Worcester, Massachusetts Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Worcester, Massachusetts? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $15,896 per year — at a $140 nightly rate, 40.0% occupancy, and a $61 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
Worcester's 260 active listings and moderate demand with room for well-positioned listings to outperform position it as a midsize vacation rental market. Supply grew 84.4% and nightly rates have risen, creating an environment where the most bookable listings stand to capture outsized share. Hosts who pair competitive pricing with strong guest experience are well-positioned to convert the growing traveler base into consistent bookings.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. For data-driven hosts, the opportunity lies in reading these signals and positioning accordingly.
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What Are the Key Airbnb Metrics in Worcester?
In Worcester, the headline Airbnb metrics are $15,896 in average annual revenue,40.0% occupancy, $140 ADR, and $61 in RevPAR, and guests book about 31 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Worcester?
Understanding the monthly revenue variations for Airbnb listings in Worcester is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Worcester is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Worcester across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,994+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,082 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,459 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $622, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Worcester
What Is the Monthly Airbnb Occupancy Rate in Worcester?
Maximize your bookings by understanding the Worcester STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Worcester:
- Best-in-class properties (Top 10%) achieve 79%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 62% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 40%.
- Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Worcester
What Is the Average Airbnb Nightly Rate in Worcester?
Effective short term rental pricing strategy in Worcester involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Worcester typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $274+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $191 or more.
- Typical properties (Median) charge around $106 per night.
- Entry-level properties (Bottom 25%) earn around $65 per night.
Average Daily Rate (ADR) Trend by Month in Worcester
What Is the RevPAR for Airbnb in Worcester?
RevPAR in Worcester is currently $61. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $22 RevPAR.
- Typical properties (Median) generate $39 RevPAR.
- Strong performers (Top 25%) earn $88 RevPAR.
- Best-in-class (Top 10%) achieve $138 RevPAR.
Average Monthly RevPAR Trend in Worcester
RevPAR Insights for Worcester
- The average RevPAR in Worcester is $61. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($138) and bottom 25% ($22) is $116, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Jul and bottoms out in Mar, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Worcester benchmarks. If your RevPAR falls below the median of $39, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $88+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Worcester?
Worcester's peak Airbnb season falls in July, August, June, while the softest stretch is January, February, March. Overall, the market shows moderate seasonality with distinct peak and low periods, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (July, August, June)
- Revenue averages $2,720 per month
- Occupancy rates average 51.9%
- Daily rates average $142
Shoulder Season
- Revenue averages $2,173 per month
- Occupancy maintains around 42.9%
- Daily rates hold near $140
Low Season (January, February, March)
- Revenue drops to average $1,538 per month
- Occupancy decreases to average 31.6%
- Daily rates adjust to average $144
Seasonality Insights for Worcester
- The Airbnb seasonality pattern in Worcester shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it is also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Worcester's highest earning potential, with monthly revenues climbing to $2,816, occupancy reaching 52.6%, and ADRs peaking at $149.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,470, occupancy could drop to 30.6%, and ADRs may adjust to $130.
- Lower occupancy paired with meaningful seasonality means hosts in Worcester need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- Regularly analyze your own performance against these Worcester seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Do You Need a License for Airbnb in Worcester?
Low regulation and minimal registration activity in Worcester, Massachusetts, United States point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Worcester to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 0% licensed listings)
What Are the Best Neighborhoods for Airbnb in Worcester?
Location within Worcester matters. Even in a midsize market, the difference between neighborhoods can mean a material gap in occupancy, nightly rate, and overall Airbnb revenue. Below are 8 areas where short-term rental activity and guest interest are concentrated — along with the reasons each neighborhood appeals to travelers.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Worcester | The heart of the city, featuring a mix of business, dining, and entertainment options. Close to major attractions and public transport, making it ideal for both business and leisure travelers. | Hanover Theatre, Worcester Art Museum, City Hall, DCU Center, Elm Park |
| Shrewsbury Street | Known for its vibrant dining scene, Shrewsbury Street is a popular destination for food lovers and those wanting to experience Worcester's nightlife. | Restaurants and cafes, Parks, Worcester Regional Transit Authority, Local shops |
| Greendale | A suburban area with family-friendly attractions and parks. It offers a quieter environment that appeals to families and longer-term stays. | Green Hill Park, Greendale Mall, Local parks and recreational areas |
| Worcester Polytechnic Institute (WPI) | Home to many students and visiting academics, this area draws guests for university events and student housing needs, making it a great location for rentals. | WPI campus, Local cafes, Academic events and lectures |
| Lake Quinsigamond | Offers beautiful waterfront views and recreational activities. Ideal for nature lovers and those looking to escape the city while still being close to downtown. | Lake Quinsigamond State Park, Boating, Fishing, Picnic areas |
| College Hill | A residential area close to several colleges, great for attracting visiting families and students. Offers a community feel with local amenities. | College campuses, Local eateries, Community events |
| West Worcester | This area is gaining popularity with young professionals and families looking for more affordable housing while staying close to amenities and transport. | Worcester Public Market, Parks and recreational facilities, Shopping centers |
| The Highlands | A quiet neighborhood with beautiful homes and local charm. Attractive for families and those seeking a peaceful stay while still being near the city. | Highland Park, Local shops, Community parks |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Worcester offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Worcester?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Worcester
- The Worcester Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 51.9% of the 260 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 48.1% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Worcester, Apartment/Condo properties are the most common (50.8%), reflecting the local real estate landscape.
- Houses represent a significant 45.8% portion, catering likely to families or larger groups.
- Smaller segments like others, hotel/boutique (combined 3.5%) offer potential for unique stay experiences.
Worcester Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Worcester
- The dominant room capacity in Worcester is 1 bedroom listings, making up 19.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 36.1% of the active Airbnb listings in Worcester, indicating a high concentration in these sizes.
- A significant 22.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Worcester.
Worcester Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Worcester
- The most common guest capacity trend in Worcester vacation rentals is listings accommodating 4 guests (14.2%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Worcester STR market, accounting for 26.5% of listings.
- 22.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Worcester.
- On average, properties in Worcester are equipped to host 2.6 guests.
How Do Listings in Worcester Compare on Quality?
Listing quality in Worcester can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Worcester
- At 22.6 photos per listing on average, Worcester hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 17.7% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Worcester averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Worcester?
Amenity Prevalence
Amenity Insights for Worcester
- Essential amenities in Worcester that guests expect include: Wifi, Smoke alarm, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Air conditioning, Hot water, Carbon monoxide alarm are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Worcester: Wifi, Smoke alarm, Heating.
- Prioritize adding missing essentials: Wifi, Smoke alarm, Heating.
- Consider adding popular differentiators like Air conditioning or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Worcester to stay competitive.
Which Airbnb Amenities Boost Revenue in Worcester?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Worcester, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
TV | 89.6% | $17,384 | $3,052 | 469.5% |
Hot water | 93.5% | $16,706 | $4,319 | 286.8% |
Babysitter recommendationsHigh opportunity | 2.7% | $41,033 | $15,200 | 169.9% |
Free parking on premises | 79.2% | $18,272 | $6,830 | 167.5% |
Private entrance | 41.2% | $25,141 | $9,430 | 166.6% |
Pack ’n play/Travel crib | 11.2% | $34,912 | $13,508 | 158.4% |
Cooking basics | 80.8% | $17,901 | $7,472 | 139.6% |
Children’s books and toysHigh opportunity | 5.0% | $35,509 | $14,863 | 138.9% |
Iron | 77.7% | $18,202 | $7,864 | 131.4% |
Hair dryer | 79.2% | $18,016 | $7,807 | 130.8% |
Revenue Impact Insights for Worcester
- TV tops the revenue impact list with a 469.5% uplift — listings with this amenity earn $17,384 vs. $3,052 without it.
- High-opportunity amenities — Babysitter recommendations, Children’s books and toys — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
- TV, Hot water, Cooking basics — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Prioritize adding Babysitter recommendations — it has the best combination of high revenue impact and low market saturation in Worcester.
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Worcester STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Worcester. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsWorcester Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Worcester
- The typical guest profile for Airbnb in Worcester consists of primarily domestic travelers (90%), often arriving from nearby Worcester, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 90.3% of guests.
- Key international markets include United States (90.3%) and Canada (1.6%).
- Top languages spoken are English (65%) followed by Spanish (13.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Worcester and New York.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Worcester?
Listings in Worcester average 4.77 out of 5 overall, with about 57.8 reviews per active listing and 21.9% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Worcester
- An average rating of 4.77 places Worcester in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
- The strongest subcategory is Communication (4.88), while Location (4.67) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 21.9% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Location — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
- With only 21.9% of listings earning Guest Favorite status, hosts who consistently exceed expectations have a clear competitive advantage.
Worcester Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Worcester
- The most common availability pattern in Worcester falls within the 271-366 days range, representing 53.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 84.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Worcester (32.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 16.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Worcester?
Average Booking Lead Time by Month
Booking Lead Time Insights for Worcester
- The overall average booking lead time for vacation rentals in Worcester is 31 days.
- Guests book furthest in advance for stays during September (average 57 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 18 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (38 days avg.) sees the longest lead times, while Winter (22 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (31 days) as a baseline for your pricing and availability strategy in Worcester.
- For September stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 57 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 38 days) to capture early planners.
- Monitor your own booking lead times against these Worcester averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Worcester?
Guests in Worcester stay about 7.5 nights on average, generating roughly 4,527 reservations and 17.4 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Worcester
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Worcester
- Longer stays mean fewer turnovers and lower cleaning costs per revenue dollar. This pattern also opens the door to monthly discount strategies that attract remote workers and extended-stay travelers.
- 17.4 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Mar (7.4 nights) and shorten in Feb (4.2 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Worcester Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
91 listings
35% of total
2 Nights
32 listings
12.3% of total
3 Nights
13 listings
5% of total
4-6 Nights
22 listings
8.5% of total
7-29 Nights
42 listings
16.2% of total
30+ Nights
60 listings
23.1% of total
Key Insights
- The most prevalent minimum stay requirement in Worcester is 1 Night, adopted by 35% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (23.1%) caters to monthly stays (30+ nights) in Worcester, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 35% of Worcester hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 23.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Worcester.
Worcester Airbnb Cancellation Policy Trends Analysis (2026)
Limited
2 listings
0.8% of total
Super Strict 30 Days
1 listings
0.4% of total
Flexible
57 listings
21.9% of total
Moderate
56 listings
21.5% of total
Firm
69 listings
26.5% of total
Strict
75 listings
28.8% of total
Cancellation Policy Insights for Worcester
- The prevailing Airbnb cancellation policy trend in Worcester is Strict, used by 28.8% of listings.
- A majority (55.3%) of hosts in Worcester utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 28.8% market standard in Worcester.
- Regularly review your cancellation policy against competitors and market demand shifts in Worcester.
How Much Are Airbnb Cleaning Fees in Worcester?
Cleaning fees in Worcester are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Worcester
- 87.7% of listings charge a cleaning fee, making it standard practice in Worcester. Guests expect it and factor it into their booking decisions.
- The gap between the average ($195) and median ($60) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 9.3% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Worcester median of $60. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Worcester Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Worcesterbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Lakeside Haven with Amazing view and Location!
Entire Place • 3 bedrooms
I’m All Yours! 8 Bedrooms plus 7.5 Modern Baths
Entire Place • 8 bedrooms
Lakeside Retreat
Entire Place • 2 bedrooms
Modern & Spacious 4 Bedroom Single Family Home
Entire Place • 4 bedrooms
Charming Large Entire Home Spacious 3 Bed 2.5 Bath
Entire Place • 3 bedrooms
Upscale 4 Bedroom Condo w King Bed Suite
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Worcester?
Learn from the best! This table showcases top-performing Airbnb hosts in Worcester based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Evolve | 8 | $295,719 | 232 | 4.71/5.0 |
| Tom | 6 | $174,271 | 275 | 4.65/5.0 |
| Carolyn | 3 | $173,347 | 192 | 4.97/5.0 |
| Anthony | 5 | $170,113 | 67 | 4.96/5.0 |
| James | 17 | $137,659 | 1400 | 4.80/5.0 |
| John | 6 | $125,089 | 379 | 4.90/5.0 |
| DXW Rentals | 5 | $124,150 | 1094 | 4.84/5.0 |
| Amy | 1 | $103,228 | 119 | 4.94/5.0 |
| Abby | 5 | $95,437 | 105 | 4.69/5.0 |
| Jennifer | 1 | $89,509 | 29 | 4.97/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Worcester.
Who Are the Airbnb Hosts in Worcester?
Worcester has a relatively balanced host base.
Host Profile Insights for Worcester
- A 42.7% Superhost share is healthy — enough experienced operators to anchor quality without making the market impenetrable for newcomers.
- 4.2% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 3.5% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 65.0% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 38.5% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Worcester averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Worcester
These are the highest-grossing professional property management operations in Worcester, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Evolve | 8 | $295,719 | $231 | 54.0% | 4.71/5 |
| James | 17 | $137,659 | $62 | 47.4% | 4.80/5 |
| Tania | 1 | $38,382 | $271 | 38.3% | 4.97/5 |
Management Company Insights for Worcester
- The leading management company, Evolve, operates 8 listings with $295,719 in gross revenue — a useful benchmark for what scale looks like in Worcester.
- Top managers average 9 properties each, suggesting professional management in Worcester still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.83/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- With only 4.2% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Worcester's Airbnb Market Compare to Nearby Cities?
How does the Worcester Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with South Berwick, Worcester has 17 percentage points lower occupancy and about $103 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Nantucket | 534 | $7,625 | $1081.82 | 40% |
| Town of East Hampton | 1,298 | $5,936 | $1031.25 | 35% |
| North Hampton | 10 | $5,816 | $571.81 | 37% |
| Middletown | 395 | $5,624 | $614.86 | 44% |
| South Berwick | 12 | $5,556 | $242.47 | 57% |
| Nahant | 13 | $5,554 | $606.05 | 44% |
| Pomfret | 15 | $5,506 | $521.04 | 42% |
| Barnstead | 35 | $5,367 | $494.57 | 42% |
| Duxbury | 15 | $5,350 | $595.17 | 49% |
| Edgartown | 249 | $5,319 | $833.30 | 41% |
Frequently Asked Questions About Airbnb in Worcester
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Worcester.
How much do Airbnb hosts make in Worcester?
Worcester hosts earn about $15,896 per year on average, with an average nightly rate of $140 and RevPAR of $61. Those figures describe the typical revenue environment for active listings in Worcester, Massachusetts, not the ceiling for the best operators. Source: AirROI 2026 data, Worcester market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Worcester?
The average Airbnb occupancy rate in Worcester is 40.0%. July is the strongest month and February is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Worcester?
Listings in Worcester average $140 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Worcester?
Worcester currently has about 260 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Worcester?
AirROI currently classifies the short-term rental regulation level in Worcester as Low. The dataset also shows about 0.4% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Worcester?
RevPAR in Worcester is about $61. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Worcester?
Occupancy of 40.0% means Worcester is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $15,896, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Worcester?
The average booking lead time in Worcester is about 31 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Worcester?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Worcester include Downtown Worcester, Shrewsbury Street, Greendale. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Worcester?
entire_home listings make up 51.9% of the active supply in Worcester. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Worcester compare to nearby Airbnb markets?
Among neighboring markets, Nantucket posts $91,496 in average annual revenue with 40.0% occupancy, compared to Worcester's $15,896 and 40.0%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Worcester?
The average Airbnb stay length in Worcester is about 7.5 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Worcester?
Airbnb listings in Worcester average 4.77 out of 5 overall. About 21.9% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Worcester?
TV and Hot water are among the strongest revenue-linked amenities in Worcester. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Worcester?
Yes. About 87.7% of active Airbnb listings in Worcester charge a cleaning fee, and the average fee is $195. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Worcester?
A 42.7% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.