Oceanfront Pool • Outdoor Kitchen • Putting Green! Entire home · 5 bedrooms Rated 4.99 - Revenue
- $757,843
- Occupancy
- 68.7%
- Daily rate
- $2,270
Airbnb market data · 202612 months to September 2026
Folly Beach, SC Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Folly Beach brought in $90,705 over the 12 months through September 2026, about 2.4 times the South Carolina average of $37,525.
The short answer
Folly Beach Airbnb Market at a Glance
Both rates and bookings run ahead of the South Carolina average. Listings averaged $624 a night and were booked on 47% of available nights, against $355 and 39% for the South Carolina average.
Timing matters: in July, usually the best month, the average listing earns about 4.3 times as much as in January, usually the slowest.
With 954 active listings, Folly Beach is the sixth-largest of 116 South Carolina markets AirROI tracks. From a year earlier, average revenue rose 7% while the number of active listings grew 9%.
Browse the live Folly Beach Airbnb market
See Every Folly Beach Listing
Revenue
How Much Do Airbnb Hosts Make in Folly Beach?
Gross bookings per Folly Beach listing averaged $90,705 over the 12 months to September 2026 (South Carolina average: $37,525), before cleaning, platform and management costs and taxes.
In a typical year, the average Folly Beach listing brings in $17,000 in July, its best month, and $3,920 in January, its slowest. June runs within 2% of July, so either can come out on top in a given year. The three strongest months bring in 40% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 2.9 times as much as a bottom-quarter one.
- Best-in-class properties (top 10%) earn $20,100+ a month, about 2.5 times the typical property.
- Strong performers (top 25%) earn $13,200 or more, roughly $5,200 a month above the median.
- Typical properties (median) earn about $7,980 a month.
- Entry-level properties (bottom 25%) earn $4,470 or less, about 56% of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earns about 4.3 times what January does
Average revenue per active listing, by month, September 2024 to August 2026
Monthly average $9,550 $18,100 $3,740
Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Folly Beach Airbnb Data by Month
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
July 2026 led on revenue and nightly rate; bookings peaked in June 2026.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | $8,464 | 48.4% | $574 | $282 | 76 days | 4 nights |
| Oct 2025 | $7,957 | 45.6% | $538 | $257 | 72 days | 3.8 nights |
| Nov 2025 | $6,420 | 37.6% | $522 | $214 | 71 days | 4 nights |
| Dec 2025 | $5,886 | 32.6% | $533 | $190 | 65 days | 4.7 nights |
| Jan 2026 | $4,097 | 26.6% | $487 | $132 | 50 days | 5.8 nights |
| Feb 2026 | $5,864 | 41.4% | $494 | $209 | 55 days | 5.8 nights |
| Mar 2026 | $9,355 | 53.9% | $556 | $302 | 66 days | 4.8 nights |
| Apr 2026 | $11,304 | 60.9% | $610 | $377 | 83 days | 4.6 nights |
| May 2026 | $13,569 | 61.1% | $712 | $438 | 88 days | 4.4 nights |
| Jun 2026 | $17,777 | 68.5% | $828 | $593 | 92 days | 5.1 nights |
| Jul 2026 | $18,126 | 63.9% | $838 | $585 | 93 days | 5.3 nights |
| Aug 2026 | $12,654 | 57.1% | $721 | $408 | 81 days | 4.5 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
Location, size and how a home is run move its income far more than a city average shows. For a range on one Folly Beach address, run it through the Airbnb calculator.
Profit
Is an Airbnb in Folly Beach Profitable?
Yes, when it's run well. The average Folly Beach Airbnb took in $90,705 in the 12 months to September 2026, and run by its owner at everyday costs, about $4,760 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $7,930 a month.
Cleaning it yourself keeps the $10,810 a year guests pay in cleaning fees, for about $5,660 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about $4,090 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
Folly Beach Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | $79,895 | $131,980 |
| Cleaning fees guests pay12% of Folly Beach bookings | $10,810 | $17,860 |
| Gross bookings | $90,705 | $149,840 |
| Running costs | ||
| Airbnb's feeAbout 14%: 15.5% for the 85% of Folly Beach listings on Simplified Pricing, 3% for the rest | −$12,400 | −$20,480 |
| Cleaning and laundryPaid for by the cleaning fee; $0 if you clean yourself | −$10,810 | −$17,860 |
| Utilities and internetAbout 5% of bookings | −$4,540 | −$7,490 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$1,810 | −$3,000 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$2,720 | −$4,500 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$910 | −$910 |
| Permit and registrationWhere one is required: see Folly Beach's Airbnb rules | −$450 | −$450 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 25% of bookings, plus cleaning paid for by the cleaning fee | −$33,640 | −$54,690 |
| Left for housing costs, then profit | $57,065about $4,760 a month | $95,150about $7,930 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
Estimate Your Own Folly Beach Airbnb Profit
The estimate starts from Folly Beach's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Folly Beach home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Folly Beach's Top Earners Get There
- More nights booked. The busiest quarter of Folly Beach listings are booked on 70% or more of their nights, against 50% for the median listing. Ten more booked nights a year at the median rate of $510 adds about $5,100 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge $750 a night or more, against a median of $510. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about $7,990 a year.
- Open for the busy months. In a typical year, July brings the average listing about $17,000, against $3,920 in January, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. Folly Beach listings average 4.79 stars, and 40% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $12,490 a month, against $7,560 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Folly Beach?
Folly Beach listings were booked on 47% of the nights they were open over the past year, 8 percentage points above the South Carolina average (39%) and 6 points above the U.S. average (41%). In a typical year, occupancy swings from 27% in January to 67% in June.
The busiest tenth of listings are booked about 2.9 times as often as the bottom quarter.
- Best-in-class properties (top 10%) are booked 84%+ of open nights, 34 points above the median.
- Strong performers (top 25%) fill 70% or more, roughly five nights a week.
- Typical properties (median) fill about 50% of open nights.
- Entry-level properties (bottom 25%) fill 29% or less, under three nights a week.
June is usually the busiest month in Folly Beach, January the quietest
Share of open nights booked, by month, September 2024 to August 2026
Monthly average 50% 68% 27%
The 12-month rate of 47% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
How Much Does an Airbnb Cost per Night in Folly Beach?
The average nightly rate in Folly Beach, known as ADR (average daily rate), was $624 over the past year, about 76% above the South Carolina average of $355 and about twice the U.S. average of $320. In a typical year, rates swing with the seasons, from about $455 in January and February to about $785 in June and July.
The top 10% charge about three times the rate of the bottom quarter.
- Best-in-class properties (top 10%) charge $1,065+ a night, about twice the median.
- Strong performers (top 25%) charge $750 or more, about $240 above the median.
- Typical properties (median) charge about $510 a night.
- Entry-level properties (bottom 25%) charge $355 or less, about two-thirds of the median.
July rates run 72% above January's
Average nightly rate (ADR), by month, September 2024 to August 2026
Monthly average $581 $838 $428
The 12-month ADR of $624 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
What Is the RevPAR for Airbnb in Folly Beach?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Folly Beach it averaged $314 over the past year, from about $126 in a typical January to about $557 in a typical June.
Per open night, by tier:
- Best-in-class properties (top 10%) earn $611+ per open night, about 2.4 times the median.
- Strong performers (top 25%) earn $401 or more, about $140 a night above the median.
- Typical properties (median) earn about $258 per open night.
- Entry-level properties (bottom 25%) earn $149 or less, about 58% of the median.
June RevPAR is about 4.4 times January's
Revenue per open night (RevPAR), by month, September 2024 to August 2026
Monthly average $313 $593 $121
Seasonality
Best and Worst Months for Airbnb in Folly Beach
Folly Beach has one high season, April through August, which makes it a highly seasonal market. Business is slowest from September to February. A listing earns about three times as much a month in June through August as in December through February.
Average revenue by month in Folly Beach
Average revenue per active listing, each calendar month averaged over the past two years
Monthly average $9,550 $17,000 $3,920
Revenue by month in Folly Beach in numbers
| Month | Season | Revenue per listing |
|---|---|---|
| January | Low season | $3,920 |
| February | Low season | $5,350 |
| March | Shoulder season | $8,960 |
| April | High season | $11,100 |
| May | High season | $12,300 |
| June | High season | $16,700 |
| July | High season | $17,000 |
| August | High season | $12,000 |
| September | Low season | $8,070 |
| October | Low season | $7,590 |
| November | Low season | $5,830 |
| December | Low season | $5,620 |
| Season | Revenue per month | Occupancy | Nightly rate |
|---|---|---|---|
| High seasonApril–August | $13,800 | 61% | $702 |
| Shoulder seasonMarch | $8,960 | 55% | $527 |
| Low seasonSeptember–February | $6,070 | 39% | $489 |
How Far in Advance Do Guests Book Airbnb in Folly Beach?
Guests book Folly Beach stays 78 days ahead on average (about two and a half months), so guests here plan well ahead. June stays are booked furthest out, about 90 days ahead, and January stays closest to arrival, about 49 days. A typical June booking is made in mid-March.
June stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2024 to August 2026
Monthly average 71 days 93 days 49 days
The 12-month figure of 78 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in Folly Beach
Short-term rentals are allowed in Folly Beach with a city business license: 72 nights a year in an owner-occupied home, while investor licenses are capped at 800 and new ones are mostly paused through February 19, 2027.
None of the 954 active listings in Folly Beach display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
The permit, operating limits and taxes on a stay are set out in the Folly Beach Airbnb regulations, each rule linked to its official source and checked October 2026.
Neighborhoods
Best Neighborhoods for Airbnb in Folly Beach
AirROI's area guide picks seven Folly Beach neighborhoods that draw short-term rental guests, led by Folly Beach Front, Center Street and East Ashley Avenue. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Folly Beach Front | Direct access to the beach with stunning ocean views. Popular among vacationers who want a beach getaway with easy access to sun and surf activities. | Folly Beach Pier, Folly Beach County Park, Water Sports Rentals, Fishing Charters, Surfing Lessons |
| Center Street | The heart of Folly Beach with a variety of shops, restaurants, and bars. Ideal for travelers who want to experience local culture and nightlife. | Local Restaurants, Live Music Venues, Folly Beach Bakery, Beach Access, Folly Beach Market |
| East Ashley Avenue | Quieter residential area with access to beautiful beaches and scenic views. Great for families looking for a more relaxed vacation experience. | Family Friendly Beaches, Scenic Walking Trails, Wild Dunes Plantation Nearby, Local Nature Reserves, Cycle Paths |
| Folly Island | Offers a more secluded and peaceful environment while still being close to mainland attractions. Attracts nature lovers and those looking to escape the crowds. | Botany Bay Wildlife Refuge, Boneyard Beach, Local Wildlife Viewing, Fishing Spots, Kayaking Opportunities |
| Marshview | Known for its beautiful marsh landscapes and bird-watching opportunities. Perfect for those looking for serene views and a quiet atmosphere. | Stono River County Park, Birdwatching Tours, Kayak Rentals, Nature Trails, Photography Spots |
| Folly Beach Park | A great recreational area with picnic spots and beach access. Ideal for visitors looking to enjoy outdoor activities and family gatherings. | Picnic Areas, Playground Facilities, Beach Volleyball, Nature Walks, Bike Paths |
| Waterfront Park | Charming area with stunning views of the water. Popular for romantic getaways and visitors looking for picturesque scenery. | Sunset Views, Fishing Access, Dock Facilities, Photoshoot Locations, Sightseeing |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Folly Beach Airbnb Listings by Type and Size
More than nine in ten Airbnbs in Folly Beach are entire homes (94%), with private rooms at 6%. Houses are the most common property type at 64%, about 2.2 times the share of apartments and condos (30%).
Nearly all listings rent the whole place
Folly Beach Airbnb listings by room type
- Entire home 94%
- Private room 6%
Room types in numbers
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 93.8% | 895 |
| Private room | 6.2% | 59 |
Listings by property type
Folly Beach Airbnb listings by property type
- House 64%
- Apartment/Condo 30%
- Hotel/Boutique 6%
- Others <1%
- Cabin/Outdoor <1%
Property types in numbers
| Property type | Share of listings | Listings |
|---|---|---|
| House | 64.3% | 613 |
| Apartment/Condo | 29.7% | 283 |
| Hotel/Boutique | 5.8% | 55 |
| Others | 0.2% | 2 |
| Cabin/Outdoor | 0.1% | 1 |
How Many Bedrooms Do Airbnb Listings in Folly Beach Have?
Most Folly Beach homes are built for groups: 70% of entire homes have three or more bedrooms, and three-bedroom homes are the most common size (39%). Shares are of the 893 entire homes that give a bedroom count; rented rooms are left out.
Folly Beach entire homes by number of bedrooms
Entire homes with each number of bedrooms, of those with a bedroom count on file
1%
7%
22%
39%
20%
11%
Bedroom counts in numbers
| Bedrooms | Share of entire homes with a bedroom count | Entire homes |
|---|---|---|
| Studio | 0.6% | 5 |
| 1 bedroom | 7.1% | 63 |
| 2 bedrooms | 22.3% | 199 |
| 3 bedrooms | 38.9% | 347 |
| 4 bedrooms | 20.0% | 179 |
| 5+ bedrooms | 11.2% | 100 |
What Each Home Size Earns in Folly Beach
A typical one-bedroom home in Folly Beach earned $53,600 over the past year, against $181,000 for a home with five or more bedrooms.
| Home size | Listings | Typical annual revenue (median) | Average annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|---|
| 1 bedroom | 63 | $53,600 | $60,900 | $311 | 60% |
| 2 bedrooms | 199 | $59,400 | $65,800 | $407 | 51% |
| 3 bedrooms | 347 | $75,400 | $79,400 | $546 | 46% |
| 4 bedrooms | 179 | $105,000 | $114,000 | $850 | 45% |
| 5+ bedrooms | 100 | $181,000 | $193,000 | $1,315 | 46% |
How Many Guests Do Airbnbs in Folly Beach Sleep?
Folly Beach is a group-trip market: 46% of listings sleep eight or more guests, about 1.7 times the share of the next most common size, six guests (26%).
Folly Beach listings by guest capacity
Share of listings by the number of guests they sleep
7%
1%
13%
3%
26%
4%
46%
Guest capacity in numbers
| Guest capacity | Share of listings | Listings |
|---|---|---|
| 2 guests | 6.7% | 63 |
| 3 guests | 1.1% | 10 |
| 4 guests | 13.4% | 126 |
| 5 guests | 3.2% | 30 |
| 6 guests | 26.3% | 248 |
| 7 guests | 3.8% | 36 |
| 8+ guests | 45.6% | 430 |
How Folly Beach Airbnb Listings Are Set Up
Folly Beach hosts set up an average of 4.3 beds per listing. Only 45% of listings show their exact location on the listing map; the rest show an approximate area.
- Photos per listing
- 17
- Beds per listing
- 4.3
- Show exact location
- 45%
What Amenities Do Airbnb Listings in Folly Beach Offer?
Free on-site parking is close to standard in Folly Beach: 96% of listings offer it.
Share of Folly Beach listings with each common amenity
Airbnb Amenities Linked to Higher Revenue in Folly Beach
Listings in Folly Beach with a pool table earned about 2.9 times as much a year, on average, as those without: $251,000 against $87,300. The gap is smaller for a ping pong table (about 2.4 times as much) and a hot tub (about twice as much). Bigger, professionally run homes tend to carry more amenities, so these gaps reflect the kind of listing as much as the feature itself.
Revenue gap for Folly Beach listings with each amenity
How much more listings with the amenity earned in a year than those without, and the share of listings that have it
Revenue by amenity in numbers
| Amenity | Listings with it | Avg. revenue with | Avg. revenue without | Revenue gap |
|---|---|---|---|---|
| Pool table | 2% | $251,000 | $87,300 | +188% |
| Ping pong table | 3% | $206,000 | $86,800 | +138% |
| Hot tub | 4% | $181,000 | $86,500 | +110% |
| Outdoor kitchen | 2% | $184,000 | $89,000 | +107% |
| Sound system | 3% | $166,000 | $88,100 | +88% |
| Pool view | 1% | $159,000 | $90,000 | +76% |
| Gym | 2% | $157,000 | $89,400 | +76% |
| Game console | 1% | $157,000 | $90,000 | +75% |
| Sun loungers | 8% | $144,000 | $85,900 | +68% |
| Indoor fireplace | 9% | $143,000 | $85,700 | +67% |
Guests
Who Books Airbnbs in Folly Beach?
Folly Beach draws mostly domestic guests: 99% of those who left reviews live in the United States. No single city dominates: Charlotte is the largest source, at about 5% of reviews.
99% of Folly Beach guests are domestic
Where guests who left reviews live
- Domestic 99%
- International 1%
Where Folly Beach guests come from: top cities
Share of guests who left reviews
Top origin cities in numbers
| Origin city | Share of guests |
|---|---|
| Charlotte | 5.1% |
| Asheville | 4.0% |
| Charleston | 3.9% |
| Greenville | 3.1% |
| Atlanta | 2.2% |
Where Folly Beach guests come from: top countries
Share of guests who left reviews
Top origin countries in numbers
| Origin country | Share of guests |
|---|---|
| United States | 98.6% |
| United Kingdom | 0.4% |
| Canada | 0.2% |
| Germany | 0.2% |
Languages spoken by Folly Beach guests
Share of guests who left reviews
Top languages in numbers
| Language | Share of guests |
|---|---|
| English | 80.1% |
| Spanish | 9.5% |
| French | 2.9% |
| German | 1.9% |
| Italian | 0.8% |
What Are Airbnb Guest Ratings in Folly Beach?
Folly Beach Airbnbs average 4.79 stars, and 40% of listings hold Airbnb's Guest Favorite badge. Guests are toughest on value for money: it scores 4.66, against 4.94 for location.
Location scores highest in Folly Beach; value is lowest
Average guest rating out of 5 by category; the bars start at 4.0
Category scores in numbers
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.83 |
| Cleanliness | 4.77 |
| Communication | 4.87 |
| Location | 4.94 |
| Check-in | 4.89 |
| Value | 4.66 |
Booking patterns
How Guests Book in Folly Beach: Stays, Rules and Fees
About two-thirds of Folly Beach listings are open to guests more than 180 days a year, but only 35% are booked or blocked that many days. The most common booked-or-blocked total is 91 to 180 days a year, covering 33% of listings; blocked nights include any the host closes off.
Days a year Folly Beach listings are open to guests
Share of listings by days a year
- 271-366 days 33%
- 181-270 days 34%
- 91-180 days 27%
- 31-90 days 6%
- 1-30 days <1%
Open days in numbers
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 33.4% | 319 |
| 181-270 days | 33.5% | 320 |
| 91-180 days | 26.9% | 257 |
| 31-90 days | 5.8% | 55 |
| 1-30 days | 0.3% | 3 |
Days a year Folly Beach listings are booked or blocked
Share of listings by days a year
- 271-366 days 7%
- 181-270 days 28%
- 91-180 days 33%
- 31-90 days 21%
- 1-30 days 11%
Booked or blocked days in numbers
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 6.6% | 63 |
| 181-270 days | 28.0% | 267 |
| 91-180 days | 33.2% | 317 |
| 31-90 days | 21.0% | 200 |
| 1-30 days | 11.2% | 107 |
What Is the Average Length of Stay for Airbnb in Folly Beach?
The average Folly Beach booking lasts 4.8 nights, longest in January and shortest in October. Listings took about 30 bookings each over the year, some 28,100 in all. More than nine in ten listings that give a check-in time set it at 4 p.m., with check-out usually at 10 a.m.
Average length of stay by month in Folly Beach
Average nights per booking, by month of stay
Average 4.6 nights 5.8 nights 3.5 nights
Two-year average by calendar month.
Folly Beach Airbnb Minimum Stay Requirements
Only 32% of listings in Folly Beach accept stays of one or two nights; the most common minimum is three nights.
Minimum stay set by Folly Beach listings
Share of listings by the shortest stay they accept, from one night to 30 or more
What Cancellation Policies Do Airbnb Hosts Use in Folly Beach?
Firm is the most common cancellation policy in Folly Beach, used by 42% of listings; it refunds guests in full only if they cancel at least 30 days before check-in. Hosts here lean strict: more than three-quarters of listings use Firm or stricter terms, against 18% on Flexible or Moderate.
Cancellation policies of Folly Beach listings, from most to least flexible
Share of listings by the policy they use
How Much Are Airbnb Cleaning Fees in Folly Beach?
Nearly all Folly Beach listings charge a cleaning fee. The typical fee is $321, and some higher fees lift the average to $452. Spread over the average stay of 4.8 nights, that adds roughly $65 a night to what guests pay. For listings that charge one, cleaning fees make up about 12% of gross revenue.
- Median cleaning fee
- $321
- Average cleaning fee
- $452
- Listings charging a fee
- 98.6%
- Share of gross revenue
- 11.9%
Top earners
Top-Earning Airbnbs and Hosts in Folly Beach
The top-grossing Airbnb in Folly Beach, a five-bedroom home, took in $758,000 over the past year, about 8.4 times the city's average of $90,700. Four of the six listings below have five or more bedrooms; the other two have four bedrooms.
Oceanfront Pool • Outdoor Kitchen • Putting Green! Entire home · 5 bedrooms Rated 4.99 
Bohemian Coastal Compound Entire home · 8 bedrooms Rated 5.00 - Revenue
- $694,993
- Occupancy
- 72.7%
- Daily rate
- $2,357
Marshfront 5BD Oasis | Pool, Yard & Steps to Beach Entire home · 4 bedrooms Rated 4.97 - Revenue
- $591,016
- Occupancy
- 56.2%
- Daily rate
- $2,624
Oceanfront + Pool + Game Room • Folly Beach Entire home · 6 bedrooms Rated 4.70 - Revenue
- $549,763
- Occupancy
- 75.1%
- Daily rate
- $2,131
Oceanfront 7-bed home with grass backyard & grill Entire home · 4 bedrooms Rated 4.96 - Revenue
- $507,507
- Occupancy
- 67.7%
- Daily rate
- $1,945
Ocean Views~Heated Pool~Hot Tub~Golf~4Bed~2Bunk Rm Entire home · 6 bedrooms Rated 4.90 - Revenue
- $478,005
- Occupancy
- 88.3%
- Daily rate
- $1,390
Who Are the Top Airbnb Hosts in Folly Beach?
MyOceanRental is the top-grossing host in Folly Beach, with $12.8 million in bookings across 84 listings over the past year. The market is concentrated: the ten top-grossing hosts run 57% of its 954 listings. Per listing, a smaller operator earns more: On The Coast Property Group grossed $267,000 per listing, 76% more than MyOceanRental's $152,000.
| # | Host | Listings | Gross revenue | Per listing | Avg. rating |
|---|---|---|---|---|---|
| MyOceanRental | 84 | $12,756,037 | $151,858 | 4.83/5 | |
| Carolina One | 126 | $8,148,697 | $64,672 | 4.76/5 | |
| The Best Rentals | 80 | $7,308,916 | $91,361 | 4.71/5 | |
| 4 | Charleston Coast | 80 | $6,511,373 | $81,392 | 4.74/5 |
| 5 | Dwell Charleston Casago | 70 | $5,799,928 | $82,856 | 4.66/5 |
| 6 | Alison | 30 | $3,647,218 | $121,574 | 4.81/5 |
| 7 | Ryan | 40 | $2,346,861 | $58,672 | 4.93/5 |
| 8 | The Boroughs | 19 | $2,327,464 | $122,498 | 4.85/5 |
| 9 | On The Coast Property Group | 8 | $2,132,395 | $266,549 | 4.93/5 |
| 10 | Igor | 10 | $1,902,559 | $190,256 | 4.92/5 |
Who Are the Airbnb Hosts in Folly Beach?
Professional management companies run 63% of Folly Beach listings. 68% of listings are run by Superhosts, so a strong review record is the norm here rather than an edge. 71% of listings accept Instant Book, so most stays are confirmed without the host's approval. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 85% of listings.
- Superhosts
- 68.1%
- Professional management
- 63.0%
- Cohosted listings
- 11.1%
- Instant Book enabled
- 71.3%
- Simplified Pricing
- 85.3%
Largest Airbnb Management Companies in Folly Beach
10 management companies run five or more active Airbnb listings in Folly Beach, and companies run 40% of its 954 active listings. MyOceanRental is the largest, with 84 listings and an average guest rating of 4.82; the next largest are Casago, Dwell Vacation Rentals, Vacasa and The Boroughs Charleston. Among the five largest, The Boroughs Charleston's homes rate highest, at 4.85.
The five largest run 25% of Folly Beach's listings
Share of Folly Beach's 954 active Airbnb listings each company runs as host or co-host
- MyOceanRental 9% · 84
- Casago 7% · 70
- Dwell Vacation Rentals 4% · 37
- Vacasa 3% · 33
- The Boroughs Charleston 2% · 19
- All other listings 75%
Listings each company runs as host or co-host, 12 months to September 2026. Guest ratings average each listing's Airbnb rating, weighted by its reviews.
See the largest management companies in South Carolina, with a profile of each.
Nearby markets
Folly Beach vs. Nearby Airbnb Markets
Folly Beach earns about as much per listing as Isle of Palms, the top earner of the eight nearby markets in the table, all within 26 km. Mount Pleasant was the busiest, booked on 54% of nights against 47% in Folly Beach.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| James Island 9 km | 58 | $41,295 | $253 | 49% |
| Charleston 14 km | 1,941 | $69,945 | $431 | 52% |
| Kiawah Island 16 km | 655 | $54,381 | $661 | 34% |
| Johns Island 17 km | 177 | $48,156 | $474 | 42% |
| Mount Pleasant 18 km | 467 | $57,242 | $331 | 54% |
| Isle of Palms 23 km | 1,125 | $90,614 | $780 | 42% |
| Seabrook Island 24 km | 398 | $35,548 | $457 | 33% |
| North Charleston 26 km | 866 | $36,648 | $234 | 49% |
Other Airbnb Markets in South Carolina
- Myrtle Beach Airbnb data 8,698 listings
- Hilton Head Island Airbnb data 4,735 listings
- North Myrtle Beach Airbnb data 4,564 listings
- Columbia Airbnb data 872 listings
- Greenville Airbnb data 867 listings
- Surfside Beach Airbnb data 551 listings
- Murrells Inlet Airbnb data 478 listings
See all 116 South Carolina Airbnb markets
Markets Similar to Folly Beach
Markets elsewhere in the United States with a similar nightly rate and occupancy to Folly Beach:
- Key West Airbnb data FL · $672/night · 47.3%
- Cruz Bay Airbnb data VI · $678/night · 47.8%
- Jackson Airbnb data WY · $681/night · 48.3%
- Carmel-by-the-Sea Airbnb data CA · $701/night · 47.9%
- Middletown Airbnb data RI · $617/night · 43.6%
- Manhattan Beach Airbnb data CA · $613/night · 50.5%
FAQ
Folly Beach Airbnb FAQ
How much do Airbnb hosts make in Folly Beach?
An active Folly Beach Airbnb grossed $90,705 on average in the 12 months to September 2026, according to AirROI's tracking of 954 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $13,200 or more in a typical month.
How much can I make on Airbnb in Folly Beach?
It depends most on the home's size, location and how it's run. The middle half of Folly Beach listings earn between $4,470 and $13,200 in a typical month, and the top tenth $20,100 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Folly Beach?
Listings in Folly Beach were booked on 47% of available nights over the past year. That compares with 39% for the South Carolina average. June is usually the busiest month.
How much does an Airbnb cost per night in Folly Beach?
The average booked night in Folly Beach cost $624 before fees. Half of listings charge between $355 and $750, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Folly Beach?
Yes, with a city business license: owner-occupied homes can be rented up to 72 nights a year, and new investor licenses are capped at 800 and mostly paused through February 19, 2027. The Folly Beach Airbnb regulations set out the permit, its cost, the taxes on a stay and the operating limits, each linked to its official source.
Is Airbnb profitable in Folly Beach?
Yes, when it's run well. The average Folly Beach Airbnb grossed $90,705 in the 12 months to September 2026, at about 2.4 times the South Carolina average of $37,525. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $57,065 a year (about $4,760 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $7,930 a month. Check a specific home in the Airbnb estimator.
When is Airbnb peak season in Folly Beach?
July usually pays best, averaging $17,000 per active listing over the past two years, and January usually pays least. The month-by-month table above shows how the latest 12 months played out.
What is the Airbnb RevPAR in Folly Beach?
Each night a Folly Beach listing was open to book earned $314 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made $611 or more.
How far in advance do guests book Airbnbs in Folly Beach?
Folly Beach stays were booked 78 days (about two and a half months) before arrival on average over the past year, so a listing that opens its calendar late misses many bookings.
How long do guests stay at Airbnbs in Folly Beach?
The average Folly Beach Airbnb stay lasted 4.8 nights over the past year. A listing took 30 reservations over the year on average.
How are Airbnbs in Folly Beach rated?
Guests rate Folly Beach Airbnbs 4.79 out of 5 on average. Guests score location highest and value lowest.
What are the best neighborhoods for Airbnb in Folly Beach?
Folly Beach Front, Center Street and East Ashley Avenue draw the most short-term rental interest in Folly Beach. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Folly Beach?
AirROI counted 954 active Airbnb listings in Folly Beach as of September 2026. The closest tracked market is James Island, 9 km away.
How much are Airbnb cleaning fees in Folly Beach?
In Folly Beach, nearly all listings add a cleaning fee. The median fee is $321, and some higher fees lift the average to $452.
Method
About This Data
Figures on this page cover 954 active Airbnb listings in Folly Beach from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.