Region market dataNew Jersey2026

Jersey Shore Airbnb Data: Revenue and Occupancy by Town

AirROI tracks 8,025 active Airbnb homes in 35 Jersey Shore towns, led by Atlantic City, Wildwood, Lower Township, Ocean City, Cape May and Seaside Heights. These homes took an estimated 149,815 stays in the 12 months to October 2026, 33% of them in Atlantic City, Wildwood and Lower Township. A typical stay ran 4.7 nights and the average home earned $43,339 at 38% occupancy. Of these homes, 57% are houses, 37% are apartments or condos and 43% sleep 8 or more.

Source: AirROI Reviewed by Jun Zhou, Founder @ AirROI Updated November 4, 2026

A listed town needs 50 or more active Airbnb homes, with at least 75% of them near the region, apart from Keansburg and Stone Harbor. Figures are AirROI estimates. How they are made

Active Airbnb homes: 8,025
Avg. revenue per home: $43,339
Occupancy rate: 38%
Avg. nightly rate: $473

Towns

Jersey Shore Towns by Airbnb Stays

Each row links to the town's own market page. Select a column to sort by it.

Jersey Shore towns by Airbnb stays, with homes, typical stay, busiest month, nightly rate, occupancy, revenue per home and guest rating, 12 months to October 2026

1	Atlantic City	18,977	745	3.4 nights	August	$362	33%	$36,479	4.74
2	Wildwood	15,370	874	4.0 nights	July	$393	37%	$32,617	4.79
3	Lower Township	15,347	582	4.4 nights	August	$446	44%	$56,357	4.90
4	Ocean City	12,177	784	5.3 nights	August	$491	38%	$40,880	4.82
5	Cape May	10,163	416	4.3 nights	August	$581	41%	$62,230	4.85
6	Seaside Heights	9,653	550	4.7 nights	August	$417	38%	$34,996	4.83
7	Brigantine	7,260	438	5.2 nights	August	$464	37%	$44,757	4.90
8	Wildwood Crest	6,842	413	4.6 nights	July	$382	42%	$31,679	4.81
9	North Wildwood	5,843	437	4.6 nights	July	$389	36%	$27,313	4.78
10	Neptune Township	4,801	251	5.3 nights	August	$434	39%	$42,209	4.84
11	Ventnor City	3,327	228	5.6 nights	August	$436	37%	$36,907	4.88
12	Asbury Park	3,297	144	5.2 nights	August	$497	43%	$57,271	4.91
13	Middle Township	2,646	117	3.9 nights	August	$493	41%	$50,730	4.88
14	Belmar	2,558	134	5.3 nights	August	$491	43%	$45,681	4.84
15	Point Pleasant Beach	2,387	159	6.8 nights	August	$642	43%	$57,406	4.90
16	West Cape May	2,282	97	5.1 nights	August	$548	45%	$62,082	4.90
17	Toms River	2,109	146	5.8 nights	August	$559	34%	$41,640	4.88
18	Beach Haven	2,068	110	5.4 nights	August	$651	44%	$58,543	4.88
19	Long Branch	2,049	85	4.8 nights	August	$464	41%	$51,058	4.87
20	Stafford Township	1,914	106	5.0 nights	July	$511	42%	$46,862	4.91
21	Seaside Park	1,885	136	5.5 nights	July	$461	37%	$38,183	4.86
22	Long Beach Township	1,762	153	6.1 nights	August	$871	37%	$59,668	4.87
23	Sea Isle City	1,553	105	5.4 nights	August	$555	37%	$47,532	4.87
24	Ship Bottom	1,455	78	5.1 nights	August	$607	41%	$56,044	4.87
25	Lavallette	1,348	93	5.7 nights	August	$599	38%	$57,577	4.90
26	Avalon	1,318	86	5.4 nights	July	$772	36%	$63,294	4.87
27	Bradley Beach	1,274	80	6.4 nights	August	$562	40%	$49,555	4.93
28	Manasquan	1,271	75	5.8 nights	August	$544	39%	$54,873	4.93
29	Keansburg	1,256	48	4.8 nights	August	$365	43%	$49,586	4.76
30	Little Egg Harbor Township	1,132	58	4.3 nights	August	$410	41%	$37,597	4.88
31	Berkeley Township	1,026	63	5.2 nights	July	$513	37%	$44,808	4.91
32	Margate City	971	74	5.8 nights	July	$579	36%	$43,997	4.88
33	Stone Harbor	888	48	5.2 nights	August	$821	40%	$71,463	4.90
34	Somers Point	885	58	4.8 nights	August	$326	37%	$26,729	4.76
35	Surf City	721	54	4.7 nights	August	$823	37%	$56,131	4.84

Figures cover the 12 months to October 2026. Region figures add up these 35 towns. Occupancy counts only nights a home was open, so rate x occupancy x 365 runs higher than revenue per home. AirROI files some homes under a county, district or township, so a row such as Lower Township can cover several places. How these numbers are made.

Earnings

Revenue, Occupancy and Nightly Rate on the Jersey Shore

Across the 21 towns with 100 or more Airbnb homes, revenue per home runs from $27,313 in North Wildwood to $62,230 in Cape May a year. Gaps like these often reflect home size and mix more than the town, so compare towns with similar homes.

Revenue per home, top 5

A year, AirROI estimate

Occupancy, top 5

Nights booked, AirROI estimate

Lowest nightly rates among towns

With 100 or more homes, AirROI estimate

Among the 21 towns with 100 or more Airbnb homes, 12 months to Oct 2026.

Town by town

Where the Top Towns Stand Out on the Jersey Shore

Among guests who left a review, Philadelphia is the top home city in 5 of the 8. Houses are the largest home type in 5 of the 8. The lines below add what the table can't show, where one of the 8 most booked towns leads its peers or differs from the rest.

Atlantic City
Of the 21 towns on the Jersey Shore with 100 or more homes, Atlantic City had the lowest nightly rate, at $362, in the 12 months to October 2026. Among guests who left a review, New York was the top home city for Atlantic City, at 14%.
Wildwood
Of the 21 towns on the Jersey Shore with 100 or more homes, Wildwood had the most Airbnb homes, at 874, in the 12 months to October 2026. Apartments and condos were the largest home type in Wildwood, at 60% of homes.
4
Ocean City
In the 12 months to October 2026, apartments and condos were the largest home type in Ocean City, Jersey Shore, at 50% of homes.
5
Cape May
Of the 21 towns on the Jersey Shore with 100 or more homes, Cape May had the highest revenue per home, at $62,230, in the 12 months to October 2026.
6
Seaside Heights
In the 12 months to October 2026, among guests who left a review, New York was the top home city for Seaside Heights, Jersey Shore, at 10%.
8
Wildwood Crest
In the 12 months to October 2026, apartments and condos were the largest home type in Wildwood Crest, Jersey Shore, at 63% of homes. Among guests who left a review, New York was the top home city for Wildwood Crest, at 7.9%.

When

Busiest and Quietest Months on the Jersey Shore

August, July and June rank as the busiest months for Airbnb nights on the Jersey Shore, and January and February as the quietest. August is the busiest month in 27 of the 35 towns, while Wildwood, Wildwood Crest and North Wildwood peak in July. Across the 35 towns, nightly rates run lowest in March, at about $422, and highest in July, at about $581. Across the 35 towns, stays run longest in July, at 6.6 nights, and shortest in September, at 3.3 nights.

August ranks first, February last

Airbnb months in calendar order, 12 months to October 2026. The number is the month's rank, and 1 is the busiest. The bar shows its part of Airbnb nights.

Three busiest months
Other months

From busiest to quietest: August, July, June, September, May, October, December, November, April, March, January, February.

Month by month: rank, share of nights, typical stay and nightly rate

Months on the Jersey Shore by rank, 12 months to October 2026
Rank	Month	Share of nights	Typical stay	Nightly rate
1	August	15.4%	4.9 nights	$572
2	July	14.8%	6.6 nights	$581
3	June	11.6%	4.7 nights	$547
4	September	9.6%	3.3 nights	$481
5	May	7.8%	4.0 nights	$472
6	October	7.0%	3.6 nights	$441
7	December	6.3%	3.7 nights	$432
8	November	6.2%	3.8 nights	$428
9	April	6.1%	4.9 nights	$431
10	March	5.5%	4.4 nights	$422
11	January	5.1%	4.6 nights	$426
12	February	4.8%	3.9 nights	$427

Who comes

Where Guests Come From on the Jersey Shore

Among guests who left a review, 97.4% come from within the United States. The top home cities among those guests are New York, Philadelphia and Pennsylvania. Neptune Township draws the most from abroad, at 4.7%, among towns with 100 or more homes.

97.4% from within the United States

Among guests who left a review, as of October 2026

Top home cities

Among guests who left a review

New York 10%
Philadelphia 8.1%
Pennsylvania 1.1%

FAQ

Questions About Jersey Shore Airbnb Data

How much do Airbnb homes earn on the Jersey Shore?

AirROI estimates the average Airbnb home on the Jersey Shore earned $43,339 in the 12 months to October 2026, at 38% occupancy and $473 a night. Across towns with 100 or more homes, revenue per home runs from $27,313 in North Wildwood to $62,230 in Cape May.

Which of the 35 Jersey Shore towns get the most Airbnb stays?

Atlantic City (18,977), Wildwood (15,370) and Lower Township (15,347) on the Jersey Shore, by AirROI's estimated stays in the 12 months to October 2026.

When is the Jersey Shore busiest on Airbnb?

AirROI ranks August first for Airbnb nights on the Jersey Shore and February last, in the 12 months to October 2026.

How long do Airbnb guests stay on the Jersey Shore?

AirROI puts the typical Airbnb stay on the Jersey Shore at 4.7 nights in the 12 months to October 2026. Across towns with 100 or more homes, it runs from 3.4 nights in Atlantic City to 6.8 nights in Point Pleasant Beach.

How many Airbnb homes are there on the Jersey Shore?

AirROI counts 8,025 active Airbnb homes on the Jersey Shore, as of October 2026. Town by town, that runs from 48 in Keansburg to 874 in Wildwood.

Method

How These Numbers Are Made

Every figure is an AirROI estimate for the 12 months to October 2026, from the market page of each town listed here, and covers Airbnb only. Stays count bookings. For a file that spreads over 40 km, only homes within 40 km of another listed town's centre count as near the region. Homes and stays add up across the rows. Occupancy, nightly rate and revenue are averages weighted by each town's active homes, the way AirROI's state pages work them out, and a town's stale figures would be left out of them. The typical stay weights each town's stay by its stays. Busiest and quietest months weight each town by its Airbnb nights. These are region averages, not medians, and they cover only the rows on this page, so they do not count every home that uses the Jersey Shore name. Typical stay is a booking's length, occupancy the share of available nights booked, and revenue the yearly average per home, based on asking prices on booked nights, before cleaning, management, tax and any loan. Guest rating is out of 5. Origin counts guests who left a review.