Somerville, Massachusetts Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Somerville, Massachusetts? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $40,669 per year — at a $249 nightly rate, 52.6% occupancy, and a $140 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
Somerville's 393 active listings and solid booking activity throughout the year position it as a midsize vacation rental market. Supply grew 82.8% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. The data points to a market where fundamentals reward execution — the right property, priced well, in the right neighborhood still outperforms.
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What Are the Key Airbnb Metrics in Somerville?
In Somerville, the headline Airbnb metrics are $40,669 in average annual revenue,52.6% occupancy, $249 ADR, and $140 in RevPAR, and guests book about 46 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Somerville?
Understanding the monthly revenue variations for Airbnb listings in Somerville is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Somerville is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Somerville across different performance tiers:
- Best-in-class properties (Top 10%) achieve $9,750+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $6,058 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,970 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,487, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Somerville
What Is the Monthly Airbnb Occupancy Rate in Somerville?
Maximize your bookings by understanding the Somerville STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Octobersees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Somerville:
- Best-in-class properties (Top 10%) achieve 86%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 75% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 57%.
- Entry-level properties (Bottom 25%) average 33% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Somerville
What Is the Average Airbnb Nightly Rate in Somerville?
Effective short term rental pricing strategy in Somerville involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Somerville typically peaks in May and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $477+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $334 or more.
- Typical properties (Median) charge around $174 per night.
- Entry-level properties (Bottom 25%) earn around $91 per night.
Average Daily Rate (ADR) Trend by Month in Somerville
What Is the RevPAR for Airbnb in Somerville?
RevPAR in Somerville is currently $140. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $50 RevPAR.
- Typical properties (Median) generate $101 RevPAR.
- Strong performers (Top 25%) earn $183 RevPAR.
- Best-in-class (Top 10%) achieve $281 RevPAR.
Average Monthly RevPAR Trend in Somerville
RevPAR Insights for Somerville
- The average RevPAR in Somerville is $140. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($281) and bottom 25% ($50) is $231, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Jul and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Somerville benchmarks. If your RevPAR falls below the median of $101, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $183+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Somerville?
Somerville's peak Airbnb season falls in July, October, August, while the softest stretch is January, February, March. Overall, the market shows moderate seasonality with distinct peak and low periods, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (July, October, August)
- Revenue averages $5,698 per month
- Occupancy rates average 65.5%
- Daily rates average $242
Shoulder Season
- Revenue averages $4,616 per month
- Occupancy maintains around 55.2%
- Daily rates hold near $246
Low Season (January, February, March)
- Revenue drops to average $3,257 per month
- Occupancy decreases to average 39.5%
- Daily rates adjust to average $234
Seasonality Insights for Somerville
- The Airbnb seasonality pattern in Somerville shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it is also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Somerville's highest earning potential, with monthly revenues climbing to $5,892, occupancy reaching 66.6%, and ADRs peaking at $256.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $2,924, occupancy could drop to 39.3%, and ADRs may adjust to $223.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Somerville.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- Regularly analyze your own performance against these Somerville seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Do You Need a License for Airbnb in Somerville?
Low regulation and minimal registration activity in Somerville, Massachusetts, United States point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Somerville to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 2% licensed listings)
What Are the Best Neighborhoods for Airbnb in Somerville?
Location within Somerville matters. Even in a midsize market, the difference between neighborhoods can mean a material gap in occupancy, nightly rate, and overall Airbnb revenue. Below are 8 areas where short-term rental activity and guest interest are concentrated — along with the reasons each neighborhood appeals to travelers.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Davis Square | A vibrant area known for its eclectic dining scene, theaters, and close proximity to public transportation. Ideal for visitors wanting to experience local culture. | Davis Square Theatre, Somerville Theatre, Pineapple Club, Sullivan's Court, The Burren |
| Union Square | A historic square that has recently seen revitalization, with a focus on local businesses, food markets, and arts. Attracts tourists looking for a local experience. | Union Square Farmers Market, Bow Street Park, Somerville Museum, The Independent, Aeronaut Brewing Company |
| Assembly Row | A trendy waterfront district featuring shopping, dining, and entertainment options, ideal for families and young groups. | Assembly Square Marketplace, Legoland Discovery Center, Denault Park, Mystic River State Reservation, Cinema de Lux |
| Ball Square | Known for its local cafes, parks, and accessibility to the Alewife branch of the T. It's a quieter area good for families visiting nearby colleges. | Ball Square Park, Dale's Frozen Custard, The Somerville Public Library, Rosebud American Kitchen, The Painted Burro |
| Teele Square | A quaint neighborhood with a mix of restaurants and shops, offering a quieter experience close to Tufts University, popular with visitors to the university. | Teele Square Park, The Table at Season to Taste, Cummings Park, Tufts University, The Somerville Community Path |
| East Somerville | An emerging area with diverse culinary options and community events, perfect for food lovers and those looking to explore diverse cultures. | Mystic Brewery, East Somerville Community Path, Assembly Square, Broadway Marketplace, Draught Animal Brewing Co. |
| Somerville Avenue | A bustling street lined with various local businesses and eateries, a good point for experiencing the urban life of Somerville. | The Burren, Heart & Stone, Pour Decisions, The Somerville Bakery, Flatbread Company |
| Highland Avenue | Known for its proximity to parks and residential vibe, this area attracts visitors looking for peaceful stays close to nature and city life. | Ally's Café, La Posada, Malden River Trail, Kennedy Park, Somerville Community Growing Center |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Somerville offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Somerville?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Somerville
- The Somerville Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 57% of the 393 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 43% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Somerville, Apartment/Condo properties are the most common (67.9%), reflecting the local real estate landscape.
- Houses represent a significant 28% portion, catering likely to families or larger groups.
- Smaller segments like others, hotel/boutique (combined 4.1%) offer potential for unique stay experiences.
Somerville Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Somerville
- The dominant room capacity in Somerville is 2 bedrooms listings, making up 21.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 36.9% of the active Airbnb listings in Somerville, indicating a high concentration in these sizes.
- A significant 21.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Somerville.
Somerville Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Somerville
- The most common guest capacity trend in Somerville vacation rentals is listings accommodating 4 guests (11.5%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Somerville STR market, accounting for 23.0% of listings.
- 25.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Somerville.
- On average, properties in Somerville are equipped to host 2.9 guests.
How Do Listings in Somerville Compare on Quality?
Listing quality in Somerville can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Somerville
- At 23.6 photos per listing on average, Somerville hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 8.9% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Somerville averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Somerville?
Amenity Prevalence
Amenity Insights for Somerville
- Essential amenities in Somerville that guests expect include: Wifi, Heating, Smoke alarm, Air conditioning, Carbon monoxide alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Kitchen, Hair dryer are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Somerville: Wifi, Heating, Smoke alarm, Air conditioning, Carbon monoxide alarm.
- Prioritize adding missing essentials: Wifi, Heating, Smoke alarm, Air conditioning, Carbon monoxide alarm.
- Consider adding popular differentiators like Hot water or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Somerville to stay competitive.
Which Airbnb Amenities Boost Revenue in Somerville?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Somerville, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Smoke alarm | 98.0% | $41,408 | $5,110 | 710.3% |
Theme roomHigh opportunity | 1.3% | $204,139 | $38,562 | 429.4% |
Arcade gamesHigh opportunity | 1.8% | $142,385 | $38,824 | 266.7% |
Crib | 11.7% | $111,524 | $31,276 | 256.6% |
Pack ’n play/Travel crib | 15.8% | $98,855 | $29,770 | 232.1% |
Children’s dinnerwareHigh opportunity | 7.6% | $113,873 | $34,619 | 228.9% |
EV chargerHigh opportunity | 4.8% | $117,036 | $36,789 | 218.1% |
Hot water | 92.9% | $42,723 | $13,887 | 207.6% |
Board games | 16.5% | $91,461 | $30,603 | 198.9% |
Dishes and silverware | 86.3% | $44,724 | $15,210 | 194.1% |
Revenue Impact Insights for Somerville
- Smoke alarm tops the revenue impact list with a 710.3% uplift — listings with this amenity earn $41,408 vs. $5,110 without it.
- High-opportunity amenities — Theme room, Arcade games, Children’s dinnerware — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
- Smoke alarm, Hot water, Dishes and silverware — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Prioritize adding Theme room — it has the best combination of high revenue impact and low market saturation in Somerville.
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Somerville STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Somerville. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSomerville Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Somerville
- The typical guest profile for Airbnb in Somerville consists of primarily domestic travelers (77%), often arriving from nearby New York, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 76.7% of guests.
- Key international markets include United States (76.7%) and United Kingdom (3.3%).
- Top languages spoken are English (56.8%) followed by Spanish (11.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from New York and Boston.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Somerville?
Listings in Somerville average 4.75 out of 5 overall, with about 92.4 reviews per active listing and 33.8% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Somerville
- An average rating of 4.75 places Somerville in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
- The strongest subcategory is Check-in (4.89), while Value (4.64) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 33.8% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Somerville Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Somerville
- The most common availability pattern in Somerville falls within the 181-270 days range, representing 35.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 61.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Somerville (35.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 38.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Somerville?
Average Booking Lead Time by Month
Booking Lead Time Insights for Somerville
- The overall average booking lead time for vacation rentals in Somerville is 46 days.
- Guests book furthest in advance for stays during May (average 61 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 22 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (52 days avg.) sees the longest lead times, while Winter (27 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (46 days) as a baseline for your pricing and availability strategy in Somerville.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 61 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 52 days) to capture early planners.
- Monitor your own booking lead times against these Somerville averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Somerville?
Guests in Somerville stay about 8.3 nights on average, generating roughly 11,402 reservations and 29.1 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Somerville
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Somerville
- Longer stays mean fewer turnovers and lower cleaning costs per revenue dollar. This pattern also opens the door to monthly discount strategies that attract remote workers and extended-stay travelers.
- At 29.1 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Jul (8.7 nights) and shorten in Feb (4.2 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Somerville Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
76 listings
19.3% of total
2 Nights
55 listings
14% of total
3 Nights
6 listings
1.5% of total
4-6 Nights
37 listings
9.4% of total
7-29 Nights
65 listings
16.5% of total
30+ Nights
154 listings
39.2% of total
Key Insights
- The most prevalent minimum stay requirement in Somerville is 30+ Nights, adopted by 39.2% of listings. This highlights the market's preference for longer commitments.
- A significant segment (39.2%) caters to monthly stays (30+ nights) in Somerville, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 39.2% of Somerville hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 19.3% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 39.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Somerville.
Somerville Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 30 Days
3 listings
0.8% of total
Limited
28 listings
7.1% of total
Super Strict 60 Days
2 listings
0.5% of total
Flexible
33 listings
8.4% of total
Moderate
54 listings
13.7% of total
Firm
185 listings
47.1% of total
Strict
88 listings
22.4% of total
Cancellation Policy Insights for Somerville
- The prevailing Airbnb cancellation policy trend in Somerville is Firm, used by 47.1% of listings.
- A majority (69.5%) of hosts in Somerville utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 47.1% market standard in Somerville.
- Regularly review your cancellation policy against competitors and market demand shifts in Somerville.
How Much Are Airbnb Cleaning Fees in Somerville?
Cleaning fees in Somerville are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Somerville
- 80.9% of listings charge a cleaning fee, making it standard practice in Somerville. Guests expect it and factor it into their booking decisions.
- The gap between the average ($418) and median ($120) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 7.9% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Somerville median of $120. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Somerville Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Somervillebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
1 LargeGroup Stay 4500sf Boston MIT Harvard T Line
Entire Place • 8 bedrooms
Modern, Large, Walkable w Parking • MIT & Harvard
Entire Place • 8 bedrooms
NEW 9BR6Bth Parking|MIT|Harvard|Boston|Walk to T
Entire Place • 9 bedrooms
Sleeps24|Free Parking|Walk to T|Boston+Harvard+MIT
Entire Place • 8 bedrooms
1 New HUGE Home Boston Harvard MIT Covered Parking
Entire Place • 4 bedrooms
1 NEW Huge Home Harvard Boston MIT Covered Parking
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Somerville?
Learn from the best! This table showcases top-performing Airbnb hosts in Somerville based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Marina | 10 | $1,305,051 | 769 | 4.94/5.0 |
| Beacon & Bay Hospitality | 5 | $1,138,931 | 329 | 4.99/5.0 |
| Adam | 21 | $993,647 | 422 | 4.68/5.0 |
| Jessica | 10 | $790,441 | 239 | 4.85/5.0 |
| The Extra Mile Hospitality | 4 | $675,278 | 202 | 4.97/5.0 |
| Flavia | 3 | $578,203 | 697 | 4.88/5.0 |
| Furnished Rentals | 9 | $431,268 | 414 | 4.85/5.0 |
| Lucas | 3 | $260,638 | 171 | 4.71/5.0 |
| Melanie | 3 | $255,960 | 537 | 4.95/5.0 |
| Foster Love | 5 | $248,705 | 643 | 4.68/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Somerville.
Who Are the Airbnb Hosts in Somerville?
Somerville is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Somerville
- With 54.2% Superhosts, Somerville has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 4.6% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 5.6% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 71.5% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 35.6% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Somerville averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Somerville
These are the highest-grossing professional property management operations in Somerville, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Marina | 10 | $1,305,051 | $512 | 75.0% | 4.94/5 |
| Hasan Can | 9 | $158,992 | $82 | 60.1% | 4.66/5 |
| Dafne | 5 | $72,586 | $86 | 47.1% | 4.68/5 |
| Kaan | 3 | $66,725 | $98 | 63.8% | 4.70/5 |
| Tom | 5 | $43,406 | $81 | 59.6% | 4.08/5 |
| Blueground | 5 | $33,730 | $193 | 30.2% | N/A |
| Juliana I. | 1 | $23,866 | $99 | 65.6% | 4.58/5 |
| Julia | 1 | $17,542 | $93 | 64.9% | 4.60/5 |
Management Company Insights for Somerville
- The leading management company, Marina, operates 10 listings with $1,305,051 in gross revenue — a useful benchmark for what scale looks like in Somerville.
- Top managers average 5 properties each, suggesting professional management in Somerville still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.61/5 in guest ratings — suggesting room for quality improvement even among larger operators.
Recommendations
- With only 4.6% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Somerville's Airbnb Market Compare to Nearby Cities?
How does the Somerville Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with South Berwick, Somerville has 4 percentage points lower occupancy and about $6 higher ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Nantucket | 534 | $7,625 | $1081.82 | 40% |
| Town of East Hampton | 1,298 | $5,936 | $1031.25 | 35% |
| North Hampton | 10 | $5,816 | $571.81 | 37% |
| Middletown | 395 | $5,624 | $614.86 | 44% |
| South Berwick | 12 | $5,556 | $242.47 | 57% |
| Nahant | 13 | $5,554 | $606.05 | 44% |
| Pomfret | 15 | $5,506 | $521.04 | 42% |
| Barnstead | 35 | $5,367 | $494.57 | 42% |
| Duxbury | 15 | $5,350 | $595.17 | 49% |
| Edgartown | 249 | $5,319 | $833.30 | 41% |
Frequently Asked Questions About Airbnb in Somerville
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Somerville.
How much do Airbnb hosts make in Somerville?
Somerville hosts earn about $40,669 per year on average, with an average nightly rate of $249 and RevPAR of $140. Those figures describe the typical revenue environment for active listings in Somerville, Massachusetts, not the ceiling for the best operators. Source: AirROI 2026 data, Somerville market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Somerville?
The average Airbnb occupancy rate in Somerville is 52.6%. July is the strongest month and February is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Somerville?
Listings in Somerville average $249 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Somerville?
Somerville currently has about 393 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Somerville?
AirROI currently classifies the short-term rental regulation level in Somerville as Low. The dataset also shows about 1.8% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Somerville?
RevPAR in Somerville is about $140. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Somerville?
At 52.6% occupancy, Somerville can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $40,669, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Somerville?
The average booking lead time in Somerville is about 46 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Somerville?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Somerville include Davis Square, Union Square, Assembly Row. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Somerville?
entire_home listings make up 57.0% of the active supply in Somerville. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Somerville compare to nearby Airbnb markets?
Among neighboring markets, Nantucket posts $91,496 in average annual revenue with 40.0% occupancy, compared to Somerville's $40,669 and 52.6%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Somerville?
The average Airbnb stay length in Somerville is about 8.3 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Somerville?
Airbnb listings in Somerville average 4.75 out of 5 overall. About 33.8% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Somerville?
Smoke alarm and Theme room are among the strongest revenue-linked amenities in Somerville. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Somerville?
Yes. About 80.9% of active Airbnb listings in Somerville charge a cleaning fee, and the average fee is $418. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Somerville?
A 54.2% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.