Tourism statisticsState2026
Maryland Tourism Statistics: 45.8M Visitors in 2024
Maryland recorded 45.8 million visitors in 2024, the Maryland Tourism Development Board and Maryland Department of Commerce reports. AirROI estimates 245,699 Airbnb stays in Maryland in the 12 months to October 2026, with Ocean City the most booked town. The busiest month was July.
Airbnb figures are AirROI estimates for the 12 months to October 2026. Read the method
- Estimated Airbnb nights
- 1,223,801
- Typical Airbnb stay
- 5.0 nights
- Busiest Airbnb month
- July
- From within the United States, among guests who left a review
- 96.1%
Key facts
Maryland Tourism Facts
Each sentence names its place, period and source, so it can be quoted alone.
Official
- The Maryland Tourism Development Board and Maryland Department of Commerce puts Maryland at 45.8 million visitors in 2024.
Airbnb stays
- AirROI puts Airbnb stays in Maryland at 245,699 in the 12 months to October 2026.
- AirROI estimates Airbnb stays in Maryland added up to 1,223,801 nights in the 12 months to October 2026.
- AirROI estimates a typical Airbnb stay in Maryland lasted 5.0 nights in the 12 months to October 2026, booked about 58 days ahead.
Busiest months
- AirROI ranks July the busiest Airbnb month in Maryland in the 12 months to October 2026, followed by August and June, with February the quietest.
- AirROI estimates the six busiest Airbnb months in Maryland ran unbroken from May to October in the 12 months to October 2026.
- AirROI estimates Airbnb stays in Maryland in July were booked furthest ahead, about 71 days, against 30 days for January, in the 12 months to October 2026.
Guests
- AirROI estimates 96.1% of Maryland Airbnb guests who left a review as of October 2026 were from within the United States.
By place
- AirROI ranks Maryland 33rd for Airbnb stays among the United States' 51 states in the 12 months to October 2026.
- AirROI estimates Ocean City had the most Airbnb stays of the 15 towns it lists in Maryland in the 12 months to October 2026, at 71,653, ahead of Baltimore and McHenry.
Official numbers
How Many Tourists Visit Maryland?
The Maryland Tourism Development Board and Maryland Department of Commerce counted 45.8 million visitors in 2024.
| Figure | What it counts | Year | Publisher |
|---|---|---|---|
| 45.8 millionVisitors | Domestic and international visitors at the person-trip level | 2024 | Maryland Tourism Development Board and Maryland Department of Commerce |
Airbnb stays
Airbnb Stays in Maryland
Maryland had 12,624 Airbnb homes in the 12 months to October 2026. They took an estimated 245,699 stays and 1,223,801 nights. A typical stay lasted 5.0 nights and was booked about 58 days ahead. AirROI's figures cover the 91 towns it tracks in Maryland; places it does not track are not counted, so every total is a floor.
- Airbnb homes
- 12,624
- Airbnb stays, estimate
- 245,699
- Airbnb nights, estimate
- 1,223,801
- Typical stay
- 5.0 nights
- Booked ahead
- 58 days
Busiest months
When Is the Busiest Time in Maryland?
On Airbnb, July was the busiest month in Maryland in the 12 months to October 2026, then August and June. February was the quietest. The six busiest months run unbroken from May to October.
July ranks first, February last
Airbnb months in calendar order, 12 months to October 2026. The number is the month's rank, and 1 is the busiest. The bar shows its part of Airbnb nights.
- Three busiest months
- Other months
From busiest to quietest: July, August, June, September, May, October, December, November, April, March, January, February.
Month by month: rank, typical stay and days booked ahead
| Month | Share of nights | Booked ahead |
|---|---|---|
| July | 11.9% | 71 days |
| August | 11.4% | 65 days |
| June | 10.9% | 60 days |
| September | 9.3% | 63 days |
| May | 8.5% | 54 days |
| October | 8.2% | 58 days |
| December | 7.0% | 41 days |
| November | 7.0% | 50 days |
| April | 7.0% | 41 days |
| March | 6.8% | 34 days |
| January | 6.0% | 30 days |
| February | 5.7% | 30 days |
Share is each month's part of the year's Airbnb nights. Typical stay and days booked ahead are AirROI estimates for stays in each month.
Where guests come from
Where Do Maryland Airbnb Guests Come From?
Nearly all Maryland Airbnb guests who left a review as of October 2026 were from within the United States (96.1%), AirROI estimates. Among the same guests, Washington was the top origin city at 4.2%, ahead of Baltimore at 3.8%. The figures rest on 651,343 reviews, written over many years.
96.1% from within the United States
Among guests who left a review, as of October 2026
- From within the United States 96.1%
- From abroad 3.9%
Top origin cities
Among guests who left a review
By town
Most Booked Towns in Maryland
Ocean City, Baltimore and McHenry took 48% of Airbnb stays in Maryland in the 12 months to October 2026. July is the busiest Airbnb month in 9 of the 15 towns, led by Ocean City, and June in 5, led by Baltimore. Among guests who left a review, the share from abroad across these towns runs from 1.3% in Ocean City to 12% in National Harbor.
| Ocean City | 71,653 |
| Baltimore | 33,090 |
| McHenry | 13,792 |
| Annapolis | 13,492 |
| Oakland | 12,767 |
| Frederick | 6,321 |
| Swanton | 5,520 |
| National Harbor | 4,796 |
| Silver Spring | 4,661 |
| Ocean Pines | 4,374 |
| Cambridge | 3,742 |
| Berlin | 2,925 |
| Rockville | 1,901 |
| Bethesda | 1,841 |
| Gaithersburg | 1,445 |
* Among guests who left a review. Stays, nights and other figures are AirROI estimates for the 12 months to October 2026, and cover Airbnb only. US is the top origin in every town, among guests who left a review, so this column names the top country abroad. Lists the 15 of Maryland's 91 towns with 100 or more Airbnb homes. A town with no tourism page of its own links to its Airbnb market page.
FAQ
Questions About Tourism in Maryland
How many tourists visit Maryland?
Maryland had 45.8 million visitors in 2024, according to the Maryland Tourism Development Board and Maryland Department of Commerce. AirROI estimates 245,699 Airbnb stays in Maryland in the 12 months to October 2026, which is a separate count of bookings.
When is high season in Maryland?
The busiest Airbnb month in Maryland in the 12 months to October 2026 was July, then August and June. The six busiest months run from May to October.
What is the quietest month in Maryland?
February was the quietest Airbnb month in Maryland in the 12 months to October 2026, ranking 12th of 12, and January ranked 11th. Stays in February were booked about 30 days ahead, against 71 days for July.
How long is a typical Airbnb stay in Maryland?
A typical Airbnb stay in Maryland lasted 5.0 nights in the 12 months to October 2026, booked about 58 days ahead. By month, stays ran from 3.7 nights in September to 5.8 nights in July.
Where do Airbnb guests in Maryland come from?
Of Maryland Airbnb guests who left a review as of October 2026, 96.1% were from within the United States, AirROI estimates. Among the same guests, the top origin city was Washington at 4.2%, ahead of Baltimore at 3.8%.
What is the most booked town in Maryland on Airbnb?
Ocean City was the most booked town in Maryland on Airbnb, with an estimated 71,653 stays in the 12 months to October 2026, ahead of Baltimore and McHenry.
Are Airbnb stays the same as tourists?
No. The Maryland Tourism Development Board and Maryland Department of Commerce counts visitors (45.8 million in 2024). An Airbnb stay is one booking on one platform, however many guests it holds. AirROI's 245,699 stays are estimates for the 12 months to October 2026.
Method
How These Numbers Are Made
Official figures come from their publishers, linked above, and were last checked in November 2026. Stays and nights are AirROI estimates for the 12 months to October 2026, built from Airbnb listing data, and cover Airbnb only. Nights add up each town's stays times its typical stay, across 91 towns. Month ranks compare each month's part of Airbnb nights. Origin rests on 651,343 reviews and describes guests who left a review, not everyone who stayed. Read the method page.