Tourism statisticsState2026

South Carolina Tourism Statistics: 792,792 Airbnb Stays

Q: How many tourists visit South Carolina?

The United States as a whole had 72.4 million international tourist arrivals in 2024, according to UN Tourism, via Our World in Data. AirROI puts South Carolina at 2.9% of Airbnb stays in the United States in the 12 months to October 2026. AirROI estimates 792,792 Airbnb stays in South Carolina in the 12 months to October 2026, which counts bookings and not tourists.

Q: What is the quietest month in South Carolina?

January was the quietest Airbnb month in South Carolina in the 12 months to October 2026, ranking 12th of 12, and December ranked 11th. Stays in January were booked about 36 days ahead, against 68 days for June.

Q: How long is a typical Airbnb stay in South Carolina?

A typical Airbnb stay in South Carolina lasted 5.1 nights in the 12 months to October 2026, booked about 61 days ahead. By month, stays ran from 3.9 nights in September to 6.7 nights in February.

AirROI estimates 792,792 Airbnb stays in South Carolina in the 12 months to October 2026, with Myrtle Beach the most booked town. The busiest month was June. All of the United States had 72.4 million international tourist arrivals in 2024, UN Tourism reports, via Our World in Data.

Source: AirROI Reviewed by Jun Zhou, Founder @ AirROI Updated November 4, 2026

Airbnb figures are AirROI estimates for the 12 months to October 2026. Read the method

Estimated Airbnb nights: 4,071,222
Typical Airbnb stay: 5.1 nights
Busiest Airbnb month: June
From within the United States, among guests who left a review: 97.5%

Key facts

South Carolina Tourism Facts

Each sentence names its place, period and source, so it can be quoted alone.

Official

UN Tourism puts all of the United States at 72.4 million international tourist arrivals in 2024, via Our World in Data.

Airbnb stays

AirROI puts Airbnb stays in South Carolina at 792,792 in the 12 months to October 2026.
AirROI estimates Airbnb stays in South Carolina added up to 4,071,222 nights in the 12 months to October 2026.
AirROI estimates a typical Airbnb stay in South Carolina lasted 5.1 nights in the 12 months to October 2026, booked about 61 days ahead.

Busiest months

AirROI ranks June the busiest Airbnb month in South Carolina in the 12 months to October 2026, followed by July and August, with January the quietest.
AirROI estimates the six busiest Airbnb months in South Carolina ran unbroken from March to August in the 12 months to October 2026.

Guests

AirROI estimates 97.5% of South Carolina Airbnb guests who left a review as of October 2026 were from within the United States.

By place

AirROI estimates South Carolina took 2.9% of all Airbnb stays in the United States in the 12 months to October 2026.
AirROI ranks South Carolina 10th for Airbnb stays among the United States' 51 states in the 12 months to October 2026.
AirROI estimates Myrtle Beach had the most Airbnb stays of the 45 towns it lists in South Carolina in the 12 months to October 2026, at 170,852, ahead of Hilton Head Island and North Myrtle Beach.

Official numbers

How Many Tourists Visit the United States?

UN Tourism counted 72.4 million international tourist arrivals for all of the United States in 2024, via Our World in Data. On AirROI's estimates, South Carolina accounted for 2.9% of Airbnb stays in the United States in the 12 months to October 2026.

Official tourism figures for United States: what each counts, its year and its publisher
Figure	What it counts	Year	Publisher
72.4 millionInternational tourist arrivals, all of United States	Trips by visitors arriving from abroad who stay at least one night, each arrival counted separately	2024	UN Tourism, via Our World in Data

Airbnb stays

Airbnb Stays in South Carolina

South Carolina had 36,437 Airbnb homes in the 12 months to October 2026. They took an estimated 792,792 stays and 4,071,222 nights. A typical stay lasted 5.1 nights and was booked about 61 days ahead. AirROI's figures cover the 106 towns it tracks in South Carolina; places it does not track are not counted, so every total is a floor.

Airbnb homes: 36,437
Airbnb stays, estimate: 792,792
Airbnb nights, estimate: 4,071,222
Typical stay: 5.1 nights
Booked ahead: 61 days

Busiest months

When Is the Busiest Time in South Carolina?

On Airbnb, June was the busiest month in South Carolina in the 12 months to October 2026, then July and August. January was the quietest. The six busiest months run unbroken from March to August.

June ranks first, January last

Airbnb months in calendar order, 12 months to October 2026. The number is the month's rank, and 1 is the busiest. The bar shows its part of Airbnb nights.

Three busiest months
Other months

From busiest to quietest: June, July, August, May, March, April, September, October, November, February, December, January.

Month by month: rank, typical stay and days booked ahead

Airbnb months in South Carolina by rank, with share of nights, typical stay and days booked ahead, 12 months to October 2026
Rank	Month	Share of nights	Typical stay	Booked ahead
1	June	11.0%	5.2 nights	68 days
2	July	10.8%	5.6 nights	67 days
3	August	9.4%	4.8 nights	57 days
4	May	9.3%	4.6 nights	67 days
5	March	8.7%	5.4 nights	56 days
6	April	8.6%	4.8 nights	62 days
7	September	8.6%	3.9 nights	55 days
8	October	8.2%	4.3 nights	60 days
9	November	6.9%	4.4 nights	59 days
10	February	6.6%	6.7 nights	49 days
11	December	6.4%	4.7 nights	43 days
12	January	5.6%	6.3 nights	36 days

Share is each month's part of the year's Airbnb nights. Typical stay and days booked ahead are AirROI estimates for stays in each month.

Where guests come from

Where Do South Carolina Airbnb Guests Come From?

Nearly all South Carolina Airbnb guests who left a review as of October 2026 were from within the United States (97.5%), AirROI estimates. Among the same guests, Charlotte was the top origin city at 3.6%, ahead of Atlanta at 1.8%. The figures rest on 1,862,524 reviews, written over many years.

97.5% from within the United States

Among guests who left a review, as of October 2026

Top origin cities

Among guests who left a review

Charlotte 3.6%
Atlanta 1.8%
Charleston 1.5%
Greenville 1.3%
Columbia 1.1%

By town

Most Booked Towns in South Carolina

Myrtle Beach, Hilton Head Island and North Myrtle Beach took 42% of Airbnb stays in South Carolina in the 12 months to October 2026. July is the busiest Airbnb month in 18 of the 45 towns, led by North Myrtle Beach, and June in 17, led by Myrtle Beach. Among guests who left a review, the share from abroad across the 25 most booked towns runs from under 1% in Seabrook Island to 3.9% in Charleston.

Most Booked Towns in South Carolina: Airbnb stays, nights and typical stay, 12 months to October 2026; with origin among guests who left a review
#
1	Myrtle Beach	170,852	791,896	4.6 nights	2.3%	Canada	June
2	Hilton Head Island	80,590	472,027	5.9 nights	2.6%	Canada	June
3	North Myrtle Beach	78,044	386,231	4.9 nights	1.6%	Canada	July
4	Charleston	76,711	327,004	4.3 nights	3.9%	UK	March
5	North Charleston	28,834	166,309	5.8 nights	3.2%	Canada	June
6	Folly Beach	28,752	140,424	4.9 nights	1.4%	UK	June
7	Isle of Palms	25,439	132,973	5.2 nights	1.6%	Canada	July
8	Greenville	24,118	140,240	5.8 nights	2.5%	UK	June
9	Columbia	22,344	135,076	6.0 nights	2.9%	Germany	March
10	Mount Pleasant	17,292	109,832	6.4 nights	3.2%	UK	June
11	Murrells Inlet	11,439	56,751	5.0 nights	1.7%	Canada	June
12	Beaufort	11,428	59,607	5.2 nights	2.3%	Germany	March
13	Kiawah Island	10,323	54,430	5.3 nights	1.5%	UK	July
14	Surfside Beach	9,295	48,131	5.2 nights	1.4%	Canada	July
15	Pawleys Island	8,744	41,889	4.8 nights	1.9%	Canada	July
16	Garden City Beach	7,610	38,785	5.1 nights	1.2%	Canada	July
17	Aiken County	7,006	43,431	6.2 nights	3.6%	Canada	March
18	Summerville	6,926	43,804	6.3 nights	2.3%	Germany	June
19	Seneca	6,888	28,487	4.1 nights	1.6%	UK	July
20	Seabrook Island	6,367	32,357	5.1 nights	under 1%	Germany	July
21	Bluffton	5,895	30,990	5.3 nights	1.6%	Canada	July
22	Anderson	4,801	22,919	4.8 nights	1.5%	France	July
23	Greer	4,677	29,109	6.2 nights	3.2%	Mexico	June
24	Edisto Beach	4,336	19,608	4.5 nights	1.3%	Canada	July
25	Travelers Rest	4,301	18,678	4.3 nights	2.3%	Canada	October
26	Spartanburg	4,246	35,159	8.3 nights	4.9%	Mexico	August
27	Saint Helena Island	4,240	20,425	4.8 nights	1.8%	Germany	July
28	Fripp Island	4,203	20,664	4.9 nights	1.3%	Germany	July
29	Johns Island	4,095	20,590	5.0 nights	1.3%	Canada	June
30	West Columbia	3,996	21,707	5.4 nights	3%	Canada	June
31	Hanahan	3,394	17,661	5.2 nights	2.9%	UK	March
32	Rock Hill	2,973	18,612	6.3 nights	2.8%	Canada	July
33	Aiken	2,901	17,867	6.2 nights	2%	UK	June
34	Easley	2,878	15,882	5.5 nights	1.6%	Germany	October
35	Clemson	2,800	11,968	4.3 nights	2.8%	UK	August
36	Conway	2,612	10,694	4.1 nights	1%	Canada	June
37	Little River	2,436	13,800	5.7 nights	1.5%	Canada	June
38	Georgetown	2,419	8,098	3.3 nights	3.2%	UK	June
39	Florence	2,332	15,536	6.7 nights	1.8%	Canada	October
40	Salem	2,326	9,501	4.1 nights	1.3%	France	July
41	Fantasy Harbour	2,284	16,452	7.2 nights	3.6%	Canada	July
42	Simpsonville	2,219	15,719	7.1 nights	4.2%	Germany	June
43	Litchfield Beach	2,142	9,986	4.7 nights	1.4%	Germany	July
44	North Litchfield Beach	2,051	9,064	4.4 nights	1.2%	UK	June
45	North Augusta	1,302	9,893	7.6 nights	4.7%	Mexico	July

* Among guests who left a review. Stays, nights and other figures are AirROI estimates for the 12 months to October 2026, and cover Airbnb only. US is the top origin in every town, among guests who left a review, so this column names the top country abroad. Lists the 45 of South Carolina's 106 towns with 100 or more Airbnb homes. A town with no tourism page of its own links to its Airbnb market page.

FAQ

Questions About Tourism in South Carolina

How many tourists visit South Carolina?

The United States as a whole had 72.4 million international tourist arrivals in 2024, according to UN Tourism, via Our World in Data. AirROI puts South Carolina at 2.9% of Airbnb stays in the United States in the 12 months to October 2026. AirROI estimates 792,792 Airbnb stays in South Carolina in the 12 months to October 2026, which counts bookings and not tourists.

When is high season in South Carolina?

The busiest Airbnb month in South Carolina in the 12 months to October 2026 was June, then July and August. The six busiest months run from March to August.

What is the quietest month in South Carolina?

January was the quietest Airbnb month in South Carolina in the 12 months to October 2026, ranking 12th of 12, and December ranked 11th. Stays in January were booked about 36 days ahead, against 68 days for June.

How long is a typical Airbnb stay in South Carolina?

A typical Airbnb stay in South Carolina lasted 5.1 nights in the 12 months to October 2026, booked about 61 days ahead. By month, stays ran from 3.9 nights in September to 6.7 nights in February.

Where do Airbnb guests in South Carolina come from?

Of South Carolina Airbnb guests who left a review as of October 2026, 97.5% were from within the United States, AirROI estimates. Among the same guests, the top origin city was Charlotte at 3.6%, ahead of Atlanta at 1.8%.

What is the most booked town in South Carolina on Airbnb?

Myrtle Beach was the most booked town in South Carolina on Airbnb, with an estimated 170,852 stays in the 12 months to October 2026, ahead of Hilton Head Island and North Myrtle Beach.

Are Airbnb stays the same as tourists?

No. UN Tourism counts international tourist arrivals (72.4 million in 2024 across the United States). An Airbnb stay is one booking on one platform, however many guests it holds. AirROI's 792,792 stays are estimates for the 12 months to October 2026.

Method

How These Numbers Are Made

Official figures come from their publishers, linked above, and were last checked in November 2026. Stays and nights are AirROI estimates for the 12 months to October 2026, built from Airbnb listing data, and cover Airbnb only. Nights add up each town's stays times its typical stay, across 106 towns. Month ranks compare each month's part of Airbnb nights. Origin rests on 1,862,524 reviews and describes guests who left a review, not everyone who stayed. Read the method page.