Asbury Park, New Jersey Airbnb Market Data 2026: STR Report & Statistics

Source: AirROI · Airbnb DataReviewed by Jun Zhou, Founder @ AirROI
Updated:

How much can you earn on Airbnb in Asbury Park, New Jersey? Based on AirROI's 2026 dataset (May 2025 – April 2026), the short answer is $52,275 per year — at a $477 nightly rate, 40.6% occupancy, and a $224 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.

At 135 active listings, Asbury Park is a boutique market where moderate demand with room for well-positioned listings to outperform. Supply grew 13.4% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.

Regulation is high, and hosts should factor licensing costs and compliance timelines into their launch plan. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.

What Are the Key Airbnb Metrics in Asbury Park?

In Asbury Park, the headline Airbnb metrics are $52,275 in average annual revenue,40.6% occupancy, $477 ADR, and $224 in RevPAR, and guests book about 61 days in advance.

Avg. Daily Rate (ADR)(?)
$477
The average rental revenue earned for an occupied room per day in Asbury Park.
Occupancy Rate(?)
40.6%
Moderate demand with booking opportunities.
Avg. Annual Revenue(?)
$52,275
Average annual income for an Airbnb listing in Asbury Park. Factors like property type, size, and location influence actual earnings.
RevPAR(?)
$224
Revenue per available rental night, combining occupancy and ADR into one efficiency metric.
Revenue Growth YoY(?)
6.1%
Positive growth (6.1%) vs. last year.
Active Airbnb Listings(?)
135
Total number of active short-term rentals listed.
Avg. Booking Lead Time(?)
61 days
How far in advance guests typically book in Asbury Park. Longer lead times indicate planned travel; shorter ones suggest last-minute demand.
STR Regulation Level(?)
High
Strict regulations. Compliance is crucial (licensing, taxes, stay limits may apply).
Peak Revenue Month(?)
August
The month with the highest average earnings, indicating peak season in Asbury Park.
Lowest Revenue Month(?)
February
The month with the lowest average earnings, indicating the low season in Asbury Park.
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How Much Do Airbnb Hosts Earn Monthly in Asbury Park?

Understanding the monthly revenue variations for Airbnb listings in Asbury Park is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Asbury Park is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Asbury Park across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $13,171+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $7,591 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $3,855 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $2,116, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Asbury Park

What Is the Monthly Airbnb Occupancy Rate in Asbury Park?

Maximize your bookings by understanding the Asbury Park STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Asbury Park:

  • Best-in-class properties (Top 10%) achieve 69%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 50% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 34%.
  • Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Asbury Park

What Is the Average Airbnb Nightly Rate in Asbury Park?

Effective short term rental pricing strategy in Asbury Park involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Asbury Park typically peaks in July and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $863+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $584 or more.
  • Typical properties (Median) charge around $346 per night.
  • Entry-level properties (Bottom 25%) earn around $235 per night.

Average Daily Rate (ADR) Trend by Month in Asbury Park

What Is the RevPAR for Airbnb in Asbury Park?

RevPAR in Asbury Park is currently $224. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.

  • Entry-level properties (Bottom 25%) see $103 RevPAR.
  • Typical properties (Median) generate $167 RevPAR.
  • Strong performers (Top 25%) earn $304 RevPAR.
  • Best-in-class (Top 10%) achieve $445 RevPAR.

Average Monthly RevPAR Trend in Asbury Park

RevPAR Insights for Asbury Park

  • The average RevPAR in Asbury Park is $224. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
  • The gap between the top 10% ($445) and bottom 25% ($103) is $342, indicating significant performance disparity driven by property quality, pricing strategy, and location.
  • RevPAR peaks in Aug and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.

Recommendations for Hosts

  • Track your own RevPAR monthly against these Asbury Park benchmarks. If your RevPAR falls below the median of $167, examine whether low occupancy or low ADR is the primary drag.
  • Top-quartile listings achieve $304+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
  • Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.

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When Is the Peak Season for Airbnb in Asbury Park?

Asbury Park's peak Airbnb season falls in August, July, June, while the softest stretch is January, February, April. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.

Peak Season (August, July, June)
  • Revenue averages $10,690 per month
  • Occupancy rates average 57.2%
  • Daily rates average $491
Shoulder Season
  • Revenue averages $4,724 per month
  • Occupancy maintains around 32.5%
  • Daily rates hold near $433
Low Season (January, February, April)
  • Revenue drops to average $3,166 per month
  • Occupancy decreases to average 24.7%
  • Daily rates adjust to average $428

Seasonality Insights for Asbury Park

  • Airbnb seasonality in Asbury Park is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
  • During the high season, the absolute peak month showcases Asbury Park's highest earning potential, with monthly revenues climbing to $13,073, occupancy reaching 67.6%, and ADRs peaking at $498.
  • Conversely, the slowest single month marks the market's lowest point — revenue may dip to $2,969, occupancy could drop to 21.7%, and ADRs may adjust to $407.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Asbury Park.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing. In a high-regulation market like Asbury Park, ensure your permit covers the number of nights you plan to book — some jurisdictions cap annual rental days.
  • Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
  • Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
  • In a highly seasonal market like Asbury Park, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.

Do You Need a License for Airbnb in Asbury Park?

Asbury Park, New Jersey, United States has a high regulation classification, yet only 44% of listings show registration evidence. That gap between regulation on the books and compliance on the ground can shift quickly — municipalities often tighten enforcement in waves, putting unregistered operators at risk of fines or delisting. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Asbury Park to ensure full compliance before hosting.

(Source: AirROI data, 2026, based on 44% licensed listings)

What Are the Best Neighborhoods for Airbnb in Asbury Park?

Asbury Park is a smaller vacation rental market where a handful of neighborhoods drive most of the booking activity. Choosing the right area is especially important in boutique markets — there is less room for a mediocre location to succeed on volume alone. The areas below highlight where short-term rental demand is strongest and why.

Best neighborhoods for Airbnb in Asbury Park
Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
The Boardwalk
Famous for its vibrant atmosphere, shopping, dining, and entertainment options. Hosts a variety of events year-round and attracts both tourists and locals.
Asbury Park Boardwalk, Silverball Museum Arcade, Asbury Park Convention Hall, Sunset Lake, Asbury Splash Park
Ocean Grove
Charming historic district known for its Victorian architecture and family-friendly beaches. Ideal for visitors looking for a relaxed, picturesque seaside experience.
Ocean Grove Beach, Great Auditorium, Ocean Grove Historical Society, Wesley Lake, Fishing at 1st Avenue beach
Downtown Asbury Park
Cultural hub with a mix of restaurants, bars, shops, and entertainment. Popular among young adults and those looking to enjoy the local arts scene.
The Stone Pony, Asbury Park Music Foundation, Parlor Gallery, Convention Hall, The Wonder Bar
West Side
Emerging area with a growing number of restaurants and community events, attracting artists and musicians. Represents the cultural diversity of Asbury Park.
Asbury Park Farmers Market, The Asbury Park Sunset Lake, Local art installations, Community events at The Asbury Park Cultural Arts Center
The Historic District
Known for its preserved architecture and small-town charm. Offers a unique experience for visitors interested in history and local culture.
The Paramount Theatre, Asbury Park Historical Society, The Asbury Park Fire Department Museum, Historic walking tours
North Beach
Popular beach area for families, offers a quieter experience compared to the bustling Boardwalk. Great for those looking for a traditional beach getaway.
North Beach, Pine Creek Beach, Tennis courts, Beach volleyball, Picnic areas
Asbury Park Zoo
A fun destination for families and kids. Features various animals and family-friendly activities, making it a great stop for visitors with children.
Asbury Park Zoo, Animal exhibits, Interactive educational programs, Nearby playgrounds
Deal Lake Area
Scenic area with beautiful views of the lake and a more residential feel. Ideal for those looking for a peaceful retreat close to the beach.
Deal Lake, Lakefront parks, Walking trails, Picnic spots, Water activities

Because Asbury Park has a high regulation profile, confirming that short-term rental permits are available in your target neighborhood is a critical first step before committing to a property purchase. Regulation can vary at the neighborhood or district level even within the same city.

What Types of Properties Are on Airbnb in Asbury Park?

Room Type Distribution

Property Type Distribution

Market Composition Insights for Asbury Park

  • The Asbury Park Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 92.6% of the 135 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Asbury Park, House properties are the most common (62.2%), reflecting the local real estate landscape.
  • Houses represent a significant 62.2% portion, catering likely to families or larger groups.
  • The presence of 7.4% Hotel/Boutique listings indicates integration with traditional hospitality.
  • Smaller segments like others (combined 1.5%) offer potential for unique stay experiences.

Asbury Park Airbnb Room Capacity Analysis (2026): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Asbury Park

  • The dominant room capacity in Asbury Park is 1 bedroom listings, making up 28.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 3 bedrooms properties represent 54.0% of the active Airbnb listings in Asbury Park, indicating a high concentration in these sizes.
  • A significant 48.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Asbury Park.

Asbury Park Vacation Rental Guest Capacity Trends (2026)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Asbury Park

  • The most common guest capacity trend in Asbury Park vacation rentals is listings accommodating 2 guests (23%). This suggests the primary traveler segment is likely couples or solo travelers.
  • Properties designed for 2 guests and 8+ guests dominate the Asbury Park STR market, accounting for 46.0% of listings.
  • 48.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Asbury Park.
  • On average, properties in Asbury Park are equipped to host 4.8 guests.

How Do Listings in Asbury Park Compare on Quality?

Listing quality in Asbury Park can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.

Average Photos per Listing(?)
28.2
More photos correlate with higher conversion rates.
Average Beds per Listing(?)
3.3
Reflects the capacity profile of the local supply.
Exact Location Enabled(?)
25.9%
Builds guest trust and improves booking confidence.

Listing Quality Insights for Asbury Park

  • At 28.2 photos per listing on average, Asbury Park hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
  • 25.9% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.

Recommendations for Hosts

  • Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
  • Use these quality indicators as a self-audit checklist. Listings that exceed the Asbury Park averages across all three metrics are better positioned for premium pricing.

What Amenities Do Airbnb Guests Expect in Asbury Park?

Amenity Prevalence

Amenity Insights for Asbury Park

  • Essential amenities in Asbury Park that guests expect include: Air conditioning, Smoke alarm, TV, Wifi, Carbon monoxide alarm, Fire extinguisher. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Kitchen, Heating, Hot water are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Asbury Park: Air conditioning, Smoke alarm, TV, Wifi, Carbon monoxide alarm, Fire extinguisher.
  • Prioritize adding missing essentials: Air conditioning, TV, Wifi, Carbon monoxide alarm, Fire extinguisher.
  • Consider adding popular differentiators like Kitchen or Heating to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Asbury Park to stay competitive.

Which Airbnb Amenities Boost Revenue in Asbury Park?

Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Asbury Park, which makes it more useful for prioritizing upgrades than a simple popularity list alone.

AmenityPrevalenceRevenue WithRevenue WithoutRevenue Uplift
Kitchen
93.3%$54,845$16,290236.7%
Hot tubHigh opportunity
8.1%$128,623$45,502182.7%
PoolHigh opportunity
6.7%$123,290$47,202161.2%
Dishes and silverware
88.1%$56,391$21,658160.4%
Dishwasher
65.9%$65,991$25,738156.4%
Microwave
86.7%$56,680$23,641139.7%
Coffee maker
88.1%$56,037$24,291130.7%
Cooking basics
85.2%$56,912$25,613122.2%
Heating
93.3%$54,240$24,764119.0%
Oven
79.3%$58,789$27,379114.7%

Revenue Impact Insights for Asbury Park

  • Kitchen tops the revenue impact list with a 236.7% uplift — listings with this amenity earn $54,845 vs. $16,290 without it.
  • High-opportunity amenities — Hot tub, Pool — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
  • Kitchen, Dishes and silverware, Microwave, Coffee maker, Cooking basics, Heating — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.

Recommendations for Hosts

  • Prioritize adding Hot tub — it has the best combination of high revenue impact and low market saturation in Asbury Park.
  • Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
  • Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.

Dive Deeper: Advanced Asbury Park STR Market Data (2026)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Asbury Park. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Asbury Park Airbnb Guest Demographics & Profile Analysis (2026)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Asbury Park

  • The typical guest profile for Airbnb in Asbury Park consists of primarily domestic travelers (97%), often arriving from nearby New York, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
  • Domestic travelers account for 96.5% of guests.
  • Key international markets include United States (96.5%) and DC (1.4%).
  • Top languages spoken are English (67.9%) followed by Spanish (13.3%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from New York and Philadelphia.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

What Are Airbnb Guest Ratings in Asbury Park?

Listings in Asbury Park average 4.88 out of 5 overall, with about 77.8 reviews per active listing and 54.1% of listings carrying the Guest Favorite badge.

Rating Breakdown by Category

Guest Rating Insights for Asbury Park

  • With an overall rating of 4.88, Asbury Park listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
  • The strongest subcategory is Check-in (4.96), while Value (4.74) trails behind — a useful signal for hosts looking to prioritize upgrades.
  • 54.1% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.

Recommendations for Hosts

  • Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
  • Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.

Asbury Park Airbnb Booking Patterns (2026): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Asbury Park

  • The most common availability pattern in Asbury Park falls within the 271-366 days range, representing 48.1% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 93.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Asbury Park (45.9%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 8.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

How Far in Advance Do Guests Book Airbnb in Asbury Park?

Average Booking Lead Time by Month

Booking Lead Time Insights for Asbury Park

  • The overall average booking lead time for vacation rentals in Asbury Park is 61 days.
  • Guests book furthest in advance for stays during September (average 90 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in January (average 17 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (73 days avg.) sees the longest lead times, while Winter (29 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (61 days) as a baseline for your pricing and availability strategy in Asbury Park.
  • For September stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 90 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 73 days) to capture early planners.
  • Monitor your own booking lead times against these Asbury Park averages to identify opportunities for dynamic pricing adjustments.

What Is the Average Length of Stay for Airbnb in Asbury Park?

Guests in Asbury Park stay about 4.7 nights on average, generating roughly 3,109 reservations and 23.4 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 11:00 AM.

Monthly Length of Stay in Asbury Park

Check-in Time Distribution

Check-out Time Distribution

Stay Pattern Insights for Asbury Park

  • A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
  • At 23.4 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
  • Stay lengths peak in Jul (5.2 nights) and shorten in Oct (3 nights). Adjust minimum-night requirements seasonally to match.

Recommendations for Hosts

  • With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
  • Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
  • Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.

Asbury Park Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (8.1%)

1 Night

11 listings

8.1% of total

2 Nights (16.3%)

2 Nights

22 listings

16.3% of total

3 Nights (11.9%)

3 Nights

16 listings

11.9% of total

4-6 Nights (6.7%)

4-6 Nights

9 listings

6.7% of total

7-29 Nights (7.4%)

7-29 Nights

10 listings

7.4% of total

30+ Nights (49.6%)

30+ Nights

67 listings

49.6% of total

Key Insights

  • The most prevalent minimum stay requirement in Asbury Park is 30+ Nights, adopted by 49.6% of listings. This highlights the market's preference for longer commitments.
  • A significant segment (49.6%) caters to monthly stays (30+ nights) in Asbury Park, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 30+ Nights minimum stay, as 49.6% of Asbury Park hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 8.1% currently do.
  • Explore offering discounts for stays of 30+ nights to attract the 49.6% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Asbury Park.

Asbury Park Airbnb Cancellation Policy Trends Analysis (2026)

Limited

3 listings

2.2% of total

Flexible (7.4%)

Flexible

10 listings

7.4% of total

Moderate (10.4%)

Moderate

14 listings

10.4% of total

Firm (60.7%)

Firm

82 listings

60.7% of total

Strict (19.3%)

Strict

26 listings

19.3% of total

Cancellation Policy Insights for Asbury Park

  • The prevailing Airbnb cancellation policy trend in Asbury Park is Firm, used by 60.7% of listings.
  • A majority (80.0%) of hosts in Asbury Park utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.

Recommendations for Hosts

  • Consider adopting a Firm policy to align with the 60.7% market standard in Asbury Park.
  • Regularly review your cancellation policy against competitors and market demand shifts in Asbury Park.

How Much Are Airbnb Cleaning Fees in Asbury Park?

Cleaning fees in Asbury Park are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.

Average Cleaning Fee
$463
Median Cleaning Fee
$175
Listings Charging a Fee
87.4%
Fee as Revenue Share
8.7%

Cleaning Fee Insights for Asbury Park

  • 87.4% of listings charge a cleaning fee, making it standard practice in Asbury Park. Guests expect it and factor it into their booking decisions.
  • The gap between the average ($463) and median ($175) cleaning fee indicates some high-end properties are pulling the average up considerably.
  • Cleaning fees represent 8.7% of gross revenue on average — a modest component of the overall booking price.

Recommendations for Hosts

  • Price your cleaning fee competitively against the Asbury Park median of $175. Fees significantly above market norms can deter bookings, especially for shorter stays.
  • Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.

What Do the Top Airbnb Listings in Asbury Park Look Like?

Benchmark your potential! Explore examples of top-performing Airbnb properties in Asbury Parkbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Luxe in Asbury Park (just 8 blocks to the beach!)

Luxe in Asbury Park (just 8 blocks to the beach!)

Entire Place • 4 bedrooms

$225,604
Revenue
59.4%
Occupancy
$2035.60
Daily Rate
Hayworth - Firewood included, walk to the Beach!

Hayworth - Firewood included, walk to the Beach!

Entire Place • 5 bedrooms

$218,308
Revenue
39.2%
Occupancy
$1245.68
Daily Rate
Spacious Home ~ 4 Blocks to Asbury Park Beach!

Spacious Home ~ 4 Blocks to Asbury Park Beach!

Entire Place • 8 bedrooms

$208,515
Revenue
71.4%
Occupancy
$736.40
Daily Rate
POOL NOW OPEN - Heated Gunite pool and spa open!

POOL NOW OPEN - Heated Gunite pool and spa open!

Entire Place • 4 bedrooms

$201,087
Revenue
48.1%
Occupancy
$929.79
Daily Rate
Sea Hear Now weekend with 2 tix! - Modern Colonial

Sea Hear Now weekend with 2 tix! - Modern Colonial

Entire Place • 4 bedrooms

$198,165
Revenue
61.2%
Occupancy
$728.87
Daily Rate
AnchorHouse:KngSte/Drivway/Wlk2Bch/BchBadgs/PGrill

AnchorHouse:KngSte/Drivway/Wlk2Bch/BchBadgs/PGrill

Entire Place • 6 bedrooms

$173,666
Revenue
41.0%
Occupancy
$1064.70
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Who Are the Top Airbnb Hosts in Asbury Park?

Learn from the best! This table showcases top-performing Airbnb hosts in Asbury Park based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Top Airbnb hosts in Asbury Park by revenue
Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Chris6$301,3201454.81/5.0
Evolve2$234,0051644.88/5.0
Jill1$225,604195.00/5.0
Jamie1$218,3081814.88/5.0
Alexander1$201,087874.99/5.0
Margaret1$198,165474.96/5.0
Soli2$190,057694.81/5.0
Benjamin2$184,2152024.99/5.0
Kate1$163,560494.96/5.0
Brett2$155,4024104.97/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Asbury Park.

Who Are the Airbnb Hosts in Asbury Park?

Asbury Park is a quality-focused market, with a high Superhost share and fairly mature operating standards.

Superhosts
60.7%
Professional Management
6.7%
Cohosted Listings
39.3%
Instant Book Enabled
1.5%
Simplified Pricing
64.4%

Host Profile Insights for Asbury Park

  • With 60.7% Superhosts, Asbury Park has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
  • 6.7% of listings are professionally managed, reflecting a market still dominated by individual hosts.
  • 1.5% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
  • 64.4% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.

Recommendations for Hosts

  • Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
  • With 39.3% cohosted listings, there may be a growing local market for property management services.
  • Benchmark your host metrics against these Asbury Park averages regularly and adjust your hosting strategy based on what top performers do differently.

Top Professional Management Companies in Asbury Park

These are the highest-grossing professional property management operations in Asbury Park, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.

Top Airbnb management companies in Asbury Park
CompanyListingsRevenueADROcc.Rating
Evolve2$234,005$52158.6%4.88/5
Kieran1$115,231$70740.3%4.97/5
The Melrose4$114,315$18141.4%4.61/5
Kyle3$94,240$30446.3%4.83/5
Nikki1$20,494$23625.1%4.87/5

Management Company Insights for Asbury Park

  • The leading management company, Evolve, operates 2 listings with $234,005 in gross revenue — a useful benchmark for what scale looks like in Asbury Park.
  • Top managers average 2 properties each, suggesting professional management in Asbury Park still operates at a relatively boutique scale.
  • Professionally managed listings in the top tier average 4.83/5 in guest ratings — demonstrating that scale and quality can coexist.

Recommendations

  • With only 6.7% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
  • Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
  • If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.

How Does Asbury Park's Airbnb Market Compare to Nearby Cities?

How does the Asbury Park Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

Compared with Mount Pocono, Asbury Park has 5 percentage points lower occupancy and about $19 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.

Airbnb markets near Asbury Park — performance comparison
MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Freeland11$7,910$723.2641%
Pocono Summit12$6,039$511.3741%
Mount Pocono21$5,949$496.1446%
Berlin Township15$5,833$768.9330%
Town of Monroe22$5,758$727.5136%
Frankford Township11$5,755$519.1540%
Stroud Township129$5,732$501.5039%
Town of Kingston12$5,699$462.8146%
Hilltown Township10$5,634$588.7539%
Spring Lake Heights15$5,551$705.0238%

Frequently Asked Questions About Airbnb in Asbury Park

These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Asbury Park.

How much do Airbnb hosts make in Asbury Park?

Asbury Park hosts earn about $52,275 per year on average, with an average nightly rate of $477 and RevPAR of $224. Those figures describe the typical revenue environment for active listings in Asbury Park, New Jersey, not the ceiling for the best operators. Source: AirROI 2026 data, Asbury Park market, May 2025 to April 2026.

What is the average Airbnb occupancy rate in Asbury Park?

The average Airbnb occupancy rate in Asbury Park is 40.6%. August is the strongest month and February is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.

What is the average Airbnb daily rate in Asbury Park?

Listings in Asbury Park average $477 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.

How many Airbnb listings are active in Asbury Park?

Asbury Park currently has about 135 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.

How strict are short-term rental regulations in Asbury Park?

AirROI currently classifies the short-term rental regulation level in Asbury Park as High. The dataset also shows about 44.4% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.

What is the RevPAR for Airbnb in Asbury Park?

RevPAR in Asbury Park is about $224. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.

Is Airbnb profitable in Asbury Park?

At 40.6% occupancy, Asbury Park can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $52,275, but individual returns depend on property type, location within the city, and the host's operating efficiency.

How far in advance do guests book Airbnb in Asbury Park?

The average booking lead time in Asbury Park is about 61 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.

What are the best neighborhoods for Airbnb in Asbury Park?

Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Asbury Park include The Boardwalk, Ocean Grove, Downtown Asbury Park. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.

What type of property performs best on Airbnb in Asbury Park?

entire_home listings make up 92.6% of the active supply in Asbury Park. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.

How does Asbury Park compare to nearby Airbnb markets?

Among neighboring markets, Freeland posts $94,916 in average annual revenue with 41.1% occupancy, compared to Asbury Park's $52,275 and 40.6%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.

What is the average length of stay in Asbury Park?

The average Airbnb stay length in Asbury Park is about 4.7 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.

What is the average Airbnb guest rating in Asbury Park?

Airbnb listings in Asbury Park average 4.88 out of 5 overall. About 54.1% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.

Which amenities boost Airbnb revenue in Asbury Park?

Kitchen and Hot tub are among the strongest revenue-linked amenities in Asbury Park. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.

Do Airbnb hosts charge cleaning fees in Asbury Park?

Yes. About 87.4% of active Airbnb listings in Asbury Park charge a cleaning fee, and the average fee is $463. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.

What percentage of Airbnb hosts are Superhosts in Asbury Park?

A 60.7% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.

About AirROI Market Data

AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.

Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.

AirROI proprietary analytics as of 2026-04-30. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.

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