9% of active Airbnb listings in Rome charge a cleaning fee, and the average fee is $231. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Rome?
A 73.5% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.