Tourism statisticsState2026

Virginia Tourism Statistics: 117.1M Visitors in 2025

Q: How many tourists visit Virginia?

Virginia had 117.1 million visitors in 2025, according to Virginia Tourism Corporation. AirROI estimates 475,708 Airbnb stays in Virginia in the 12 months to October 2026, which is a separate count of bookings.

Q: What is the quietest month in Virginia?

February was the quietest Airbnb month in Virginia in the 12 months to October 2026, ranking 12th of 12, and January ranked 11th. Stays in February were booked about 28 days ahead, against 62 days for May.

Q: How long is a typical Airbnb stay in Virginia?

A typical Airbnb stay in Virginia lasted 4.9 nights in the 12 months to October 2026, booked about 50 days ahead. By month, stays ran from 3.9 nights in September to 5.9 nights in July.

Virginia recorded 117.1 million visitors in 2025, Virginia Tourism Corporation reports. AirROI estimates 475,708 Airbnb stays in Virginia in the 12 months to October 2026, with Richmond the most booked town. The busiest month was July.

Source: AirROI Reviewed by Jun Zhou, Founder @ AirROI Updated November 4, 2026

Airbnb figures are AirROI estimates for the 12 months to October 2026. Read the method

Estimated Airbnb nights: 2,350,980
Typical Airbnb stay: 4.9 nights
Busiest Airbnb month: July
From within the United States, among guests who left a review: 96.5%

Key facts

Virginia Tourism Facts

Each sentence names its place, period and source, so it can be quoted alone.

Official

Virginia Tourism Corporation puts Virginia at 117.1 million visitors in 2025.

Airbnb stays

AirROI puts Airbnb stays in Virginia at 475,708 in the 12 months to October 2026.
AirROI estimates Airbnb stays in Virginia added up to 2,350,980 nights in the 12 months to October 2026.
AirROI estimates a typical Airbnb stay in Virginia lasted 4.9 nights in the 12 months to October 2026, booked about 50 days ahead.

Busiest months

AirROI ranks July the busiest Airbnb month in Virginia in the 12 months to October 2026, followed by June and August, with February the quietest.
AirROI estimates the six busiest Airbnb months in Virginia ran unbroken from May to October in the 12 months to October 2026.
AirROI estimates Airbnb stays in Virginia in May were booked furthest ahead, about 62 days, against 28 days for January, in the 12 months to October 2026.

Guests

AirROI estimates 96.5% of Virginia Airbnb guests who left a review as of October 2026 were from within the United States.

By place

AirROI ranks Virginia 16th for Airbnb stays among the United States' 51 states in the 12 months to October 2026.
AirROI estimates Richmond had the most Airbnb stays of the 43 towns it lists in Virginia in the 12 months to October 2026, at 34,618, ahead of Virginia Beach and Arlington.

Official numbers

How Many Tourists Visit Virginia?

Virginia Tourism Corporation counted 117.1 million visitors in 2025.

Official tourism figures for Virginia: what each counts, its year and its publisher
Figure	What it counts	Year	Publisher
117.1 millionVisitors	Total visitors to Virginia	2025	Virginia Tourism Corporation

Airbnb stays

Airbnb Stays in Virginia

Virginia had 19,844 Airbnb homes in the 12 months to October 2026. They took an estimated 475,708 stays and 2,350,980 nights. A typical stay lasted 4.9 nights and was booked about 50 days ahead. AirROI's figures cover the 163 towns it tracks in Virginia; places it does not track are not counted, so every total is a floor.

Airbnb homes: 19,844
Airbnb stays, estimate: 475,708
Airbnb nights, estimate: 2,350,980
Typical stay: 4.9 nights
Booked ahead: 50 days

Busiest months

When Is the Busiest Time in Virginia?

On Airbnb, July was the busiest month in Virginia in the 12 months to October 2026, then June and August. February was the quietest. The six busiest months run unbroken from May to October.

July ranks first, February last

Airbnb months in calendar order, 12 months to October 2026. The number is the month's rank, and 1 is the busiest. The bar shows its part of Airbnb nights.

Three busiest months
Other months

From busiest to quietest: July, June, August, October, September, May, November, April, December, March, January, February.

Month by month: rank, typical stay and days booked ahead

Airbnb months in Virginia by rank, with share of nights, typical stay and days booked ahead, 12 months to October 2026
Rank	Month	Share of nights	Typical stay	Booked ahead
1	July	9.8%	5.9 nights	61 days
2	June	9.7%	5.4 nights	54 days
3	August	9.7%	4.9 nights	52 days
4	October	9.1%	4.1 nights	58 days
5	September	8.9%	3.9 nights	47 days
6	May	8.8%	4.6 nights	62 days
7	November	7.9%	4.4 nights	52 days
8	April	7.7%	5.0 nights	41 days
9	December	7.7%	4.7 nights	37 days
10	March	7.6%	5.0 nights	33 days
11	January	6.6%	5.4 nights	28 days
12	February	6.4%	5.2 nights	28 days

Share is each month's part of the year's Airbnb nights. Typical stay and days booked ahead are AirROI estimates for stays in each month.

Where guests come from

Where Do Virginia Airbnb Guests Come From?

Nearly all Virginia Airbnb guests who left a review as of October 2026 were from within the United States (96.5%), AirROI estimates. Among the same guests, Washington was the top origin city at 4.3%, ahead of Richmond at 3.6%. The figures rest on 1,501,518 reviews, written over many years.

96.5% from within the United States

Among guests who left a review, as of October 2026

Top origin cities

Among guests who left a review

Washington 4.3%
Richmond 3.6%
New York 2.1%
Virginia Beach 1.7%

By town

Most Booked Towns in Virginia

Richmond, Virginia Beach and Arlington took 18% of Airbnb stays in Virginia in the 12 months to October 2026. July is the busiest Airbnb month in 15 of the 43 towns, led by Virginia Beach, and October in 14, led by Charlottesville. Among guests who left a review, the share from abroad across the 25 most booked towns runs from 1.4% in Cape Charles to 10% in Arlington.

Most Booked Towns in Virginia: Airbnb stays, nights and typical stay, 12 months to October 2026; with origin among guests who left a review
#
1	Richmond	34,618	220,417	6.4 nights	3.3%	UK	June
2	Virginia Beach	30,618	185,189	6.0 nights	2.7%	Canada	July
3	Arlington	20,837	129,320	6.2 nights	10%	UK	June
4	Alexandria	19,224	114,222	5.9 nights	6.6%	UK	June
5	Charlottesville	19,162	93,620	4.9 nights	3.2%	UK	October
6	Williamsburg	16,635	60,645	3.6 nights	2.1%	UK	July
7	Luray	16,199	50,333	3.1 nights	4.3%	UK	October
8	Norfolk	15,425	118,164	7.7 nights	3.2%	Canada	August
9	Lynchburg	13,889	78,362	5.6 nights	2.6%	Canada	October
10	Wintergreen	13,686	47,536	3.5 nights	1.6%	Canada	January
11	Massanutten	8,113	28,857	3.6 nights	2%	Canada	July
12	Roanoke	7,899	41,490	5.3 nights	3.4%	UK	October
13	Chincoteague	7,838	39,625	5.1 nights	1.6%	Germany	July
14	Cape Charles	7,378	31,337	4.2 nights	1.4%	UK	July
15	Mineral	6,628	25,531	3.9 nights	1.9%	UK	July
16	Basye	6,568	28,610	4.4 nights	3.3%	UK	July
17	Hampton	6,436	39,860	6.2 nights	2.6%	UK	July
18	Stanardsville	5,987	19,016	3.2 nights	3.7%	UK	October
19	Blacksburg	5,923	28,208	4.8 nights	2.3%	UK	October
20	McGaheysville	5,902	18,845	3.2 nights	1.8%	Canada	December
21	Afton	5,684	19,028	3.3 nights	1.7%	UK	October
22	Stanley	5,261	14,335	2.7 nights	4.7%	UK	October
23	Staunton	5,159	19,625	3.8 nights	3.3%	UK	October
24	Shenandoah	4,913	13,557	2.8 nights	4.5%	UK	October
25	Portsmouth	4,377	25,907	5.9 nights	3.1%	Canada	August
26	Colonial Beach	4,197	17,503	4.2 nights	1.6%	UK	July
27	Harrisonburg	4,140	15,800	3.8 nights	3%	Canada	June
28	Moneta	3,760	16,391	4.4 nights	1.7%	Canada	July
29	Fredericksburg	3,635	22,502	6.2 nights	2.9%	UK	July
30	Huddleston	3,556	14,076	4.0 nights	1%	Australia	July
31	Lexington	3,552	14,855	4.2 nights	2%	Germany	May
32	Leesburg	3,270	20,200	6.2 nights	3.4%	UK	May
33	Bumpass	3,221	13,555	4.2 nights	1.5%	UK	July
34	Abingdon	3,211	13,488	4.2 nights	1.4%	Canada	July
35	Front Royal	3,196	13,340	4.2 nights	2.4%	UK	October
36	Mount Jackson	3,168	9,954	3.1 nights	6%	UK	October
37	Danville	2,566	13,350	5.2 nights	2.6%	Canada	September
38	Damascus	2,488	8,661	3.5 nights	under 1%	UK	October
39	Chesapeake	2,196	17,181	7.8 nights	2.6%	Germany	July
40	Winchester	2,160	13,605	6.3 nights	2.9%	Canada	October
41	Reston	1,973	11,980	6.1 nights	10%	UK	November
42	Falls Church	1,879	13,011	6.9 nights	6.5%	Canada	June
43	Newport News	1,798	11,458	6.4 nights	2%	UK	June

* Among guests who left a review. Stays, nights and other figures are AirROI estimates for the 12 months to October 2026, and cover Airbnb only. US is the top origin in every town, among guests who left a review, so this column names the top country abroad. Lists the 43 of Virginia's 163 towns with 100 or more Airbnb homes. A town with no tourism page of its own links to its Airbnb market page.

FAQ

Questions About Tourism in Virginia

How many tourists visit Virginia?

Virginia had 117.1 million visitors in 2025, according to Virginia Tourism Corporation. AirROI estimates 475,708 Airbnb stays in Virginia in the 12 months to October 2026, which is a separate count of bookings.

When is high season in Virginia?

The busiest Airbnb month in Virginia in the 12 months to October 2026 was July, then June and August. The six busiest months run from May to October.

What is the quietest month in Virginia?

February was the quietest Airbnb month in Virginia in the 12 months to October 2026, ranking 12th of 12, and January ranked 11th. Stays in February were booked about 28 days ahead, against 62 days for May.

How long is a typical Airbnb stay in Virginia?

A typical Airbnb stay in Virginia lasted 4.9 nights in the 12 months to October 2026, booked about 50 days ahead. By month, stays ran from 3.9 nights in September to 5.9 nights in July.

Where do Airbnb guests in Virginia come from?

Of Virginia Airbnb guests who left a review as of October 2026, 96.5% were from within the United States, AirROI estimates. Among the same guests, the top origin city was Washington at 4.3%, ahead of Richmond at 3.6%.

What is the most booked town in Virginia on Airbnb?

Richmond was the most booked town in Virginia on Airbnb, with an estimated 34,618 stays in the 12 months to October 2026, ahead of Virginia Beach and Arlington.

Are Airbnb stays the same as tourists?

No. Virginia Tourism Corporation counts visitors (117.1 million in 2025). An Airbnb stay is one booking on one platform, however many guests it holds. AirROI's 475,708 stays are estimates for the 12 months to October 2026.

Method

How These Numbers Are Made

Official figures come from their publishers, linked above, and were last checked in November 2026. Stays and nights are AirROI estimates for the 12 months to October 2026, built from Airbnb listing data, and cover Airbnb only. Nights add up each town's stays times its typical stay, across 163 towns. Month ranks compare each month's part of Airbnb nights. Origin rests on 1,501,518 reviews and describes guests who left a review, not everyone who stayed. Read the method page.