Union City, New Jersey Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Union City, New Jersey? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $26,371 per year — at a $166 nightly rate, 54.3% occupancy, and a $94 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
Union City's 287 active listings and solid booking activity throughout the year position it as a midsize vacation rental market. Supply grew 27.6% year over year, and the market is recalibrating around a new competitive baseline. This is the stage where hosts who invest in amenities, guest experience, and dynamic pricing build durable advantages that compound as the market matures.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a tightening market, selectivity matters — focus on proven neighborhoods, competitive pricing, and guest experience to protect returns.
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What Are the Key Airbnb Metrics in Union City?
In Union City, the headline Airbnb metrics are $26,371 in average annual revenue,54.3% occupancy, $166 ADR, and $94 in RevPAR, and guests book about 55 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Union City?
Understanding the monthly revenue variations for Airbnb listings in Union City is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Union City is typically December, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Union City across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,807+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,283 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,773 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,419, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Union City
What Is the Monthly Airbnb Occupancy Rate in Union City?
Maximize your bookings by understanding the Union City STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Decembersees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Union City:
- Best-in-class properties (Top 10%) achieve 89%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 78% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 62%.
- Entry-level properties (Bottom 25%) average 35% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Union City
What Is the Average Airbnb Nightly Rate in Union City?
Effective short term rental pricing strategy in Union City involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Union City typically peaks in June and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $349+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $210 or more.
- Typical properties (Median) charge around $149 per night.
- Entry-level properties (Bottom 25%) earn around $102 per night.
Average Daily Rate (ADR) Trend by Month in Union City
What Is the RevPAR for Airbnb in Union City?
RevPAR in Union City is currently $94. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $50 RevPAR.
- Typical properties (Median) generate $82 RevPAR.
- Strong performers (Top 25%) earn $129 RevPAR.
- Best-in-class (Top 10%) achieve $167 RevPAR.
Average Monthly RevPAR Trend in Union City
RevPAR Insights for Union City
- The average RevPAR in Union City is $94. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($167) and bottom 25% ($50) is $117, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Dec and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Union City benchmarks. If your RevPAR falls below the median of $82, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $129+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Union City?
Union City's peak Airbnb season falls in December, October, June, while the softest stretch is January, February, March. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (December, October, June)
- Revenue averages $3,942 per month
- Occupancy rates average 66.3%
- Daily rates average $198
Shoulder Season
- Revenue averages $3,273 per month
- Occupancy maintains around 61.8%
- Daily rates hold near $193
Low Season (January, February, March)
- Revenue drops to average $1,949 per month
- Occupancy decreases to average 35.7%
- Daily rates adjust to average $171
Seasonality Insights for Union City
- Airbnb seasonality in Union City is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Union City's highest earning potential, with monthly revenues climbing to $4,575, occupancy reaching 68.1%, and ADRs peaking at $203.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,838, occupancy could drop to 31.2%, and ADRs may adjust to $166.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Union City.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Union City, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Union City?
Low regulation and minimal registration activity in Union City, New Jersey, United States point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Union City to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 1% licensed listings)
What Are the Best Neighborhoods for Airbnb in Union City?
Location within Union City matters. Even in a midsize market, the difference between neighborhoods can mean a material gap in occupancy, nightly rate, and overall Airbnb revenue. Below are 8 areas where short-term rental activity and guest interest are concentrated — along with the reasons each neighborhood appeals to travelers.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Union City | The bustling heart of Union City with access to public transportation, shopping, and dining. Ideal for those seeking urban living close to New York City. | Union City Plaza, Bergenline Avenue shopping district, Union City Museum, Haven Park, local restaurants and cafes |
| Weehawken Waterfront | Picturesque waterfront area offering stunning views of the Manhattan skyline. Perfect for visitors wanting a scenic stay near NYC with parks and recreational options. | Hudson River Park, Lincoln Harbor, Weehawken Dueling Grounds, Weehawken Waterfront Park, ferry service to NYC |
| North Bergen | A suburban area with family-friendly neighborhoods and parks. Appeals to families looking for spacious accommodations close to urban amenities. | James J. Braddock North Hudson County Park, North Bergen park system, local dining options, Proprietary Imported Goods |
| West New York | A vibrant neighborhood with diverse cultural offerings and a strong community vibe. Great for those seeking an authentic local experience close to Hudson River views. | Mackay Park, Hudson River waterfront, local shops and eateries, access to transportation to NYC |
| Guttenberg | A small, charming town with a cozy and quiet atmosphere, perfect for serene stays while still being close to the hustle of New York City. | Shadyside Park, Guttenberg Arts, local cafes, Guber Family Park, Hudson River Walkway |
| Secaucus | Located near major highways and public transport, Secaucus offers easy access to both urban attractions and suburban tranquility, appealing to a broad audience. | Secaucus Outlets, Kelley Park, Meadowlands Parks, access to NJ Transit |
| Edgewater | A beautiful suburb along the waterfront with luxurious amenities, Edgewater appeals to visitors seeking upscale experiences while being close to NYC. | Edgewater Marina, ferry access to NYC, local wineries, Peguero Park, waterfront restaurants |
| Fairview | An up-and-coming neighborhood with a mix of local culture and community events, ideal for experiencing the local lifestyle and close proximity to urban activities. | Clyde Potts Park, Fairview Recreation Center, local restaurants, community events venue, easy access to NJ Transit |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Union City offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Union City?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Union City
- The Union City Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 75.3% of the 287 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Union City, Apartment/Condo properties are the most common (83.6%), reflecting the local real estate landscape.
- Smaller segments like others, hotel/boutique (combined 4.9%) offer potential for unique stay experiences.
Union City Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Union City
- The dominant room capacity in Union City is 1 bedroom listings, making up 37.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 70.4% of the active Airbnb listings in Union City, indicating a high concentration in these sizes.
- Listings with 3+ bedrooms (7.6%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Union City.
Union City Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Union City
- The most common guest capacity trend in Union City vacation rentals is listings accommodating 6 guests (18.8%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 2 guests dominate the Union City STR market, accounting for 37.3% of listings.
- 25.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Union City.
- On average, properties in Union City are equipped to host 3.5 guests.
How Do Listings in Union City Compare on Quality?
Listing quality in Union City can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Union City
- At 20.3 photos per listing on average, Union City hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 5.6% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Union City averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Union City?
Amenity Prevalence
Amenity Insights for Union City
- Essential amenities in Union City that guests expect include: Heating, Wifi, Air conditioning, Smoke alarm, Carbon monoxide alarm, Hot water. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Kitchen, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Union City: Heating, Wifi, Air conditioning, Smoke alarm, Carbon monoxide alarm, Hot water.
- Prioritize adding missing essentials: Heating, Wifi, Smoke alarm, Carbon monoxide alarm, Hot water.
- Consider adding popular differentiators like TV or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Union City to stay competitive.
Which Airbnb Amenities Boost Revenue in Union City?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Union City, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Hot water | 97.2% | $26,849 | $9,697 | 176.9% |
TV | 92.3% | $27,508 | $12,679 | 116.9% |
Cooking basics | 82.6% | $28,969 | $14,057 | 106.1% |
Refrigerator | 89.2% | $27,892 | $13,813 | 101.9% |
Fire pit | 1.7% | $50,689 | $25,940 | 95.4% |
Stove | 80.5% | $29,027 | $15,417 | 88.3% |
Dishes and silverware | 89.5% | $27,725 | $14,779 | 87.6% |
Kitchen | 90.2% | $27,625 | $14,771 | 87.0% |
Iron | 87.8% | $27,886 | $15,469 | 80.3% |
Hair dryer | 88.9% | $27,745 | $15,424 | 79.9% |
Revenue Impact Insights for Union City
- Hot water tops the revenue impact list with a 176.9% uplift — listings with this amenity earn $26,849 vs. $9,697 without it.
- Hot water, TV, Cooking basics, Refrigerator, Stove, Dishes and silverware, Kitchen, Iron, Hair dryer — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Union City STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Union City. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsUnion City Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Union City
- The typical guest profile for Airbnb in Union City consists of a mix of domestic (44%) and international guests, with top international origins including France, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 44.4% of guests.
- Key international markets include United States (44.4%) and France (6.8%).
- Top languages spoken are English (47.1%) followed by Spanish (16.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Union City?
Listings in Union City average 4.72 out of 5 overall, with about 85.5 reviews per active listing and 22.3% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Union City
- An average rating of 4.72 places Union City in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
- The strongest subcategory is Check-in (4.85), while Value (4.65) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 22.3% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
- With only 22.3% of listings earning Guest Favorite status, hosts who consistently exceed expectations have a clear competitive advantage.
Union City Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Union City
- The most common availability pattern in Union City falls within the 91-180 days range, representing 31% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 58.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Union City (32.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 43.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Union City?
Average Booking Lead Time by Month
Booking Lead Time Insights for Union City
- The overall average booking lead time for vacation rentals in Union City is 55 days.
- Guests book furthest in advance for stays during October (average 86 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 22 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (73 days avg.) sees the longest lead times, while Winter (45 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (55 days) as a baseline for your pricing and availability strategy in Union City.
- For October stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 86 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 73 days) to capture early planners.
- Monitor your own booking lead times against these Union City averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Union City?
Guests in Union City stay about 9.1 nights on average, generating roughly 7,168 reservations and 25.2 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Union City
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Union City
- Longer stays mean fewer turnovers and lower cleaning costs per revenue dollar. This pattern also opens the door to monthly discount strategies that attract remote workers and extended-stay travelers.
- At 25.2 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in May (8.6 nights) and shorten in Oct (5.9 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Union City Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
19 listings
6.6% of total
2 Nights
55 listings
19.2% of total
3 Nights
8 listings
2.8% of total
4-6 Nights
21 listings
7.3% of total
7-29 Nights
37 listings
12.9% of total
30+ Nights
147 listings
51.2% of total
Key Insights
- The most prevalent minimum stay requirement in Union City is 30+ Nights, adopted by 51.2% of listings. This highlights the market's preference for longer commitments.
- A significant segment (51.2%) caters to monthly stays (30+ nights) in Union City, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 51.2% of Union City hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 6.6% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 51.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Union City.
Union City Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 60 Days
1 listings
0.3% of total
Limited
9 listings
3.1% of total
Flexible
38 listings
13.2% of total
Moderate
79 listings
27.5% of total
Firm
99 listings
34.5% of total
Strict
61 listings
21.3% of total
Cancellation Policy Insights for Union City
- The prevailing Airbnb cancellation policy trend in Union City is Firm, used by 34.5% of listings.
- A majority (55.8%) of hosts in Union City utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 34.5% market standard in Union City.
- Regularly review your cancellation policy against competitors and market demand shifts in Union City.
How Much Are Airbnb Cleaning Fees in Union City?
Cleaning fees in Union City are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Union City
- 84.0% of listings charge a cleaning fee, making it standard practice in Union City. Guests expect it and factor it into their booking decisions.
- The gap between the average ($697) and median ($113) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 7.7% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Union City median of $113. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Union City Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Union Citybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
TOP Shop+Dine | Times Square 10 min | Parking| W/D
Entire Place • 2 bedrooms
The Landing | Chic 3 BR Near NYC & MetLife Stadium
Entire Place • 3 bedrooms
Stylish apartment minutes from NYC
Entire Place • 2 bedrooms
10 Mins to Time Square,15 Mins to MetLife Stadium
Entire Place • 2 bedrooms
The Cosmopolitan Loft - 15 MIN to NYC Times Sq
Entire Place • 1 bedroom
Midterm 4BR 2BA Apt near NYC
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Union City?
Learn from the best! This table showcases top-performing Airbnb hosts in Union City based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Claudia | 34 | $1,145,261 | 4868 | 4.68/5.0 |
| Ashley & Mariana | 19 | $556,365 | 1269 | 4.73/5.0 |
| Grateful G | 17 | $345,146 | 1982 | 4.53/5.0 |
| Scott Miles | 6 | $340,461 | 451 | 4.92/5.0 |
| Nelson | 5 | $232,592 | 221 | 4.83/5.0 |
| Public Haus Living | 4 | $183,976 | 389 | 4.96/5.0 |
| Shefah | 8 | $163,008 | 1219 | 4.50/5.0 |
| Mabel | 2 | $162,615 | 283 | 4.94/5.0 |
| Liora Living | 2 | $148,359 | 67 | 4.97/5.0 |
| Saverio | 3 | $146,419 | 932 | 4.90/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Union City.
Who Are the Airbnb Hosts in Union City?
Union City has a relatively balanced host base.
Host Profile Insights for Union City
- A 37.3% Superhost share is healthy — enough experienced operators to anchor quality without making the market impenetrable for newcomers.
- 3.8% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 3.1% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 60.6% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 20.2% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Union City averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Union City
These are the highest-grossing professional property management operations in Union City, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Grateful G | 17 | $345,146 | $112 | 58.1% | 4.53/5 |
| Michael | 2 | $136,957 | $298 | 79.7% | 4.90/5 |
| Reinier | 3 | $76,440 | $176 | 49.1% | 4.75/5 |
Management Company Insights for Union City
- The leading management company, Grateful G, operates 17 listings with $345,146 in gross revenue — a useful benchmark for what scale looks like in Union City.
- Top managers average 7 properties each, suggesting professional management in Union City still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.73/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- With only 3.8% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Union City's Airbnb Market Compare to Nearby Cities?
How does the Union City Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Town of Kingston, Union City has 5 percentage points higher occupancy and about $318 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Freeland | 11 | $8,418 | $724.87 | 42% |
| Town of Kingston | 11 | $6,318 | $484.39 | 49% |
| Berlin Township | 15 | $6,110 | $756.83 | 30% |
| Frankford Township | 11 | $5,959 | $518.97 | 41% |
| Town of Monroe | 22 | $5,905 | $738.07 | 36% |
| Stroud Township | 130 | $5,844 | $501.49 | 40% |
| Mount Pocono | 21 | $5,822 | $499.40 | 46% |
| Spring Lake Heights | 15 | $5,739 | $709.84 | 40% |
| Pocono Summit | 12 | $5,692 | $518.34 | 41% |
| Town of Pleasant Valley | 26 | $5,430 | $555.79 | 40% |
Frequently Asked Questions About Airbnb in Union City
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Union City.
How much do Airbnb hosts make in Union City?
Union City hosts earn about $26,371 per year on average, with an average nightly rate of $166 and RevPAR of $94. Those figures describe the typical revenue environment for active listings in Union City, New Jersey, not the ceiling for the best operators. Source: AirROI 2026 data, Union City market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Union City?
The average Airbnb occupancy rate in Union City is 54.3%. December is the strongest month and February is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Union City?
Listings in Union City average $166 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Union City?
Union City currently has about 287 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Union City?
AirROI currently classifies the short-term rental regulation level in Union City as Low. The dataset also shows about 1.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Union City?
RevPAR in Union City is about $94. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Union City?
At 54.3% occupancy, Union City can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $26,371, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Union City?
The average booking lead time in Union City is about 55 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Union City?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Union City include Downtown Union City, Weehawken Waterfront, North Bergen. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Union City?
entire_home listings make up 75.3% of the active supply in Union City. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Union City compare to nearby Airbnb markets?
Among neighboring markets, Freeland posts $101,012 in average annual revenue with 41.7% occupancy, compared to Union City's $26,371 and 54.3%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Union City?
The average Airbnb stay length in Union City is about 9.1 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Union City?
Airbnb listings in Union City average 4.72 out of 5 overall. About 22.3% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Union City?
Hot water and TV are among the strongest revenue-linked amenities in Union City. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Union City?
Yes. About 84.0% of active Airbnb listings in Union City charge a cleaning fee, and the average fee is $697. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Union City?
At 37.3%, there is a healthy mix of experienced and newer hosts — earning Superhost status can still provide a meaningful visibility boost.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.