Tourism statisticsRegion2026

Jersey Shore Tourism Statistics: 149,815 Airbnb Stays

Q: How many tourists visit the Jersey Shore?

New Jersey as a whole had 124.2 million visitors in 2025, according to New Jersey Division of Travel and Tourism. AirROI puts the Jersey Shore at 41.9% of Airbnb stays in New Jersey in the 12 months to October 2026. AirROI estimates 149,815 Airbnb stays in the Jersey Shore in the 12 months to October 2026, which counts bookings and not tourists.

Q: What is the quietest month in the Jersey Shore?

February was the quietest Airbnb month in the Jersey Shore in the 12 months to October 2026, ranking 12th of 12, and January ranked 11th. Stays in February were booked about 25 days ahead, against 103 days for July.

Q: How long is a typical Airbnb stay in the Jersey Shore?

A typical Airbnb stay in the Jersey Shore lasted 4.7 nights in the 12 months to October 2026, booked about 69 days ahead. By month, stays ran from 3.3 nights in September to 6.6 nights in July.

AirROI estimates 149,815 Airbnb stays in the Jersey Shore, in New Jersey, United States, in the 12 months to October 2026, with Atlantic City the most booked town. The busiest month was August. All of New Jersey had 124.2 million visitors in 2025, New Jersey Division of Travel and Tourism reports.

Source: AirROI Reviewed by Jun Zhou, Founder @ AirROI Updated November 4, 2026

Airbnb figures are AirROI estimates for the 12 months to October 2026. Read the method

Estimated Airbnb nights: 700,007
Typical Airbnb stay: 4.7 nights
Busiest Airbnb month: August
From within the United States, among guests who left a review: 97.4%

Key facts

Jersey Shore Tourism Facts

Each sentence names its place, period and source, so it can be quoted alone.

Official

New Jersey Division of Travel and Tourism puts all of New Jersey at 124.2 million visitors in 2025.

Airbnb stays

AirROI puts Airbnb stays in the Jersey Shore at 149,815 in the 12 months to October 2026.
AirROI estimates Airbnb stays in the Jersey Shore added up to 700,007 nights in the 12 months to October 2026.
AirROI estimates a typical Airbnb stay in the Jersey Shore lasted 4.7 nights in the 12 months to October 2026, booked about 69 days ahead.

Busiest months

AirROI ranks August the busiest Airbnb month in the Jersey Shore in the 12 months to October 2026, followed by July and June, with February the quietest.
AirROI estimates the six busiest Airbnb months in the Jersey Shore ran unbroken from May to October in the 12 months to October 2026.
AirROI estimates Airbnb stays in the Jersey Shore in July were booked furthest ahead, about 103 days, against 25 days for February, in the 12 months to October 2026.

Guests

AirROI estimates 97.4% of Jersey Shore Airbnb guests who left a review as of October 2026 were from within the United States.

By place

AirROI estimates the Jersey Shore took 41.9% of all Airbnb stays in New Jersey in the 12 months to October 2026.
AirROI estimates Atlantic City had the most Airbnb stays of the Jersey Shore's 35 towns in the 12 months to October 2026, at 18,977, ahead of Wildwood and Lower Township.

Official numbers

How Many Tourists Visit New Jersey?

New Jersey Division of Travel and Tourism counted 124.2 million visitors for all of New Jersey in 2025. On AirROI's estimates, the Jersey Shore accounted for 41.9% of Airbnb stays in New Jersey in the 12 months to October 2026.

Official tourism figures for New Jersey: what each counts, its year and its publisher
Figure	What it counts	Year	Publisher
124.2 millionVisitors, all of New Jersey	Total visitors to New Jersey	2025	New Jersey Division of Travel and Tourism

Airbnb stays

Airbnb Stays in the Jersey Shore

The Jersey Shore had 8,025 Airbnb homes in the 12 months to October 2026. They took an estimated 149,815 stays and 700,007 nights. A typical stay lasted 4.7 nights and was booked about 69 days ahead. AirROI's figures cover the 35 towns it tracks in the Jersey Shore; places it does not track are not counted, so every total is a floor.

Airbnb homes: 8,025
Airbnb stays, estimate: 149,815
Airbnb nights, estimate: 700,007
Typical stay: 4.7 nights
Booked ahead: 69 days

Busiest months

When Is the Busiest Time in the Jersey Shore?

On Airbnb, August was the busiest month in the Jersey Shore in the 12 months to October 2026, then July and June. February was the quietest. The six busiest months run unbroken from May to October.

August ranks first, February last

Airbnb months in calendar order, 12 months to October 2026. The number is the month's rank, and 1 is the busiest. The bar shows its part of Airbnb nights.

Three busiest months
Other months

From busiest to quietest: August, July, June, September, May, October, December, November, April, March, January, February.

Month by month: rank, typical stay and days booked ahead

Airbnb months in the Jersey Shore by rank, with share of nights, typical stay and days booked ahead, 12 months to October 2026
Rank	Month	Share of nights	Typical stay	Booked ahead
1	August	15.4%	4.9 nights	95 days
2	July	14.8%	6.6 nights	103 days
3	June	11.6%	4.7 nights	84 days
4	September	9.6%	3.3 nights	65 days
5	May	7.8%	4.0 nights	60 days
6	October	7.0%	3.6 nights	54 days
7	December	6.3%	3.7 nights	38 days
8	November	6.2%	3.8 nights	42 days
9	April	6.1%	4.9 nights	41 days
10	March	5.5%	4.4 nights	31 days
11	January	5.1%	4.6 nights	28 days
12	February	4.8%	3.9 nights	25 days

Share is each month's part of the year's Airbnb nights. Typical stay and days booked ahead are AirROI estimates for stays in each month.

Where guests come from

Where Do Jersey Shore Airbnb Guests Come From?

Nearly all Jersey Shore Airbnb guests who left a review as of October 2026 were from within the United States (97.4%), AirROI estimates. Among the same guests, New York was the top origin city at 10%, ahead of Philadelphia at 8.1%. The figures rest on 394,125 reviews, written over many years.

97.4% from within the United States

Among guests who left a review, as of October 2026

Top origin cities

Among guests who left a review

New York 10%
Philadelphia 8.1%
New Jersey 2.8%
Pennsylvania 1.1%

By town

Most Booked Towns in the Jersey Shore

Atlantic City, Wildwood and Lower Township took 33% of Airbnb stays in the Jersey Shore in the 12 months to October 2026. August is the busiest Airbnb month in 27 of the 35 towns, led by Atlantic City, and July in 8, led by Wildwood. Among guests who left a review, the share from abroad across the 25 most booked towns runs from under 1% in Sea Isle City to 4.7% in Neptune Township.

Most Booked Towns in the Jersey Shore: Airbnb stays, nights and typical stay, 12 months to October 2026; with origin among guests who left a review
#
1	Atlantic City	18,977	63,753	3.4 nights	4.4%	Canada	August
2	Wildwood	15,370	61,751	4.0 nights	3.1%	Canada	July
3	Lower Township	15,347	67,943	4.4 nights	1.7%	Canada	August
4	Ocean City	12,177	64,016	5.3 nights	1.3%	Canada	August
5	Cape May	10,163	43,587	4.3 nights	1.7%	UK	August
6	Seaside Heights	9,653	45,413	4.7 nights	3%	Canada	August
7	Brigantine	7,260	37,970	5.2 nights	1.3%	UK	August
8	Wildwood Crest	6,842	31,560	4.6 nights	2.6%	Canada	July
9	North Wildwood	5,843	26,610	4.6 nights	2.5%	Canada	July
10	Neptune Township	4,801	25,426	5.3 nights	4.7%	UK	August
11	Ventnor City	3,327	18,466	5.6 nights	1.8%	Canada	August
12	Asbury Park	3,297	17,283	5.2 nights	2.9%	UK	August
13	Middle Township	2,646	10,346	3.9 nights	2.1%	Canada	August
14	Belmar	2,558	13,640	5.3 nights	3.4%	Canada	August
15	Point Pleasant Beach	2,387	16,228	6.8 nights	1.5%	UK	August
16	West Cape May	2,282	11,571	5.1 nights	2%	UK	August
17	Toms River	2,109	12,142	5.8 nights	2.2%	Germany	August
18	Beach Haven	2,068	11,135	5.4 nights	1.6%	UK	August
19	Long Branch	2,049	9,848	4.8 nights	3.6%	Canada	August
20	Stafford Township	1,914	9,577	5.0 nights	1.6%	Singapore	July
21	Seaside Park	1,885	10,386	5.5 nights	2.1%	China	July
22	Long Beach Township	1,762	10,772	6.1 nights	1.2%	Germany	August
23	Sea Isle City	1,553	8,436	5.4 nights	under 1%	UK	August
24	Ship Bottom	1,455	7,445	5.1 nights	2.4%	Germany	August
25	Lavallette	1,348	7,675	5.7 nights	1.3%	Ireland	August
26	Avalon	1,318	7,165	5.4 nights	under 1%	Mexico	July
27	Bradley Beach	1,274	8,215	6.4 nights	3.6%	Canada	August
28	Manasquan	1,271	7,417	5.8 nights	2.5%	UK	August
29	Keansburg	1,256	6,090	4.8 nights	6.4%	Canada	August
30	Little Egg Harbor Township	1,132	4,846	4.3 nights	3.6%	Germany	August
31	Berkeley Township	1,026	5,377	5.2 nights	3%	UK	July
32	Margate City	971	5,659	5.8 nights	2%	Ireland	July
33	Stone Harbor	888	4,594	5.2 nights	under 1%	Canada	August
34	Somers Point	885	4,251	4.8 nights	2.1%	Australia	August
35	Surf City	721	3,414	4.7 nights	2.9%	India	August

* Among guests who left a review. Stays, nights and other figures are AirROI estimates for the 12 months to October 2026, and cover Airbnb only. US is the top origin in every town, among guests who left a review, so this column names the top country abroad. A town with no tourism page of its own links to its Airbnb market page.

FAQ

Questions About Tourism in the Jersey Shore

How many tourists visit the Jersey Shore?

New Jersey as a whole had 124.2 million visitors in 2025, according to New Jersey Division of Travel and Tourism. AirROI puts the Jersey Shore at 41.9% of Airbnb stays in New Jersey in the 12 months to October 2026. AirROI estimates 149,815 Airbnb stays in the Jersey Shore in the 12 months to October 2026, which counts bookings and not tourists.

When is high season in the Jersey Shore?

The busiest Airbnb month in the Jersey Shore in the 12 months to October 2026 was August, then July and June. The six busiest months run from May to October.

What is the quietest month in the Jersey Shore?

February was the quietest Airbnb month in the Jersey Shore in the 12 months to October 2026, ranking 12th of 12, and January ranked 11th. Stays in February were booked about 25 days ahead, against 103 days for July.

How long is a typical Airbnb stay in the Jersey Shore?

A typical Airbnb stay in the Jersey Shore lasted 4.7 nights in the 12 months to October 2026, booked about 69 days ahead. By month, stays ran from 3.3 nights in September to 6.6 nights in July.

Where do Airbnb guests in the Jersey Shore come from?

Of Jersey Shore Airbnb guests who left a review as of October 2026, 97.4% were from within the United States, AirROI estimates. Among the same guests, the top origin city was New York at 10%, ahead of Philadelphia at 8.1%.

What is the most booked town in the Jersey Shore on Airbnb?

Atlantic City was the most booked town in the Jersey Shore on Airbnb, with an estimated 18,977 stays in the 12 months to October 2026, ahead of Wildwood and Lower Township.

Are Airbnb stays the same as tourists?

No. New Jersey Division of Travel and Tourism counts visitors (124.2 million in 2025 across New Jersey). An Airbnb stay is one booking on one platform, however many guests it holds. AirROI's 149,815 stays are estimates for the 12 months to October 2026.

Method

How These Numbers Are Made

Official figures come from their publishers, linked above, and were last checked in November 2026. Stays and nights are AirROI estimates for the 12 months to October 2026, built from Airbnb listing data, and cover Airbnb only. Nights add up each town's stays times its typical stay, across 35 towns. Month ranks compare each month's part of Airbnb nights. Origin rests on 394,125 reviews and describes guests who left a review, not everyone who stayed. Read the method page.