Gloucester, Massachusetts Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Gloucester, Massachusetts? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $46,186 per year — at a $459 nightly rate, 43.6% occupancy, and a $195 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
Gloucester's 252 active listings and moderate demand with room for well-positioned listings to outperform position it as a midsize vacation rental market. Supply grew 56.5% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. The data points to a market where fundamentals reward execution — the right property, priced well, in the right neighborhood still outperforms.
Table of Contents [hide] [show]
What Are the Key Airbnb Metrics in Gloucester?
In Gloucester, the headline Airbnb metrics are $46,186 in average annual revenue,43.6% occupancy, $459 ADR, and $195 in RevPAR, and guests book about 76 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Gloucester?
Understanding the monthly revenue variations for Airbnb listings in Gloucester is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Gloucester is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Gloucester across different performance tiers:
- Best-in-class properties (Top 10%) achieve $10,913+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $6,872 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $4,190 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $2,303, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Gloucester
What Is the Monthly Airbnb Occupancy Rate in Gloucester?
Maximize your bookings by understanding the Gloucester STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Gloucester:
- Best-in-class properties (Top 10%) achieve 75%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 58% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 40%.
- Entry-level properties (Bottom 25%) average 23% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Gloucester
What Is the Average Airbnb Nightly Rate in Gloucester?
Effective short term rental pricing strategy in Gloucester involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Gloucester typically peaks in July and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $834+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $596 or more.
- Typical properties (Median) charge around $371 per night.
- Entry-level properties (Bottom 25%) earn around $240 per night.
Average Daily Rate (ADR) Trend by Month in Gloucester
What Is the RevPAR for Airbnb in Gloucester?
RevPAR in Gloucester is currently $195. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $111 RevPAR.
- Typical properties (Median) generate $162 RevPAR.
- Strong performers (Top 25%) earn $254 RevPAR.
- Best-in-class (Top 10%) achieve $348 RevPAR.
Average Monthly RevPAR Trend in Gloucester
RevPAR Insights for Gloucester
- The average RevPAR in Gloucester is $195. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($348) and bottom 25% ($111) is $237, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Aug and bottoms out in Feb, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Gloucester benchmarks. If your RevPAR falls below the median of $162, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $254+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
Get Live Gloucester Market Intelligence 👇
Explore Real-time Analytics
When Is the Peak Season for Airbnb in Gloucester?
Gloucester's peak Airbnb season falls in August, July, October, while the softest stretch is January, February, March. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (August, July, October)
- Revenue averages $9,121 per month
- Occupancy rates average 61.7%
- Daily rates average $496
Shoulder Season
- Revenue averages $5,084 per month
- Occupancy maintains around 41.1%
- Daily rates hold near $462
Low Season (January, February, March)
- Revenue drops to average $2,359 per month
- Occupancy decreases to average 22.6%
- Daily rates adjust to average $440
Seasonality Insights for Gloucester
- Airbnb seasonality in Gloucester is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Gloucester's highest earning potential, with monthly revenues climbing to $10,406, occupancy reaching 65.7%, and ADRs peaking at $507.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,958, occupancy could drop to 22.1%, and ADRs may adjust to $426.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Gloucester.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Gloucester, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Gloucester?
Low regulation and minimal registration activity in Gloucester, Massachusetts, United States point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Gloucester to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Gloucester?
Location within Gloucester matters. Even in a midsize market, the difference between neighborhoods can mean a material gap in occupancy, nightly rate, and overall Airbnb revenue. Below are 8 areas where short-term rental activity and guest interest are concentrated — along with the reasons each neighborhood appeals to travelers.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Cape Ann | A picturesque region known for its coastal beauty, art galleries, and seafood restaurants. Ideal for tourists seeking a charming coastal experience with plenty of outdoor activities. | Rockport, Gloucester Harbor, Good Harbor Beach, Halibut Point State Park, Cape Ann Museum |
| Historic Downtown Gloucester | Rich in maritime history and unique architecture, this area offers visitors a glimpse into Gloucester's storied past along with vibrant dining options and local shops. | Gloucester Fishermen's Memorial, Cape Ann Marina, Artisan's Market, Local restaurants, Historical tours |
| Annisquam | A scenic village known for its quiet charm and beautiful waterfront properties. Popular among tourists seeking a peaceful retreat with natural beauty. | Annisquam Lighthouse, Annisquam River, Lighthouse Beach, Walking trails, Local artisans' shops |
| Rockport | A quaint town with stunning beaches and a vibrant arts community. Excellent for tourists looking for artistic experiences along with beach relaxation. | Bearskin Neck, Motif Number 1, Rockport Art Association & Museum, Rockport Beach, Ocean views |
| Good Harbor Beach | Renowned for its beautiful sandy beach and family-friendly atmosphere. A great location for beach lovers and families vacationing in the summer. | Good Harbor Beach, Cape Hedge Beach, Wildflower Inn Beach, Local seafood shacks, Kayaking |
| Sandy Bay | A tranquil area that offers beautiful views and fishing spots, perfect for those looking to unwind by the water away from the busier tourist areas. | Sandy Bay Yacht Club, Local parks, Fishing spots, Walks along the shore, Sunset views |
| Stage Fort Park | A historic park with recreational areas, beachfront access, and scenic views. Ideal for families and visitors looking to enjoy nature and outdoor activities. | Stage Fort Park Beach, Playgrounds, Walking trails, Historical monuments, Picnicking areas |
| A. Piatt Andrew Bridge | A unique landmark that connects Gloucester to other parts of Cape Ann, providing scenic views of the harbor and opportunities for photography. | Andrew Bridge viewpoint, Walking trails, Harbor views, Nearby parks, Local fishing spots |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Gloucester offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Gloucester?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Gloucester
- The Gloucester Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 92.9% of the 252 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Gloucester, House properties are the most common (63.5%), reflecting the local real estate landscape.
- Houses represent a significant 63.5% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique (combined 4.8%) offer potential for unique stay experiences.
Gloucester Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Gloucester
- The dominant room capacity in Gloucester is 3 bedrooms listings, making up 27.4% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 53.6% of the active Airbnb listings in Gloucester, indicating a high concentration in these sizes.
- A significant 50.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Gloucester.
Gloucester Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Gloucester
- The most common guest capacity trend in Gloucester vacation rentals is listings accommodating 8+ guests (25.8%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Gloucester STR market, accounting for 48.4% of listings.
- 54.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Gloucester.
- On average, properties in Gloucester are equipped to host 5.3 guests.
How Do Listings in Gloucester Compare on Quality?
Listing quality in Gloucester can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Gloucester
- At 32.3 photos per listing on average, Gloucester hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 20.6% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Gloucester averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Gloucester?
Amenity Prevalence
Amenity Insights for Gloucester
- Essential amenities in Gloucester that guests expect include: TV, Kitchen, Wifi, Heating, Smoke alarm, Carbon monoxide alarm, Air conditioning. Lacking these (any) could significantly impact bookings.
- Popular amenities like Free parking on premises, Coffee maker, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Gloucester: TV, Kitchen, Wifi, Heating, Smoke alarm, Carbon monoxide alarm, Air conditioning.
- Prioritize adding missing essentials: TV, Kitchen, Wifi, Smoke alarm, Carbon monoxide alarm, Air conditioning.
- Consider adding popular differentiators like Free parking on premises or Coffee maker to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Gloucester to stay competitive.
Which Airbnb Amenities Boost Revenue in Gloucester?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Gloucester, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Exercise equipmentHigh opportunity | 4.0% | $135,874 | $42,480 | 219.9% |
Record playerHigh opportunity | 2.0% | $135,688 | $44,374 | 205.8% |
Life size gamesHigh opportunity | 2.0% | $109,749 | $44,899 | 144.4% |
High chair | 13.1% | $92,980 | $39,135 | 137.6% |
PoolHigh opportunity | 2.4% | $104,785 | $44,757 | 134.1% |
Hot tubHigh opportunity | 2.8% | $101,496 | $44,606 | 127.5% |
Oven | 75.0% | $53,709 | $23,617 | 127.4% |
Paid parking off premisesHigh opportunity | 2.4% | $100,489 | $44,862 | 124.0% |
Smoking allowedHigh opportunity | 4.8% | $96,089 | $43,691 | 119.9% |
Trash compactorHigh opportunity | 4.0% | $96,473 | $44,108 | 118.7% |
Revenue Impact Insights for Gloucester
- Exercise equipment tops the revenue impact list with a 219.9% uplift — listings with this amenity earn $135,874 vs. $42,480 without it.
- High-opportunity amenities — Exercise equipment, Record player, Life size games — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
Recommendations for Hosts
- Prioritize adding Exercise equipment — it has the best combination of high revenue impact and low market saturation in Gloucester.
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Gloucester STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Gloucester. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsGloucester Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Gloucester
- The typical guest profile for Airbnb in Gloucester consists of primarily domestic travelers (94%), often arriving from nearby Boston, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 93.7% of guests.
- Key international markets include United States (93.7%) and United Kingdom (1.3%).
- Top languages spoken are English (71.3%) followed by Spanish (10.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Boston and New York.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Gloucester?
Listings in Gloucester average 4.88 out of 5 overall, with about 60.3 reviews per active listing and 51.2% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Gloucester
- With an overall rating of 4.88, Gloucester listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Check-in (4.94), while Value (4.77) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 51.2% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Gloucester Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Gloucester
- The most common availability pattern in Gloucester falls within the 271-366 days range, representing 43.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 85.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Gloucester (44%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 16.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Gloucester?
Average Booking Lead Time by Month
Booking Lead Time Insights for Gloucester
- The overall average booking lead time for vacation rentals in Gloucester is 76 days.
- Guests book furthest in advance for stays during August (average 102 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 21 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (95 days avg.) sees the longest lead times, while Winter (32 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (76 days) as a baseline for your pricing and availability strategy in Gloucester.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 102 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 95 days) to capture early planners.
- Monitor your own booking lead times against these Gloucester averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Gloucester?
Guests in Gloucester stay about 5.3 nights on average, generating roughly 5,997 reservations and 23.8 bookings per listing in the latest AirROI dataset. The most common check-in time is 4:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Gloucester
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Gloucester
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 23.8 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Apr (6.8 nights) and shorten in Feb (2.9 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 4:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Gloucester Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
16 listings
6.3% of total
2 Nights
55 listings
21.8% of total
3 Nights
22 listings
8.7% of total
4-6 Nights
28 listings
11.1% of total
7-29 Nights
17 listings
6.7% of total
30+ Nights
114 listings
45.2% of total
Key Insights
- The most prevalent minimum stay requirement in Gloucester is 30+ Nights, adopted by 45.2% of listings. This highlights the market's preference for longer commitments.
- A significant segment (45.2%) caters to monthly stays (30+ nights) in Gloucester, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 45.2% of Gloucester hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 6.3% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 45.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Gloucester.
Gloucester Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 30 Days
11 listings
4.4% of total
Limited
18 listings
7.1% of total
Super Strict 60 Days
5 listings
2% of total
Flexible
18 listings
7.1% of total
Moderate
52 listings
20.6% of total
Firm
112 listings
44.4% of total
Strict
36 listings
14.3% of total
Cancellation Policy Insights for Gloucester
- The prevailing Airbnb cancellation policy trend in Gloucester is Firm, used by 44.4% of listings.
- A majority (58.7%) of hosts in Gloucester utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 44.4% market standard in Gloucester.
- Using a Strict policy might deter some guests, as only 14.3% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Gloucester.
How Much Are Airbnb Cleaning Fees in Gloucester?
Cleaning fees in Gloucester are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Gloucester
- 90.1% of listings charge a cleaning fee, making it standard practice in Gloucester. Guests expect it and factor it into their booking decisions.
- The gap between the average ($239) and median ($189) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 10.5% of gross revenue on average — a significant line item that impacts total guest cost and competitiveness.
Recommendations for Hosts
- Price your cleaning fee competitively against the Gloucester median of $189. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Consider whether bundling the cleaning fee into a slightly higher nightly rate might improve conversion, since many guests filter by total price and separate fees can feel punitive.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Gloucester Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Gloucesterbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
The Edgemoor Estate
Entire Place • 11 bedrooms
Newly Renovated Ocean Escape
Entire Place • 5 bedrooms
Cranberry Hill | 9 BR 22 Acre Estate | Sleeps 24
Entire Place • 9 bedrooms
4 plus bedrms 5 baths- 3 level Beachfront House.
Entire Place • 4 bedrooms
Oceanfront Dock Escape ~ Kayaks & Paddleboards
Entire Place • 4 bedrooms
Elegant Gloucester Beach Getaway with Ocean Views!
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Gloucester?
Learn from the best! This table showcases top-performing Airbnb hosts in Gloucester based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Mark | 7 | $744,992 | 226 | 4.88/5.0 |
| Rachel | 8 | $626,829 | 483 | 4.92/5.0 |
| Raquel & Jon | 3 | $404,443 | 343 | 4.98/5.0 |
| Jackson | 1 | $398,563 | 27 | 4.96/5.0 |
| Atlantic Vacation Homes | 16 | $348,294 | 56 | 4.59/5.0 |
| Allie | 4 | $344,226 | 113 | 4.96/5.0 |
| Darryl | 4 | $323,539 | 565 | 4.96/5.0 |
| Evolve | 4 | $278,469 | 104 | 4.95/5.0 |
| Lucas | 5 | $246,417 | 327 | 4.82/5.0 |
| Jarvid | 3 | $229,289 | 93 | 4.99/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Gloucester.
Who Are the Airbnb Hosts in Gloucester?
Gloucester is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Gloucester
- With 57.9% Superhosts, Gloucester has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 15.5% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 3.2% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 69.4% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 31.7% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Gloucester averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Gloucester
These are the highest-grossing professional property management operations in Gloucester, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Raquel & Jon | 3 | $404,443 | $610 | 57.6% | 4.98/5 |
| Atlantic Vacation Homes | 16 | $348,294 | $742 | 24.6% | 4.59/5 |
| Allie | 4 | $344,226 | $540 | 47.5% | 4.96/5 |
| Evolve | 4 | $278,469 | $409 | 68.1% | 4.95/5 |
| Lucas | 5 | $246,417 | $283 | 47.4% | 4.82/5 |
| Kylie | 1 | $149,476 | $749 | 47.2% | 4.94/5 |
| Vacasa | 5 | $70,936 | $452 | 19.5% | 4.57/5 |
| Drew | 1 | $59,101 | $414 | 47.7% | 4.85/5 |
| Allison | 1 | $48,161 | $591 | 33.5% | 5.00/5 |
| Vacasa | 2 | $43,640 | $395 | 21.6% | 4.67/5 |
Management Company Insights for Gloucester
- The leading management company, Raquel & Jon, operates 3 listings with $404,443 in gross revenue — a useful benchmark for what scale looks like in Gloucester.
- Top managers average 4 properties each, suggesting professional management in Gloucester still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.83/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- With only 15.5% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Gloucester's Airbnb Market Compare to Nearby Cities?
How does the Gloucester Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with South Berwick, Gloucester has 13 percentage points lower occupancy and about $216 higher ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Nantucket | 534 | $7,625 | $1081.82 | 40% |
| North Hampton | 10 | $5,816 | $571.81 | 37% |
| Middletown | 395 | $5,624 | $614.86 | 44% |
| South Berwick | 12 | $5,556 | $242.47 | 57% |
| Nahant | 13 | $5,554 | $606.05 | 44% |
| Barnstead | 35 | $5,367 | $494.57 | 42% |
| Duxbury | 15 | $5,350 | $595.17 | 49% |
| Edgartown | 249 | $5,319 | $833.30 | 41% |
| Wellesley | 21 | $5,292 | $546.38 | 49% |
| New Shoreham | 120 | $5,232 | $662.43 | 44% |
Frequently Asked Questions About Airbnb in Gloucester
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Gloucester.
How much do Airbnb hosts make in Gloucester?
Gloucester hosts earn about $46,186 per year on average, with an average nightly rate of $459 and RevPAR of $195. Those figures describe the typical revenue environment for active listings in Gloucester, Massachusetts, not the ceiling for the best operators. Source: AirROI 2026 data, Gloucester market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Gloucester?
The average Airbnb occupancy rate in Gloucester is 43.6%. August is the strongest month and February is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Gloucester?
Listings in Gloucester average $459 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Gloucester?
Gloucester currently has about 252 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Gloucester?
AirROI currently classifies the short-term rental regulation level in Gloucester as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Gloucester?
RevPAR in Gloucester is about $195. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Gloucester?
At 43.6% occupancy, Gloucester can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $46,186, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Gloucester?
The average booking lead time in Gloucester is about 76 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Gloucester?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Gloucester include Cape Ann, Historic Downtown Gloucester, Annisquam. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Gloucester?
entire_home listings make up 92.9% of the active supply in Gloucester. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Gloucester compare to nearby Airbnb markets?
Among neighboring markets, Nantucket posts $91,496 in average annual revenue with 40.0% occupancy, compared to Gloucester's $46,186 and 43.6%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Gloucester?
The average Airbnb stay length in Gloucester is about 5.3 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Gloucester?
Airbnb listings in Gloucester average 4.88 out of 5 overall. About 51.2% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Gloucester?
Exercise equipment and Record player are among the strongest revenue-linked amenities in Gloucester. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Gloucester?
Yes. About 90.1% of active Airbnb listings in Gloucester charge a cleaning fee, and the average fee is $239. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Gloucester?
A 57.9% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.