Isle of Palms, South Carolina Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Isle of Palms, South Carolina? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $87,848 per year — at a $765 nightly rate, 42.1% occupancy, and a $333 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
With 1,012 active listings and moderate demand with room for well-positioned listings to outperform, Isle of Palms is an established vacation rental market. Supply grew 58.4% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. The data points to a market where fundamentals reward execution — the right property, priced well, in the right neighborhood still outperforms.
Table of Contents [hide] [show]
What Are the Key Airbnb Metrics in Isle of Palms?
In Isle of Palms, the headline Airbnb metrics are $87,848 in average annual revenue,42.1% occupancy, $765 ADR, and $333 in RevPAR, and guests book about 87 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Isle of Palms?
Understanding the monthly revenue variations for Airbnb listings in Isle of Palms is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Isle of Palms is typically July, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Isle of Palms across different performance tiers:
- Best-in-class properties (Top 10%) achieve $21,282+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $13,099 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $7,539 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $4,059, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Isle of Palms
What Is the Monthly Airbnb Occupancy Rate in Isle of Palms?
Maximize your bookings by understanding the Isle of Palms STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Isle of Palms:
- Best-in-class properties (Top 10%) achieve 77%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 61% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 43%.
- Entry-level properties (Bottom 25%) average 23% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Isle of Palms
What Is the Average Airbnb Nightly Rate in Isle of Palms?
Effective short term rental pricing strategy in Isle of Palms involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Isle of Palms typically peaks in June and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $1,397+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $888 or more.
- Typical properties (Median) charge around $595 per night.
- Entry-level properties (Bottom 25%) earn around $418 per night.
Average Daily Rate (ADR) Trend by Month in Isle of Palms
What Is the RevPAR for Airbnb in Isle of Palms?
RevPAR in Isle of Palms is currently $333. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $159 RevPAR.
- Typical properties (Median) generate $261 RevPAR.
- Strong performers (Top 25%) earn $426 RevPAR.
- Best-in-class (Top 10%) achieve $669 RevPAR.
Average Monthly RevPAR Trend in Isle of Palms
RevPAR Insights for Isle of Palms
- The average RevPAR in Isle of Palms is $333. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($669) and bottom 25% ($159) is $510, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Jul and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Isle of Palms benchmarks. If your RevPAR falls below the median of $261, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $426+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
Get Live Isle of Palms Market Intelligence 👇
Explore Real-time Analytics
When Is the Peak Season for Airbnb in Isle of Palms?
Isle of Palms's peak Airbnb season falls in July, June, April, while the softest stretch is January, February, December. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (July, June, April)
- Revenue averages $15,515 per month
- Occupancy rates average 59.6%
- Daily rates average $862
Shoulder Season
- Revenue averages $9,707 per month
- Occupancy maintains around 42.8%
- Daily rates hold near $750
Low Season (January, February, December)
- Revenue drops to average $5,753 per month
- Occupancy decreases to average 28.1%
- Daily rates adjust to average $663
Seasonality Insights for Isle of Palms
- Airbnb seasonality in Isle of Palms is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Isle of Palms's highest earning potential, with monthly revenues climbing to $17,041, occupancy reaching 61.4%, and ADRs peaking at $915.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $4,661, occupancy could drop to 23.6%, and ADRs may adjust to $641.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Isle of Palms.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Isle of Palms, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Isle of Palms?
Isle of Palms, South Carolina, United States currently shows a low regulation profile despite having 1,012 active listings. Larger markets with light regulation can attract new supply quickly, but that also means regulatory frameworks may evolve as local governments respond to growth — staying informed protects your investment. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Isle of Palms to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 0% licensed listings)
What Are the Best Neighborhoods for Airbnb in Isle of Palms?
Isle of Palms is a large short-term rental market, and performance varies significantly by location within the city. The neighborhoods below are among the most active areas for Airbnb hosts — each with distinct guest demographics, demand drivers, and local attractions. Use this as a starting point for neighborhood-level investment analysis in Isle of Palms, South Carolina.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Wild Dunes | A prestigious resort community on Isle of Palms known for its beautiful beaches and golf courses. Wild Dunes is a great spot for tourists seeking luxury accommodations and resort-style living. | Wild Dunes Golf Club, Isle of Palms Beach, Sweetgrass Pavilion, Boardwalk to the Beach, Tennis Center at Wild Dunes |
| Isle of Palms Front Beach | The primary beachfront area of Isle of Palms, featuring popular restaurants, shops, and quick beach access. A lively spot that's always buzzing with activity, making it perfect for vacation rentals. | Front Beach, Palm Boulevard, Island House, Local restaurants and shops, Beach access points |
| Isle of Palms County Park | A family-friendly area with park facilities and amenities. This is ideal for families looking for a vacation spot with improved facilities and easy access to the beach. | County Park, Pavilion, Grilling areas, Children's play area, Restroom facilities |
| Palm Boulevard | A residential area close to the beach that offers a mix of charming homes and vacation rentals. It's popular among visitors looking for a quieter experience with close beach proximity. | Scenic coastal views, Quaint homes, Access to beach paths, Cycling routes, Local parks |
| Dewees Island | A private island offering serene beach experiences and a getaway from the bustling mainland. Ideal for unique vacation rental opportunities in a tranquil setting. | Dewees Island Beach, Nature trails, Wildlife observation, Kayaking opportunities, Secluded atmosphere |
| Sullivan's Island | Just a short drive from Isle of Palms, Sullivan's Island features beautiful beaches and a rich history. It's a desirable location for travelers looking for a mix of relaxation and exploration. | Sullivan's Island Beach, Fort Moultrie, Historic sites, Local restaurants, Quiet atmosphere |
| Charleston Harbor | While not directly on Isle of Palms, the nearby Charleston Harbor offers stunning views and proximity to historic Charleston, making it a draw for tourists looking for combination rentals. | Charleston Harbor views, Waterfront park, Access to Charleston tours, Historic downtown Charleston, Folly Beach nearby |
| Intracoastal Waterway | An appealing area for those interested in water activities like kayaking and boating. This location can attract adventurous tourists looking for a different experience. | Waterway access, Boat rentals, Fishing spots, Beautiful views, Wildlife watching |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Isle of Palms offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Isle of Palms?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Isle of Palms
- The Isle of Palms Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 99.9% of the 1,012 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Isle of Palms, House properties are the most common (64.7%), reflecting the local real estate landscape.
- Houses represent a significant 64.7% portion, catering likely to families or larger groups.
- Smaller segments like unique stays, others (combined 0.4%) offer potential for unique stay experiences.
Isle of Palms Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Isle of Palms
- The dominant room capacity in Isle of Palms is 3 bedrooms listings, making up 26.8% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 5+ bedrooms properties represent 49.4% of the active Airbnb listings in Isle of Palms, indicating a high concentration in these sizes.
- A significant 68.2% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Isle of Palms.
Isle of Palms Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Isle of Palms
- The most common guest capacity trend in Isle of Palms vacation rentals is listings accommodating 8+ guests (56.6%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Isle of Palms STR market, accounting for 79.7% of listings.
- 81.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Isle of Palms.
- On average, properties in Isle of Palms are equipped to host 6.8 guests.
How Do Listings in Isle of Palms Compare on Quality?
Listing quality in Isle of Palms can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Isle of Palms
- At 42.1 photos per listing on average, Isle of Palms hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 38.2% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Isle of Palms averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Isle of Palms?
Amenity Prevalence
Amenity Insights for Isle of Palms
- Essential amenities in Isle of Palms that guests expect include: Air conditioning, Wifi, TV, Kitchen, Coffee maker, Smoke alarm, Refrigerator, Washer, Heating, Dishwasher. Lacking these (any) could significantly impact bookings.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Isle of Palms: Air conditioning, Wifi, TV, Kitchen, Coffee maker, Smoke alarm, Refrigerator, Washer, Heating, Dishwasher.
- Prioritize adding missing essentials: Air conditioning, Wifi, TV, Kitchen, Coffee maker, Smoke alarm, Refrigerator, Washer, Heating, Dishwasher.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Isle of Palms to stay competitive.
Which Airbnb Amenities Boost Revenue in Isle of Palms?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Isle of Palms, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Arcade gamesHigh opportunity | 0.5% | $292,018 | $86,834 | 236.3% |
Children's playroomHigh opportunity | 0.7% | $253,269 | $86,696 | 192.1% |
Baby bathHigh opportunity | 0.6% | $220,375 | $87,058 | 153.1% |
Baby monitorHigh opportunity | 0.7% | $210,561 | $86,993 | 142.0% |
Game consoleHigh opportunity | 1.8% | $195,263 | $85,903 | 127.3% |
Outdoor kitchenHigh opportunity | 2.2% | $180,390 | $85,792 | 110.3% |
BidetHigh opportunity | 0.5% | $177,615 | $87,402 | 103.2% |
Piano | 0.5% | $173,299 | $87,424 | 98.2% |
Pool | 86.4% | $94,105 | $48,219 | 95.2% |
Exercise equipment | 1.1% | $168,597 | $86,961 | 93.9% |
Revenue Impact Insights for Isle of Palms
- Arcade games tops the revenue impact list with a 236.3% uplift — listings with this amenity earn $292,018 vs. $86,834 without it.
- High-opportunity amenities — Arcade games, Children's playroom, Baby bath — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
- Pool — while widespread — still correlate with meaningful revenue gains, making it table stakes rather than true differentiators.
Recommendations for Hosts
- Prioritize adding Arcade games — it has the best combination of high revenue impact and low market saturation in Isle of Palms.
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Isle of Palms STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Isle of Palms. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsIsle of Palms Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Isle of Palms
- The typical guest profile for Airbnb in Isle of Palms consists of primarily domestic travelers (98%), often arriving from nearby Charlotte, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 98.2% of guests.
- Key international markets include United States (98.2%) and DC (0.8%).
- Top languages spoken are English (84.3%) followed by Spanish (6.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Charlotte and Greenville.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Isle of Palms?
Listings in Isle of Palms average 4.79 out of 5 overall, with about 26.9 reviews per active listing and 27.8% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Isle of Palms
- An average rating of 4.79 places Isle of Palms in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
- The strongest subcategory is Location (4.93), while Value (4.65) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 27.8% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
- With only 27.8% of listings earning Guest Favorite status, hosts who consistently exceed expectations have a clear competitive advantage.
Isle of Palms Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Isle of Palms
- The most common availability pattern in Isle of Palms falls within the 271-366 days range, representing 43.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 80.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Isle of Palms (37.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 20.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Isle of Palms?
Average Booking Lead Time by Month
Booking Lead Time Insights for Isle of Palms
- The overall average booking lead time for vacation rentals in Isle of Palms is 87 days.
- Guests book furthest in advance for stays during May (average 107 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 54 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (97 days avg.) sees the longest lead times, while Winter (60 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (87 days) as a baseline for your pricing and availability strategy in Isle of Palms.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 107 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 97 days) to capture early planners.
- Monitor your own booking lead times against these Isle of Palms averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Isle of Palms?
Guests in Isle of Palms stay about 5.2 nights on average, generating roughly 22,980 reservations and 22.7 bookings per listing in the latest AirROI dataset. The most common check-in time is 4:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Isle of Palms
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Isle of Palms
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 22.7 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Jun (6.1 nights) and shorten in Oct (4.1 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 4:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Isle of Palms Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
10 listings
1% of total
2 Nights
60 listings
5.9% of total
3 Nights
79 listings
7.8% of total
4-6 Nights
114 listings
11.3% of total
7-29 Nights
4 listings
0.4% of total
30+ Nights
745 listings
73.6% of total
Key Insights
- The most prevalent minimum stay requirement in Isle of Palms is 30+ Nights, adopted by 73.6% of listings. This highlights the market's preference for longer commitments.
- Very short stays (1-2 nights) are less common (6.9%), suggesting hosts prefer slightly longer bookings to optimize turnover.
- A significant segment (73.6%) caters to monthly stays (30+ nights) in Isle of Palms, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 73.6% of Isle of Palms hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 1% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 73.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Isle of Palms.
Isle of Palms Airbnb Cancellation Policy Trends Analysis (2026)
Limited
6 listings
0.6% of total
Super Strict 60 Days
206 listings
20.4% of total
Super Strict 30 Days
302 listings
29.9% of total
Flexible
8 listings
0.8% of total
Moderate
43 listings
4.3% of total
Firm
368 listings
36.4% of total
Strict
77 listings
7.6% of total
Cancellation Policy Insights for Isle of Palms
- The prevailing Airbnb cancellation policy trend in Isle of Palms is Firm, used by 36.4% of listings.
- There's a relatively balanced mix between guest-friendly (5.1%) and stricter (44.0%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (7.6%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 36.4% market standard in Isle of Palms.
- Using a Strict policy might deter some guests, as only 7.6% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Isle of Palms.
How Much Are Airbnb Cleaning Fees in Isle of Palms?
Cleaning fees in Isle of Palms are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Isle of Palms
- 94.3% of listings charge a cleaning fee, making it standard practice in Isle of Palms. Guests expect it and factor it into their booking decisions.
- The gap between the average ($673) and median ($394) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 13.0% of gross revenue on average — a significant line item that impacts total guest cost and competitiveness.
Recommendations for Hosts
- Price your cleaning fee competitively against the Isle of Palms median of $394. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Consider whether bundling the cleaning fee into a slightly higher nightly rate might improve conversion, since many guests filter by total price and separate fees can feel punitive.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Isle of Palms Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Isle of Palmsbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Can't Top This | Oceanfront | Sleeps 25 | Pool
Entire Place • 10 bedrooms
Waterfront Home with Deep Water Dock
Entire Place • 5 bedrooms
Lux. IOP Home on Palm Blvd w/ Pvt. Pool + Views!
Entire Place • 7 bedrooms
Ideal Location 7bd on IOP w/ Pool + Cabana!
Entire Place • 7 bedrooms
9BR Ocean View, Elevator, Rooftop Pool &Pickleball
Entire Place • 9 bedrooms
Pool, Elevator, Ocean Views, Steps from Ocean!
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Isle of Palms?
Learn from the best! This table showcases top-performing Airbnb hosts in Isle of Palms based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Sweetgrass | 74 | $8,635,703 | 1699 | 4.68/5.0 |
| Beachside By AvantStay | 103 | $8,118,174 | 609 | 4.85/5.0 |
| Amy | 53 | $7,261,244 | 636 | 4.91/5.0 |
| Deserving Vacations | 57 | $5,967,193 | 1915 | 4.88/5.0 |
| Wild Dunes | 135 | $5,964,543 | 540 | 4.66/5.0 |
| Michael | 38 | $5,742,696 | 584 | 4.96/5.0 |
| Megan | 24 | $5,267,044 | 72 | 4.92/5.0 |
| Carroll Realty Vacations | 83 | $4,348,339 | 1256 | 4.60/5.0 |
| ITrip Charleston Beaches | 43 | $3,643,175 | 524 | 4.87/5.0 |
| Charleston Coast | 38 | $2,941,073 | 113 | 4.70/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Isle of Palms.
Who Are the Airbnb Hosts in Isle of Palms?
Isle of Palms is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Isle of Palms
- With 63.6% Superhosts, Isle of Palms has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 81.0% of listings are professionally managed, indicating a mature, competitive market with institutional players.
- 12.3% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 69.5% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- Benchmark your host metrics against these Isle of Palms averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Isle of Palms
These are the highest-grossing professional property management operations in Isle of Palms, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Sweetgrass | 74 | $8,635,703 | $881 | 46.6% | 4.68/5 |
| Beachside By AvantStay | 103 | $8,118,174 | $773 | 40.8% | 4.85/5 |
| Amy | 53 | $7,261,244 | $972 | 46.4% | 4.91/5 |
| Deserving Vacations | 57 | $5,967,193 | $487 | 59.4% | 4.88/5 |
| Wild Dunes | 135 | $5,964,543 | $717 | 27.2% | 4.66/5 |
| Michael | 38 | $5,742,696 | $872 | 54.0% | 4.96/5 |
| Megan | 24 | $5,267,044 | $2,713 | 30.6% | 4.92/5 |
| Carroll Realty | 83 | $4,348,339 | $614 | 37.6% | 4.60/5 |
| ITrip Charleston Beaches | 43 | $3,643,175 | $714 | 40.7% | 4.87/5 |
| Charleston Coast | 38 | $2,941,073 | $1,024 | 33.2% | 4.70/5 |
Management Company Insights for Isle of Palms
- The leading management company, Sweetgrass, operates 74 listings with $8,635,703 in gross revenue — a useful benchmark for what scale looks like in Isle of Palms.
- Top managers average 65 properties each, pointing to a market where portfolio scale is a meaningful competitive factor.
- Professionally managed listings in the top tier average 4.8/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Isle of Palms's Airbnb Market Compare to Nearby Cities?
How does the Isle of Palms Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Mount Pleasant, Isle of Palms has 11 percentage points lower occupancy and about $452 higher ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Folly Beach | 901 | $7,179 | $604.47 | 46% |
| Sullivan's Island | 22 | $6,805 | $899.23 | 39% |
| Talahi Island | 41 | $6,021 | $368.19 | 50% |
| Charleston | 1,839 | $5,628 | $408.29 | 52% |
| Okatie | 10 | $5,565 | $527.26 | 42% |
| Ocean Isle Beach | 504 | $4,963 | $614.58 | 37% |
| Kiawah Island | 625 | $4,596 | $647.38 | 33% |
| Mount Pleasant | 452 | $4,456 | $312.67 | 53% |
| Tybee Island | 1,354 | $4,357 | $437.68 | 41% |
| Wilmington Island | 114 | $3,774 | $337.02 | 45% |
Frequently Asked Questions About Airbnb in Isle of Palms
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Isle of Palms.
How much do Airbnb hosts make in Isle of Palms?
Isle of Palms hosts earn about $87,848 per year on average, with an average nightly rate of $765 and RevPAR of $333. Those figures describe the typical revenue environment for active listings in Isle of Palms, South Carolina, not the ceiling for the best operators. Source: AirROI 2026 data, Isle of Palms market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Isle of Palms?
The average Airbnb occupancy rate in Isle of Palms is 42.1%. July is the strongest month and January is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Isle of Palms?
Listings in Isle of Palms average $765 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Isle of Palms?
Isle of Palms currently has about 1,012 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Isle of Palms?
AirROI currently classifies the short-term rental regulation level in Isle of Palms as Low. The dataset also shows about 0.1% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Isle of Palms?
RevPAR in Isle of Palms is about $333. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Isle of Palms?
At 42.1% occupancy, Isle of Palms can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $87,848, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Isle of Palms?
The average booking lead time in Isle of Palms is about 87 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Isle of Palms?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Isle of Palms include Wild Dunes, Isle of Palms Front Beach, Isle of Palms County Park. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Isle of Palms?
entire_home listings make up 99.9% of the active supply in Isle of Palms. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Isle of Palms compare to nearby Airbnb markets?
Among neighboring markets, Folly Beach posts $86,151 in average annual revenue with 46.1% occupancy, compared to Isle of Palms's $87,848 and 42.1%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Isle of Palms?
The average Airbnb stay length in Isle of Palms is about 5.2 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Isle of Palms?
Airbnb listings in Isle of Palms average 4.79 out of 5 overall. About 27.8% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Isle of Palms?
Arcade games and Children's playroom are among the strongest revenue-linked amenities in Isle of Palms. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Isle of Palms?
Yes. About 94.3% of active Airbnb listings in Isle of Palms charge a cleaning fee, and the average fee is $673. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Isle of Palms?
A 63.6% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.