Ocean City, New Jersey Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Ocean City, New Jersey? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $36,937 per year — at a $442 nightly rate, 39.2% occupancy, and a $193 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
Ocean City's 749 active listings and moderate demand with room for well-positioned listings to outperform position it as a midsize vacation rental market. Supply grew 79.6% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. The data points to a market where fundamentals reward execution — the right property, priced well, in the right neighborhood still outperforms.
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What Are the Key Airbnb Metrics in Ocean City?
In Ocean City, the headline Airbnb metrics are $36,937 in average annual revenue,39.2% occupancy, $442 ADR, and $193 in RevPAR, and guests book about 72 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Ocean City?
Understanding the monthly revenue variations for Airbnb listings in Ocean City is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Ocean City is typically July, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Ocean City across different performance tiers:
- Best-in-class properties (Top 10%) achieve $9,078+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $5,855 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $3,322 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,719, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Ocean City
What Is the Monthly Airbnb Occupancy Rate in Ocean City?
Maximize your bookings by understanding the Ocean City STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Ocean City:
- Best-in-class properties (Top 10%) achieve 63%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 47% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 30%.
- Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Ocean City
What Is the Average Airbnb Nightly Rate in Ocean City?
Effective short term rental pricing strategy in Ocean City involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Ocean City typically peaks in July and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $816+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $529 or more.
- Typical properties (Median) charge around $350 per night.
- Entry-level properties (Bottom 25%) earn around $225 per night.
Average Daily Rate (ADR) Trend by Month in Ocean City
What Is the RevPAR for Airbnb in Ocean City?
RevPAR in Ocean City is currently $193. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $94 RevPAR.
- Typical properties (Median) generate $165 RevPAR.
- Strong performers (Top 25%) earn $248 RevPAR.
- Best-in-class (Top 10%) achieve $360 RevPAR.
Average Monthly RevPAR Trend in Ocean City
RevPAR Insights for Ocean City
- The average RevPAR in Ocean City is $193. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($360) and bottom 25% ($94) is $266, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Jul and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Ocean City benchmarks. If your RevPAR falls below the median of $165, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $248+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Ocean City?
Ocean City's peak Airbnb season falls in July, August, June, while the softest stretch is January, February, March. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (July, August, June)
- Revenue averages $9,847 per month
- Occupancy rates average 58.3%
- Daily rates average $512
Shoulder Season
- Revenue averages $3,045 per month
- Occupancy maintains around 28.3%
- Daily rates hold near $413
Low Season (January, February, March)
- Revenue drops to average $1,769 per month
- Occupancy decreases to average 18.9%
- Daily rates adjust to average $436
Seasonality Insights for Ocean City
- Airbnb seasonality in Ocean City is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Ocean City's highest earning potential, with monthly revenues climbing to $11,466, occupancy reaching 64.3%, and ADRs peaking at $526.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,695, occupancy could drop to 17.0%, and ADRs may adjust to $380.
- Lower occupancy paired with meaningful seasonality means hosts in Ocean City need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Ocean City, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Ocean City?
Ocean City, New Jersey, United States currently shows a low regulation profile despite having 749 active listings. Larger markets with light regulation can attract new supply quickly, but that also means regulatory frameworks may evolve as local governments respond to growth — staying informed protects your investment. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Ocean City to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Ocean City?
Location within Ocean City matters. Even in a midsize market, the difference between neighborhoods can mean a material gap in occupancy, nightly rate, and overall Airbnb revenue. Below are 8 areas where short-term rental activity and guest interest are concentrated — along with the reasons each neighborhood appeals to travelers.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Boardwalk | The iconic Ocean City Boardwalk offers a vibrant atmosphere with its variety of shops, restaurants, and entertainment options. It's a prime location for tourists seeking beachside fun and family activities. | Ocean City Boardwalk, Amusement parks, Jolly Roger Amusement Park, Mini-golf courses, Beachfront shops |
| North End | This tranquil area is known for its quiet beaches and family-friendly environment. It's perfect for families looking for a relaxing getaway while still being close to attractions. | North Street Beach, Ocean City Fishing Pier, Sunset Park, Nearby bike paths, Family-oriented events |
| South End | Famous for its beautiful beaches and proximity to the Ocean City Music Pier. The South End attracts visitors seeking a blend of relaxation and entertainment. | Ocean City Music Pier, Southend Surf Shop, Nearby dining options, Wide sandy beaches, Water sports rentals |
| Somers Point | Just across the bridge from Ocean City, this neighborhood offers a quieter alternative with access to local bars and restaurants, appealing to those looking for nightlife options. | Somers Point Bay, Local restaurants and nightlife, Great views of the bay, Bird Sanctuary, Fishing spots |
| Gardens District | This residential area is known for its beautiful homes and proximity to both the beach and bay, attracting families and tourists looking for a peaceful stay. | Gardens Beach, Beach access, Local parks, Biking paths, Nearby nature trails |
| Ocean City Historic District | Rich in history, this area offers charming architecture and a glimpse into Ocean City's past. A great spot for those interested in history and culture. | Historic buildings, Gardens and parks, Shopping and dining similar to early 20th century, Local museums, Cultural events |
| West Avenue | This area is popular for its lovely bay views and proximity to the beach along with residential feel, making it ideal for families and couples. | Bayside parks, Docks for fishing, Walking paths, Close to the beach, Tranquil neighborhoods |
| Central Ocean City | A bustling area with the best access to major attractions, dining, and shopping; it's perfect for tourists wanting to stay in the heart of the action. | Shopping centers, Local markets, Best dining options, Ocean City Public Library, Easy access to events and festivals |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Ocean City offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Ocean City?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Ocean City
- The Ocean City Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 91.1% of the 749 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Ocean City, Apartment/Condo properties are the most common (50.7%), reflecting the local real estate landscape.
- Houses represent a significant 39.7% portion, catering likely to families or larger groups.
- The presence of 8.7% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 0.9%) offer potential for unique stay experiences.
Ocean City Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Ocean City
- The dominant room capacity in Ocean City is 3 bedrooms listings, making up 30.2% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 1 bedroom properties represent 49.2% of the active Airbnb listings in Ocean City, indicating a high concentration in these sizes.
- A significant 57.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Ocean City.
Ocean City Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Ocean City
- The most common guest capacity trend in Ocean City vacation rentals is listings accommodating 8+ guests (49.8%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Ocean City STR market, accounting for 64.2% of listings.
- 69.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Ocean City.
- On average, properties in Ocean City are equipped to host 6.2 guests.
How Do Listings in Ocean City Compare on Quality?
Listing quality in Ocean City can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Ocean City
- At 27.2 photos per listing on average, Ocean City hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 31.5% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Ocean City averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Ocean City?
Amenity Prevalence
Amenity Insights for Ocean City
- Essential amenities in Ocean City that guests expect include: TV, Wifi, Air conditioning, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Carbon monoxide alarm, Kitchen, Fire extinguisher are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Ocean City: TV, Wifi, Air conditioning, Smoke alarm.
- Prioritize adding missing essentials: TV, Wifi, Air conditioning, Smoke alarm.
- Consider adding popular differentiators like Carbon monoxide alarm or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Ocean City to stay competitive.
Which Airbnb Amenities Boost Revenue in Ocean City?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Ocean City, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Kitchen | 89.9% | $39,685 | $12,599 | 215.0% |
Baby monitorHigh opportunity | 0.8% | $96,818 | $36,453 | 165.6% |
KayakHigh opportunity | 1.2% | $88,518 | $36,310 | 143.8% |
Washer | 82.8% | $41,023 | $17,299 | 137.1% |
Dryer | 78.4% | $41,988 | $18,635 | 125.3% |
Lake accessHigh opportunity | 0.8% | $77,682 | $36,608 | 112.2% |
EV charger | 2.3% | $71,560 | $36,133 | 98.0% |
Exercise equipment | 1.1% | $69,797 | $36,582 | 90.8% |
Boat slip | 0.9% | $69,858 | $36,626 | 90.7% |
Indoor fireplace | 29.9% | $55,223 | $29,135 | 89.5% |
Revenue Impact Insights for Ocean City
- Kitchen tops the revenue impact list with a 215.0% uplift — listings with this amenity earn $39,685 vs. $12,599 without it.
- High-opportunity amenities — Baby monitor, Kayak, Lake access — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
- Kitchen, Washer — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Prioritize adding Baby monitor — it has the best combination of high revenue impact and low market saturation in Ocean City.
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Ocean City STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Ocean City. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsOcean City Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Ocean City
- The typical guest profile for Airbnb in Ocean City consists of primarily domestic travelers (99%), often arriving from nearby Philadelphia, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 98.5% of guests.
- Key international markets include United States (98.5%) and DC (0.6%).
- Top languages spoken are English (78%) followed by Spanish (9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Philadelphia and New York.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Ocean City?
Listings in Ocean City average 4.81 out of 5 overall, with about 39.9 reviews per active listing and 38.7% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Ocean City
- With an overall rating of 4.81, Ocean City listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Location (4.92), while Value (4.71) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 38.7% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Ocean City Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Ocean City
- The most common availability pattern in Ocean City falls within the 271-366 days range, representing 64.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 96.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Ocean City (46.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 4.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Ocean City?
Average Booking Lead Time by Month
Booking Lead Time Insights for Ocean City
- The overall average booking lead time for vacation rentals in Ocean City is 72 days.
- Guests book furthest in advance for stays during July (average 99 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 18 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (92 days avg.) sees the longest lead times, while Winter (29 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (72 days) as a baseline for your pricing and availability strategy in Ocean City.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 99 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 92 days) to capture early planners.
- Monitor your own booking lead times against these Ocean City averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Ocean City?
Guests in Ocean City stay about 5.3 nights on average, generating roughly 12,090 reservations and 16.1 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Ocean City
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Ocean City
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- 16.1 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Mar (6.6 nights) and shorten in Nov (3.4 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Ocean City Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
107 listings
14.3% of total
2 Nights
66 listings
8.8% of total
3 Nights
55 listings
7.3% of total
4-6 Nights
71 listings
9.5% of total
7-29 Nights
58 listings
7.7% of total
30+ Nights
392 listings
52.3% of total
Key Insights
- The most prevalent minimum stay requirement in Ocean City is 30+ Nights, adopted by 52.3% of listings. This highlights the market's preference for longer commitments.
- A significant segment (52.3%) caters to monthly stays (30+ nights) in Ocean City, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 52.3% of Ocean City hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 14.3% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 52.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Ocean City.
Ocean City Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 30 Days
7 listings
0.9% of total
Super Strict 60 Days
19 listings
2.5% of total
Limited
10 listings
1.3% of total
Flexible
63 listings
8.4% of total
Moderate
62 listings
8.3% of total
Firm
371 listings
49.6% of total
Strict
216 listings
28.9% of total
Cancellation Policy Insights for Ocean City
- The prevailing Airbnb cancellation policy trend in Ocean City is Firm, used by 49.6% of listings.
- A majority (78.5%) of hosts in Ocean City utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 49.6% market standard in Ocean City.
- Regularly review your cancellation policy against competitors and market demand shifts in Ocean City.
How Much Are Airbnb Cleaning Fees in Ocean City?
Cleaning fees in Ocean City are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Ocean City
- 84.1% of listings charge a cleaning fee, making it standard practice in Ocean City. Guests expect it and factor it into their booking decisions.
- The gap between the average ($236) and median ($160) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 8.8% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Ocean City median of $160. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Ocean City Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Ocean Citybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Gorgeous beach-front home in Ocean City, NJ
Entire Place • 6 bedrooms
The Castle at Peck's Beach North
Entire Place • 5 bedrooms
Expansive Modern Luxury - 5 BR w/ salt water pool
Entire Place • 5 bedrooms
North End Beach Block Single Family Home With Pool
Entire Place • 5 bedrooms
9 BR steps to the beach & boardwalk!
Entire Place • 9 bedrooms
Heated private pool, Pet friendly, Walk to beach!
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Ocean City?
Learn from the best! This table showcases top-performing Airbnb hosts in Ocean City based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Steve | 70 | $3,352,388 | 393 | 4.96/5.0 |
| Robert | 13 | $703,899 | 2385 | 4.61/5.0 |
| John | 13 | $699,661 | 214 | 4.80/5.0 |
| Jody | 11 | $664,997 | 182 | 4.87/5.0 |
| Jeff And Melissa | 4 | $486,946 | 265 | 4.85/5.0 |
| Elaine | 11 | $462,081 | 97 | 4.85/5.0 |
| Greta | 12 | $406,616 | 534 | 4.69/5.0 |
| Evolve | 16 | $386,199 | 205 | 4.56/5.0 |
| Dorana | 3 | $352,226 | 49 | 5.00/5.0 |
| Shore Stay Vacation Rentals | 9 | $347,908 | 369 | 4.09/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Ocean City.
Who Are the Airbnb Hosts in Ocean City?
Ocean City has a relatively balanced host base.
Host Profile Insights for Ocean City
- A 44.5% Superhost share is healthy — enough experienced operators to anchor quality without making the market impenetrable for newcomers.
- 16.2% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 2.9% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 60.5% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 34.4% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Ocean City averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Ocean City
These are the highest-grossing professional property management operations in Ocean City, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Steve | 70 | $3,352,388 | $613 | 37.2% | 4.96/5 |
| John | 13 | $699,661 | $476 | 46.3% | 4.80/5 |
| Jody | 11 | $664,997 | $439 | 47.7% | 4.87/5 |
| Evolve | 16 | $386,199 | $260 | 47.5% | 4.56/5 |
| Dorana | 3 | $352,226 | $2,044 | 36.6% | 5.00/5 |
| Michele | 1 | $121,845 | $793 | 33.5% | 4.84/5 |
| Roy | 2 | $118,648 | $435 | 34.3% | 4.71/5 |
| Sarah | 2 | $105,436 | $265 | 49.9% | 4.84/5 |
| Will | 1 | $60,926 | $667 | 53.6% | 5.00/5 |
| Debbie And Mike | 3 | $46,489 | $935 | 17.4% | 4.70/5 |
Management Company Insights for Ocean City
- The leading management company, Steve, operates 70 listings with $3,352,388 in gross revenue — a useful benchmark for what scale looks like in Ocean City.
- Top managers average 12 properties each, suggesting professional management in Ocean City still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.83/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- With only 16.2% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Ocean City's Airbnb Market Compare to Nearby Cities?
How does the Ocean City Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Lambertville, Ocean City has 11 percentage points lower occupancy and about $111 higher ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Spring Lake Heights | 15 | $5,739 | $709.84 | 40% |
| Barnegat Light | 16 | $5,330 | $704.41 | 46% |
| Monmouth Beach | 13 | $5,222 | $800.60 | 41% |
| Cape May Point | 23 | $5,221 | $569.57 | 43% |
| Surf City | 46 | $5,195 | $735.87 | 45% |
| Stone Harbor | 41 | $5,113 | $822.30 | 35% |
| Albrightsville | 50 | $5,070 | $464.36 | 44% |
| Hilltown Township | 11 | $4,958 | $569.15 | 38% |
| Lambertville | 51 | $4,929 | $331.85 | 50% |
| Cape May | 328 | $4,865 | $567.22 | 41% |
Frequently Asked Questions About Airbnb in Ocean City
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Ocean City.
How much do Airbnb hosts make in Ocean City?
Ocean City hosts earn about $36,937 per year on average, with an average nightly rate of $442 and RevPAR of $193. Those figures describe the typical revenue environment for active listings in Ocean City, New Jersey, not the ceiling for the best operators. Source: AirROI 2026 data, Ocean City market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Ocean City?
The average Airbnb occupancy rate in Ocean City is 39.2%. July is the strongest month and January is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Ocean City?
Listings in Ocean City average $442 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Ocean City?
Ocean City currently has about 749 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Ocean City?
AirROI currently classifies the short-term rental regulation level in Ocean City as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Ocean City?
RevPAR in Ocean City is about $193. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Ocean City?
Occupancy of 39.2% means Ocean City is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $36,937, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Ocean City?
The average booking lead time in Ocean City is about 72 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Ocean City?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Ocean City include Boardwalk, North End, South End. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Ocean City?
entire_home listings make up 91.1% of the active supply in Ocean City. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Ocean City compare to nearby Airbnb markets?
Among neighboring markets, Spring Lake Heights posts $68,867 in average annual revenue with 39.5% occupancy, compared to Ocean City's $36,937 and 39.2%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Ocean City?
The average Airbnb stay length in Ocean City is about 5.3 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Ocean City?
Airbnb listings in Ocean City average 4.81 out of 5 overall. About 38.7% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Ocean City?
Kitchen and Baby monitor are among the strongest revenue-linked amenities in Ocean City. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Ocean City?
Yes. About 84.1% of active Airbnb listings in Ocean City charge a cleaning fee, and the average fee is $236. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Ocean City?
A 44.5% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.