Murrells Inlet, South Carolina Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Murrells Inlet, South Carolina? Based on AirROI's 2026 dataset (July 2025 – June 2026), the short answer is $39,949 per year — at a $406 nightly rate, 38.7% occupancy, and a $170 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
Murrells Inlet's 458 active listings and moderate demand with room for well-positioned listings to outperform position it as a midsize vacation rental market. Supply grew 50.2% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. The data points to a market where fundamentals reward execution — the right property, priced well, in the right neighborhood still outperforms.
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What Are the Key Airbnb Metrics in Murrells Inlet?
In Murrells Inlet, the headline Airbnb metrics are $39,949 in average annual revenue,38.7% occupancy, $406 ADR, and $170 in RevPAR, and guests book about 64 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Murrells Inlet?
Understanding the monthly revenue variations for Airbnb listings in Murrells Inlet is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Murrells Inlet is typically July, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Murrells Inlet across different performance tiers:
- Best-in-class properties (Top 10%) achieve $10,693+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $5,982 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $3,259 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,667, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Murrells Inlet
What Is the Monthly Airbnb Occupancy Rate in Murrells Inlet?
Maximize your bookings by understanding the Murrells Inlet STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Murrells Inlet:
- Best-in-class properties (Top 10%) achieve 74%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 56% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 37%.
- Entry-level properties (Bottom 25%) average 20% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Murrells Inlet
What Is the Average Airbnb Nightly Rate in Murrells Inlet?
Effective short term rental pricing strategy in Murrells Inlet involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Murrells Inlet typically peaks in June and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $782+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $455 or more.
- Typical properties (Median) charge around $278 per night.
- Entry-level properties (Bottom 25%) earn around $199 per night.
Average Daily Rate (ADR) Trend by Month in Murrells Inlet
What Is the RevPAR for Airbnb in Murrells Inlet?
RevPAR in Murrells Inlet is currently $170. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $74 RevPAR.
- Typical properties (Median) generate $118 RevPAR.
- Strong performers (Top 25%) earn $206 RevPAR.
- Best-in-class (Top 10%) achieve $343 RevPAR.
Average Monthly RevPAR Trend in Murrells Inlet
RevPAR Insights for Murrells Inlet
- The average RevPAR in Murrells Inlet is $170. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($343) and bottom 25% ($74) is $269, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Jul and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Murrells Inlet benchmarks. If your RevPAR falls below the median of $118, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $206+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Murrells Inlet?
Murrells Inlet's peak Airbnb season falls in July, August, June, while the softest stretch is January, February, December. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (July, August, June)
- Revenue averages $7,334 per month
- Occupancy rates average 52.0%
- Daily rates average $459
Shoulder Season
- Revenue averages $4,849 per month
- Occupancy maintains around 39.5%
- Daily rates hold near $391
Low Season (January, February, December)
- Revenue drops to average $2,845 per month
- Occupancy decreases to average 27.5%
- Daily rates adjust to average $371
Seasonality Insights for Murrells Inlet
- Airbnb seasonality in Murrells Inlet is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Murrells Inlet's highest earning potential, with monthly revenues climbing to $9,019, occupancy reaching 62.6%, and ADRs peaking at $515.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $2,358, occupancy could drop to 24.2%, and ADRs may adjust to $354.
- Lower occupancy paired with meaningful seasonality means hosts in Murrells Inlet need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Murrells Inlet, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Murrells Inlet?
Low regulation and minimal registration activity in Murrells Inlet, South Carolina, United States point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Murrells Inlet to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Murrells Inlet?
Location within Murrells Inlet matters. Even in a midsize market, the difference between neighborhoods can mean a material gap in occupancy, nightly rate, and overall Airbnb revenue. Below are 8 areas where short-term rental activity and guest interest are concentrated — along with the reasons each neighborhood appeals to travelers.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Garden City Beach | A popular beach destination known for its family-friendly atmosphere and beautiful sandy shores. Ideal for vacationers looking for a relaxed beach getaway. | Garden City Pier, Summerheat Beach Club, Gulf Stream Cafe, Conch Cafe, Atalaya Castle |
| Murrells Inlet Marsh Walk | A scenic waterfront boardwalk with dining and entertainment options overlooking the marsh. Attracts tourists for its seafood restaurants and stunning sunset views. | MarshWalk, The Wicked Tuna, Dead Dog Saloon, MarshWalk Kayak Rentals, Live music venues |
| Surfside Beach | A charming, small beach town known for its family-oriented atmosphere and quiet beaches. Great for families and those wanting a more laid-back vacation. | Surfside Beach Pier, Wild Water & Wheels, Surfside Beach Community Center, Pine Lake, Local shops and cafes |
| Brunswick Plantation | A golf resort community that appeals to golf enthusiasts and those seeking a quieter retreat away from the beach hustle. | Brunswick Plantation Golf Club, Local golf courses, Nature trails, Community amenities |
| Litchfield Beach | An upscale beach community known for its beautiful scenery and luxury rentals. Popular among those seeking a higher-end vacation experience. | Litchfield Beach, Waccamaw National Wildlife Refuge, Local boutiques, Fine dining options |
| The Inlet | A serene area that offers beautiful views and water activities, attracting tourists who enjoy fishing and boating. | Murrells Inlet, Fishing charters, Kayaking, Wildlife viewing spots, Local seafood markets |
| Myrtle Beach State Park | Offers a natural environment with beach access, hiking trails, and family-friendly activities. Perfect for nature lovers. | Nature trails, Beach access, Fishing areas, Picnic spots, Wildlife observation |
| Brookgreen Gardens | A unique cultural attraction featuring beautiful gardens and sculptures, ideal for travelers seeking art and nature experiences. | Brookgreen Gardens, Southern Gardens, Lowcountry Trail, Art exhibitions, Wildlife presentations |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Murrells Inlet offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Murrells Inlet?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Murrells Inlet
- The Murrells Inlet Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 96.3% of the 458 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Murrells Inlet, House properties are the most common (61.4%), reflecting the local real estate landscape.
- Houses represent a significant 61.4% portion, catering likely to families or larger groups.
- Smaller segments like others, hotel/boutique, outdoor/unique (combined 2.8%) offer potential for unique stay experiences.
Murrells Inlet Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Murrells Inlet
- The dominant room capacity in Murrells Inlet is 3 bedrooms listings, making up 27.1% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 52.6% of the active Airbnb listings in Murrells Inlet, indicating a high concentration in these sizes.
- A significant 60.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Murrells Inlet.
Murrells Inlet Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Murrells Inlet
- The most common guest capacity trend in Murrells Inlet vacation rentals is listings accommodating 8+ guests (46.3%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Murrells Inlet STR market, accounting for 70.3% of listings.
- 74.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Murrells Inlet.
- On average, properties in Murrells Inlet are equipped to host 6.3 guests.
How Do Listings in Murrells Inlet Compare on Quality?
Listing quality in Murrells Inlet can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Murrells Inlet
- At 38.3 photos per listing on average, Murrells Inlet hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 45.6% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Murrells Inlet averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Murrells Inlet?
Amenity Prevalence
Amenity Insights for Murrells Inlet
- Essential amenities in Murrells Inlet that guests expect include: Air conditioning, Wifi, TV, Free parking on premises, Smoke alarm, Heating, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Coffee maker, Microwave, Refrigerator are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Murrells Inlet: Air conditioning, Wifi, TV, Free parking on premises, Smoke alarm, Heating, Kitchen.
- Prioritize adding missing essentials: Air conditioning, Wifi, TV, Free parking on premises, Smoke alarm, Heating, Kitchen.
- Consider adding popular differentiators like Coffee maker or Microwave to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Murrells Inlet to stay competitive.
Which Airbnb Amenities Boost Revenue in Murrells Inlet?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Murrells Inlet, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Kitchen | 95.6% | $41,693 | $1,773 | 2250.9% |
Theme roomHigh opportunity | 1.1% | $136,950 | $38,879 | 252.2% |
Washer | 90.2% | $42,880 | $13,051 | 228.6% |
Children's playroomHigh opportunity | 1.1% | $112,613 | $39,147 | 187.7% |
Arcade gamesHigh opportunity | 2.0% | $110,066 | $38,544 | 185.6% |
Dryer | 87.3% | $43,494 | $15,504 | 180.5% |
Refrigerator | 90.6% | $42,440 | $15,911 | 166.7% |
Dishwasher | 80.6% | $44,920 | $19,341 | 132.3% |
Oven | 85.2% | $43,451 | $19,867 | 118.7% |
Life size gamesHigh opportunity | 2.0% | $85,273 | $39,041 | 118.4% |
Revenue Impact Insights for Murrells Inlet
- Kitchen tops the revenue impact list with a 2250.9% uplift — listings with this amenity earn $41,693 vs. $1,773 without it.
- High-opportunity amenities — Theme room, Children's playroom, Arcade games — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
- Kitchen, Washer, Dryer, Refrigerator, Dishwasher, Oven — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Prioritize adding Theme room — it has the best combination of high revenue impact and low market saturation in Murrells Inlet.
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Murrells Inlet STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Murrells Inlet. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMurrells Inlet Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Murrells Inlet
- The typical guest profile for Airbnb in Murrells Inlet consists of primarily domestic travelers (98%), often arriving from nearby Charlotte, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 98.0% of guests.
- Key international markets include United States (98%) and Canada (0.6%).
- Top languages spoken are English (83.3%) followed by Spanish (8.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Charlotte and Charleston.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Murrells Inlet?
Listings in Murrells Inlet average 4.86 out of 5 overall, with about 41.8 reviews per active listing and 58.3% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Murrells Inlet
- With an overall rating of 4.86, Murrells Inlet listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Location (4.91), while Value (4.8) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 58.3% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Murrells Inlet Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Murrells Inlet
- The most common availability pattern in Murrells Inlet falls within the 271-366 days range, representing 54.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 88.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Murrells Inlet (39.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 11.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Murrells Inlet?
Average Booking Lead Time by Month
Booking Lead Time Insights for Murrells Inlet
- The overall average booking lead time for vacation rentals in Murrells Inlet is 64 days.
- Guests book furthest in advance for stays during June (average 86 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 38 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (75 days avg.) sees the longest lead times, while Winter (42 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (64 days) as a baseline for your pricing and availability strategy in Murrells Inlet.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 86 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 75 days) to capture early planners.
- Monitor your own booking lead times against these Murrells Inlet averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Murrells Inlet?
Guests in Murrells Inlet stay about 4.8 nights on average, generating roughly 8,984 reservations and 19.6 bookings per listing in the latest AirROI dataset. The most common check-in time is 4:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Murrells Inlet
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Murrells Inlet
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- 19.6 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Feb (6.3 nights) and shorten in May (3.8 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 4:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Murrells Inlet Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
45 listings
9.8% of total
2 Nights
74 listings
16.2% of total
3 Nights
52 listings
11.4% of total
4-6 Nights
46 listings
10% of total
7-29 Nights
16 listings
3.5% of total
30+ Nights
225 listings
49.1% of total
Key Insights
- The most prevalent minimum stay requirement in Murrells Inlet is 30+ Nights, adopted by 49.1% of listings. This highlights the market's preference for longer commitments.
- A significant segment (49.1%) caters to monthly stays (30+ nights) in Murrells Inlet, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 49.1% of Murrells Inlet hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 9.8% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 49.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Murrells Inlet.
Murrells Inlet Airbnb Cancellation Policy Trends Analysis (2026)
Limited
20 listings
4.4% of total
Super Strict 30 Days
17 listings
3.7% of total
Super Strict 60 Days
54 listings
11.8% of total
Flexible
55 listings
12% of total
Moderate
78 listings
17.1% of total
Firm
195 listings
42.7% of total
Strict
38 listings
8.3% of total
Cancellation Policy Insights for Murrells Inlet
- The prevailing Airbnb cancellation policy trend in Murrells Inlet is Firm, used by 42.7% of listings.
- A majority (51.0%) of hosts in Murrells Inlet utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
- Strict cancellation policies are quite rare (8.3%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 42.7% market standard in Murrells Inlet.
- Using a Strict policy might deter some guests, as only 8.3% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Murrells Inlet.
How Much Are Airbnb Cleaning Fees in Murrells Inlet?
Cleaning fees in Murrells Inlet are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Murrells Inlet
- 95.9% of listings charge a cleaning fee, making it standard practice in Murrells Inlet. Guests expect it and factor it into their booking decisions.
- The gap between the average ($370) and median ($208) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 14.1% of gross revenue on average — a significant line item that impacts total guest cost and competitiveness.
Recommendations for Hosts
- Price your cleaning fee competitively against the Murrells Inlet median of $208. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Consider whether bundling the cleaning fee into a slightly higher nightly rate might improve conversion, since many guests filter by total price and separate fees can feel punitive.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Murrells Inlet Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Murrells Inletbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
¡Pura Vida! : Heated Pool, Elevator, Sleeps 27
Entire Place • 7 bedrooms
The Pressian: Oceanfront, Pool & Hot Tub
Entire Place • 8 bedrooms
Seaward: Pool, Putting Green & Across from the Bea
Entire Place • 8 bedrooms
Salty Breeze: Luxury Oceanfront w/Private Pool, Ho
Entire Place • 8 bedrooms
Summer Sale! 3rd Row | PVT Pool | Games | Tiki Bar
Entire Place • 6 bedrooms
Palazzo 360 5br/5 bath and a heated pool sleeps 18
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Murrells Inlet?
Learn from the best! This table showcases top-performing Airbnb hosts in Murrells Inlet based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| BASK Away. | 23 | $3,120,617 | 208 | 4.89/5.0 |
| Evolve | 28 | $967,264 | 617 | 4.79/5.0 |
| Karl | 6 | $843,186 | 376 | 4.92/5.0 |
| Sea Star Realty | 16 | $623,817 | 33 | 4.16/5.0 |
| Kennan With Sea Island Homes | 7 | $414,917 | 347 | 4.81/5.0 |
| Surfside | 5 | $400,540 | 26 | 4.94/5.0 |
| Kacey & Sean | 2 | $315,388 | 78 | 5.00/5.0 |
| Rebecca | 6 | $271,674 | 813 | 4.96/5.0 |
| Steven With Myrtle Beach Desti | 4 | $238,893 | 112 | 4.97/5.0 |
| Mark | 11 | $230,560 | 433 | 4.95/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Murrells Inlet.
Who Are the Airbnb Hosts in Murrells Inlet?
Murrells Inlet is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Murrells Inlet
- With 59.2% Superhosts, Murrells Inlet has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 24.9% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 14.6% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 78.2% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 25.5% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Murrells Inlet averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Murrells Inlet
These are the highest-grossing professional property management operations in Murrells Inlet, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| BASK Away. | 23 | $3,120,617 | $1,241 | 43.5% | 4.89/5 |
| Evolve | 28 | $967,264 | $326 | 37.5% | 4.79/5 |
| Sea Star Realty | 16 | $623,817 | $959 | 31.4% | 4.16/5 |
| Kennan With Sea Island Homes | 7 | $414,917 | $383 | 43.2% | 4.81/5 |
| Steven | 4 | $238,893 | $439 | 37.1% | 4.97/5 |
| Max | 1 | $219,888 | $1,181 | 46.4% | 5.00/5 |
| Karen | 3 | $195,035 | $575 | 48.4% | 4.92/5 |
| Kelli | 4 | $189,447 | $530 | 37.5% | 4.83/5 |
| Emily | 5 | $188,764 | $388 | 32.7% | 4.86/5 |
| Stephanie | 2 | $183,464 | $395 | 56.2% | 4.95/5 |
Management Company Insights for Murrells Inlet
- The leading management company, BASK Away., operates 23 listings with $3,120,617 in gross revenue — a useful benchmark for what scale looks like in Murrells Inlet.
- Top managers average 9 properties each, suggesting professional management in Murrells Inlet still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.82/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
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How Does Murrells Inlet's Airbnb Market Compare to Nearby Cities?
How does the Murrells Inlet Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Mount Pleasant, Murrells Inlet has 14 percentage points lower occupancy and about $81 higher ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Sullivan's Island | 24 | $7,285 | $949.53 | 38% |
| Isle of Palms | 1,086 | $6,832 | $766.21 | 41% |
| Folly Beach | 957 | $6,773 | $610.79 | 45% |
| Talahi Island | 38 | $6,266 | $388.38 | 48% |
| Okatie | 12 | $5,745 | $537.18 | 38% |
| Charleston | 1,955 | $5,590 | $428.76 | 51% |
| Mount Pleasant | 465 | $4,561 | $325.12 | 53% |
| Kiawah Island | 661 | $4,275 | $649.39 | 33% |
| Ocean Isle Beach | 583 | $4,011 | $612.03 | 34% |
| Tybee Island | 1,413 | $4,008 | $445.75 | 39% |
Frequently Asked Questions About Airbnb in Murrells Inlet
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Murrells Inlet.
How much do Airbnb hosts make in Murrells Inlet?
Murrells Inlet hosts earn about $39,949 per year on average, with an average nightly rate of $406 and RevPAR of $170. Those figures describe the typical revenue environment for active listings in Murrells Inlet, South Carolina, not the ceiling for the best operators. Source: AirROI 2026 data, Murrells Inlet market, July 2025 to June 2026.
What is the average Airbnb occupancy rate in Murrells Inlet?
The average Airbnb occupancy rate in Murrells Inlet is 38.7%. July is the strongest month and January is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Murrells Inlet?
Listings in Murrells Inlet average $406 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Murrells Inlet?
Murrells Inlet currently has about 458 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Murrells Inlet?
AirROI currently classifies the short-term rental regulation level in Murrells Inlet as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Murrells Inlet?
RevPAR in Murrells Inlet is about $170. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Murrells Inlet?
Occupancy of 38.7% means Murrells Inlet is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $39,949, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Murrells Inlet?
The average booking lead time in Murrells Inlet is about 64 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Murrells Inlet?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Murrells Inlet include Garden City Beach, Murrells Inlet Marsh Walk, Surfside Beach. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Murrells Inlet?
entire_home listings make up 96.3% of the active supply in Murrells Inlet. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Murrells Inlet compare to nearby Airbnb markets?
Among neighboring markets, Sullivan's Island posts $87,423 in average annual revenue with 38.4% occupancy, compared to Murrells Inlet's $39,949 and 38.7%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Murrells Inlet?
The average Airbnb stay length in Murrells Inlet is about 4.8 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Murrells Inlet?
Airbnb listings in Murrells Inlet average 4.86 out of 5 overall. About 58.3% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Murrells Inlet?
Kitchen and Theme room are among the strongest revenue-linked amenities in Murrells Inlet. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Murrells Inlet?
Yes. About 95.9% of active Airbnb listings in Murrells Inlet charge a cleaning fee, and the average fee is $370. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Murrells Inlet?
A 59.2% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-06-30. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.