Tourism statisticsState2026

New Hampshire Tourism Statistics: 41.2M Nights in 2023

Q: How many tourists visit New Hampshire?

New Hampshire had 41.2 million nights in 2023, according to the New Hampshire Employment Security, Economic & Labor Market Information Bureau. That figure counts nights, not visitors. AirROI estimates 164,121 Airbnb stays in New Hampshire in the 12 months to October 2026, which is a separate count of bookings.

Q: What is the quietest month in New Hampshire?

April was the quietest Airbnb month in New Hampshire in the 12 months to October 2026, ranking 12th of 12, and March ranked 11th. Stays in April were booked about 42 days ahead, against 84 days for July.

Q: How long is a typical Airbnb stay in New Hampshire?

A typical Airbnb stay in New Hampshire lasted 4.4 nights in the 12 months to October 2026, booked about 62 days ahead. By month, stays ran from 3.2 nights in September to 5.2 nights in July.

New Hampshire recorded 41.2 million nights in 2023, the New Hampshire Employment Security, Economic & Labor Market Information Bureau reports. The New Hampshire Employment Security, Economic & Labor Market Information Bureau counts nights, not visitors, at this level. AirROI estimates 164,121 Airbnb stays in New Hampshire in the 12 months to October 2026, with Bartlett the most booked town. The busiest month was August.

Source: AirROI Reviewed by Jun Zhou, Founder @ AirROI Updated November 4, 2026

Airbnb figures are AirROI estimates for the 12 months to October 2026. Read the method

Estimated Airbnb nights: 717,906
Typical Airbnb stay: 4.4 nights
Busiest Airbnb month: August
From within the United States, among guests who left a review: 95.1%

Key facts

New Hampshire Tourism Facts

Each sentence names its place, period and source, so it can be quoted alone.

Official

The New Hampshire Employment Security, Economic & Labor Market Information Bureau puts New Hampshire at 41.2 million nights in 2023.

Airbnb stays

AirROI puts Airbnb stays in New Hampshire at 164,121 in the 12 months to October 2026.
AirROI estimates Airbnb stays in New Hampshire added up to 717,906 nights in the 12 months to October 2026.
AirROI estimates a typical Airbnb stay in New Hampshire lasted 4.4 nights in the 12 months to October 2026, booked about 62 days ahead.

Busiest months

AirROI ranks August the busiest Airbnb month in New Hampshire in the 12 months to October 2026, followed by July and October, with April the quietest.
AirROI estimates the five busiest Airbnb months in New Hampshire ran unbroken from June to October in the 12 months to October 2026.
AirROI estimates Airbnb stays in New Hampshire in July were booked furthest ahead, about 84 days, against 41 days for March, in the 12 months to October 2026.

Guests

AirROI estimates 95.1% of New Hampshire Airbnb guests who left a review as of October 2026 were from within the United States, and Canada at 1.5% were the top countries abroad.

By place

AirROI ranks New Hampshire 40th for Airbnb stays among the United States' 51 states in the 12 months to October 2026.
AirROI estimates Bartlett had the most Airbnb stays of the 18 towns it lists in New Hampshire in the 12 months to October 2026, at 19,299, ahead of Conway and Lincoln.

Official numbers

How Many Tourists Visit New Hampshire?

The New Hampshire Employment Security, Economic & Labor Market Information Bureau counted 41.2 million nights in 2023.

Official tourism figures for New Hampshire: what each counts, its year and its publisher
Figure	What it counts	Year	Publisher
41.2 millionNights	Person nights spent by visitors in New Hampshire	2023	New Hampshire Employment Security, Economic & Labor Market Information Bureau

Airbnb stays

Airbnb Stays in New Hampshire

New Hampshire had 7,239 Airbnb homes in the 12 months to October 2026. They took an estimated 164,121 stays and 717,906 nights. A typical stay lasted 4.4 nights and was booked about 62 days ahead. AirROI's figures cover the 77 towns it tracks in New Hampshire; places it does not track are not counted, so every total is a floor.

Airbnb homes: 7,239
Airbnb stays, estimate: 164,121
Airbnb nights, estimate: 717,906
Typical stay: 4.4 nights
Booked ahead: 62 days

Busiest months

When Is the Busiest Time in New Hampshire?

On Airbnb, August was the busiest month in New Hampshire in the 12 months to October 2026, then July and October. April was the quietest. The five busiest months run unbroken from June to October.

August ranks first, April last

Airbnb months in calendar order, 12 months to October 2026. The number is the month's rank, and 1 is the busiest. The bar shows its part of Airbnb nights.

Three busiest months
Other months

From busiest to quietest: August, July, October, September, June, February, January, December, May, November, March, April.

Month by month: rank, typical stay and days booked ahead

Airbnb months in New Hampshire by rank, with share of nights, typical stay and days booked ahead, 12 months to October 2026
Rank	Month	Share of nights	Typical stay	Booked ahead
1	August	12.4%	4.3 nights	77 days
2	July	11.7%	5.2 nights	84 days
3	October	9.1%	3.3 nights	63 days
4	September	9.0%	3.2 nights	59 days
5	June	8.9%	4.5 nights	72 days
6	February	7.8%	3.9 nights	56 days
7	January	7.6%	4.2 nights	47 days
8	December	7.5%	4.4 nights	48 days
9	May	6.9%	4.5 nights	53 days
10	November	6.8%	4.0 nights	51 days
11	March	6.3%	4.3 nights	41 days
12	April	5.9%	4.9 nights	42 days

Share is each month's part of the year's Airbnb nights. Typical stay and days booked ahead are AirROI estimates for stays in each month.

Where guests come from

Where Do New Hampshire Airbnb Guests Come From?

Nearly all New Hampshire Airbnb guests who left a review as of October 2026 were from within the United States (95.1%), and the top countries abroad were Canada at 1.5%, AirROI estimates. Among the same guests, Boston was the top origin city at 8%, ahead of New York at 2.9%. The figures rest on 495,364 reviews, written over many years.

95.1% from within the United States

Among guests who left a review, as of October 2026

Top countries abroad

Among guests who left a review

Canada 1.5%

Top origin cities

Among guests who left a review

Boston 8%
New York 2.9%
Massachusetts 1.3%

By town

Most Booked Towns in New Hampshire

Bartlett, Conway and Lincoln took 31% of Airbnb stays in New Hampshire in the 12 months to October 2026. August is the busiest Airbnb month in 14 of the 18 towns, led by Bartlett, and July in 2, led by Gilford. Among guests who left a review, the share from abroad across these towns runs from under 1% in Pittsburg to 7.2% in Hampton.

Most Booked Towns in New Hampshire: Airbnb stays, nights and typical stay, 12 months to October 2026; with origin among guests who left a review
#
1	Bartlett	19,299	73,176	3.8 nights	4.8%	Canada	August
2	Conway	18,221	65,832	3.6 nights	4.7%	UK	August
3	Lincoln	13,868	52,658	3.8 nights	5.1%	Canada	August
4	Hampton	8,366	43,669	5.2 nights	7.2%	Canada	August
5	Woodstock	7,117	28,442	4.0 nights	7%	Canada	August
6	Laconia	5,616	27,370	4.9 nights	4.9%	Canada	August
7	Carroll	4,620	16,204	3.5 nights	4.8%	Canada	August
8	Gilford	4,338	19,643	4.5 nights	3.5%	Canada	July
9	Campton	4,254	16,687	3.9 nights	4.9%	Canada	August
10	Thornton	4,220	14,919	3.5 nights	4.9%	Canada	August
11	Portsmouth	3,520	14,641	4.2 nights	3.5%	Canada	August
12	Manchester	2,861	20,031	7.0 nights	5.2%	Canada	September
13	Bethlehem	2,848	12,411	4.4 nights	4.5%	Canada	August
14	Pittsburg	2,525	10,323	4.1 nights	under 1%	Argentina	February
15	Wolfeboro	2,432	11,427	4.7 nights	4.7%	UK	August
16	Meredith	2,183	10,925	5.0 nights	3.9%	UK	July
17	Moultonborough	1,879	9,976	5.3 nights	3.2%	Canada	August
18	Alton	1,816	8,392	4.6 nights	2.8%	Germany	August

* Among guests who left a review. Stays, nights and other figures are AirROI estimates for the 12 months to October 2026, and cover Airbnb only. US is the top origin in every town, among guests who left a review, so this column names the top country abroad. Lists the 18 of New Hampshire's 77 towns with 100 or more Airbnb homes. A town with no tourism page of its own links to its Airbnb market page.

FAQ

Questions About Tourism in New Hampshire

How many tourists visit New Hampshire?

New Hampshire had 41.2 million nights in 2023, according to the New Hampshire Employment Security, Economic & Labor Market Information Bureau. That figure counts nights, not visitors. AirROI estimates 164,121 Airbnb stays in New Hampshire in the 12 months to October 2026, which is a separate count of bookings.

When is high season in New Hampshire?

The busiest Airbnb month in New Hampshire in the 12 months to October 2026 was August, then July and October. The five busiest months run from June to October.

What is the quietest month in New Hampshire?

April was the quietest Airbnb month in New Hampshire in the 12 months to October 2026, ranking 12th of 12, and March ranked 11th. Stays in April were booked about 42 days ahead, against 84 days for July.

How long is a typical Airbnb stay in New Hampshire?

A typical Airbnb stay in New Hampshire lasted 4.4 nights in the 12 months to October 2026, booked about 62 days ahead. By month, stays ran from 3.2 nights in September to 5.2 nights in July.

Where do Airbnb guests in New Hampshire come from?

Of New Hampshire Airbnb guests who left a review as of October 2026, 95.1% were from within the United States, AirROI estimates. The top countries abroad were Canada at 1.5%. Among the same guests, the top origin city was Boston at 8%, ahead of New York at 2.9%.

What is the most booked town in New Hampshire on Airbnb?

Bartlett was the most booked town in New Hampshire on Airbnb, with an estimated 19,299 stays in the 12 months to October 2026, ahead of Conway and Lincoln.

Are Airbnb stays the same as tourists?

No. The New Hampshire Employment Security, Economic & Labor Market Information Bureau counts nights (41.2 million in 2023). An Airbnb stay is one booking on one platform, however many guests it holds, and a night is a night, not a person. AirROI's 164,121 stays are estimates for the 12 months to October 2026.

Method

How These Numbers Are Made

Official figures come from their publishers, linked above, and were last checked in November 2026. Stays and nights are AirROI estimates for the 12 months to October 2026, built from Airbnb listing data, and cover Airbnb only. Nights add up each town's stays times its typical stay, across 77 towns. Month ranks compare each month's part of Airbnb nights. Origin rests on 495,364 reviews and describes guests who left a review, not everyone who stayed. Read the method page.