Toms River, New Jersey Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Toms River, New Jersey? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $40,938 per year — at a $509 nightly rate, 38.6% occupancy, and a $210 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
At 154 active listings, Toms River is a boutique market where moderate demand with room for well-positioned listings to outperform. Supply grew 52.5% and nightly rates have risen, creating an environment where the most bookable listings stand to capture outsized share. Hosts who pair competitive pricing with strong guest experience are well-positioned to convert the growing traveler base into consistent bookings.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Toms River?
In Toms River, the headline Airbnb metrics are $40,938 in average annual revenue,38.6% occupancy, $509 ADR, and $210 in RevPAR, and guests book about 80 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Toms River?
Understanding the monthly revenue variations for Airbnb listings in Toms River is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Toms River is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Toms River across different performance tiers:
- Best-in-class properties (Top 10%) achieve $10,339+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $6,065 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $3,785 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,945, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Toms River
What Is the Monthly Airbnb Occupancy Rate in Toms River?
Maximize your bookings by understanding the Toms River STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Toms River:
- Best-in-class properties (Top 10%) achieve 64%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 47% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 30%.
- Entry-level properties (Bottom 25%) average 15% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Toms River
What Is the Average Airbnb Nightly Rate in Toms River?
Effective short term rental pricing strategy in Toms River involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Toms River typically peaks in July and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $934+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $663 or more.
- Typical properties (Median) charge around $403 per night.
- Entry-level properties (Bottom 25%) earn around $280 per night.
Average Daily Rate (ADR) Trend by Month in Toms River
What Is the RevPAR for Airbnb in Toms River?
RevPAR in Toms River is currently $210. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $109 RevPAR.
- Typical properties (Median) generate $170 RevPAR.
- Strong performers (Top 25%) earn $247 RevPAR.
- Best-in-class (Top 10%) achieve $442 RevPAR.
Average Monthly RevPAR Trend in Toms River
RevPAR Insights for Toms River
- The average RevPAR in Toms River is $210. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($442) and bottom 25% ($109) is $333, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Jul and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Toms River benchmarks. If your RevPAR falls below the median of $170, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $247+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Toms River?
Toms River's peak Airbnb season falls in July, August, June, while the softest stretch is January, February, March. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (July, August, June)
- Revenue averages $10,169 per month
- Occupancy rates average 55.8%
- Daily rates average $527
Shoulder Season
- Revenue averages $3,590 per month
- Occupancy maintains around 30.1%
- Daily rates hold near $481
Low Season (January, February, March)
- Revenue drops to average $2,147 per month
- Occupancy decreases to average 18.1%
- Daily rates adjust to average $526
Seasonality Insights for Toms River
- Airbnb seasonality in Toms River is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Toms River's highest earning potential, with monthly revenues climbing to $12,321, occupancy reaching 63.5%, and ADRs peaking at $534.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,936, occupancy could drop to 17.2%, and ADRs may adjust to $440.
- Lower occupancy paired with meaningful seasonality means hosts in Toms River need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Toms River, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Toms River?
Low regulation and minimal registration activity in Toms River, New Jersey, United States point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Toms River to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Toms River?
Toms River is a smaller vacation rental market where a handful of neighborhoods drive most of the booking activity. Choosing the right area is especially important in boutique markets — there is less room for a mediocre location to succeed on volume alone. The areas below highlight where short-term rental demand is strongest and why.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Ocean County Park | A beautiful park offering lush green spaces and a scenic lake. Ideal for families and guests looking for outdoor activities and nature. | Ocean County Park, Barnegat Bay, Hiking Trails, Fishing, Playgrounds |
| Toms River Waterfront | The charming waterfront area has stunning views of the river and offers a peaceful environment; perfect for guests who enjoy scenic walks or water sports. | Toms River Boardwalk, River Lady Cruise, Boat Rentals, Waterfront Dining, Fishing Spots |
| Hessen Park | This area is known for its historical significance and beautiful gardens. It's great for families who want educational experiences combined with relaxation. | Hessen Castle, Historic Exhibits, Nature Trails, Picnic Areas, Community Events |
| Island Heights | A quaint community with lovely Victorian-style homes and a friendly atmosphere. It attracts visitors looking for a small-town charm alongside outdoor activities. | Island Heights Boardwalk, Toms River Yacht Club, Kayaking, Nature Trails, Bayside Views |
| Cattus Island County Park | A wildlife sanctuary providing nature trails and a variety of ecosystems, attracting nature lovers, bird watchers, and those who appreciate peaceful outdoor experiences. | Wildlife Viewing, Nature Trails, Kayaking, Environmental Center, Bird Watching |
| Ortley Beach | A fantastic beach area known for its family-friendly vibe and beautiful sandy shores, perfect for guests looking for a beach vacation experience. | Ortley Beach, Surfing, Fishing, Restaurants, Beach Activities |
| Tom's River Township | The township offers a central location with easy access to shopping, dining, and entertainment, making it convenient for both business and leisure travelers. | Shopping Malls, Restaurents, Entertainment Venues, Parks, Local Events |
| Silver Bay | A lovely residential area that provides a quieter alternative for those looking to relax by the bay and enjoy water-related activities. | Silver Bay Beach, Water Sports, Picnic Areas, Marinas, Scenic Views |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Toms River offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Toms River?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Toms River
- The Toms River Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 97.4% of the 154 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Toms River, House properties are the most common (84.4%), reflecting the local real estate landscape.
- Houses represent a significant 84.4% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique (combined 1.9%) offer potential for unique stay experiences.
Toms River Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Toms River
- The dominant room capacity in Toms River is 2 bedrooms listings, making up 34.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 59.7% of the active Airbnb listings in Toms River, indicating a high concentration in these sizes.
- A significant 59.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Toms River.
Toms River Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Toms River
- The most common guest capacity trend in Toms River vacation rentals is listings accommodating 8+ guests (44.2%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Toms River STR market, accounting for 66.9% of listings.
- 73.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Toms River.
- On average, properties in Toms River are equipped to host 6.4 guests.
How Do Listings in Toms River Compare on Quality?
Listing quality in Toms River can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Toms River
- At 32.5 photos per listing on average, Toms River hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 21.4% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Toms River averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Toms River?
Amenity Prevalence
Amenity Insights for Toms River
- Essential amenities in Toms River that guests expect include: TV, Air conditioning, Free parking on premises, Wifi, Smoke alarm, Carbon monoxide alarm, Fire extinguisher, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Dishes and silverware, Coffee maker are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Toms River: TV, Air conditioning, Free parking on premises, Wifi, Smoke alarm, Carbon monoxide alarm, Fire extinguisher, Kitchen.
- Prioritize adding missing essentials: TV, Air conditioning, Free parking on premises, Wifi, Carbon monoxide alarm, Fire extinguisher, Kitchen.
- Consider adding popular differentiators like Dishes and silverware or Coffee maker to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Toms River to stay competitive.
Which Airbnb Amenities Boost Revenue in Toms River?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Toms River, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Hot tubHigh opportunity | 8.4% | $88,345 | $36,568 | 141.6% |
Children’s bikesHigh opportunity | 3.9% | $81,336 | $39,301 | 107.0% |
Washer | 83.1% | $44,794 | $21,958 | 104.0% |
Ceiling fan | 68.8% | $48,441 | $24,370 | 98.8% |
Dishwasher | 63.0% | $49,981 | $25,550 | 95.6% |
Oven | 77.3% | $45,978 | $23,803 | 93.2% |
Dryer | 78.6% | $45,586 | $23,896 | 90.8% |
Outdoor furniture | 72.1% | $47,106 | $25,018 | 88.3% |
Boat slip | 7.1% | $70,804 | $38,641 | 83.2% |
BBQ grill | 82.5% | $44,478 | $24,289 | 83.1% |
Revenue Impact Insights for Toms River
- Hot tub tops the revenue impact list with a 141.6% uplift — listings with this amenity earn $88,345 vs. $36,568 without it.
- High-opportunity amenities — Hot tub, Children’s bikes — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
- Washer, BBQ grill — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Prioritize adding Hot tub — it has the best combination of high revenue impact and low market saturation in Toms River.
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Toms River STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Toms River. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsToms River Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Toms River
- The typical guest profile for Airbnb in Toms River consists of primarily domestic travelers (98%), often arriving from nearby New York, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 98.3% of guests.
- Key international markets include United States (98.3%) and DC (0.7%).
- Top languages spoken are English (74.1%) followed by Spanish (10.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from New York and New Jersey.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Toms River?
Listings in Toms River average 4.9 out of 5 overall, with about 34.1 reviews per active listing and 41.6% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Toms River
- With an overall rating of 4.9, Toms River listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Check-in (4.96), while Value (4.81) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 41.6% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Toms River Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Toms River
- The most common availability pattern in Toms River falls within the 271-366 days range, representing 63% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 94.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Toms River (45.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 5.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Toms River?
Average Booking Lead Time by Month
Booking Lead Time Insights for Toms River
- The overall average booking lead time for vacation rentals in Toms River is 80 days.
- Guests book furthest in advance for stays during July (average 120 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 16 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (110 days avg.) sees the longest lead times, while Winter (28 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (80 days) as a baseline for your pricing and availability strategy in Toms River.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 120 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 110 days) to capture early planners.
- Monitor your own booking lead times against these Toms River averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Toms River?
Guests in Toms River stay about 6.2 nights on average, generating roughly 2,228 reservations and 14.6 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Toms River
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Toms River
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- 14.6 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Jul (7.7 nights) and shorten in Feb (3.3 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Toms River Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
4 listings
2.6% of total
2 Nights
15 listings
9.7% of total
3 Nights
6 listings
3.9% of total
4-6 Nights
32 listings
20.8% of total
7-29 Nights
20 listings
13% of total
30+ Nights
77 listings
50% of total
Key Insights
- The most prevalent minimum stay requirement in Toms River is 30+ Nights, adopted by 50% of listings. This highlights the market's preference for longer commitments.
- Very short stays (1-2 nights) are less common (12.3%), suggesting hosts prefer slightly longer bookings to optimize turnover.
- A significant segment (50%) caters to monthly stays (30+ nights) in Toms River, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 50% of Toms River hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 2.6% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 50% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Toms River.
Toms River Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 60 Days
3 listings
1.9% of total
Limited
4 listings
2.6% of total
Super Strict 30 Days
1 listings
0.6% of total
Flexible
17 listings
11% of total
Moderate
13 listings
8.4% of total
Firm
80 listings
51.9% of total
Strict
36 listings
23.4% of total
Cancellation Policy Insights for Toms River
- The prevailing Airbnb cancellation policy trend in Toms River is Firm, used by 51.9% of listings.
- A majority (75.3%) of hosts in Toms River utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 51.9% market standard in Toms River.
- Regularly review your cancellation policy against competitors and market demand shifts in Toms River.
How Much Are Airbnb Cleaning Fees in Toms River?
Cleaning fees in Toms River are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Toms River
- 88.3% of listings charge a cleaning fee, making it standard practice in Toms River. Guests expect it and factor it into their booking decisions.
- The gap between the average ($286) and median ($180) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 7.7% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Toms River median of $180. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Toms River Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Toms Riverbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Lavallette Beach Front Home, Five (5) Bed, Hot Tub
Entire Place • 5 bedrooms
Oceanfront-HOT TUB year round, AC,3BR,8 Badges
Entire Place • 3 bedrooms
Bayfront Luxury Home with Hot Tub, Sleeps 16+
Entire Place • 6 bedrooms
Beachfront Oceanview Villa w/Hot Tub Sleeps 10
Entire Place • 4 bedrooms
In ground Saltwater Pool • Ortley • 4BDR
Entire Place • 4 bedrooms
Salty Life-Spacious 8BR Beach House with Game Room
Entire Place • 8 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Toms River?
Learn from the best! This table showcases top-performing Airbnb hosts in Toms River based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Lou | 1 | $230,106 | 107 | 4.99/5.0 |
| David | 2 | $212,366 | 147 | 4.91/5.0 |
| Michelle | 3 | $195,697 | 60 | 5.00/5.0 |
| Laura | 1 | $185,918 | 283 | 4.94/5.0 |
| Kishore | 3 | $143,187 | 28 | 4.91/5.0 |
| Christine | 1 | $138,057 | 17 | 5.00/5.0 |
| Matthew | 1 | $125,760 | 84 | 5.00/5.0 |
| Amy M | 1 | $122,076 | 13 | 5.00/5.0 |
| Giuseppe | 1 | $110,305 | 25 | 5.00/5.0 |
| Lazy River Rentals | 1 | $105,300 | 28 | 4.86/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Toms River.
Who Are the Airbnb Hosts in Toms River?
Toms River has a relatively balanced host base.
Host Profile Insights for Toms River
- A 39.0% Superhost share is healthy — enough experienced operators to anchor quality without making the market impenetrable for newcomers.
- 7.1% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 1.3% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 57.1% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 24.0% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Toms River averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Toms River
These are the highest-grossing professional property management operations in Toms River, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Michelle | 3 | $195,697 | $835 | 23.7% | 5.00/5 |
| Giuseppe | 1 | $110,305 | $1,147 | 50.5% | 5.00/5 |
| Allen | 1 | $78,055 | $611 | 32.5% | 4.92/5 |
| Evolve | 3 | $77,525 | $209 | 61.9% | 4.95/5 |
| Vicki | 3 | $55,313 | $256 | 28.2% | 5.00/5 |
Management Company Insights for Toms River
- The leading management company, Michelle, operates 3 listings with $195,697 in gross revenue — a useful benchmark for what scale looks like in Toms River.
- Top managers average 2 properties each, suggesting professional management in Toms River still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.97/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- With only 7.1% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Toms River's Airbnb Market Compare to Nearby Cities?
How does the Toms River Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Lambertville, Toms River has 11 percentage points lower occupancy and about $177 higher ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Spring Lake Heights | 15 | $5,739 | $709.84 | 40% |
| Barnegat Light | 16 | $5,330 | $704.41 | 46% |
| Monmouth Beach | 13 | $5,222 | $800.60 | 41% |
| Cape May Point | 23 | $5,221 | $569.57 | 43% |
| Surf City | 46 | $5,195 | $735.87 | 45% |
| Stone Harbor | 41 | $5,113 | $822.30 | 35% |
| Albrightsville | 50 | $5,070 | $464.36 | 44% |
| Hilltown Township | 11 | $4,958 | $569.15 | 38% |
| Lambertville | 51 | $4,929 | $331.85 | 50% |
| Cape May | 328 | $4,865 | $567.22 | 41% |
Frequently Asked Questions About Airbnb in Toms River
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Toms River.
How much do Airbnb hosts make in Toms River?
Toms River hosts earn about $40,938 per year on average, with an average nightly rate of $509 and RevPAR of $210. Those figures describe the typical revenue environment for active listings in Toms River, New Jersey, not the ceiling for the best operators. Source: AirROI 2026 data, Toms River market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Toms River?
The average Airbnb occupancy rate in Toms River is 38.6%. July is the strongest month and February is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Toms River?
Listings in Toms River average $509 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Toms River?
Toms River currently has about 154 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Toms River?
AirROI currently classifies the short-term rental regulation level in Toms River as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Toms River?
RevPAR in Toms River is about $210. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Toms River?
Occupancy of 38.6% means Toms River is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $40,938, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Toms River?
The average booking lead time in Toms River is about 80 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Toms River?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Toms River include Ocean County Park, Toms River Waterfront, Hessen Park. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Toms River?
entire_home listings make up 97.4% of the active supply in Toms River. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Toms River compare to nearby Airbnb markets?
Among neighboring markets, Spring Lake Heights posts $68,867 in average annual revenue with 39.5% occupancy, compared to Toms River's $40,938 and 38.6%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Toms River?
The average Airbnb stay length in Toms River is about 6.2 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Toms River?
Airbnb listings in Toms River average 4.9 out of 5 overall. About 41.6% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Toms River?
Hot tub and Children’s bikes are among the strongest revenue-linked amenities in Toms River. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Toms River?
Yes. About 88.3% of active Airbnb listings in Toms River charge a cleaning fee, and the average fee is $286. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Toms River?
At 39.0%, there is a healthy mix of experienced and newer hosts — earning Superhost status can still provide a meaningful visibility boost.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.