Malden, Massachusetts Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Malden, Massachusetts? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $22,918 per year — at a $182 nightly rate, 44.7% occupancy, and a $89 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
At 96 active listings, Malden is a boutique market where moderate demand with room for well-positioned listings to outperform. Supply grew 81.1% and nightly rates have risen, creating an environment where the most bookable listings stand to capture outsized share. Hosts who pair competitive pricing with strong guest experience are well-positioned to convert the growing traveler base into consistent bookings.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Malden?
In Malden, the headline Airbnb metrics are $22,918 in average annual revenue,44.7% occupancy, $182 ADR, and $89 in RevPAR, and guests book about 38 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Malden?
Understanding the monthly revenue variations for Airbnb listings in Malden is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Malden is typically October, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Malden across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,320+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,917 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,213 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,043, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Malden
What Is the Monthly Airbnb Occupancy Rate in Malden?
Maximize your bookings by understanding the Malden STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Octobersees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Malden:
- Best-in-class properties (Top 10%) achieve 79%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 64% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 44%.
- Entry-level properties (Bottom 25%) average 22% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Malden
What Is the Average Airbnb Nightly Rate in Malden?
Effective short term rental pricing strategy in Malden involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Malden typically peaks in June and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $347+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $220 or more.
- Typical properties (Median) charge around $136 per night.
- Entry-level properties (Bottom 25%) earn around $91 per night.
Average Daily Rate (ADR) Trend by Month in Malden
What Is the RevPAR for Airbnb in Malden?
RevPAR in Malden is currently $89. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $40 RevPAR.
- Typical properties (Median) generate $69 RevPAR.
- Strong performers (Top 25%) earn $110 RevPAR.
- Best-in-class (Top 10%) achieve $180 RevPAR.
Average Monthly RevPAR Trend in Malden
RevPAR Insights for Malden
- The average RevPAR in Malden is $89. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($180) and bottom 25% ($40) is $140, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Oct and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Malden benchmarks. If your RevPAR falls below the median of $69, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $110+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Malden?
Malden's peak Airbnb season falls in October, July, May, while the softest stretch is January, February, March. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (October, July, May)
- Revenue averages $4,195 per month
- Occupancy rates average 56.8%
- Daily rates average $182
Shoulder Season
- Revenue averages $3,047 per month
- Occupancy maintains around 46.3%
- Daily rates hold near $175
Low Season (January, February, March)
- Revenue drops to average $1,662 per month
- Occupancy decreases to average 27.8%
- Daily rates adjust to average $166
Seasonality Insights for Malden
- Airbnb seasonality in Malden is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Malden's highest earning potential, with monthly revenues climbing to $4,336, occupancy reaching 64.0%, and ADRs peaking at $185.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,474, occupancy could drop to 23.5%, and ADRs may adjust to $161.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Malden.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Malden, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Malden?
Low regulation and minimal registration activity in Malden, Massachusetts, United States point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Malden to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Malden?
Malden is a smaller vacation rental market where a handful of neighborhoods drive most of the booking activity. Choosing the right area is especially important in boutique markets — there is less room for a mediocre location to succeed on volume alone. The areas below highlight where short-term rental demand is strongest and why.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Malden Center | The vibrant heart of Malden, filled with shops, restaurants, and easy access to the T. A bustling area full of potential for short-term rentals. | Malden Public Library, Public Square, Malden Center, Malden Rail Trail, Local Restaurants |
| Oak Grove | A popular residential neighborhood with a close-knit community feel. Ideal for families and individuals looking for comfortable stays, with great access to public transport. | Oak Grove T Station, Pine Banks Park, Fellsmere Park, Malden River, Local Coffee Shops |
| Maplewood | A suburban area known for its family-friendly atmosphere and parks. Great for longer stays with families and professionals commuting to Boston. | Maplewood Square, Pine Banks Park, Local Schools, Community Events, Parks and Recreation |
| East Malden | A quieter side of Malden, offering a serene environment with parks and residential charm. Attracts families and those looking for a peaceful retreat. | Fellsmere Park, Local Trails, Suburban Restaurants, Community Gatherings |
| West Malden | A growing residential area with a mix of young families and elderly residents. Great for long-term stays and potential for Airbnb hosts. | Malden Senior Center, Local Parks, Community Centers, Shopping Areas |
| Dale Street | A lovely neighborhood with tree-lined streets and local amenities. Ideal for guests looking for a home-like stay close to city attractions. | Dale Street Park, Community Events, Local Markets, Parks |
| Lakeside Park | A scenic neighborhood situated around beautiful park areas. Ideal for nature lovers and those looking for peace in their travels. | Lakeside Park, Walking Trails, Pine Banks Pond |
| Mystic Valley Parkway | Offering easy access to both nature and the city, this area is great for travelers seeking a balance of outdoor activities and urban convenience. | Mystic Lakes, Walking Paths, Local Beaches, Access to Highways |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Malden offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Malden?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Malden
- The Malden Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 71.9% of the 96 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Malden, Apartment/Condo properties are the most common (52.1%), reflecting the local real estate landscape.
- Houses represent a significant 43.8% portion, catering likely to families or larger groups.
- Smaller segments like others, hotel/boutique (combined 4.2%) offer potential for unique stay experiences.
Malden Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Malden
- The dominant room capacity in Malden is 3 bedrooms listings, making up 20.8% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 41.6% of the active Airbnb listings in Malden, indicating a high concentration in these sizes.
- A significant 33.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Malden.
Malden Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Malden
- The most common guest capacity trend in Malden vacation rentals is listings accommodating 4 guests (15.6%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Malden STR market, accounting for 28.1% of listings.
- 27.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Malden.
- On average, properties in Malden are equipped to host 3.5 guests.
How Do Listings in Malden Compare on Quality?
Listing quality in Malden can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Malden
- At 25.2 photos per listing on average, Malden hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 9.4% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Malden averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Malden?
Amenity Prevalence
Amenity Insights for Malden
- Essential amenities in Malden that guests expect include: Heating, Wifi, Smoke alarm, Air conditioning, Kitchen, Carbon monoxide alarm, Hot water. Lacking these (any) could significantly impact bookings.
- Popular amenities like Dishes and silverware, Refrigerator, Hangers are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Malden: Heating, Wifi, Smoke alarm, Air conditioning, Kitchen, Carbon monoxide alarm, Hot water.
- Prioritize adding missing essentials: Heating, Smoke alarm, Air conditioning, Kitchen, Carbon monoxide alarm, Hot water.
- Consider adding popular differentiators like Dishes and silverware or Refrigerator to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Malden to stay competitive.
Which Airbnb Amenities Boost Revenue in Malden?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Malden, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
TV | 80.2% | $26,918 | $6,709 | 301.2% |
High chairHigh opportunity | 9.4% | $71,549 | $17,887 | 300.0% |
Pack ’n play/Travel crib | 10.4% | $61,427 | $18,440 | 233.1% |
Cleaning before checkoutHigh opportunity | 5.2% | $66,902 | $20,501 | 226.3% |
Microwave | 91.7% | $24,229 | $8,500 | 185.1% |
Outdoor furniture | 15.6% | $49,385 | $18,017 | 174.1% |
Books and reading material | 11.5% | $51,789 | $19,182 | 170.0% |
Hair dryer | 78.1% | $26,338 | $10,702 | 146.1% |
Barbecue utensilsHigh opportunity | 5.2% | $51,087 | $21,370 | 139.1% |
Coffee | 34.4% | $36,769 | $15,662 | 134.8% |
Revenue Impact Insights for Malden
- TV tops the revenue impact list with a 301.2% uplift — listings with this amenity earn $26,918 vs. $6,709 without it.
- High-opportunity amenities — High chair, Cleaning before checkout, Barbecue utensils — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
- TV, Microwave — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Prioritize adding High chair — it has the best combination of high revenue impact and low market saturation in Malden.
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Malden STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Malden. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMalden Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Malden
- The typical guest profile for Airbnb in Malden consists of primarily domestic travelers (81%), often arriving from nearby New York, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 81.4% of guests.
- Key international markets include United States (81.4%) and Canada (3.8%).
- Top languages spoken are English (60.3%) followed by Spanish (14.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from New York and Boston.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Malden?
Listings in Malden average 4.78 out of 5 overall, with about 66.9 reviews per active listing and 26.0% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Malden
- An average rating of 4.78 places Malden in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
- The strongest subcategory is Check-in (4.88), while Value (4.68) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 26.0% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
- With only 26.0% of listings earning Guest Favorite status, hosts who consistently exceed expectations have a clear competitive advantage.
Malden Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Malden
- The most common availability pattern in Malden falls within the 271-366 days range, representing 47.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 81.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Malden (32.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 20.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Malden?
Average Booking Lead Time by Month
Booking Lead Time Insights for Malden
- The overall average booking lead time for vacation rentals in Malden is 38 days.
- Guests book furthest in advance for stays during October (average 67 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 10 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (48 days avg.) sees the longest lead times, while Winter (15 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (38 days) as a baseline for your pricing and availability strategy in Malden.
- For October stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 67 days out to capitalize on advance planning.
- During January, focus on last-minute booking availability and promotions, as guests book with very short notice (10 days avg.).
- Target marketing efforts for the Spring season well in advance (at least 48 days) to capture early planners.
- Monitor your own booking lead times against these Malden averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Malden?
Guests in Malden stay about 14.4 nights on average, generating roughly 1,616 reservations and 16.8 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Malden
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Malden
- Longer stays mean fewer turnovers and lower cleaning costs per revenue dollar. This pattern also opens the door to monthly discount strategies that attract remote workers and extended-stay travelers.
- 16.8 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Mar (12.6 nights) and shorten in Feb (5.5 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Malden Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
13 listings
13.5% of total
2 Nights
9 listings
9.4% of total
3 Nights
3 listings
3.1% of total
4-6 Nights
7 listings
7.3% of total
7-29 Nights
26 listings
27.1% of total
30+ Nights
38 listings
39.6% of total
Key Insights
- The most prevalent minimum stay requirement in Malden is 30+ Nights, adopted by 39.6% of listings. This highlights the market's preference for longer commitments.
- A significant segment (39.6%) caters to monthly stays (30+ nights) in Malden, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 39.6% of Malden hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 13.5% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 39.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Malden.
Malden Airbnb Cancellation Policy Trends Analysis (2026)
Limited
2 listings
2.1% of total
Super Strict 30 Days
1 listings
1% of total
Flexible
7 listings
7.3% of total
Moderate
28 listings
29.2% of total
Firm
35 listings
36.5% of total
Strict
23 listings
24% of total
Cancellation Policy Insights for Malden
- The prevailing Airbnb cancellation policy trend in Malden is Firm, used by 36.5% of listings.
- A majority (60.5%) of hosts in Malden utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 36.5% market standard in Malden.
- Regularly review your cancellation policy against competitors and market demand shifts in Malden.
How Much Are Airbnb Cleaning Fees in Malden?
Cleaning fees in Malden are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Malden
- 80.2% of listings charge a cleaning fee, making it standard practice in Malden. Guests expect it and factor it into their booking decisions.
- The gap between the average ($1,114) and median ($142) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 6.6% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Malden median of $142. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Malden Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Maldenbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Across the Subway · close to TD Garden · Families!
Entire Place • 3 bedrooms
Large Groups, 6 beds, close to subway, Huge
Entire Place • 3 bedrooms
Sensory Serenity: Parking/Netflix/Wi-Fi/Frag-Free
Entire Place • 3 bedrooms
Cozy&Spacious 6BR home in Malden with window AC
Entire Place • 6 bedrooms
2 bed | 2 bath | Parking | King beds | Laundry
Entire Place • 2 bedrooms
Modern-Comfortable, and Spacious
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Malden?
Learn from the best! This table showcases top-performing Airbnb hosts in Malden based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Charles | 2 | $202,678 | 31 | 4.91/5.0 |
| LiuJing | 4 | $190,218 | 76 | 4.57/5.0 |
| Wind | 7 | $175,472 | 890 | 4.95/5.0 |
| Daniela | 1 | $154,146 | 86 | 4.93/5.0 |
| Nicholas | 3 | $117,004 | 420 | 4.73/5.0 |
| Nathan And Hannah | 1 | $104,704 | 187 | 4.92/5.0 |
| Emanuel | 2 | $77,817 | 230 | 4.99/5.0 |
| Karla | 1 | $67,154 | 26 | 4.92/5.0 |
| Rick | 1 | $65,656 | 142 | 4.87/5.0 |
| Ray | 5 | $59,254 | 1125 | 4.76/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Malden.
Who Are the Airbnb Hosts in Malden?
Malden is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Malden
- With 52.1% Superhosts, Malden has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 2.1% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 7.3% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 42.7% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. Lower adoption suggests a market with more independent hosts managing listings directly through Airbnb.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 32.3% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Malden averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Malden
These are the highest-grossing professional property management operations in Malden, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Daniela | 1 | $154,146 | $599 | 65.7% | 4.93/5 |
| Maverick | 1 | $28,907 | $164 | 56.7% | 4.34/5 |
Management Company Insights for Malden
- The leading management company, Daniela, operates 1 listings with $154,146 in gross revenue — a useful benchmark for what scale looks like in Malden.
- Top managers average 1 properties each, suggesting professional management in Malden still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.64/5 in guest ratings — suggesting room for quality improvement even among larger operators.
Recommendations
- With only 2.1% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Malden's Airbnb Market Compare to Nearby Cities?
How does the Malden Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with South Berwick, Malden has 12 percentage points lower occupancy and about $60 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Nantucket | 534 | $7,625 | $1081.82 | 40% |
| Town of East Hampton | 1,298 | $5,936 | $1031.25 | 35% |
| North Hampton | 10 | $5,816 | $571.81 | 37% |
| Middletown | 395 | $5,624 | $614.86 | 44% |
| South Berwick | 12 | $5,556 | $242.47 | 57% |
| Nahant | 13 | $5,554 | $606.05 | 44% |
| Pomfret | 15 | $5,506 | $521.04 | 42% |
| Barnstead | 35 | $5,367 | $494.57 | 42% |
| Duxbury | 15 | $5,350 | $595.17 | 49% |
| Edgartown | 249 | $5,319 | $833.30 | 41% |
Frequently Asked Questions About Airbnb in Malden
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Malden.
How much do Airbnb hosts make in Malden?
Malden hosts earn about $22,918 per year on average, with an average nightly rate of $182 and RevPAR of $89. Those figures describe the typical revenue environment for active listings in Malden, Massachusetts, not the ceiling for the best operators. Source: AirROI 2026 data, Malden market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Malden?
The average Airbnb occupancy rate in Malden is 44.7%. October is the strongest month and January is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Malden?
Listings in Malden average $182 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Malden?
Malden currently has about 96 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Malden?
AirROI currently classifies the short-term rental regulation level in Malden as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Malden?
RevPAR in Malden is about $89. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Malden?
At 44.7% occupancy, Malden can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $22,918, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Malden?
The average booking lead time in Malden is about 38 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Malden?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Malden include Malden Center, Oak Grove, Maplewood. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Malden?
entire_home listings make up 71.9% of the active supply in Malden. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Malden compare to nearby Airbnb markets?
Among neighboring markets, Nantucket posts $91,496 in average annual revenue with 40.0% occupancy, compared to Malden's $22,918 and 44.7%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Malden?
The average Airbnb stay length in Malden is about 14.4 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Malden?
Airbnb listings in Malden average 4.78 out of 5 overall. About 26.0% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Malden?
TV and High chair are among the strongest revenue-linked amenities in Malden. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Malden?
Yes. About 80.2% of active Airbnb listings in Malden charge a cleaning fee, and the average fee is $1,114. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Malden?
A 52.1% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.