Tourism statisticsState2026

Massachusetts Tourism Statistics: 51.9M Visitors in 2025

Q: How many tourists visit Massachusetts?

Massachusetts had 51.9 million visitors in 2025, according to the Massachusetts Executive Office of Economic Development. AirROI estimates 395,775 Airbnb stays in Massachusetts in the 12 months to October 2026, which is a separate count of bookings.

Q: What is the quietest month in Massachusetts?

February was the quietest Airbnb month in Massachusetts in the 12 months to October 2026, ranking 12th of 12, and January ranked 11th. Stays in February were booked about 29 days ahead, against 86 days for July.

Q: How long is a typical Airbnb stay in Massachusetts?

A typical Airbnb stay in Massachusetts lasted 6.1 nights in the 12 months to October 2026, booked about 65 days ahead. By month, stays ran from 4.0 nights in September to 7.0 nights in July.

Massachusetts recorded 51.9 million visitors in 2025, the Massachusetts Executive Office of Economic Development reports. AirROI estimates 395,775 Airbnb stays in Massachusetts in the 12 months to October 2026, with Boston the most booked town. The busiest month was August.

Source: AirROI Reviewed by Jun Zhou, Founder @ AirROI Updated November 4, 2026

Airbnb figures are AirROI estimates for the 12 months to October 2026. Read the method

Estimated Airbnb nights: 2,401,433
Typical Airbnb stay: 6.1 nights
Busiest Airbnb month: August
From within the United States, among guests who left a review: 88%

Key facts

Massachusetts Tourism Facts

Each sentence names its place, period and source, so it can be quoted alone.

Official

The Massachusetts Executive Office of Economic Development puts Massachusetts at 51.9 million visitors in 2025.

Airbnb stays

AirROI puts Airbnb stays in Massachusetts at 395,775 in the 12 months to October 2026.
AirROI estimates Airbnb stays in Massachusetts added up to 2,401,433 nights in the 12 months to October 2026.
AirROI estimates a typical Airbnb stay in Massachusetts lasted 6.1 nights in the 12 months to October 2026, booked about 65 days ahead.

Busiest months

AirROI ranks August the busiest Airbnb month in Massachusetts in the 12 months to October 2026, followed by July and September, with February the quietest.
AirROI estimates the six busiest Airbnb months in Massachusetts ran unbroken from May to October in the 12 months to October 2026.
AirROI estimates Airbnb stays in Massachusetts in July were booked furthest ahead, about 86 days, against 29 days for February, in the 12 months to October 2026.

Guests

AirROI estimates 88% of Massachusetts Airbnb guests who left a review as of October 2026 were from within the United States, and the United Kingdom at 2.4% and Canada at 1.9% were the top countries abroad.

By place

AirROI ranks Massachusetts 21st for Airbnb stays among the United States' 51 states in the 12 months to October 2026.
AirROI estimates Boston had the most Airbnb stays of the 46 towns it lists in Massachusetts in the 12 months to October 2026, at 77,004, ahead of Cambridge and Provincetown.

Official numbers

How Many Tourists Visit Massachusetts?

The Massachusetts Executive Office of Economic Development counted 51.9 million visitors in 2025.

Official tourism figures for Massachusetts: what each counts, its year and its publisher
Figure	What it counts	Year	Publisher
51.9 millionVisitors	Domestic and international day and overnight visitors	2025	Massachusetts Executive Office of Economic Development / Massachusetts Office of Travel and Tourism

Airbnb stays

Airbnb Stays in Massachusetts

Massachusetts had 18,056 Airbnb homes in the 12 months to October 2026. They took an estimated 395,775 stays and 2,401,433 nights. A typical stay lasted 6.1 nights and was booked about 65 days ahead. AirROI's figures cover the 111 towns it tracks in Massachusetts; places it does not track are not counted, so every total is a floor.

Airbnb homes: 18,056
Airbnb stays, estimate: 395,775
Airbnb nights, estimate: 2,401,433
Typical stay: 6.1 nights
Booked ahead: 65 days

Busiest months

When Is the Busiest Time in Massachusetts?

On Airbnb, August was the busiest month in Massachusetts in the 12 months to October 2026, then July and September. February was the quietest. The six busiest months run unbroken from May to October.

August ranks first, February last

Airbnb months in calendar order, 12 months to October 2026. The number is the month's rank, and 1 is the busiest. The bar shows its part of Airbnb nights.

Three busiest months
Other months

From busiest to quietest: August, July, September, June, October, May, November, April, December, March, January, February.

Month by month: rank, typical stay and days booked ahead

Airbnb months in Massachusetts by rank, with share of nights, typical stay and days booked ahead, 12 months to October 2026
Rank	Month	Share of nights	Typical stay	Booked ahead
1	August	11.8%	5.6 nights	81 days
2	July	11.2%	7.0 nights	86 days
3	September	10.2%	4.0 nights	61 days
4	June	10.1%	5.4 nights	81 days
5	October	9.6%	4.4 nights	67 days
6	May	8.4%	5.1 nights	62 days
7	November	7.2%	5.3 nights	48 days
8	April	6.9%	5.4 nights	61 days
9	December	6.7%	5.0 nights	38 days
10	March	6.5%	5.7 nights	33 days
11	January	5.9%	6.5 nights	31 days
12	February	5.6%	5.7 nights	29 days

Share is each month's part of the year's Airbnb nights. Typical stay and days booked ahead are AirROI estimates for stays in each month.

Where guests come from

Where Do Massachusetts Airbnb Guests Come From?

About nine in ten Massachusetts Airbnb guests who left a review as of October 2026 were from within the United States (88%), and the top countries abroad were the United Kingdom at 2.4% and Canada at 1.9%, AirROI estimates. Among the same guests, New York was the top origin city at 6.8%, ahead of Boston at 5.4%. The figures rest on 1,334,730 reviews, written over many years.

88% from within the United States

Among guests who left a review, as of October 2026

Top countries abroad

Among guests who left a review

United Kingdom 2.4%
Canada 1.9%

Top origin cities

Among guests who left a review

New York 6.8%
Boston 5.4%

By town

Most Booked Towns in Massachusetts

Boston, Cambridge and Provincetown took 29% of Airbnb stays in Massachusetts in the 12 months to October 2026. August is the busiest Airbnb month in 25 of the 46 towns, led by Provincetown, and October in 13, led by Boston. Among guests who left a review, the share from abroad across the 25 most booked towns runs from 3% in Northampton to 26% in Cambridge.

Most Booked Towns in Massachusetts: Airbnb stays, nights and typical stay, 12 months to October 2026; with origin among guests who left a review
#
1	Boston	77,004	539,081	7.0 nights	20%	UK	October
2	Cambridge	23,003	181,699	7.9 nights	26%	UK	October
3	Provincetown	15,243	81,961	5.4 nights	4.3%	UK	August
4	Somerville	13,372	88,366	6.6 nights	24%	UK	October
5	Salem	12,618	59,074	4.7 nights	6.5%	UK	October
6	Barnstable	10,685	56,212	5.3 nights	7.4%	UK	July
7	Dennis	10,527	57,087	5.4 nights	4.4%	UK	August
8	Falmouth	10,171	55,494	5.5 nights	5.9%	UK	August
9	Yarmouth	10,145	55,286	5.4 nights	6.1%	UK	August
10	Chatham	7,138	42,779	6.0 nights	7.5%	UK	August
11	Plymouth	6,850	34,630	5.1 nights	7.2%	UK	August
12	Gloucester	6,454	34,399	5.3 nights	6%	UK	August
13	Northampton	5,937	27,429	4.6 nights	3%	UK	July
14	Harwich	5,732	33,654	5.9 nights	4.7%	UK	August
15	Oak Bluffs	5,717	30,355	5.3 nights	3%	UK	August
16	Eastham	5,418	32,210	5.9 nights	4.7%	UK	August
17	Brookline	5,334	47,805	9.0 nights	19%	Canada	October
18	Worcester	5,167	32,345	6.3 nights	8%	Canada	June
19	Everett	5,093	26,063	5.1 nights	24%	Canada	October
20	Rockport	5,049	25,479	5.0 nights	4.2%	UK	August
21	Brewster	4,471	27,433	6.1 nights	4.7%	UK	August
22	Revere	4,369	24,686	5.7 nights	20%	Canada	October
23	Marblehead	4,346	21,383	4.9 nights	5.5%	UK	October
24	Great Barrington	4,251	21,790	5.1 nights	3.8%	UK	July
25	Medford	4,145	26,400	6.4 nights	18%	UK	October
26	Wellfleet	4,118	24,748	6.0 nights	3.9%	UK	August
27	Sandwich	4,043	25,409	6.3 nights	5.1%	UK	August
28	Truro	3,867	22,105	5.7 nights	4.9%	UK	August
29	Edgartown	3,458	21,009	6.1 nights	3.1%	UK	August
30	Mashpee	3,231	16,623	5.1 nights	5.7%	Germany	August
31	Quincy	3,216	21,872	6.8 nights	21%	Canada	October
32	Tisbury	2,986	17,277	5.8 nights	3.3%	UK	August
33	Bourne	2,874	14,696	5.1 nights	6%	UK	August
34	Wareham	2,827	15,271	5.4 nights	6.4%	France	July
35	Orleans	2,752	16,329	5.9 nights	6.4%	UK	July
36	Scituate	2,728	12,730	4.7 nights	4.2%	Canada	July
37	Springfield	2,691	16,785	6.2 nights	5.9%	Canada	September
38	Newburyport	2,661	14,581	5.5 nights	4%	UK	August
39	Waltham	2,617	21,203	8.1 nights	13%	Canada	October
40	Salisbury	2,564	13,198	5.1 nights	5.4%	Canada	August
41	Newton	2,471	21,613	8.7 nights	15%	UK	October
42	Lee	2,216	9,162	4.1 nights	4%	UK	August
43	Lenox	2,085	8,753	4.2 nights	2.8%	Canada	August
44	Pittsfield	2,022	11,579	5.7 nights	3.9%	Canada	August
45	Malden	1,598	17,223	10.8 nights	17%	UK	October
46	West Tisbury	1,495	8,990	6.0 nights	3.7%	France	August

* Among guests who left a review. Stays, nights and other figures are AirROI estimates for the 12 months to October 2026, and cover Airbnb only. US is the top origin in every town, among guests who left a review, so this column names the top country abroad. Lists the 46 of Massachusetts' 111 towns with 100 or more Airbnb homes. A town with no tourism page of its own links to its Airbnb market page.

FAQ

Questions About Tourism in Massachusetts

How many tourists visit Massachusetts?

Massachusetts had 51.9 million visitors in 2025, according to the Massachusetts Executive Office of Economic Development. AirROI estimates 395,775 Airbnb stays in Massachusetts in the 12 months to October 2026, which is a separate count of bookings.

When is high season in Massachusetts?

The busiest Airbnb month in Massachusetts in the 12 months to October 2026 was August, then July and September. The six busiest months run from May to October.

What is the quietest month in Massachusetts?

February was the quietest Airbnb month in Massachusetts in the 12 months to October 2026, ranking 12th of 12, and January ranked 11th. Stays in February were booked about 29 days ahead, against 86 days for July.

How long is a typical Airbnb stay in Massachusetts?

A typical Airbnb stay in Massachusetts lasted 6.1 nights in the 12 months to October 2026, booked about 65 days ahead. By month, stays ran from 4.0 nights in September to 7.0 nights in July.

Where do Airbnb guests in Massachusetts come from?

Of Massachusetts Airbnb guests who left a review as of October 2026, 88% were from within the United States, AirROI estimates. The top countries abroad were the United Kingdom at 2.4% and Canada at 1.9%. Among the same guests, the top origin city was New York at 6.8%, ahead of Boston at 5.4%.

What is the most booked town in Massachusetts on Airbnb?

Boston was the most booked town in Massachusetts on Airbnb, with an estimated 77,004 stays in the 12 months to October 2026, ahead of Cambridge and Provincetown.

Are Airbnb stays the same as tourists?

No. The Massachusetts Executive Office of Economic Development counts visitors (51.9 million in 2025). An Airbnb stay is one booking on one platform, however many guests it holds. AirROI's 395,775 stays are estimates for the 12 months to October 2026.

Method

How These Numbers Are Made

Official figures come from their publishers, linked above, and were last checked in November 2026. Stays and nights are AirROI estimates for the 12 months to October 2026, built from Airbnb listing data, and cover Airbnb only. Nights add up each town's stays times its typical stay, across 111 towns. Month ranks compare each month's part of Airbnb nights. Origin rests on 1,334,730 reviews and describes guests who left a review, not everyone who stayed. Read the method page.