Tourism statisticsState2026

New Jersey Tourism Statistics: 124.2M Visitors in 2025

Q: How many tourists visit New Jersey?

New Jersey had 124.2 million visitors in 2025, according to New Jersey Division of Travel and Tourism. AirROI estimates 357,907 Airbnb stays in New Jersey in the 12 months to October 2026, which is a separate count of bookings.

Q: What is the quietest month in New Jersey?

January was the quietest Airbnb month in New Jersey in the 12 months to October 2026, ranking 12th of 12, and February ranked 11th. Stays in January were booked about 26 days ahead, against 80 days for July.

Q: How long is a typical Airbnb stay in New Jersey?

A typical Airbnb stay in New Jersey lasted 5.3 nights in the 12 months to October 2026, booked about 53 days ahead. By month, stays ran from 4.1 nights in September to 6.3 nights in July.

New Jersey recorded 124.2 million visitors in 2025, New Jersey Division of Travel and Tourism reports. AirROI estimates 357,907 Airbnb stays in New Jersey in the 12 months to October 2026, with Jersey City the most booked town. The busiest month was August.

Source: AirROI Reviewed by Jun Zhou, Founder @ AirROI Updated November 4, 2026

Airbnb figures are AirROI estimates for the 12 months to October 2026. Read the method

Estimated Airbnb nights: 1,879,261
Typical Airbnb stay: 5.3 nights
Busiest Airbnb month: August
From within the United States, among guests who left a review: 81%

Key facts

New Jersey Tourism Facts

Each sentence names its place, period and source, so it can be quoted alone.

Official

New Jersey Division of Travel and Tourism puts New Jersey at 124.2 million visitors in 2025.

Airbnb stays

AirROI puts Airbnb stays in New Jersey at 357,907 in the 12 months to October 2026.
AirROI estimates Airbnb stays in New Jersey added up to 1,879,261 nights in the 12 months to October 2026.
AirROI estimates a typical Airbnb stay in New Jersey lasted 5.3 nights in the 12 months to October 2026, booked about 53 days ahead.

Busiest months

AirROI ranks August the busiest Airbnb month in New Jersey in the 12 months to October 2026, followed by July and June, with January the quietest.
AirROI estimates the five busiest Airbnb months in New Jersey ran unbroken from June to October in the 12 months to October 2026.
AirROI estimates Airbnb stays in New Jersey in July were booked furthest ahead, about 80 days, against 23 days for February, in the 12 months to October 2026.

Guests

AirROI estimates 81% of New Jersey Airbnb guests who left a review as of October 2026 were from within the United States, and Canada at 2.3% and the United Kingdom at 1.8% were the top countries abroad.

By place

AirROI ranks New Jersey 24th for Airbnb stays among the United States' 51 states in the 12 months to October 2026.
AirROI estimates Jersey City had the most Airbnb stays of the 36 towns it lists in New Jersey in the 12 months to October 2026, at 37,954, ahead of Newark and Atlantic City.

Official numbers

How Many Tourists Visit New Jersey?

New Jersey Division of Travel and Tourism counted 124.2 million visitors in 2025.

Official tourism figures for New Jersey: what each counts, its year and its publisher
Figure	What it counts	Year	Publisher
124.2 millionVisitors	Total visitors to New Jersey	2025	New Jersey Division of Travel and Tourism

Airbnb stays

Airbnb Stays in New Jersey

New Jersey had 16,932 Airbnb homes in the 12 months to October 2026. They took an estimated 357,907 stays and 1,879,261 nights. A typical stay lasted 5.3 nights and was booked about 53 days ahead. AirROI's figures cover the 107 towns it tracks in New Jersey; places it does not track are not counted, so every total is a floor.

Airbnb homes: 16,932
Airbnb stays, estimate: 357,907
Airbnb nights, estimate: 1,879,261
Typical stay: 5.3 nights
Booked ahead: 53 days

Busiest months

When Is the Busiest Time in New Jersey?

On Airbnb, August was the busiest month in New Jersey in the 12 months to October 2026, then July and June. January was the quietest. The five busiest months run unbroken from June to October.

August ranks first, January last

Airbnb months in calendar order, 12 months to October 2026. The number is the month's rank, and 1 is the busiest. The bar shows its part of Airbnb nights.

Three busiest months
Other months

From busiest to quietest: August, July, June, September, October, December, May, November, April, March, February, January.

Month by month: rank, typical stay and days booked ahead

Airbnb months in New Jersey by rank, with share of nights, typical stay and days booked ahead, 12 months to October 2026
Rank	Month	Share of nights	Typical stay	Booked ahead
1	August	11.3%	5.2 nights	70 days
2	July	10.7%	6.3 nights	80 days
3	June	10.1%	5.2 nights	66 days
4	September	9.9%	4.1 nights	50 days
5	October	8.8%	4.8 nights	52 days
6	December	8.6%	4.9 nights	45 days
7	May	8.5%	5.0 nights	47 days
8	November	7.4%	4.7 nights	42 days
9	April	6.9%	5.5 nights	40 days
10	March	6.8%	5.2 nights	28 days
11	February	5.6%	5.0 nights	23 days
12	January	5.4%	5.5 nights	26 days

Share is each month's part of the year's Airbnb nights. Typical stay and days booked ahead are AirROI estimates for stays in each month.

Where guests come from

Where Do New Jersey Airbnb Guests Come From?

About eight in ten New Jersey Airbnb guests who left a review as of October 2026 were from within the United States (81%), and the top countries abroad were Canada at 2.3% and the United Kingdom at 1.8%, AirROI estimates. Among the same guests, New York was the top origin city at 8.7%, ahead of Philadelphia at 3.7%. The figures rest on 973,980 reviews, written over many years.

81% from within the United States

Among guests who left a review, as of October 2026

Top countries abroad

Among guests who left a review

Canada 2.3%
United Kingdom 1.8%
France 1.7%
Germany 1.2%

Top origin cities

Among guests who left a review

New York 8.7%
Philadelphia 3.7%
New Jersey 1.4%

By town

Most Booked Towns in New Jersey

Jersey City, Newark and Atlantic City took 24% of Airbnb stays in New Jersey in the 12 months to October 2026. August is the busiest Airbnb month in 17 of the 36 towns, led by Atlantic City, and December in 6, led by Newark. Among guests who left a review, the share from abroad across the 25 most booked towns runs from 1.3% in Ocean City to 57% in Union City.

Most Booked Towns in New Jersey: Airbnb stays, nights and typical stay, 12 months to October 2026; with origin among guests who left a review
#
1	Jersey City	37,954	253,296	6.7 nights	38%	UK	September
2	Newark	27,612	134,098	4.9 nights	29%	Canada	December
3	Atlantic City	18,977	63,753	3.4 nights	4.4%	Canada	August
4	West New York	16,849	86,535	5.1 nights	56%	France	October
5	North Bergen	15,930	83,144	5.2 nights	48%	France	December
6	Wildwood	15,370	61,751	4.0 nights	3.1%	Canada	July
7	Lower Township	15,347	67,943	4.4 nights	1.7%	Canada	August
8	Hoboken	13,661	83,281	6.1 nights	39%	UK	October
9	Ocean City	12,177	64,016	5.3 nights	1.3%	Canada	August
10	Cape May	10,163	43,587	4.3 nights	1.7%	UK	August
11	Seaside Heights	9,653	45,413	4.7 nights	3%	Canada	August
12	Elizabeth	8,702	46,884	5.4 nights	26%	Canada	December
13	Bayonne	8,072	37,490	4.6 nights	24%	Canada	December
14	Union City	7,279	51,226	7.0 nights	57%	France	September
15	Brigantine	7,260	37,970	5.2 nights	1.3%	UK	August
16	Wildwood Crest	6,842	31,560	4.6 nights	2.6%	Canada	July
17	Vernon Township	6,605	22,018	3.3 nights	4.5%	Canada	July
18	North Wildwood	5,843	26,610	4.6 nights	2.5%	Canada	July
19	Neptune Township	4,801	25,426	5.3 nights	4.7%	UK	August
20	East Orange	3,595	18,117	5.0 nights	15%	Canada	December
21	Weehawken	3,560	22,804	6.4 nights	56%	France	October
22	Ventnor City	3,327	18,466	5.6 nights	1.8%	Canada	August
23	Asbury Park	3,297	17,283	5.2 nights	2.9%	UK	August
24	Princeton	3,078	17,358	5.6 nights	15%	UK	August
25	Montclair	2,772	18,450	6.7 nights	9.4%	UK	December
26	Middle Township	2,646	10,346	3.9 nights	2.1%	Canada	August
27	Belmar	2,558	13,640	5.3 nights	3.4%	Canada	August
28	Point Pleasant Beach	2,387	16,228	6.8 nights	1.5%	UK	August
29	Irvington	2,290	11,790	5.1 nights	21%	Canada	September
30	Hillside	2,109	11,500	5.5 nights	21%	Canada	September
31	Toms River	2,109	12,142	5.8 nights	2.2%	Germany	August
32	Beach Haven	2,068	11,135	5.4 nights	1.6%	UK	August
33	Stafford Township	1,914	9,577	5.0 nights	1.6%	Singapore	July
34	Seaside Park	1,885	10,386	5.5 nights	2.1%	China	July
35	Long Beach Township	1,762	10,772	6.1 nights	1.2%	Germany	August
36	Sea Isle City	1,553	8,436	5.4 nights	under 1%	UK	August

* Among guests who left a review. Stays, nights and other figures are AirROI estimates for the 12 months to October 2026, and cover Airbnb only. US is the top origin in every town, among guests who left a review, so this column names the top country abroad. Lists the 36 of New Jersey's 107 towns with 100 or more Airbnb homes. A town with no tourism page of its own links to its Airbnb market page.

FAQ

Questions About Tourism in New Jersey

How many tourists visit New Jersey?

New Jersey had 124.2 million visitors in 2025, according to New Jersey Division of Travel and Tourism. AirROI estimates 357,907 Airbnb stays in New Jersey in the 12 months to October 2026, which is a separate count of bookings.

When is high season in New Jersey?

The busiest Airbnb month in New Jersey in the 12 months to October 2026 was August, then July and June. The five busiest months run from June to October.

What is the quietest month in New Jersey?

January was the quietest Airbnb month in New Jersey in the 12 months to October 2026, ranking 12th of 12, and February ranked 11th. Stays in January were booked about 26 days ahead, against 80 days for July.

How long is a typical Airbnb stay in New Jersey?

A typical Airbnb stay in New Jersey lasted 5.3 nights in the 12 months to October 2026, booked about 53 days ahead. By month, stays ran from 4.1 nights in September to 6.3 nights in July.

Where do Airbnb guests in New Jersey come from?

Of New Jersey Airbnb guests who left a review as of October 2026, 81% were from within the United States, AirROI estimates. The top countries abroad were Canada at 2.3% and the United Kingdom at 1.8%. Among the same guests, the top origin city was New York at 8.7%, ahead of Philadelphia at 3.7%.

What is the most booked town in New Jersey on Airbnb?

Jersey City was the most booked town in New Jersey on Airbnb, with an estimated 37,954 stays in the 12 months to October 2026, ahead of Newark and Atlantic City.

Are Airbnb stays the same as tourists?

No. New Jersey Division of Travel and Tourism counts visitors (124.2 million in 2025). An Airbnb stay is one booking on one platform, however many guests it holds. AirROI's 357,907 stays are estimates for the 12 months to October 2026.

Method

How These Numbers Are Made

Official figures come from their publishers, linked above, and were last checked in November 2026. Stays and nights are AirROI estimates for the 12 months to October 2026, built from Airbnb listing data, and cover Airbnb only. Nights add up each town's stays times its typical stay, across 107 towns. Month ranks compare each month's part of Airbnb nights. Origin rests on 973,980 reviews and describes guests who left a review, not everyone who stayed. Read the method page.