Wilmington, Delaware Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Wilmington, Delaware? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $14,622 per year — at a $150 nightly rate, 39.6% occupancy, and a $61 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
Wilmington's 260 active listings and moderate demand with room for well-positioned listings to outperform position it as a midsize vacation rental market. Supply grew 75.7% and nightly rates have risen, creating an environment where the most bookable listings stand to capture outsized share. Hosts who pair competitive pricing with strong guest experience are well-positioned to convert the growing traveler base into consistent bookings.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. For data-driven hosts, the opportunity lies in reading these signals and positioning accordingly.
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What Are the Key Airbnb Metrics in Wilmington?
In Wilmington, the headline Airbnb metrics are $14,622 in average annual revenue,39.6% occupancy, $150 ADR, and $61 in RevPAR, and guests book about 27 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Wilmington?
Understanding the monthly revenue variations for Airbnb listings in Wilmington is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Wilmington is typically June, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Wilmington across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,195+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,565 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,435 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $687, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Wilmington
What Is the Monthly Airbnb Occupancy Rate in Wilmington?
Maximize your bookings by understanding the Wilmington STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Junesees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Wilmington:
- Best-in-class properties (Top 10%) achieve 80%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 63% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 40%.
- Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Wilmington
What Is the Average Airbnb Nightly Rate in Wilmington?
Effective short term rental pricing strategy in Wilmington involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Wilmington typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $257+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $162 or more.
- Typical properties (Median) charge around $109 per night.
- Entry-level properties (Bottom 25%) earn around $70 per night.
Average Daily Rate (ADR) Trend by Month in Wilmington
What Is the RevPAR for Airbnb in Wilmington?
RevPAR in Wilmington is currently $61. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $25 RevPAR.
- Typical properties (Median) generate $44 RevPAR.
- Strong performers (Top 25%) earn $71 RevPAR.
- Best-in-class (Top 10%) achieve $116 RevPAR.
Average Monthly RevPAR Trend in Wilmington
RevPAR Insights for Wilmington
- The average RevPAR in Wilmington is $61. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($116) and bottom 25% ($25) is $92, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Jun and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Wilmington benchmarks. If your RevPAR falls below the median of $44, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $71+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Wilmington?
Wilmington's peak Airbnb season falls in June, July, November, while the softest stretch is January, February, March. Overall, the market shows moderate seasonality with distinct peak and low periods, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (June, July, November)
- Revenue averages $2,338 per month
- Occupancy rates average 45.7%
- Daily rates average $145
Shoulder Season
- Revenue averages $2,072 per month
- Occupancy maintains around 43.4%
- Daily rates hold near $141
Low Season (January, February, March)
- Revenue drops to average $1,500 per month
- Occupancy decreases to average 34.5%
- Daily rates adjust to average $147
Seasonality Insights for Wilmington
- The Airbnb seasonality pattern in Wilmington shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it is also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Wilmington's highest earning potential, with monthly revenues climbing to $2,390, occupancy reaching 46.9%, and ADRs peaking at $152.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,398, occupancy could drop to 34.4%, and ADRs may adjust to $130.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Wilmington.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- Regularly analyze your own performance against these Wilmington seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Do You Need a License for Airbnb in Wilmington?
Low regulation and minimal registration activity in Wilmington, Delaware, United States point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Wilmington to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Wilmington?
Location within Wilmington matters. Even in a midsize market, the difference between neighborhoods can mean a material gap in occupancy, nightly rate, and overall Airbnb revenue. Below are 8 areas where short-term rental activity and guest interest are concentrated — along with the reasons each neighborhood appeals to travelers.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Wilmington | The heart of Wilmington offering business opportunities and quick access to various cultural institutions, this area is ideal for both business and leisure travelers. | The Grand Opera House, Delaware Art Museum, Riverwalk, Brandywine Zoo, Wilmington Children's Museum |
| North Wilmington | A suburban area with family-oriented attractions and a relaxed atmosphere, perfect for family stays and longer-term rentals. | Brandywine Park, Rockford Park, Mid-County Shopping Center, Limestone Hills, Hockessin Athletic Club |
| Wilmington Riverfront | A beautiful waterfront area with restaurants, parks, and entertainment venues, making it a popular choice for tourists and locals alike. | Riverwalk, Frawley Stadium, Delaware Children's Museum, Tubman-Garrett Riverfront Park, The Queen Theatre |
| Trolley Square | A historic neighborhood with a vibrant social scene, Trolley Square is favored for its walkable nature, unique shops, and lively restaurants. | Trolley Square shops, The Stone Balloon, The Green Room, Kooma, Mamma Mia |
| South Wilmington | Known for its historical significance and close-knit community, this area attracts those looking to experience a more authentic Wilmington stay. | Fort Christina National Historic Landmark, Old Swedes Church, Brandywine Park, Wilmington Blue Rocks (minor league baseball) |
| Hockessin | Sun-filled suburban charm with beautiful parks and great schools, Hockessin is ideal for family vacations and weekend getaways. | Ashland Nature Center, Hockessin Athletics, Lantana Square, Hockessin Memorial Hall |
| Greenville | An upscale neighborhood known for its affluence, excellent schools, and proximity to nature trails and parks—a serene option for high-end travelers. | Brandywine Creek State Park, Greenville Park, The Delaware Museum of Natural History, Duncan Park, Hagley Museum and Library |
| Newark | A vibrant college town and home to the University of Delaware, making it a bustling area filled with students, entertainment, and culture. | University of Delaware, Newark Reservoir, Main Street attractions, The Bob Carpenter Center, White Clay Creek State Park |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Wilmington offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Wilmington?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Wilmington
- The Wilmington Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 67.7% of the 260 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 32.3% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Wilmington, House properties are the most common (61.2%), reflecting the local real estate landscape.
- Houses represent a significant 61.2% portion, catering likely to families or larger groups.
- Smaller segments like others, hotel/boutique, outdoor/unique (combined 3.1%) offer potential for unique stay experiences.
Wilmington Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Wilmington
- The dominant room capacity in Wilmington is 1 bedroom listings, making up 28.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 51.2% of the active Airbnb listings in Wilmington, indicating a high concentration in these sizes.
Wilmington Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Wilmington
- The most common guest capacity trend in Wilmington vacation rentals is listings accommodating 2 guests (18.8%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Wilmington STR market, accounting for 36.9% of listings.
- 18.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Wilmington.
- On average, properties in Wilmington are equipped to host 2.8 guests.
How Do Listings in Wilmington Compare on Quality?
Listing quality in Wilmington can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Wilmington
- At 24.3 photos per listing on average, Wilmington hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 20.4% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Wilmington averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Wilmington?
Amenity Prevalence
Amenity Insights for Wilmington
- Essential amenities in Wilmington that guests expect include: Wifi, Air conditioning, Heating, Smoke alarm, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Carbon monoxide alarm, Refrigerator are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Wilmington: Wifi, Air conditioning, Heating, Smoke alarm, Kitchen.
- Prioritize adding missing essentials: Wifi, Air conditioning, Heating, Smoke alarm, Kitchen.
- Consider adding popular differentiators like TV or Carbon monoxide alarm to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Wilmington to stay competitive.
Which Airbnb Amenities Boost Revenue in Wilmington?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Wilmington, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Babysitter recommendationsHigh opportunity | 3.1% | $35,751 | $13,951 | 156.3% |
Microwave | 84.6% | $16,079 | $6,607 | 143.4% |
BreakfastHigh opportunity | 3.1% | $33,221 | $14,031 | 136.8% |
Baby safety gatesHigh opportunity | 2.7% | $33,091 | $14,110 | 134.5% |
High chairHigh opportunity | 6.5% | $31,208 | $13,461 | 131.8% |
Coffee maker | 85.4% | $15,938 | $6,931 | 130.0% |
TV | 94.2% | $15,103 | $6,761 | 123.4% |
Private entrance | 38.5% | $21,820 | $10,123 | 115.6% |
Fireplace guardsHigh opportunity | 1.9% | $30,808 | $14,304 | 115.4% |
Hot water | 88.5% | $15,527 | $7,681 | 102.2% |
Revenue Impact Insights for Wilmington
- Babysitter recommendations tops the revenue impact list with a 156.3% uplift — listings with this amenity earn $35,751 vs. $13,951 without it.
- High-opportunity amenities — Babysitter recommendations, Breakfast, Baby safety gates — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
- Microwave, Coffee maker, TV, Hot water — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Prioritize adding Babysitter recommendations — it has the best combination of high revenue impact and low market saturation in Wilmington.
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Wilmington STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Wilmington. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsWilmington Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Wilmington
- The typical guest profile for Airbnb in Wilmington consists of primarily domestic travelers (91%), often arriving from nearby New York, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 90.8% of guests.
- Key international markets include United States (90.8%) and DC (3%).
- Top languages spoken are English (68.8%) followed by Spanish (11.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from New York and Wilmington.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Wilmington?
Listings in Wilmington average 4.77 out of 5 overall, with about 64.9 reviews per active listing and 33.1% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Wilmington
- An average rating of 4.77 places Wilmington in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
- The strongest subcategory is Communication (4.88), while Location (4.63) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 33.1% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Location — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Wilmington Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Wilmington
- The most common availability pattern in Wilmington falls within the 271-366 days range, representing 55.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 85.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Wilmington (31.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 16.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Wilmington?
Average Booking Lead Time by Month
Booking Lead Time Insights for Wilmington
- The overall average booking lead time for vacation rentals in Wilmington is 27 days.
- Guests book furthest in advance for stays during May (average 39 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 15 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (34 days avg.) sees the longest lead times, while Winter (18 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (27 days) as a baseline for your pricing and availability strategy in Wilmington.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 39 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 34 days) to capture early planners.
- Monitor your own booking lead times against these Wilmington averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Wilmington?
Guests in Wilmington stay about 10.1 nights on average, generating roughly 3,975 reservations and 15.4 bookings per listing in the latest AirROI dataset. The most common check-in time is 4:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Wilmington
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Wilmington
- Longer stays mean fewer turnovers and lower cleaning costs per revenue dollar. This pattern also opens the door to monthly discount strategies that attract remote workers and extended-stay travelers.
- 15.4 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Mar (11.5 nights) and shorten in Feb (4.8 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 4:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Wilmington Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
60 listings
23.1% of total
2 Nights
47 listings
18.1% of total
3 Nights
16 listings
6.2% of total
4-6 Nights
13 listings
5% of total
7-29 Nights
41 listings
15.8% of total
30+ Nights
83 listings
31.9% of total
Key Insights
- The most prevalent minimum stay requirement in Wilmington is 30+ Nights, adopted by 31.9% of listings. This highlights the market's preference for longer commitments.
- A significant segment (31.9%) caters to monthly stays (30+ nights) in Wilmington, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 31.9% of Wilmington hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 23.1% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 31.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Wilmington.
Wilmington Airbnb Cancellation Policy Trends Analysis (2026)
Limited
7 listings
2.7% of total
Super Strict 60 Days
11 listings
4.2% of total
Super Strict 30 Days
14 listings
5.4% of total
Flexible
63 listings
24.2% of total
Moderate
52 listings
20% of total
Firm
65 listings
25% of total
Strict
48 listings
18.5% of total
Cancellation Policy Insights for Wilmington
- The prevailing Airbnb cancellation policy trend in Wilmington is Firm, used by 25% of listings.
- There's a relatively balanced mix between guest-friendly (44.2%) and stricter (43.5%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 25% market standard in Wilmington.
- Regularly review your cancellation policy against competitors and market demand shifts in Wilmington.
How Much Are Airbnb Cleaning Fees in Wilmington?
Cleaning fees in Wilmington are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Wilmington
- 80.0% of listings charge a cleaning fee, making it standard practice in Wilmington. Guests expect it and factor it into their booking decisions.
- The gap between the average ($338) and median ($100) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 9.4% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Wilmington median of $100. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Wilmington Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Wilmingtonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Entire duplex, ideal for 2-family or large groups
Entire Place • 3 bedrooms
Charming townhouse in historic Wilmington
Entire Place • 3 bedrooms
Convenient home in Little Italy w/ off street PK
Entire Place • 3 bedrooms
Villa in Wilmington's Chateau Country
Entire Place • 6 bedrooms
Luxury Wilmington Parkview Home
Entire Place • 3 bedrooms
Trolley Square - Next to Park - 3 Bedroom home
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Wilmington?
Learn from the best! This table showcases top-performing Airbnb hosts in Wilmington based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Travis & Gabrielle | 17 | $338,153 | 912 | 4.91/5.0 |
| Luke | 12 | $234,239 | 1465 | 4.92/5.0 |
| Nikhil | 4 | $173,875 | 708 | 4.95/5.0 |
| Marty | 2 | $139,719 | 108 | 4.75/5.0 |
| Lisa | 4 | $115,507 | 228 | 4.93/5.0 |
| Johnny | 5 | $114,465 | 153 | 4.78/5.0 |
| Marisa | 2 | $96,774 | 66 | 4.67/5.0 |
| Bob | 9 | $91,731 | 73 | 4.58/5.0 |
| Properties By Preston | 14 | $90,638 | 53 | 4.28/5.0 |
| David | 6 | $85,896 | 463 | 4.90/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Wilmington.
Who Are the Airbnb Hosts in Wilmington?
Wilmington is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Wilmington
- With 51.2% Superhosts, Wilmington has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 11.9% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 1.5% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 69.2% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 35.0% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Wilmington averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Wilmington
These are the highest-grossing professional property management operations in Wilmington, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Luke | 12 | $234,239 | $219 | 31.5% | 4.92/5 |
| Marisa | 2 | $96,774 | $396 | 37.1% | 4.67/5 |
| Properties By Preston | 14 | $90,638 | $99 | 36.6% | 4.28/5 |
| RedAwning Vacation Rentals | 3 | $38,931 | $191 | 28.3% | 4.59/5 |
| Evolve | 1 | $21,637 | $157 | 51.7% | 4.78/5 |
Management Company Insights for Wilmington
- The leading management company, Luke, operates 12 listings with $234,239 in gross revenue — a useful benchmark for what scale looks like in Wilmington.
- Top managers average 6 properties each, suggesting professional management in Wilmington still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.65/5 in guest ratings — suggesting room for quality improvement even among larger operators.
Recommendations
- With only 11.9% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Wilmington's Airbnb Market Compare to Nearby Cities?
How does the Wilmington Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Mayo, Wilmington has 10 percentage points lower occupancy and about $339 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Polk Township | 15 | $6,885 | $537.97 | 35% |
| Centreville | 17 | $6,015 | $573.49 | 43% |
| Spring Lake Heights | 15 | $5,739 | $709.84 | 40% |
| Hellam Township | 24 | $5,701 | $369.81 | 47% |
| Mayo | 13 | $5,615 | $489.21 | 50% |
| Barnegat Light | 16 | $5,330 | $704.41 | 46% |
| Stevensville | 79 | $5,306 | $574.06 | 41% |
| Cape May Point | 23 | $5,221 | $569.57 | 43% |
| Surf City | 46 | $5,195 | $735.87 | 45% |
| Easton | 44 | $5,175 | $671.22 | 40% |
Frequently Asked Questions About Airbnb in Wilmington
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Wilmington.
How much do Airbnb hosts make in Wilmington?
Wilmington hosts earn about $14,622 per year on average, with an average nightly rate of $150 and RevPAR of $61. Those figures describe the typical revenue environment for active listings in Wilmington, Delaware, not the ceiling for the best operators. Source: AirROI 2026 data, Wilmington market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Wilmington?
The average Airbnb occupancy rate in Wilmington is 39.6%. June is the strongest month and February is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Wilmington?
Listings in Wilmington average $150 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Wilmington?
Wilmington currently has about 260 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Wilmington?
AirROI currently classifies the short-term rental regulation level in Wilmington as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Wilmington?
RevPAR in Wilmington is about $61. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Wilmington?
Occupancy of 39.6% means Wilmington is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $14,622, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Wilmington?
The average booking lead time in Wilmington is about 27 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Wilmington?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Wilmington include Downtown Wilmington, North Wilmington, Wilmington Riverfront. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Wilmington?
entire_home listings make up 67.7% of the active supply in Wilmington. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Wilmington compare to nearby Airbnb markets?
Among neighboring markets, Polk Township posts $82,623 in average annual revenue with 35.4% occupancy, compared to Wilmington's $14,622 and 39.6%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Wilmington?
The average Airbnb stay length in Wilmington is about 10.1 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Wilmington?
Airbnb listings in Wilmington average 4.77 out of 5 overall. About 33.1% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Wilmington?
Babysitter recommendations and Microwave are among the strongest revenue-linked amenities in Wilmington. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Wilmington?
Yes. About 80.0% of active Airbnb listings in Wilmington charge a cleaning fee, and the average fee is $338. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Wilmington?
A 51.2% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.